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The Ecommerce Retailer’s Guide to Preparing for the Holidays

It probably comes as no surprise that the busiest time of the year for ecommerce businesses is the holidays. With gift-giving traditions and shopping holidays aplenty, ‘tis the season to shop! Come Black Friday and Cyber Monday at the end of November, if your business isn’t ready for an influx of website traffic, orders, customers, and even returns, the holidays can become a stressful time — and may even cause your business to lose money.

That’s why we’ve created this guide: to help you make sure that your ecommerce store is ready for the holiday season. The most important part of preparing for the holidays is alignment: every part of your business, from your supply chain to your marketing team, must be on the same page.

In this e-guide, you will learn:

  • How to prepare and promote your website for the holiday rush to keep your conversion rates high and your customers happy
  • Tips for avoiding stockouts through strategic inventory management
  • The benefits of outsourcing holiday fulfillment and returns to a third-party provider — and what to look for when choosing one
  • And more!