Customer acquisition is one of the biggest challenges for every ecommerce business. It may seem as though you should be driving as many visitors as possible to your online store. But high web traffic that doesn’t convert means you’re missing out on tons of potential sales.
Instead of focusing your time and money on the sheer quantity of visitors, focus on quality by bringing in the customers who are most likely to purchase from your store — and working to keep them.
In this guide, you will learn:
- How to define and market to your target customers
- Strategies to increase conversions and reduce shopping cart abandonment
- Tips for retaining high-quality, loyal customers who believe in your brand and mission