The consumer packaged goods (CPG) market has long been dominated by giants, but direct-to-consumer (DTC) brands are quickly taking over. Although it’s a competitive space to get into, ecommerce solutions have helped DTC brands be more successful online, especially when it comes to ecommerce fulfilment. Many fast-growing brands that offer CPG products partner with a third-party logistics (3PL) like ShipBob to help them grow. 

“I felt like I couldn’t grow until I moved to ShipBob. Our old 3PL was slowing us down. Now I am encouraged to sell more with them. My CPA even said to me, ‘Thank God you switched to ShipBob.’ After switching to ShipBob, we’ve grown 300% and are saving $8,000 per month in fulfilment costs.”

Courtney Lee, founder of Prymal

What is consumer packaged goods (CPG) fulfilment?

Consumer packaged goods include everyday items used by consumers that have to be replaced or replenished regularly. This includes items such as food and beverage, healthcare products, personal care items, toiletries, and more. 

CPG direct-to-consumer fulfilment involves filling orders accurately and quickly so customers get their essentials in a timely manner. To compete with established brands and marketplaces like Amazon, DTC brands that sell CPG products need the retail fulfilment infrastructure, technology, and support to efficiently fulfil and ship orders to their customers. 

How ShipBob helps CPG brands grow

ShipBob helps CPG brands grow by managing the order fulfilment process, so brands can focus less on logistics operations and more time on growing their business. Here is how ShipBob helps fast-growing CPG brands become more successful. 

Inventory management and forecasting

Consumer packaged goods are often high-demand products that regularly purchased from consumers. It’s important to have a system in place to track inventory to prevent stockouts. ShipBob offers built-in inventory management and inventory forecasting tools to help you keep track of your inventory and make better decision. Using the ShipBob dashboard, you can closely track inventory levels at each location, identify slow-moving inventory, set reorder notification points to, and much more.

Challenges of consumer packaged goods fulfilment

CPG fulfilment requires strategic oversight and the right partners to improve logistics processes and optimise the supply chain. Here are a few common pain points you can’t overlook. 

Brand awareness

The CPG market is becoming increasingly competitive – there are a lot of big names out there, and consumers feel comfortable ordering from brands they’re familiar with. This is why generating brand awareness is important for your business. 

One of the easiest ways to do this is by creating a memorable unboxing experience for your customers. ShipBob offers standard packaging at no extra, but we also allow merchants to use custom packaging, which is great for subscription orders delivered on a recurring basis. 

“As a brand focused and founded on helping customers create sustainable kitchens, ShipBob’s ability to support eco-friendly packaging is a huge plus. With several picks included in ShipBob’s all-in fulfilment cost, we can introduce eco packaging into fulfilment really easily by simply storing it as a SKU and counting it as one of the picks — no costs on top of that for custom packaging and offering a consistent brand experience.”

Juliana Brasil, Director of Operations at Food Huggers

Fast shipping

One challenge that ecommerce businesses can’t escape is the demand for faster shipping times — and at an affordable price. Consumers have come to expect a 2-day delivery duration as the new standard, and businesses have to either catch up or get left behind. ShipBob offers the ability to split inventory across multiple fulfilment locations, which speeds up delivery times and reduces shipping zones and costs.

How ShipBob’s CPG fulfilment works

ShipBob has helped thousands of DTC brands that sell CPG products grow faster with an international fulfilment network and best-in-class software. Here’s how ShipBob works:

• Connect your online store with ShipBob’s technology.
• Choose which ShipBob fulfilment centre locations to store inventory in and ship from, and then ship your inventory to those locations.
• When orders are placed on your online store, they are forwarded automatically to ShipBob, picking lists are generated, and the fulfilment process begins.
• The order is picked, packed, and shipped, and tracking info is generated.

How ShipBob helps CPG companies with fulfilment

ShipBob works with thousands of brands, many of which are CPG companies that have outsourced fulfilment to ShipBob. Here’s how they’ve grown from working with us.

Synchro: a nutrition and wellness company

Synchro is a nutrition and wellness company that uses tasty, quality ingredients in their products. After testing out other fulfilment options, they came back to ShipBob, and now save a lot of money and ship faster thanks to ShipBob’s robust distribution network. 

“We definitely see benefits with ShipBob’s 2-day shipping capabilities. With Amazon Prime and shoppers expecting 2-day shipping at this point, it’s definitely being chosen when it’s offered on our store.”

Lindsay Louise, Fulfilment & Retail Manager at Synchro

Boie: eco-friendly personal care brand

Boie sells toothbrushes, body scrubbers, and other eco-friendly and antibacterial products designed and manufactured in the USA. After a successful Kickstarter campaign, Boie partnered with ShipBob to fulfil and ship over 12,000 orders per month.

“ShipBob’s customer service has direct contacts that know our account, real-time follow through, and a great customer delivery experience. They are a fulfilment partner that is truly an extension of our brand.”

Manuel de la Cruz, CEO at Boie

Ample Foods: a meal replacement brand

Ample Foods combines the latest nutrition science with wholesome, real-food ingredients for a great-tasting complete meal replacement with optimal nutrition. Ample Foods outsourced logistics to ShipBob so they could take advantage of our growing fulfilment network and reach more customers. 

“From expanding into a second ShipBob fulfilment centre, we are excited to be able to offer 65% of our customers with 2-day shipping, up from 32% by only having a single West Coast facility. Soon, this will be 100%. Not only is this better for our customers but we also gain a 13% savings to our bottom line.”

Pablo Gabatto, Business Operations Manager at Ample Foods

Getting started with ShipBob is easy

ShipBob is the leading 3PL that offers best-in-class fulfilment services. Fill out the form below to request custom pricing. 

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