For many online sellers, the biggest relief is finally getting their store up and running. However, the job doesn’t stop once your shop goes live. In fact, frequent updates need to be made in order to increase conversions. Here are a few ways to improve your e-commerce store.
1. Easy and Accessible Navigation
Online shoppers expect to have a quick and efficient shopping experience. Reportedly, 47 percent of consumers expect a webpage to load in two seconds or less, and 40 percent leave a website that takes more than three seconds to load (Source: Akamai). As a store owner, you should continuously check your site’s bounce rate on Google Analytics and number of click-throughs to make sure pages are loading properly.
Aesthetic-wise, you should avoid a cluttered navigation so that potential customers can quickly find what they need. For a more organized menu, make sure you ask the following questions:
- What are the parent categories that my target audience is looking for?
- What would be the sub-categories to fall under each parent category?
- What order should you place each category?
2. Visually-Compelling Product Pages
Since online shoppers can’t see or touch the product in-person, you need to provide the highest quality of visuals, i.e. photos, graphics and videos. This will help them envision what it will be like when they have the item. Videos, especially, are the strongest way to increase sales because it helps customers learn more about the product. According to Animoto, 73 percent more visitors who watch product videos are likely to purchase.
3. Simple, Streamlined Checkout
When e-commerce store owners think about increasing conversion rates, improving the checkout process isn’t always the first step that comes to mind. However, if a customer find the process too complicated, it’s likely they will abandon your site. Here are a few tips to create an easy-to-use checkout process:
- Keep the amount of text and required fields to a minimum so to not distract the customer from submitting their payment information. If they’re spending too much time reading and filling our unnecessary sections, they’re not going to want to proceed with their purchase.
- Show a visual progress of the checkout so your customer knows what to expect. Your checkout should also be no more than four steps (i.e. Shipping & Billing, Payment, Review and Place Order)
- Make sure your store allows guest checkout, so your customer doesn’t have to waste time creating an account to purchase their items.
The e-commerce experience is always changing and online sellers need to constantly update their store to to meet those standards. Doing so will help increase conversion rate and secure customer loyalty. Feel free to chat with us to learn more.