Outdoor Equipment, Performance and Gear Fulfilment

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The outdoor equipment and gear ecommerce market has become increasingly competitive in recent years. To stay ahead of the curve, your business needs a strong fulfilment logistics strategy in place. It can be a challenge to keep up with a high volume of monthly orders without the proper fulfilment infrastructure and technology. Fortunately, a logistics service provider like ShipBob can help. 

What is outdoor equipment and performance fulfilment?

Outdoor performance fulfilment, including equipment and gear involves picking, packing, and shipping equipment for hiking, fishing, swimming, water sports, and more. It’s important to optimise this process to save money and exceed customer expectations for fast, affordable shipping. 

How ShipBob grows outdoor gear ecommerce

ShipBob is a leading third-party logistics (3PL) provider that helps outdoor gear ecommerce brands optimise their order fulfilment process. With ShipBob, you can split inventory across our growing fulfilment centre network, outsource fulfilment to the experts, and automate shipping.

Challenges of outdoor equipment and performance fulfilment

Outdoor equipment fulfilment can be tricky. Here are some of the most common problems that online outdoor gear brands face. 


Ecommerce warehousing involves more than just storing inventory. You will need a process to manage inventory, monitor inventory levels, and order more inventory as needed. You’ll also have to think about location. If you store all your inventory in one location but have customers across the country or even internationally, then you’ll want to consider storing inventory across multiple locations to reduce shipping costs and transit times.

Inventory forecasting and management

ShipBob offers built-in inventory management and inventory forecasting tools. An end-to-end fulfilment solution like ShipBob notifies you when it’s time to replenish inventory through automated reorder points to prevent stockouts .

To help your business make better decisions around inventory and fulfilment, ShipBob’s free analytics tool can show you the following at a glance:

  • How quickly products are selling and which items are slow-moving
  • How many days of inventory you have until you are expected to run out (based on SKU velocity)
  • Profitability by order, how much you are spending on shipping, and the average order amount that customers are spending at your store
  • How current demand compares to previous time periods and how sales are affected by different seasons and months
  • How many orders are held up, where they are located, and which items are driving a backlog (so you can prioritise the replenishment of stock that are affecting sales)

Generating brand awareness

The outdoor market can be competitive. With so many great brands, it’s important to think of ways to stand out. You will need to create brand awareness and build a strong, positive image of your company. We can help improve your brand’s image by offering several different packaging options and solutions from our partners, so you can design a custom box or poly mailer that will enhance the unboxing experience and delight your customers.

ShipBob’s order fulfilment process

ShipBob has an extensive process for managing your order fulfilment. We prioritise efficiency to keep your customers happy and boost your profits.

Step 1: Receiving inventory

A ShipBob fulfilment expert will make sure that all the items that were sent have arrived and are in good condition. ShipBob requires merchants to fill out a Warehouse Receiving Order (WRO) and affix the proper labels to each box, which helps us know what to expect ahead of time and to speed up the receiving process.

Step 2: Items are located and picked

Our proprietary warehouse management system (WMS) automatically assigns similar orders with inventory in the same area of the warehouse to the same picker to reduce the number of steps required to pick orders for a more efficient workflow.

picking list is generated, which includes the items ordered, quantity, and where each product is located. Each unit that’s picked is scanned from the inventory container so inventory counts are updated in real-time.

Step 3: The items are packed

The next step is to securely pack them and add the shipping label. At ShipBob, we use standard packing materials including brown boxes, plain bubble mailers and poly bags, packing tape, and dunnage at no extra cost. We also allow our merchants to use custom packaging.

Step 4: The order is shipped

With ShipBob, you won’t have to worry about shipping orders yourself as we partner with major shipping couriers to negotiate shipping rates and have them pick up packages daily sorted by each shipping service. To keep customers updated on the last-mile delivery process, you can set up proper order tracking on your store.

How ShipBob has helped outdoor performance companies

The ShipBob team works with outdoor equipment companies every day.

Here are some examples of the companies we’ve helped save time and money by taking retail fulfilment off their plate. 


Sharkbanz is an ergonomic silicone band worn around the wrist or ankle that deter sharks while swimming, surfing, or diving. After trying both mom-and-pop and larger fulfilment solutions, Sharkbanz Co-Founder and CEO Nate Garrison  found that ShipBob provided the omnichannel fulfilment platform they needed.

“Outsourcing both retail and DTC order fulfilment to ShipBob really just gave us the flexibility that we needed to effectively grow our business — not just the DTC segment, but the retail segment also. Honestly, it changed the game for us. So we were just thrilled that ShipBob has come to lead the way in providing fulfilment solutions for small to medium sized businesses like ours.”

Nathan Garrison, Co-Founder and CEO of Sharkbanz

Kula Cloth

Kula Cloth is a reusable, intentionally designed antimicrobial pee cloth product that eliminates toilet paper waste in the wilderness. It’s a great ‘leave no trace’ alternative that’s has a positive impact on the environment. Kula Cloth’s founder, Anastasia Allison, reached out to ShipBob when she became overwhelmed by the amount of orders she had to fulfil. 

“To say that switching to ShipBob has been life-changing is an understatement. Thinking big picture, it was an incremental cost for me to ultimately sell a lot more. My business has tripled and I got my life back.”

Anastasia Allison, founder of Kula Cloth


Ombraz sunglasses are armless, comfortable and unbreakable, so you can use them while participating in any outdoor activity. Ombraz outsourced fulfilment to ShipBob in 2018, and since then, they’ve been able to focus more time on growing their business. 

“It’s a pain to pick, pack, and print the labels, and manage the storage. It would be a huge stress for us to do it ourselves, but the fact that ShipBob takes care of it all, both the savings in costs and time, is invaluable to our business.”

Nikolai Paloni, Co-Founder of Ombraz Sunglasses 


Whether it’s been a hard day in the mountains or at your desk, EnduroSport is formulated to boost your body’s natural ability to recover and rebuild. EnduroSport wanted to build a customer experience similar to what Amazon had to offer, and ShipBob made this possible.

“Having confidence in scaling fulfilment is hypercritical for us. With ShipBob, we find comfort in knowing we can scale and have orders fulfiled in a quick manner.”

Tim Fink, Co-Founder of EnduroSport

Getting started with ShipBob is easy

If you choose to partner up with ShipBob for your outdoor equipment business, you can trust us to put your business first. Fill out the form below to learn more about how ShipBob works and receive custom pricing. 

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