{"id":21925,"date":"2026-02-17T21:49:29","date_gmt":"2026-02-17T21:49:29","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/fulfillment-trends\/"},"modified":"2026-02-17T21:49:33","modified_gmt":"2026-02-17T21:49:33","slug":"fulfillment-trends","status":"publish","type":"page","link":"https:\/\/www.shipbob.com\/au\/fulfillment-trends\/","title":{"rendered":"State of Ecommerce Fulfilment Report Data Page\u00a0"},"content":{"rendered":"\n<section class=\"wp-block-shipbob-blocks-section-hero-flexible-form hero-flexible  conversion-arrow\"><div class=\"container row\"><div class=\"col hero-flexible-content\">\n<h1 class=\"wp-block-heading is-style-h1\" id=\"h-state-of-ecommerce-fulfillment-report-industry-trends-in-2026\"><strong>State of Ecommerce Fulfilment Report:\u00a0 <mark style=\"background-color:rgba(0, 0, 0, 0);color:#175cff\" class=\"has-inline-color\">Industry Trends in 2026<\/mark><\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-insights-from-416-ecommerce-leaders-and-fulfillment-data-from-millions-of-orders\">Insights from 416 ecommerce leaders and fulfilment data from millions of orders\u00a0<\/h2>\n\n\n\n<p>Join the thousands of ecommerce merchants that leverage ShipBob for best-in-class order fulfilment. Connect with our team to get a customised fulfilment quote to get started.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><div class=\"col hero-flexible-form offset-1  \"><div class=\"card hero-home-customer-card form-card\"><h3 class=\"form-title\">Need help with fulfilment?<\/h3><h3 class=\"h4 form-subtitle\">Request a quote from ShipBob to get started.<\/h3><p class=\"form-copy\"><\/p><div class=\"card-body form-5aeec90a-561f-40fb-bec3-d9e6e6a1ec92\" data-controller=\"form-controller\" data-form-controller-form-id-value=\"5aeec90a-561f-40fb-bec3-d9e6e6a1ec92\" data-form-controller-form-container-query-value=\"form-5aeec90a-561f-40fb-bec3-d9e6e6a1ec92\"><\/div><p class=\"form-note\">A fulfilment expert will get back to you shortly. <a href=\"\/privacy-policy\/\">Privacy Policy<\/a><\/p><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-2025-section-featured-resource section-featured-resource bg-celeste\"><div class=\"section-mask\"><div class=\"section-diagonal-grid\"><\/div><\/div><div class=\"section-featured-resource-container container --children-count-1\"><div class=\"section-featured-resource-content-column\"><h5 class=\"section-featured-resource-title\" placeholder=\"Lorem Ipsum\">Unlock the full report<\/h5><h2 class=\"section-featured-resource-subtitle\" placeholder=\"Fulfillment Strategies for Brands Scaling Beyond $100M\"><strong>State of Ecommerce Fulfilment Report:<strong>  <\/strong><\/strong><br><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#175cff\" class=\"has-inline-color\"><strong><strong>2026 Edition<\/strong><\/strong><\/mark><\/strong><\/strong><\/h2>\n<p>Download the report to access 200+ data points about how brands are future-proofing their operations.<\/p>\n<\/div><div class=\"section-featured-resource-resource-container\"><div class=\"section-featured-resource-image-container\"><a class=\"section-featured-resource-a_mediaLink\" href=\"https:\/\/resources.shipbob.com\/state-of-order-fulfillment-report\"><img decoding=\"async\" class=\"section-featured-resource-a_media\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png?w=1280px\" alt=\"Image Media\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png?w=700px 650w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png?w=860px 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png?w=1180px 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png?w=1400px 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/a><\/div><\/div><\/div><\/section>\n\n\n\n<p>ShipBob\u2019s annual State of Ecommerce Fulfilment Report is based on insights from a survey of 416 executives from ecommerce brands about their 2026 plans, as well as proprietary data from the hundreds of millions of units ShipBob fulfilled globally last year and insights from industry experts.\u00a0<\/p>\n\n\n\n<p>Created to help understand the current logistics and fulfilment landscape and how brands performed last year ShipBob\u2019s State of Ecommerce Fulfilment Report showcases over 200 data points on subjects ecommerce brands care about the most. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-ecommerce-statistics-highlights-nbsp\">Key ecommerce statistics highlights&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>92% of brands grew YoY\u00a0<\/li>\n\n\n\n<li>86% of brands sell on 2 or more sales channels as of 2026<\/li>\n\n\n\n<li>84% of brands leverage a third-party fulfilment company for at least some of their orders<\/li>\n\n\n\n<li>70% of brands have some sort of compliance needs from a fulfilment partner (i.e., GMP, GFSI, etc.)<\/li>\n\n\n\n<li>44% of brands plan on expanding internationally in 2026\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-highlight blog-highlight\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>80% of brands experienced increases in business costs as a result of the 2025 US tariff changes<\/strong>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-trends-in-ecommerce-fulfillment-for-2026\">Top trends in ecommerce fulfilment for 2026<\/h2>\n\n\n\n<p>Based on our findings, we identified five major trends for this year. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-omnichannel-is-king\">Omnichannel is king\u00a0<\/h3>\n\n\n\n<p>More brands than ever before are adopting an omnichannel approach. &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>86% of brands already sell on 2+ sales channels, which is up 8% from 2025.<\/li>\n\n\n\n<li>75% of brands will add at least 1 new sales channel in 2026, up 12% from 2025<\/li>\n\n\n\n<li>53% of brands sell on B2B channels or sell in brick-and-mortar stores, which is up 24% from 2025.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-network-design-is-the-new-differentiator\">Global network design is the new differentiator<\/h3>\n\n\n\n<p>An increasing number of brands are making <a href=\"https:\/\/www.shipbob.com\/product\/grow-global\/\">global shipping and international fulfilment<\/a> a part of their business.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>44% of brands plan to ship to new countries in 2026.<\/li>\n\n\n\n<li>44% of brands will increase the number of fulfilment centres they use in 2026.<\/li>\n\n\n\n<li>30% of brands plan to start fulfilling orders in new countries in 2026.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-highlight blog-highlight\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>80% of brands add some sort of customisation touchpoints to their orders.<\/strong><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"700\" width=\"700\" data-id=\"16746\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=1080\" alt=\"A green, custom-branded box from Bloom Nutrition with Bloom Nutrition products inside\" class=\"wp-image-16746\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=1080 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/032873b3a5c3fd21f5462c3a331301ba.webp?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Bloom Nutrition<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"933\" width=\"700\" data-id=\"16739\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=960\" alt=\"A custom box from Cowboy Colostrum with a container of their product and a custom marketing insert inside\" class=\"wp-image-16739\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=1920 1920w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=1152 1152w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2024\/11\/172a67ec3663d57fe13e00db1419960c-scaled.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Cowboy Colostrum<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"466\" width=\"700\" data-id=\"20356\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=889\" alt=\"A custom cardboard box from Our Place with their logo on it, and a green pan sitting on top of it\" class=\"wp-image-20356\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=889 889w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/06\/5c9cc891c30b09f3dd1cca1beba863f6.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Our Place<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategic-inventory-placement-major-savings-nbsp\">Strategic inventory placement = major savings &nbsp;<\/h3>\n\n\n\n<p>Hundreds of merchants leverage ShipBob\u2019s Inventory Placement Program (IPP) to automate inventory distribution, placement, and rebalancing in the US. By using IPP, brands can place inventory in fulfilment centres closest to end customers, effectively reducing the number of <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/shipping-zones\/\">shipping zones<\/a> an order has to travel to the final destination. &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2025, brands using IPP experienced a 15% reduction in shipping zones.\u00a0<\/li>\n\n\n\n<li>In 2025, brands using IPP experienced a 16% increase in in-region fulfilment.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"366\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=1200\" alt=\"\" class=\"wp-image-16743\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=1200 1200w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/5832c0b74c2dffdb68122f5486757400.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSince launching with IPP, we\u2019ve been able to allocate our inventory across 4 of ShipBob\u2019s fulfilment centres in the United States, which cut our shipping times by a third \u2013 from 5.2 days down to about 3.6 days. Not only has transit time dropped, but at the same time we reduced fulfilment costs by over $2 per order compared with our old 3PL. This combination has been key to profitable growth this year. It\u2019s a no-brainer.\u201d <\/p>\n\n\n\n<p><em>\u2013<\/em> <em>Matt Crane, Co-Founder and Chief Science Officer at <\/em><a href=\"https:\/\/www.shipbob.com\/blog\/semaine-health\/\"><em>Semaine Health<\/em><\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shipping-speed-still-matters-nbsp\">Shipping speed still matters&nbsp;<\/h3>\n\n\n\n<p>Quick shipping is a priority for both customers and brands. &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>69% of brands aim to deliver US domestic orders in 2-3 days<\/li>\n<\/ul>\n\n\n\n<p>ShipBob has prioritized making large investments in our fulfilment network to provide faster shipping options to our merchants. In 2024, we added new regional sort centres and pivoted from individual fulfilment centre pickups to&nbsp;a middle-mile network to streamline our transportation and logistics.&nbsp;<\/p>\n\n\n\n<p>Because of these improvements, we saw:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10% faster delivery times YoY, driven by ShipBob&#8217;s regional sort centre and courier management enhancements.\u00a0<\/li>\n\n\n\n<li>25% of packages were picked up between 8:00 p.m. and 2:00 a.m., thanks to ShipBob&#8217;s near 24\/7 operations and Hub-and-Spoke model.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-success-spotlights-nbsp\">Customer success spotlights&nbsp;<\/h2>\n\n\n\n<p>Of the thousands of brands that leverage ShipBob for order fulfilment, here are a few ways ecommerce brands have saved money, improved their operations, and scaled their business with ShipBob. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-true-classic-leverages-shipbob-to-grow-their-multi-million-dollar-business\">True Classic leverages ShipBob to grow their multi-million dollar business<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How True Classic Leverages ShipBob to Grow their Multi-Million Dollar Omnichannel Brand\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YcCqcPaTiZ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With ShipBob as their partner, apparel brand True Classic fulfils orders to 5M people across 190 countries. They&#8217;re able to offer faster, cheaper delivery by distributing inventory throughout ShipBob&#8217;s fulfilment network. ShipBob\u2019s full\u2011stack technology gives True Classic unified visibility across fulfilment centres in 4 countries, 13 brick-and-mortar locations, and multiple retail stores (including Target and Costco). <\/p>\n\n\n\n<p>By adopting ShipBob\u2019s FTZ warehousing model, they defer millions in duties and strengthen cash flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-place-saved-1-5m-in-freight-costs-and-cut-fulfillment-speeds-in-half-with-shipbob-ipp-nbsp\">Our Place saved $1.5M in freight costs and cut fulfilment speeds in half with ShipBob IPP&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Our Place Saved $1.5 Million on Shipping While Cutting Delivery Times in Half With ShipBob\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Vd-_L88zkVo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>By expanding from two to four ShipBob fulfilment centres, Our Place reduced average delivery times from five to six days down to just 2.5 days. This strategic shift also generated $1.5 million in freight cost savings, with 98% of parcels now shipping to lower-cost Zones 1 through 6.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fulfillment-strategies-amp-recommendations-for-2026\">Fulfilment strategies &amp; recommendations for 2026<\/h2>\n\n\n\n<p>Based on the findings from our 2026 State of Ecommerce Fulfilment report, here are four key recommendations to optimise operations and increase profitability this year: \u00a0<\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">1. Bundle products to increase average order value (AOV)<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Product bundling encourages shoppers to buy more while saving on shipping costs. Create&nbsp;kits with best sellers&nbsp;or offer \u201cfrequently bought together\u201d suggestions to raise AOV and streamline fulfilment by reducing the number of individual shipments.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"412\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=1280\" alt=\"Screenshot of the PF Candle Co. website showing discounted pricing for a bundle of products (a candle and a reed diffuser)\" class=\"wp-image-21927\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=1503 1503w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/36de160eca49323dc5162a8ceda0ccd9.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Source: P.F. Candle Co.<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSince\u00a0adding new SKUs and\u00a0implementing\u00a0bundles with ShippBob,\u00a0we\u2019ve\u00a0greatly\u00a0increased\u00a0our average order value\u00a0(AOV)\u00a0by\u00a0$34\u00a0because\u00a0we can offer\u00a0bundles and multiple SKUs.\u00a0That\u2019s\u00a0been a\u00a0huge boost in revenue.\u201d\u00a0\u00a0<br><em>Annie Leal, owner of <a href=\"https:\/\/www.shipbob.com\/blog\/i-love-chamoy\/\">I Love Chamoy<\/a><\/em><\/p>\n<\/blockquote>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">2. Use shipping threshold banners and progress bars<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>Display free shipping thresholds across your site to entice shoppers&nbsp;and use progress bars at checkout to show how close they are to qualifying for free shipping. This can not only boost conversion rates, but it also encourages higher AOV.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"267\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/f47f377d69f8d4bde62689c18c62307c.png?w=501\" alt=\"Screenshot of the checkout screen for Arrae, noting their free shipping threshold.\" class=\"wp-image-21928\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/f47f377d69f8d4bde62689c18c62307c.png?w=501 501w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/f47f377d69f8d4bde62689c18c62307c.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/f47f377d69f8d4bde62689c18c62307c.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/f47f377d69f8d4bde62689c18c62307c.png?w=240 240w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><figcaption class=\"wp-element-caption\">Source: Arrae<\/figcaption><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">3. Split inventory across fulfilment centres to lower shipping zones<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>By strategically storing inventory across multiple fulfilment centres in the US, you can reduce the number of shipping zones an order has to travel. This leads to faster, more cost-effective shipping and a better customer experience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"278\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/11\/689319a6dbaf342d72543e763db4e4fe.png?w=1280\" alt=\"A diagram of two maps of the United States, comparing the use of 1 vs 3 fulfillment centers and the impact it has on shipping zones.\" class=\"wp-image-17223\"\/><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-shipbob-blocks-single-heading-accordion single-heading-accordion container max-width-blog\" data-controller=\"accordion-controller\" data-accordion-controller-open-value=\"false\"><div class=\"single-heading-accordion-heading-container\" data-accordion-controller-target=\"actionElement\"><h3 class=\"single-heading-accordion-title h3\">4. Evaluate centralised vs. distributed warehouse strategies<\/h3><\/div><div class=\"single-heading-accordion-inner-content\" data-accordion-controller-target=\"innerContent\">\n<p>A centralised warehouse model may work for smaller catalogues or early-stage brands, but fast-growing businesses often benefit from a <a href=\"https:\/\/www.shipbob.com\/blog\/3-benefits-using-more-than-one-warehouse-ecommerce-fulfillment\/\">distributed inventory<\/a> approach. Using a network of fulfilment centres can improve delivery speeds, lower last-mile costs, and provide greater flexibility during peak seasons.<\/p>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fulfillment-trends-resources-amp-downloads-nbsp\">Fulfilment trends resources &amp; downloads&nbsp;<\/h2>\n\n\n\n<section class=\"wp-block-shipbob-blocks-2025-section-featured-resource section-featured-resource bg-celeste\"><div class=\"section-mask\"><div class=\"section-diagonal-grid\"><\/div><\/div><div class=\"section-featured-resource-container container --children-count-4\"><div class=\"section-featured-resource-content-column\"><h5 class=\"section-featured-resource-title\" placeholder=\"Lorem Ipsum\">Top picks for you<\/h5><h2 class=\"section-featured-resource-subtitle\" placeholder=\"Fulfillment Strategies for Brands Scaling Beyond $100M\"><strong>Elevate your<strong> <mark style=\"background-color:rgba(0, 0, 0, 0);color:#175cff\" class=\"has-inline-color\"><strong><strong>order fulfilment<\/strong><\/strong><\/mark><\/strong><\/strong><\/h2>\n<p>Discover the ways ShipBob can help chaos-proof your fulfilment and streamline your operations. &nbsp;<\/p>\n<\/div><div class=\"section-featured-resource-resource-container\"><div class=\"section-featured-resource-image-container\"><a class=\"section-featured-resource-a_mediaLink\" href=\"https:\/\/resources.shipbob.com\/mid-market-fulfillment\"><img decoding=\"async\" class=\"section-featured-resource-a_media\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/1e29379f49547ca1e85e076f27642d16.png?w=1280px\" alt=\"Image Media\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/1e29379f49547ca1e85e076f27642d16.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/1e29379f49547ca1e85e076f27642d16.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/1e29379f49547ca1e85e076f27642d16.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/1e29379f49547ca1e85e076f27642d16.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/04\/1e29379f49547ca1e85e076f27642d16.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/a><\/div><div class=\"section-featured-resource-image-container\"><a class=\"section-featured-resource-b_mediaLink\" href=\"https:\/\/resources.shipbob.com\/inventory-placement-program\"><img decoding=\"async\" class=\"section-featured-resource-b_media\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/07\/a4b3c7a590186517004bb4015f9370e1.png?w=1280px\" alt=\"Image Media\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/07\/a4b3c7a590186517004bb4015f9370e1.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/07\/a4b3c7a590186517004bb4015f9370e1.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/07\/a4b3c7a590186517004bb4015f9370e1.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/07\/a4b3c7a590186517004bb4015f9370e1.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/07\/a4b3c7a590186517004bb4015f9370e1.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/a><\/div><div class=\"section-featured-resource-image-container\"><a class=\"section-featured-resource-c_mediaLink\" href=\"https:\/\/resources.shipbob.com\/grow-globally-with-shipbobs-international-shipping-guide\"><img decoding=\"async\" class=\"section-featured-resource-c_media\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/06\/016e343f20d71e10c0bb40e9350729dc.png?w=1280px\" alt=\"Image Media\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/06\/016e343f20d71e10c0bb40e9350729dc.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/06\/016e343f20d71e10c0bb40e9350729dc.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/06\/016e343f20d71e10c0bb40e9350729dc.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/06\/016e343f20d71e10c0bb40e9350729dc.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/06\/016e343f20d71e10c0bb40e9350729dc.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/a><\/div><div class=\"section-featured-resource-image-container\"><a class=\"section-featured-resource-d_mediaLink\" href=\"https:\/\/resources.shipbob.com\/omnichannel-logistics-explained-guide\"><img decoding=\"async\" class=\"section-featured-resource-d_media\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/dd71433bdf462d58b889c19509b98da2.png?w=1280px\" alt=\"Image Media\" loading=\"lazy\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/dd71433bdf462d58b889c19509b98da2.png?w=700px 650w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/dd71433bdf462d58b889c19509b98da2.png?w=860px 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/dd71433bdf462d58b889c19509b98da2.png?w=1180px 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/dd71433bdf462d58b889c19509b98da2.png?w=1400px 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/07\/dd71433bdf462d58b889c19509b98da2.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/a><\/div><\/div><\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-shipbob\">Get started with ShipBob<\/h2>\n\n\n\n<p>Connect with the ShipBob team to learn more and get a custom fulfilment quote. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Request a quote<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-ecommerce-and-fulfillment-trends-nbsp\">FAQs about ecommerce and fulfilment trends&nbsp;<\/h2>\n\n\n\n<p>Here are answers to commonly asked questions about ecommerce and fulfilment trends.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 itemprop=\"name\" class=\"single-faq-title\">Which countries does ShipBob ship to in 2026?\u00a0<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"\/><\/div><\/div><div class=\"single-faq-childs\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" data-faq-controller-target=\"answer\"><div itemprop=\"text\">\n<p>ShipBob can ship to over 250 destinations across the world from any of its fulfilment centres. ShipBob has a <a href=\"https:\/\/www.shipbob.com\/shipbob-locations\/\">global fulfilment network<\/a> of over 60 fulfilment centres in the US, Canada, the UK, the EU, and Australia. &nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 itemprop=\"name\" class=\"single-faq-title\">What should small and medium ecommerce businesses focus on first? &nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"\/><\/div><\/div><div class=\"single-faq-childs\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" data-faq-controller-target=\"answer\"><div itemprop=\"text\">\n<p>At ShipBob, we recommend that small and medium-sized businesses (SMBs) start by mastering domestic order fulfilment. By building a strong foundation in your primary market, you can reduce shipping costs, improve delivery speeds, and boost customer trust.&nbsp;<\/p>\n\n\n\n<p>Once you&#8217;ve mastered domestic fulfilment, you can focus on expanding to new sales channels (like Amazon, TikTok Shop, and more) and adding value through customisation like kitting or branded packaging. When demand picks up, ShipBob can help you seamlessly expand into global markets with our international network of 60+ fulfilment centres and start B2B order fulfilment with big box retailers like Target, Walmart, and more. &nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 itemprop=\"name\" class=\"single-faq-title\">How can brands balance sustainability with fast shipping expectations? &nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"\/><\/div><\/div><div class=\"single-faq-childs\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" data-faq-controller-target=\"answer\"><div itemprop=\"text\">\n<p>Ecommerce brands don\u2019t have to choose between speed and sustainability. A fulfilment partner like ShipBob helps brands achieve both through smart infrastructure and technology. &nbsp;<\/p>\n\n\n\n<p>Distributing inventory across multiple fulfilment centres places products closer to end customers, allowing brands to reduce shipping distances, emissions, and delivery times.&nbsp;ShipBob\u2019s global fulfilment network and Inventory Placement Program helps brands achieve this.&nbsp;<\/p>\n\n\n\n<p>Efficient fulfilment and zone skipping lower fuel use and reduce carbon impact. ShipBob\u2019s regional hub-and-spoke model and direct truckload routes cut courier miles by up to 30%, speeding up delivery while reducing emissions.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ShipBob\u2019s annual State of Ecommerce Fulfilment Report is based on insights from a survey of 416 executives from ecommerce brands about their 2026 plans, as well as proprietary data from the hundreds of millions of units ShipBob fulfilled globally last year and insights from industry experts.\u00a0 Created to help understand the current logistics and fulfilment [&hellip;]<\/p>\n","protected":false},"author":193,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-21925","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce Trends in 2026: State of Fulfillment Report<\/title>\n<meta name=\"description\" content=\"Unlock ShipBob\u2019s 2026 State of Ecommerce Fulfillment Report to get 200+ data points about how ecommerce brands are future-proofing their operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/fulfillment-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of Ecommerce Fulfilment Report Data Page\u00a0\" \/>\n<meta property=\"og:description\" content=\"Unlock ShipBob\u2019s 2026 State of Ecommerce Fulfillment Report to get 200+ data points about how ecommerce brands are future-proofing their operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/fulfillment-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T21:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2026\/02\/041e63261910705308ad40a51a2f8b39.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/fulfillment-trends\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/fulfillment-trends\\\/\",\"name\":\"Ecommerce Trends in 2026: State of Fulfillment 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