In this on-demand webinar, ShipBob & Common Thread Collective walk you through a data-driven approach for scaling your Facebook ads, based on purchases… NOT click costs. From the data collected, they’ve identified 3 specific metrics that have the biggest impact on Facebook ad success.
Hint: It’s not CPC, CPM or relevance score. These are vanity metrics that have low correlation to actual purchases.
Join ShipBob’s partner Common Thread Collective for data-driven presentation around scaling your Facebook advertising campaigns.
What’ll You’ll Learn in This Presentation:
- Your decisions may be based on the wrong data
- Three Facebook metrics to influence revenue
- Leveraging Facebook’s machine learning tools to scale
- Incremental ways to boost Facebook ad conversions