{"id":13828,"date":"2024-03-14T18:47:30","date_gmt":"2024-03-14T18:47:30","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/little-elf\/"},"modified":"2025-06-26T21:19:30","modified_gmt":"2025-06-26T21:19:30","slug":"little-elf","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/little-elf\/","title":{"rendered":"Fulfilled by TikTok: How Little ELF Leverages FBT, Powered by ShipBob to Achieve Success on TikTok Shop [TikTok Unpacked Recap]\u00a0"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

About the session<\/a><\/p>\n\n\n\n

On prioritizing TikTok as a sales channel <\/a><\/p>\n\n\n\n

On keeping up with order fulfilment after viral moments <\/a><\/p>\n\n\n\n

On creating content and reclaiming time no longer spent on fulfilment <\/a><\/p>\n\n\n\n

On the secret to TikTok success as a brand creator  <\/a><\/p>\n\n\n\n

Watch the Session  <\/a><\/p>\n\n\n\n

Get Started with ShipBob <\/a><\/p>\n<\/div>\n\n\n\n

Learn how gift-wrapping tool, <\/em>Little ELF<\/em><\/a>, unlocked TikTok Shop as a sales channel with the help of Fulfilled by TikTok, Powered by ShipBob.<\/em><\/p>\n\n\n\n

Note:<\/strong> This interview transcription is based on a webinar ShipBob hosted in March 2024.<\/em><\/p>\n\n\n\n

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Customer Profile<\/strong><\/p>\n\n\n\n

Founded by Bryan Perla, Little ELF<\/a> is a gift-wrapping tool that helps consumers quickly and easily cut wrapping paper. Bryan created the prototype for Little ELF (which stands for Easy, Lightweight, Fast) in high school. Later, he launched a Kickstarter campaign to secure financing for production. After exceeding the campaign by 700%, Bryan was able to mass produce Little ELF and eventually take his product to Shark Tank, where he made a deal with Lori Greiner. Now, Little ELF is on retail shelves across the globe at stores like Walmart and Target and is an Amazon \u2018Best Seller.\u2019 <\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n

About the session<\/h2>\n\n\n\n

At ShipBob\u2019s 2024 TikTok Unpacked Summit, ShipBob\u2019s Director of Platform Partnerships,<\/s> Eshaan Bhatnagar, was joined by Little ELF CEO, Bryan Perla to discuss the brand\u2019s adoption of TikTok Shop as an ecommerce channel, how Fulfilled by TikTok, Powered by ShipBob offers fast, efficient order fulfilment (even when order volume spikes due to going viral), the value of leveraging TikTok to grow an ecommerce brand, and more.  <\/p>\n\n\n\n

Eshaan:<\/strong> <\/h4>\n\n\n\n

I am excited to introduce Bryan, founder and CEO of Little ELF. For some context, Bryan is a Stanford University graduate of 2022 and now dedicates himself entirely to his company. Little ELF\u2019s remarkable growth over the past three years stems from its robust social media presence and adept utilisation of these platforms to enhance all of its ecommerce sales. Little ELF utilises ShipBob’s Fulfilled by TikTok program to fulfil all of the orders coming in from their TikTok Shop.  <\/p>\n\n\n\n

Bryan: <\/strong> <\/h4>\n\n\n\n

It’s awesome to be here, and I’m excited for the talk to unpack, literally, what Little ELF is doing on TikTok and how that can apply to other brands and companies.  <\/p>\n\n\n\n

On prioritizing TikTok as a sales channel <\/h2>\n\n\n\n

Eshaan: <\/strong> <\/h4>\n\n\n\n

As the ecommerce industry has evolved, a lot of these omnichannel strategies have become very important for DTC brands to reach customers. When you were evaluating new sales channels, what made you choose TikTok? <\/p>\n\n\n\n

Bryan: <\/strong> <\/h4>\n\n\n\n

Prior to the launch of TikTok Shop, we were already very present on TikTok. Little ELF is a product you really need to see to understand, which has its pros and cons. In-store shopping is really difficult for us because you might not fully understand what it is right away or how to use it.  <\/p>\n\n\n\n