The holidays are the busiest time of the year for ecommerce retailers. Since 2012, about a quarter of total annual retail ecommerce revenue has been generated during the holiday season.
With gift-giving traditions and shopping holidays aplenty, ‘tis the season to shop! And while a lot of holiday shopping still takes place in brick-and-mortar stores, online retailers are getting a bigger and bigger slice of the pie each year: Americans spent $122.0 billion online between November 1 and December 31, 2019, a 17.4% increase from 2017.
With shoppers gearing up to make this year’s holiday spending the highest yet, it’s no wonder that almost 89% of brands expect an increase in revenue this holiday season. However, as Benjamin Franklin said, “By failing to prepare, you are preparing to fail,” so we recommend that ecommerce businesses start holiday preparations over the summer.
In 2018, Cyber Monday was the most active online shopping day of the year with nearly 4x more volume than the average day. Black Friday was the second busiest day. If your business isn’t ready for an influx of website traffic, orders, customers, and even returns, the holidays can become a stressful time — and may even cause your business to lose money.
That’s why we’ve created a guide to getting your ecommerce store ready for the holiday season. To set your company up for success, here are the main elements that must be in sync and ready to take on the holiday rush:
- User experience including optimizing for mobile
- Marketing including email promotions and holiday ads
- Inventory management
- Order fulfillment and returns
In “The Ecommerce Retailer’s Guide to Preparing for the Holidays,” we cover how to make sure that all of the pieces above work smoothly and efficiently together to make sure you — and your customers — have your best holiday shopping season yet.