{"id":11547,"date":"2024-12-17T09:29:26","date_gmt":"2024-12-17T09:29:26","guid":{"rendered":"https:\/\/www.shipbob.com\/uk\/blog\/bloom\/"},"modified":"2026-04-01T17:06:46","modified_gmt":"2026-04-01T17:06:46","slug":"bloom","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/uk\/blog\/bloom\/","title":{"rendered":"How Bloom Nutrition Scaled to a 9-Figure Brand with ShipBob [Case Study]\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-key-metrics\">Key metrics<\/a><\/p>\n\n\n\n<p><a href=\"#h-about-bloom-nutrition\">About Bloom Nutrition<\/a><\/p>\n\n\n\n<p><a href=\"#h-building-a-premium-brand-with-premium-fulfillment-nbsp\">Building a premium brand with premium fulfilment&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-customizing-packaging-to-level-up-the-customer-experience\">Customising packaging to level up the customer experience<\/a><\/p>\n\n\n\n<p><a href=\"#h-viewing-all-of-your-must-have-data-in-one-dashboard-nbsp\">Viewing all of your must-have data in one dashboard&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-minimizing-shipping-costs-through-strategic-inventory-placement\">Minimising shipping costs through strategic inventory placement<\/a><\/p>\n\n\n\n<p><a href=\"#lot-control\"> Leveraging lot control capabilities to maintain inventory freshness&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#RTS-returns\">Streamlining returns for products with expiration dates&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-scaling-to-9-figures-with-one-fulfillment-partner-nbsp\">Scaling to 9 figures with one fulfilment partner&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-looking-to-the-future-nbsp\">Looking to the future&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-bloom-nutrition-s-team-at-shipbob\">Bloom Nutrition\u2019s team at ShipBob<\/a><\/p>\n\n\n\n<p><a href=\"#h-get-started-with-shipbob\">Get started with ShipBob<\/a><\/p>\n<\/div>\n\n\n\n<p><strong>Congratulations to Bloom on Receiving $90M in Equity Funding!<\/strong><\/p>\n\n\n\n<p>True to its name, Bloom Nutrition keeps on growing. The brand recently raised <a href=\"https:\/\/www.finsmes.com\/2024\/01\/bloom-nutrition-receives-90m-in-equity-funding.html\">$90M in an equity funding round led by Nutrabolt<\/a>, positioning the omnichannel brand to continue to scale their operations and help thousands of women on their fitness journeys.<\/p>\n\n\n\n<p><em>Learn how health and wellness brand Bloom Nutrition used ShipBob to support fulfilment as they scaled into a global, omnichannel, and wildly successful business.    <\/em><\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p><strong>Customer Profile<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/bloomnu.com\/\">Bloom Nutrition<\/a> is a health and wellness brand dedicated to helping everyone bloom into their best selves. From protein powders to superfood blends, collagen boosters to vitamins, each of Bloom\u2019s supplements is packed with high-quality ingredients that are both nutritious and delicious. With thousands of 5-star reviews and a subscription program, Bloom makes it easy and affordable to fuel your fitness journey.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"558\" width=\"700\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/47a818fb77eec39204c3f7823f51e47d-700x558.jpg?w=1280px\" alt=\"\" class=\"wp-image-11565\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/47a818fb77eec39204c3f7823f51e47d-700x558.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/47a818fb77eec39204c3f7823f51e47d-700x558.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/47a818fb77eec39204c3f7823f51e47d-700x558.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/47a818fb77eec39204c3f7823f51e47d-700x558.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/47a818fb77eec39204c3f7823f51e47d-700x558.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>9 figures in sales in 2023<\/li>\n\n\n\n<li>4 ShipBob fulfilment centres&nbsp;&nbsp;<\/li>\n\n\n\n<li>1.5M+ orders shipped with ShipBob&nbsp;&nbsp;<\/li>\n\n\n\n<li>Shipping to over 70 countries&nbsp;<\/li>\n\n\n\n<li>3-person operations team&nbsp;<\/li>\n\n\n\n<li>3 big-box retail partners&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-bloom-nutrition\">About Bloom Nutrition<\/h2>\n\n\n\n<p>In 2018, Mari Llewellyn was ready for a change.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Having hit her lowest point both mentally and physically, she knew it was time to start taking her health seriously. With the help of her trainer, future husband, and future co-founder Greg LaVecchia, the entrepreneur began a fitness journey that would change her life forever. Before long, Mari fell in love with fitness \u2013 she finally felt happy, her mental health improved, and she even lost over 90 pounds.&nbsp;<\/p>\n\n\n\n<p>There was only one problem: no matter how hard they looked, Mari and Greg couldn\u2019t find supplements that complemented Mari\u2019s health journey. All the supplements designed for women that they tried included unpronouncable ingredients, had little natural nutritional value, and tasted terrible.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, they did what any enterprising power couple would do: they made their own.&nbsp;<\/p>\n\n\n\n<p>The pair founded Bloom Nutrition with the goal of supporting other women on their wellness journeys through delicious supplements made from high-quality ingredients. Since then, Bloom has experienced enormous success \u2013 even going viral on TikTok \u2013 and has scaled into a hundred-million-dollar, multichannel business that serves women all over the world.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>We sat down with Neil Blewitt, SVP of Operations at Bloom Nutrition, to discuss how Bloom scaled, leveraging ShipBob\u2019s fulfilment solution to support 9 figures in sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-premium-brand-with-premium-fulfilment-nbsp\">Building a premium brand with premium fulfilment&nbsp;<\/h2>\n\n\n\n<p><strong>As told to ShipBob by Neil Blewitt, SVP of Operations at Bloom Nutrition.<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>From the very beginning, our founders positioned Bloom as a more premium brand. When you do that, you need to be prepared to give your customers a more fine-tuned and customised experience \u2013 and that starts with the receiving and unboxing experience, which meant Bloom needed to nail fulfilment early.&nbsp;<\/p>\n\n\n\n<p>ShipBob has been able to provide the high-quality fulfilment that is expected by premium brands. They definitely gave us the logistics technology to run our business, the requisite ever-expanding capacity and coverage we require, and great service. I&#8217;ve worked with a lot of different fulfilment partners in the past, and this is by far some of the most reliable service I&#8217;ve seen.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Having quality fulfilment has only gotten more important as we\u2019ve scaled. ShipBob is a sophisticated fulfilment solution, so they\u2019re not intimidated by rapid growth. Not only do they know how to support massive order volumes, but they also know how to reduce fulfilment costs while doing it \u2013 a real win-win.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cAs you get larger, customer expectations increase \u2013 and as expectations increase, so does the importance of quality and service. So we weren\u2019t just looking for the lowest cost-provider, but a partner that could also give our customers a really good experience that\u2019s consistent with the high standards to which we hold our brand holds. That\u2019s what\u2019s going help a business scale in the long run, and that\u2019s what ShipBob provides us.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Neil Blewitt, SVP of Operations at Bloom Nutrition<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11552\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/f3e471323df9b59286144364d99cef83-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11552\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/f3e471323df9b59286144364d99cef83-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/f3e471323df9b59286144364d99cef83-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/f3e471323df9b59286144364d99cef83-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/f3e471323df9b59286144364d99cef83-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/f3e471323df9b59286144364d99cef83-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11561\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/819d053ecaa173a47c121adcc0c5ff5e-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11561\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/819d053ecaa173a47c121adcc0c5ff5e-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/819d053ecaa173a47c121adcc0c5ff5e-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/819d053ecaa173a47c121adcc0c5ff5e-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/819d053ecaa173a47c121adcc0c5ff5e-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/819d053ecaa173a47c121adcc0c5ff5e-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11559\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/dfe6b6c0a66792555a163b98214db954-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11559\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/dfe6b6c0a66792555a163b98214db954-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/dfe6b6c0a66792555a163b98214db954-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/dfe6b6c0a66792555a163b98214db954-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/dfe6b6c0a66792555a163b98214db954-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/dfe6b6c0a66792555a163b98214db954-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-customising-packaging-to-level-up-the-customer-experience\">Customising packaging to level up the customer experience<\/h2>\n\n\n\n<p>When we first started out, our packaging process was really simple \u2013 we just picked the product, stuck it in a brown box, and shipped it. Because ShipBob can support custom packaging, we\u2019ve leveled up our strategy to include Bloom-branded boxes, marketing inserts, and the ability for customers to add personalised gift notes to their orders.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The level of customisation that ShipBob supports helps us reinforce our image as a premium-quality product, and lets us curate a branded experience at scale for customers as soon as their package arrives on their doorstep.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cHaving the ability to customise and offer premium unboxing experiences for customers is a fairly unique offering, and oftentimes it\u2019s difficult to find partners who can do it at all \u2013 let alone at the scale Bloom operates at. So ShipBob letting us use our own packaging for hundreds of thousands of DTC orders is a pretty rare feature that we don\u2019t take for granted.\u201d&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p>Neil Blewitt, SVP of Operations at Bloom Nutrition<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-viewing-all-of-your-must-have-data-in-one-dashboard-nbsp\">Viewing all of your must-have data in one dashboard&nbsp;<\/h2>\n\n\n\n<p>As you grow your business, nice-to-haves quickly becomes must-haves \u2013 especially when it comes to data and reporting. There are certain data points that you just have to know, like where we should store our inventory to be closer to our customers, what you&#8217;re charging customers for shipping, and what your average order values are. These sorts of metrics need to be driving your decisions if you\u2019re going to be profitable, and so you need to know that information inside out.&nbsp;&nbsp;<\/p>\n\n\n\n<p>ShipBob\u2019s dashboard provides us deep visibility into those crucial metrics for inventory, fulfilment, and shipping. It has been phenomenal. With the real-time data we see in our ShipBob dashboard, we can glean insights that tell us which levers to pull and what our costs are across channels, so that we don\u2019t get any surprises on our monthly income statements. Those insights and the reporting that ShipBob offers are definitely a must-have for our business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11558\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/23c0fe1322b2b6a8e799b03b740a78f2-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11558\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/23c0fe1322b2b6a8e799b03b740a78f2-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/23c0fe1322b2b6a8e799b03b740a78f2-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/23c0fe1322b2b6a8e799b03b740a78f2-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/23c0fe1322b2b6a8e799b03b740a78f2-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/23c0fe1322b2b6a8e799b03b740a78f2-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11557\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/34f8efb98f401f5812d5ba7d9459d3c5-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11557\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/34f8efb98f401f5812d5ba7d9459d3c5-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/34f8efb98f401f5812d5ba7d9459d3c5-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/34f8efb98f401f5812d5ba7d9459d3c5-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/34f8efb98f401f5812d5ba7d9459d3c5-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/34f8efb98f401f5812d5ba7d9459d3c5-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-minimising-shipping-costs-through-strategic-inventory-placement\">Minimising shipping costs through strategic inventory placement<\/h2>\n\n\n\n<p>We\u2019re using ShipBob\u2019s Inventory Placement Program to manage inventory allocation and distribution, and it\u2019s been super helpful for us. We send our inventory to one hub location, and from there, ShipBob determines the most strategic split of inventory across its fulfilment centre network and distributes our inventory for us.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe\u2019re fulfilling orders from 4 ShipBob fulfilment centres on the West Coast, Southwest, Midwest, and Northeast. By storing inventory and fulfilling orders from 4 different regions, we\u2019ve been able to engineer it so that most of our shipments are within Zones 1 and 2. Eliminating high shipping zone ranges by distributing inventory is a no-brainer, and really helps us minimise our shipping costs, especially on high-velocity items.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Neil Blewitt, SVP of Operations at Bloom Nutrition<\/p>\n<\/blockquote>\n\n\n\n<p id=\"lot-control\">Having the ability to reduce shipping costs through distributed inventory is probably the difference between profitability and unprofitability for most businesses in the DTC space \u2013 so the fact that ShipBob\u2019s network enables brands to do it so easily is a huge differentiator.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11553\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/9997e62352e1abecdc915679abc14c1c-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11553\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/9997e62352e1abecdc915679abc14c1c-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/9997e62352e1abecdc915679abc14c1c-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/9997e62352e1abecdc915679abc14c1c-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/9997e62352e1abecdc915679abc14c1c-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/9997e62352e1abecdc915679abc14c1c-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11554\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/2bc912a378b4f12c011acb9928895926-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11554\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/2bc912a378b4f12c011acb9928895926-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/2bc912a378b4f12c011acb9928895926-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/2bc912a378b4f12c011acb9928895926-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/2bc912a378b4f12c011acb9928895926-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/2bc912a378b4f12c011acb9928895926-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"11560\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/d78ea103d24edcdd4c427f5bb71e5a1e-700x700.jpg?w=1280px\" alt=\"\" class=\"wp-image-11560\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/d78ea103d24edcdd4c427f5bb71e5a1e-700x700.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/d78ea103d24edcdd4c427f5bb71e5a1e-700x700.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/d78ea103d24edcdd4c427f5bb71e5a1e-700x700.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/d78ea103d24edcdd4c427f5bb71e5a1e-700x700.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/d78ea103d24edcdd4c427f5bb71e5a1e-700x700.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-lot-control-capabilities-to-maintain-inventory-freshness-nbsp\">Leveraging lot control capabilities to maintain inventory freshness&nbsp;<\/h2>\n\n\n\n<p>Many of our products have expiration dates, so it\u2019s incredibly important for us to track and maintain inventory freshness \u2013 and ShipBob\u2019s lot control features make that really easy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>When we send new inventory to ShipBob, all we have to do is mark it as a lot product in the ShipBob dashboard and list the lot number and expiration date for each lot on the warehouse receiving order (WRO). From there, ShipBob handles receiving and stores each lot separately for trackability and so there\u2019s no confusion when it\u2019s time to pick.&nbsp;&nbsp;<\/p>\n\n\n\n<p id=\"RTS\">We use the FEFO (First Expired, First Out) method of inventory management, meaning that we want to prioritize picking inventory units that have the earliest expiration date. Thankfully, ShipBob\u2019s default logic is designed to always ship items with the nearest listed expiration date first, so that works out perfectly. At our scale, it would be impossible to manually check the expiration date of every single unit we ship, so leveraging ShipBob\u2019s lot capabilities gives us much more peace of mind.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\" id=\"RTS-returns\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"720\" data-id=\"18605\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/ae497f3aeafa02f92c59930b43e41bc3.jpg?w=1280px\" alt=\"\" class=\"wp-image-18605\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/ae497f3aeafa02f92c59930b43e41bc3.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/ae497f3aeafa02f92c59930b43e41bc3.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/ae497f3aeafa02f92c59930b43e41bc3.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/ae497f3aeafa02f92c59930b43e41bc3.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/ae497f3aeafa02f92c59930b43e41bc3.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"720\" data-id=\"18603\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/c4df9acfcabde3f2a18cd7bb3d578dce.jpg?w=1280px\" alt=\"\" class=\"wp-image-18603\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/c4df9acfcabde3f2a18cd7bb3d578dce.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/c4df9acfcabde3f2a18cd7bb3d578dce.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/c4df9acfcabde3f2a18cd7bb3d578dce.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/c4df9acfcabde3f2a18cd7bb3d578dce.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/c4df9acfcabde3f2a18cd7bb3d578dce.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"720\" data-id=\"18604\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/18f65106285b3e1f58d4e95d9832a63f.jpg?w=1280px\" alt=\"\" class=\"wp-image-18604\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/18f65106285b3e1f58d4e95d9832a63f.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/18f65106285b3e1f58d4e95d9832a63f.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/18f65106285b3e1f58d4e95d9832a63f.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/18f65106285b3e1f58d4e95d9832a63f.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/12\/18f65106285b3e1f58d4e95d9832a63f.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-streamlining-returns-for-products-with-expiration-dates-nbsp\">Streamlining returns for products with expiration dates&nbsp;<\/h2>\n\n\n\n<p>ShipBob also makes it easy to handle return to sender (RTS) orders for lot products. <\/p>\n\n\n\n<p>Through the ShipBob dashboard, we can set up our preferences for each SKU that indicate exactly how we want ShipBob to handle a return \u2013 whether we want the item quarantined or disposed of \u2013 and ShipBob will automatically follow those rules so we don\u2019t have to manage every customer-initiated return ourselves.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If a lot product is RTS, we can have it restocked. In that scenario, ShipBob\u2019s team inspects each product to ensure it\u2019s unopened and undamaged, and reviews the lot number and expiration date to check it matches the information we have in our dashboard. <\/p>\n\n\n\n<p>They even upload a photo of the returned item\u2019s lot information, so we can always double-check and confirm that everything\u2019s correct.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>We can also configure each SKU\u2019s minimum shelf life in regard to returns so that if a product gets returned and its expiration date is a certain number of days out, it won\u2019t get restocked. It saves us so much trouble, and keeps us from restocking and shipping out products that shouldn\u2019t go out.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scaling-to-9-figures-with-one-fulfilment-partner-nbsp\">Scaling to 9 figures with one fulfilment partner&nbsp;<\/h2>\n\n\n\n<p>When we first partnered with ShipBob, we were fairly small. We had only been in business for a year, were doing less than a million dollars in revenue, and only had a few employees. We couldn\u2019t have imagined that we would get this big \u2013 or that our first fulfilment provider would be able to scale with us all the way!&nbsp;&nbsp;<\/p>\n\n\n\n<p>The reality is, when you do what Bloom&#8217;s done and scale to millions of orders in just a few years, you outgrow many of your partners. There\u2019s nothing wrong with that \u2013 it&#8217;s just really uncommon to find a fulfilment provider that can keep meeting your needs as you grow exponentially.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But that&#8217;s the niche that ShipBob has created. ShipBob is the rare fulfilment partner that\u2019s built out the services and capabilities successful brands will eventually need, so that as they grow and want to branch out into new geographies, channels, and capabilities, they don\u2019t have to change fulfilment providers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Five or ten years ago, that would have probably been unthinkable \u2013 you would have had to fulfil orders out of your garage until you could find somebody in your town who had a 10,000 square foot warehouse that would fill your stuff, and then you have them bursting at seams.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now, ShipBob offers scaling brands an all-in-one partnership, so we can run our business with just 3 people on our operations team. It\u2019s a really unique offering, and I think Bloom is very lucky and fortunate to have found ShipBob early on.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-looking-to-the-future-nbsp\">Looking to the future&nbsp;<\/h2>\n\n\n\n<p>The natural evolution for Bloom is certainly to broaden the retail side of the business. We already have hugely successful partnerships with Amazon and Target, and we\u2019ll probably look to add 3-5 more substantial retailer partnerships over the next 12-15 months.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We\u2019re also investing in our global presence! We just launched DTC in Mexico, and we&#8217;re certainly looking at expanding into a handful of other countries like Canada, the UK, and Australia, where ShipBob has local fulfilment centres. Bloom may even expand into the EU, or into the Far East or South America. Since Bloom\u2019s mission and our ability to communicate and interact with customers very much transcends borders, there\u2019s really no limit on where we could grow!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now that we\u2019ve reached the scale we\u2019re at today, we have the resources and partnerships to make bolder growth moves. <\/p>\n\n\n\n<p>For example, we\u2019re at a point where we could turn on TikTok Shop in just a week or two \u2013 and with ShipBob powering Fulfilment by TikTok, it would be really easy to do!&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Having ShipBob as our fulfilment partner has helped us reach this level of success as a brand quickly \u2013 and now that we have, we get to bring Bloom to a lot more people, and continue creating new ways to support millions of women in their fitness journeys.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bloom-nutrition-s-team-at-shipbob\">Bloom Nutrition\u2019s team at ShipBob<\/h2>\n\n\n\n<div class=\"wp-block-shipbob-blocks-flex-container flex-container direction-row justify-none align-none flex-wrap section-spacing-sm  max-width-blog\">\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-center\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/eb115d26e6424cc33997725dcc9212e3.jpg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/eb115d26e6424cc33997725dcc9212e3.jpg?w=700px 650w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/eb115d26e6424cc33997725dcc9212e3.jpg?w=860px 768w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/eb115d26e6424cc33997725dcc9212e3.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/eb115d26e6424cc33997725dcc9212e3.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/uk\/wp-content\/uploads\/sites\/32\/2024\/01\/eb115d26e6424cc33997725dcc9212e3.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Mark Anders<\/p>\n<p class=\"has-text-align-center\">Mark is the Sr. Merchant Success Manager at ShipBob who supports Bloom.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/02\/casey-armstrong.jpg?w=1280px\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/02\/casey-armstrong.jpg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/02\/casey-armstrong.jpg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/02\/casey-armstrong.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/02\/casey-armstrong.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/02\/casey-armstrong.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Casey Armstrong<\/p>\n<p class=\"has-text-align-center\">Casey is the CMO of ShipBob, and serves as the Executive Sponsor for Bloom.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-shipbob\">Get started with ShipBob<\/h2>\n\n\n\n<p>Want to improve your&nbsp;<a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment strategy<\/a>&nbsp;and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfilment quote below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Get in touch with shipBob<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Bloom Nutrition used ShipBob to support fulfilment as they scaled into a global, omnichannel, and wildly successful business.    <\/p>\n","protected":false},"author":194,"featured_media":11562,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4],"class_list":["post-11547","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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