{"id":11704,"date":"2024-02-08T21:09:05","date_gmt":"2024-02-08T21:09:05","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/dynamic-slotting\/"},"modified":"2025-01-31T12:34:43","modified_gmt":"2025-01-31T12:34:43","slug":"dynamic-slotting","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/dynamic-slotting\/","title":{"rendered":"Dynamic Slotting Guide for Ecommerce Warehousing"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-dynamic-slotting\">What is dynamic slotting?<\/a><\/p>\n\n\n\n<p><a href=\"#h-dynamic-vs-static-slotting\">Dynamic vs. static slotting<\/a><\/p>\n\n\n\n<p><a href=\"#h-the-ecommerce-advantages-of-dynamic-slotting\">The ecommerce advantages of dynamic slotting<\/a><\/p>\n\n\n\n<p><a href=\"#h-shipbob-s-winning-approach-to-warehousing\">ShipBob\u2019s winning approach to warehousing<\/a><\/p>\n\n\n\n<p><a href=\"#h-dynamic-slotting-faqs\">Dynamic slotting FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p>Ecommerce businesses need to make the best use of their warehouse space to minimise costs and increase their bottom line. <\/p>\n\n\n\n<p>There are several ways to do this and one of the best ways is to optimise your<a href=\"https:\/\/www.shipbob.com\/blog\/warehouse-setup\/\"> warehouse setup<\/a> to improve your <a href=\"https:\/\/www.shipbob.com\/blog\/warehouse-space-utilization\/\">warehouse space utilisation<\/a>. Storing as much inventory as possible may hinder warehouse efficiency as workers struggle to move between aisles and retrieve items. As such, ecommerce businesses may consider <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-slotting\/\">warehouse slotting<\/a> strategies like slotting to maximise storage space and efficiency.<\/p>\n\n\n\n<p>But what is dynamic slotting and how can you implement it in your warehouse? <\/p>\n\n\n\n<p>This post serves as a comprehensive guide to dynamic slotting for ecommerce warehouses and how you can benefit from this approach. We dive deep into the core pillars that make up dynamic slotting and take you through our winning approach to dynamic slotting. Let\u2019s get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-dynamic-slotting\">What is dynamic slotting?<\/h2>\n\n\n\n<p>Dynamic slotting is a modern approach to warehouse management designed to reduce picking time. The dynamic slotting technique allows product locations to change based on variable factors such as SKU velocity, <a href=\"https:\/\/www.shipbob.com\/blog\/seasonal-demand\/\">seasonality<\/a>, product turnover rates, and so on. It involves the strategic placement of goods to improve accessibility and warehouse efficiency.<\/p>\n\n\n\n<p>With this strategy, businesses store high-priority items closer to the packing area for easy accessibility, while slow-moving items are stored towards the back of the warehouse. That way, pickers can easily retrieve items that are in demand, which will reduce travel time and allow the warehouse to quickly move between different stages of fulfilment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-core-pillars-of-dynamic-slotting\">The core pillars of dynamic slotting<\/h3>\n\n\n\n<p>Dynamic slotting relies heavily on real-time data and accurate algorithms for increased efficiency. This allows warehouses to create new slots optimised according to real-time requirements using machine learning and AI. Some of the most common practices in dynamic slotting include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assessing SKU velocity to optimise slotting based on demand.<\/strong> Using dynamic slotting allows businesses to identify high-velocity items (items that sell quickly) and low-velocity items (items that are slow to sell). As such, they can adjust slots so that fast-selling items are stored in more accessible pick locations to improve picking efficiency. Similarly, slow-selling items can be stored at the back to make room for high-velocity items.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adjusting slotting strategy for seasonal changes and sales trends.<\/strong> Seasonality and evolving trends influence how people buy certain products. To accommodate for those changes, warehouses may adjust slots to align with the latest buying trends. For example, winter apparel could be moved closer to the packing area during winter and then shifted to the back come spring. Similarly, new releases could be prioritized as you can anticipate a rush of buyers once the products go live.<\/li>\n\n\n\n<li><strong>Regular review and adjustment of slotting strategies.<\/strong> To ensure that the slotting process is as dynamic as possible, it\u2019s important to regularly review existing strategies and look for opportunities to improve. This will ensure flexibility and agility, allowing you to quickly adapt according to the latest trends and demand changes. For example, if you anticipate an increase in demand for a product that just went viral online, you could create a temporary slot close to the packing\/shipping area to reduce travel time.<\/li>\n\n\n\n<li><strong>Requesting feedback from warehouse staff to improve slotting strategies.<\/strong> People who work on the floor have first-hand knowledge about how your existing slotting strategies are working. Their feedback could help you look for ways to better organise your slots for greater efficiency. For example, it might seem logical to store similar products closer together, but your pickers might provide feedback that similar items regularly get confused during the picking process.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dynamic-vs-static-slotting\">Dynamic vs. static slotting<\/h2>\n\n\n\n<p>To get a better understanding of dynamic slotting, it\u2019s important to compare it to static slotting. In static slotting, product locations are fixed, meaning that products are assigned to specific locations in the warehouse. These locations don\u2019t change regardless of changes in sales trends or consumer demand. So this slotting technique is ideal for businesses that sell a few products that each have a fairly high turnover.<\/p>\n\n\n\n<p>However, for dynamic slotting, product locations change periodically. These changes are determined by variable factors such as product turnover rates. In Amazon warehouses, dynamic slotting is carried out by replenishing empty bins with any random product. This offers the flexibility needed to accommodate the wide variety of products that are often available only temporarily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-to-use-dynamic-slotting\">When to use dynamic slotting<\/h3>\n\n\n\n<p>As is apparent from the Amazon example above, dynamic slotting is ideal for businesses that sell a wide variety of products with varying levels of demand. Dynamic slotting gives you the flexibility to quickly adapt your slotting strategy according to your current needs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-role-of-warehouse-management-software-wms-in-dynamic-slotting\">The role of warehouse management software (WMS) in dynamic slotting<\/h3>\n\n\n\n<p>Dynamic slotting needs strategic and precise orchestration, which is only possible with <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-management-system-wms\/\">warehouse management software<\/a> that has access to real-time and accurate warehouse data. That\u2019s where software solutions such as a warehouse management system (WMS) come in with the ability to create new or transient slots based on your current needs.<\/p>\n\n\n\n<p>A WMS serves as a central location for keeping track of all your warehouse data, with access to real-time information about inventory levels and bin levels. By integrating with your ecommerce store or <a href=\"https:\/\/www.shipbob.com\/blog\/order-management-system\/\">order management software<\/a>, the system can access important order information such as fulfilment dates and sales trends. It then uses this data to strategically orchestrate the most ideal slotting strategy to prioritize well-known shipments or currently popular items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-ecommerce-advantages-of-dynamic-slotting\">The ecommerce advantages of dynamic slotting<\/h2>\n\n\n\n<p>With the ability to optimise product locations for increased picking efficiency, dynamic slotting speeds up order fulfilment and reduces shipping times while boosting customer satisfaction. Let\u2019s break down the main ways in which dynamic slotting can benefit your ecommerce business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improve-efficiency-and-reduce-costs\">Improve efficiency and reduce costs<\/h3>\n\n\n\n<p>Dynamic slotting ensures that your most popular products are always stored closer to the packing and shipping area even with changes in demand and buying trends. This reduces travel time, allowing pickers to quickly retrieve most orders. It also means that they don\u2019t have to carry around these products while picking other items so they can move more easily across the warehouse.<\/p>\n\n\n\n<p>As a result, overall warehouse efficiency improves, which contributes to fulfilment efficiency. This increased efficiency contributes to reduced labour costs, helping you increase your bottom line. Moreover, only high-impact products are moved, which reduces costs associated with re-slotting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhance-customer-experience-with-swift-delivery\">Enhance customer experience with swift delivery<\/h3>\n\n\n\n<p>Because dynamic slotting improves pick speed and efficiency, ecommerce businesses can get orders out the door quickly. This means your customers aren&#8217;t waiting around for their orders, which enhances their experience and increases their likelihood of buying from your brand again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shipbob-s-winning-approach-to-warehousing\">ShipBob\u2019s winning approach to warehousing<\/h2>\n\n\n\n<p>ShipBob leverages industry-leading technology and an expansive fulfilment network to facilitate strategic <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-warehousing\/\">ecommerce warehousing<\/a> and dynamic slotting. Our warehouses are powered by proprietary warehouse management technology tailored according to proven picking and packing processes. This allows us to effectively orchestrate slotting strategies to reduce travel time and improve picking speeds.<\/p>\n\n\n\n<p>The ShipBob <a href=\"https:\/\/www.shipbob.com\/product\/wms\/\">WMS<\/a> serves as a single source of truth to manage all your orders and inventory in one place. It allows you to keep track of your order data, inventory levels, and warehousing processes in one place. This makes it easier to create new or transient slots according to the most immediate need, thus helping you achieve better warehouse agility.<\/p>\n\n\n\n<p>The WMS supports location-specific <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-tracking\/\">inventory tracking<\/a> so you can always stay updated about inventory levels at every part of your warehouse. This allows you to get real-time data on your inventory requirements so you can plan for replenishment accordingly. For dynamic slotting, this means you can accurately replenish empty bins with new items without disrupting the picking flow.<\/p>\n\n\n\n<p>One of the highlights of ShipBob\u2019s WMS is the ability to calculate optimal picking routes for your warehouse. It then generates picking lists that are optimised to reduce travel time and improve picking speed.<\/p>\n\n\n\n<p>Additionally, ShipBob lets you store your inventory strategically across various fulfilment centres while giving you real-time visibility into inventory levels at every location. This makes it easy to strategically <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-adjustments\/\">adjust your inventory<\/a> distribution so that you prioritize regions where there\u2019s greater demand. That means you can proactively reallocate inventory to fulfilment centres that are running low on stock. It also means you\u2019ll be able to store your inventory closer to your customers and reduce transit time, which will speed up shipping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shipbob-s-warehouses-in-action\">ShipBob\u2019s warehouses in action<\/h3>\n\n\n\n<p>ShipBob\u2019s WMS is powered by algorithms that allow you to successfully implement slotting for your ecommerce warehouse. As soon as inventory is received in the warehouse, the WMS automatically helps decide the most optimal storage location for any SKU \u2013 whether it\u2019s pallet, shelf, or bin \u2013 based on the current storage for that product. This allows for efficient slotting and significantly speeds up the receiving and putaway process.<\/p>\n\n\n\n<p>ShipBob also supports <a href=\"https:\/\/www.shipbob.com\/inventory-management\/lot-tracking\/\">lot tracking<\/a> to help you avoid inventory spoilage and expiration and stay organised in the event of a product recall. This enables the unique and automatic storage of lot items so you can manage expiration dates and organise inventory based on unique lot numbers.<\/p>\n\n\n\n<p>For brands that have their own warehouse and want to manage fulfilment in-house, ShipBob trains them on best practices related to choosing the right storage location for more efficient picking and retrieval as well as improved accuracy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"306\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/06\/25aa2df5d3d22c38839c285a7e78184c-700x306.png?w=1280px\" alt=\"\" class=\"wp-image-8744\" style=\"width:514px;height:auto\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/06\/25aa2df5d3d22c38839c285a7e78184c-700x306.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/06\/25aa2df5d3d22c38839c285a7e78184c-700x306.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/06\/25aa2df5d3d22c38839c285a7e78184c-700x306.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/06\/25aa2df5d3d22c38839c285a7e78184c-700x306.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/06\/25aa2df5d3d22c38839c285a7e78184c-700x306.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>For example, <a href=\"https:\/\/www.shipbob.com\/blog\/spikeball\/\">ShipBob helped Spikeball<\/a> optimise picking efficiency by ensuring that their most popular products are stored at the end of the pick patch instead of at the front. So by the time those items are picked, their pickers are already back at the pack stations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Additionally, they were able to improve picking accuracy by changing the way they stored similar items. While they previously stowed these items in the same area, this made them more likely to pick the wrong size or colour because they were stored so close together. By distributing those items more strategically across the warehouse, they were able to improve their picking accuracy.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We can rely on the automated system. All we have to do is scan the order, go where the system tells us, pick the item, then pack it. It\u2019s way less stressful than our previous system. ShipBob has saved us time and labour costs.&#8221;<\/p>\n<cite><em>Adam LaGesse, Global Warehousing Director at&nbsp;<\/em><a href=\"https:\/\/www.shipbob.com\/blog\/spikeball\/\">Spikeball<\/a><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"512\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/02\/e288dfe01d9b108f2b8f2ffd9840ebcb-700x512.jpeg?w=1280px\" alt=\"\" class=\"wp-image-11706\" style=\"width:444px;height:auto\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/02\/e288dfe01d9b108f2b8f2ffd9840ebcb-700x512.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/02\/e288dfe01d9b108f2b8f2ffd9840ebcb-700x512.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/02\/e288dfe01d9b108f2b8f2ffd9840ebcb-700x512.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/02\/e288dfe01d9b108f2b8f2ffd9840ebcb-700x512.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/02\/e288dfe01d9b108f2b8f2ffd9840ebcb-700x512.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>Meanwhile, brands like <a href=\"https:\/\/www.shipbob.com\/blog\/pit-viper\/\">Pit Viper<\/a> have been able to improve their order picking and routing with ShipBob\u2019s WMS. The system enables them to create the most efficient picking routes, helping them save an insane amount of time on picking, packing, and shipping. The ability to quickly validate items has even helped them to drastically reduce mispicks.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOne of the biggest reasons we went with ShipBob is the multiple checks from start to finish. The WMS makes it really hard to send out the wrong product. It still happens on rare occasions \u2013 but it happens a lot less than before. Before we implemented ShipBob\u2019s WMS, our order accuracy rate was around 92%. Now we\u2019re at 99.7% for order accuracy, which equates to 2,100 less mispicks a year on average.\u201d<\/em><\/p>\n<cite>&#8211; &nbsp; <em>Jourdan Davis, Operations Manager at <a href=\"https:\/\/www.shipbob.com\/blog\/pit-viper\/\">Pit Viper<\/a><\/em><\/cite><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"306\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/07\/d2b4400171fa61a0eb704a581f2505ce-700x306.png?w=1280px\" alt=\"\" class=\"wp-image-8937\" style=\"width:476px;height:auto\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/07\/d2b4400171fa61a0eb704a581f2505ce-700x306.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/07\/d2b4400171fa61a0eb704a581f2505ce-700x306.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/07\/d2b4400171fa61a0eb704a581f2505ce-700x306.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/07\/d2b4400171fa61a0eb704a581f2505ce-700x306.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/07\/d2b4400171fa61a0eb704a581f2505ce-700x306.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>For brands like<a href=\"https:\/\/www.shipbob.com\/blog\/bunker\/\"> Bunker<\/a>, which deal with print-on-demand orders, ShipBob\u2019s WMS has made it easier to efficiently manage unexpected demand surges. The brand has managed to successfully onboard 200,000+ SKUs so they can keep track of fulfilment for all these SKUs in one place.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>ShipBob\u2019s WMS makes it almost impossible to do things wrong. Eliminating the potential for human error during picking and packing has been great. That was our biggest problem before. Last time I checked, our error rate was less than 1%. We\u2019re shipping out over 10,000 orders per month.<\/em>\u201c<\/p>\n<cite>&#8211; &nbsp; Clint Sanders, Vice President of Operations at <a href=\"https:\/\/www.bunkerbranding.com\/\">Bunker Branding<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dynamic-slotting-faqs\">Dynamic slotting FAQs<\/h2>\n\n\n\n<p>Below are answers to common questions about dynamic slotting.<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How does ShipBob utilise dynamic slotting to improve ecommerce fulfilment?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>ShipBob has developed a proprietary warehouse management system in order to accurately keep track of inventory data in real-time. This enables efficient dynamic slotting to prioritize inventory based on variabilities in demand and inventory turnover. <\/p>\n\n\n<p>Moreover, ShipBob&#8217;s technology generates picking lists based on the most optimal picking routes to reduce travel time and improve fulfilment efficiency.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Can dynamic slotting be integrated by any ecommerce business?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Dynamic slotting can be incorporated by any ecommerce business that has its own warehouse, but is most suitable for businesses that have a large volume of products with a high turnover.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How does dynamic slotting contribute to faster shipping times for customers?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Dynamic slotting ensures that warehouses can quickly pick and pack best-selling items and get them out the door faster, which contributes to the customer receiving their order with less lag time.<\/p>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about dynamic slotting for ecommerce warehouses, the benefits, and if it&#8217;s right for your business. <\/p>\n","protected":false},"author":193,"featured_media":471,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,15],"class_list":["post-11704","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-warehouse-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dynamic Slotting: Definition + Why Your Warehouse Needs It<\/title>\n<meta name=\"description\" content=\"Learn more about dynamic slotting for ecommerce warehouses, the benefits, and if it&#039;s right for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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