{"id":7759,"date":"2023-05-05T10:00:00","date_gmt":"2023-05-05T10:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/?post_type=blog&p=7759"},"modified":"2025-07-11T22:13:45","modified_gmt":"2025-07-11T22:13:45","slug":"product-assortment","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/","title":{"rendered":"Full Guide to Product Assortment Strategies and Challenges in 2026"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

What is product assortment?<\/a><\/p>\n\n\n\n

Product assortment strategies for 2023<\/a><\/p>\n\n\n\n

Product assortment challenges<\/a><\/p>\n\n\n\n

The future of product assortment<\/a><\/p>\n\n\n\n

ShipBob\u2019s inventory management can help optimise your product assortment<\/a><\/p>\n\n\n\n

Product assortment FAQs<\/a><\/p>\n<\/div>\n\n\n\n

If you run an ecommerce business, you have a lot of competition. <\/p>\n\n\n\n

Back in 2020, Shopify saw an increase of nearly 800,000 new merchants<\/a> during the pandemic \u2013 and with a whopping 26 million ecommerce websites<\/a> in existence as of 2022, industry growth doesn\u2019t seem to be slowing down any time soon.<\/p>\n\n\n\n

So in this sea of competitors, how do you carve out a niche for your brand?  <\/p>\n\n\n\n

It starts with the products you sell.<\/p>\n\n\n\n

To build a viable, lucrative assortment of products that promotes profitability, you need a product range<\/a> that attracts the target customers, keeps SKU proliferation<\/a> in check, and enables you to compete in highly-saturated ecommerce markets. <\/p>\n\n\n\n

Achieving that range requires an assortment planning<\/a> process. To develop your brand\u2019s ideal product assortment, you\u2019ll need a strategy \u2013 one that accounts for your capabilities, target audience, and industry, and that includes great partners to help you execute it.\u00a0<\/p>\n\n\n\n

In this article, we\u2019ll offer a comprehensive guide to different product assortment strategies you should consider, key challenges to plan for, and how the right 3PL partner can help.<\/p>\n\n\n\n

What is product assortment?<\/h2>\n\n\n\n

Also called merchandise mix<\/a>, product assortment refers to the variety of items your business sells. <\/p>\n\n\n\n

There are two main components to consider in product assortment: the width (or breadth), and the length (or depth). Businesses need to find the right balance between the two to determine the ideal assortment strategy.<\/p>\n\n\n\n

Width or breadth refers to how diverse your product assortment is \u2013 in other words, how large of a variety of product lines and categories your business sells. <\/p>\n\n\n\n

For example, retailers<\/a> such as Amazon<\/a> have a wide product assortment, as they sell everything from clothing to crafting supplies to furniture.<\/p>\n\n\n\n

Length or depth refers to the number of variations your business sells within a specific category or product line. The more variations you offer, the deeper your product assortment is. <\/p>\n\n\n\n

For example, a furniture brand with a long product assortment may only sell bookshelves, but offers those bookshelves in many different designs and colour options. <\/p>\n\n\n\n

Why is product assortment important?<\/h3>\n\n\n\n

Product assortment has huge ramifications for your customers and your bottom line. Here are just some of the reasons why product assortment is critical to your business. <\/p>\n\n\n\n

It improves the customer experience<\/h4>\n\n\n\n

Combined with good catalogue management<\/a>, the right product assortment can ensure that people can find exactly what they need. <\/p>\n\n\n\n

When your assortment is optimised for consumer demand, your brand will be able to serve more customers and provide a delightful \u2013 rather than disappointing \u2013 shopping experience. <\/p>\n\n\n\n

It drives sales<\/h4>\n\n\n\n

When you offer your customers the right mix of products, your brand streamlines the buying process. <\/p>\n\n\n\n

Rather than overwhelming them with too many options, you make it easier to meet customer needs from your available inventory, minimising the chances that they\u2019ll turn to a competitor. This encourages customers to purchase, and drives more sales for your brand. <\/p>\n\n\n\n

It can boost profits<\/h4>\n\n\n\n

When your product assortment is optimised, your brand will only stock the items you need to meet customer demand. <\/p>\n\n\n\n

This helps you avoid spending money to store stock that never sells, and improves inventory turnover \u2013 both of which are key to increasing revenue and profit margins. <\/p>\n\n\n\n

Product assortment strategies for 2023<\/h2>\n\n\n\n

There are five main types of assortment strategies that can be used by ecommerce stores and brick-and-mortar retailers alike. <\/p>\n\n\n\n

Wide assortment<\/h3>\n\n\n\n

A wide assortment strategy involves offering a broad array of product types and categories, but few selections or variations within them. This allows retailers to cater to the needs of a much larger audience.<\/p>\n\n\n\n

For example, box box pharmacies like Walgreens or CVS carry a little bit of everything, from diapers to groceries, medicine to greeting cards. <\/p>\n\n\n\n

That way, people can usually find what they\u2019re looking for in one store \u2013 as long as they don\u2019t mind having fewer options when it comes to the design or brand name of individual items. <\/p>\n\n\n\n

Deep assortment<\/h3>\n\n\n\n

Using a deep assortment strategy, businesses limit their product categories, but offer a wide variety of items within each category. <\/p>\n\n\n\n

This enables them to cater to the needs and interests of a very specific audience, so they can greatly improve satisfaction for the customer base that cares more about features like design, quality, price, and more. <\/p>\n\n\n\n

For example, shoe brand Zappos specializes in footwear. While they do not sell many products other than shoes, they offer a large variety of shoe styles to cater to many different preferences across customers (as well as specialty shoes for different foot widths, and even single shoes).  <\/p>\n\n\n\n

Scrambled assortment<\/h3>\n\n\n\n

A scrambled assortment strategy involves offering a few products that are outside of your core product mix. <\/p>\n\n\n\n

In other words, you\u2019re going beyond your brand\u2019s primary focus to provide additional items that would appeal to customers who don\u2019t belong to your usual segments. With this strategy, businesses can attract new customers and drive more sales.<\/p>\n\n\n\n

For example, a craft store like Michaels primarily focuses on selling craft supplies. However, it may decide to scramble its product assortment by offering additional items, such as baking supplies, toys, and home decor. <\/p>\n\n\n\n

That way, a shopper who is visiting the store to get materials for a project can also buy some seasonal house decorations without visiting a different store, allowing the store to make more sales.<\/p>\n\n\n\n

Mass market<\/h3>\n\n\n\n

Mass market assortment strategies are designed to cater to as many customers and demographics as possible, which means the product assortment is both wide and deep. <\/p>\n\n\n\n

In a mass market strategy, a business carries a vast category of products, and offers a huge variety of options within each category. <\/p>\n\n\n\n

For example, big-box retailers such as Walmart<\/a> adopt a mass market assortment strategy, offering a massive selection of products across hundreds of categories. <\/p>\n\n\n\n

In each of these categories, customers are also able to browse hundreds (and sometimes even thousands) of product variations.<\/p>\n\n\n\n

Although a mass market assortment strategy is ideal for getting the most revenue, it\u2019s also the most challenging to maintain. It requires enormous storage<\/a> capabilities, which involve significant investment and high maintenance costs. As such, it\u2019s typically feasible only for retail giants.<\/p>\n\n\n\n

Localized assortment<\/h3>\n\n\n\n

In a localised assortment strategy, the product mix is adjusted according to the store\u2019s location. <\/p>\n\n\n\n

That means the store will change its assortment of products based on the needs and demands of the local community within a specific region. These needs may vary depending on factors such as climate, terrain, culture, and events. <\/p>\n\n\n\n

For example, a hardware store chain may sell shovels and space heaters in a state that sees harsh winters. Meanwhile, a different retail location would stock items such as sprinklers and solar panels<\/a> in a state with warmer weather such as Florida. <\/p>\n\n\n\n

Product assortment challenges<\/h2>\n\n\n\n

Whether you\u2019re running a brick-and-mortar store or an ecommerce business, deciding on the right product assortment isn\u2019t an easy task. Here are some of the key challenges that you\u2019ll need to consider when choosing which products to sell.<\/p>\n\n\n\n

Assortment size and diversity<\/h3>\n\n\n\n

While you may want to stock a wide variety of products across a vast range of categories, this may not always be feasible for your business. <\/p>\n\n\n\n

Maintaining a large inventory can be difficult, and if your brand attempts too ambitious of a product assortment, you could get overwhelmed with the sheer variety of items that need to be stocked, restocked, and fulfilled. <\/p>\n\n\n\n

Small stores and brands will need to think carefully about what product assortment their infrastructure and business model can support. <\/p>\n\n\n\n

Capacity constraints in shelf space<\/h3>\n\n\n\n

Both ecommerce retailers and brick-and-mortar stores have capacity limits. Even if you want to offer a variety of items or different types of products, you may not necessarily have the floor or shelf space to stock all of those items in your store or warehouse<\/a>. <\/p>\n\n\n\n

To avoid exceeding storage capacity, monitor inventory turnover<\/a> and inventory days on hand<\/a> at the SKU<\/a> level. This way, you can see quickly your business uses up available stock on average, and how to time replenishment in such a way that there will be space to store new inventory.\u00a0<\/p>\n\n\n\n

Workforce allocation<\/h3>\n\n\n\n

As businesses diversify their product assortment, they may have an increased need for workers to manage their inventory at a detailed level. However, this may increase operational costs significantly. <\/p>\n\n\n\n

Before changing your product assortment, make sure to consider whether your inventory management and fulfilment team can handle receiving<\/a>, storing, picking<\/a>, packing, and shipping new SKUs. If you anticipate higher order volumes with the new additions, make sure your team is prepared, and can still provide quick fulfilment and delivery.\u00a0<\/p>\n\n\n\n

If any of your teams can\u2019t support a growing product assortment, there are a few other options. You can add workers to your team (though this may increase labour costs), or you can partner with a 3PL<\/a> that can help you store your inventory and fulfil orders more efficiently.  <\/p>\n\n\n\n

SKU proliferation<\/h3>\n\n\n\n

As your brand adds to its product assortment over time, you may start to accumulate more SKUs than you can realistically handle. When left unchecked, this SKU proliferation can lead to issues with inventory visibility<\/a>, increased carrying costs<\/a>, and deadstock<\/a>.<\/p>\n\n\n\n

Preventing SKU proliferation starts with regular inventory audits to get rid of obsolete inventory and catch potential deadstock early. <\/p>\n\n\n\n

Businesses should also conduct SKU rationalization<\/a> periodically, examining inventory performance at the SKU level periodically to identify slow-moving SKUs that need to be discontinued from their product line. <\/p>\n\n\n\n

This enables them to decrease holding costs, allocate their capital towards more profitable SKUs, and keep their assortment size manageable. <\/p>\n\n\n\n

\n

\u201cWe knew we couldn\u2019t focus so much of our time and energy on shipping and fulfilment, and so we set out to find a 3PL partner. <\/p>\n\n\n\n

After starting our search, we found that many 3PLs were not interested in working with us because we had too many SKUs and not enough volume to work with them. Others lacked the ability to ship internationally or only shipped using one courier. <\/p>\n\n\n\n

We then found ShipBob, who checked all the boxes. They have ended up being the perfect solution for us and we have never looked back!\u201d <\/p>\n\n\n\n

Waveform Lighting team<\/em><\/p>\n<\/blockquote>\n\n\n\n

The future of product assortment<\/h2>\n\n\n\n

As purchasing habits shift in the aftermath of the pandemic, brands may find product assortment strategies shifting as well. <\/p>\n\n\n\n

When stay-at-home orders closed retail stores, customers increasingly turned to ecommerce platforms to get staples and splurges alike. As a result, ecommerce sales increased by 43% in 2020 alone<\/a>, growing from $571.2 billion in 2019 to $815.4 billion. <\/p>\n\n\n\n

This growth spurred many predominantly brick-and mortar businesses (retailers especially) to adopt a more omnichannel approach. <\/p>\n\n\n\n

By investing more in their online and social sales channels<\/a>, brands were able to capture more demand \u2013 even after health restrictions were lifted and in-store shopping resumed. <\/p>\n\n\n\n

Ecommerce channels naturally lend themselves to wider product assortments, since online businesses use larger warehouse storage spaces (rather than smaller retail shelves), and can therefore often offer a wider mix of product categories. <\/p>\n\n\n\n

This means that, as more brands focus on ecommerce, merchants may see product assortments widen more than they have in previous years. <\/p>\n\n\n\n

Product assortments are also widening as a result of better inventory management technology. With modern inventory management systems offering increased visibility, better tracking, SKU analysis<\/a> tools, and real-time data, businesses can now manage more SKUs at a time, and make more informed assortment decisions.  <\/p>\n\n\n\n

This may be concerning for smaller, DTC ecommerce<\/a> brands \u2013 particularly as big box retailers widen assortments. However, DTC merchants can help distinguish themselves by building deeper product assortments, which retail giants often struggle to achieve.<\/p>\n\n\n\n

Brands can do this in two main ways: <\/p>\n\n\n\n

    \n
  1. They can provide customers a deeper product assortment through their own online storefront, and continue selling and fulfilling DTC. <\/li>\n\n\n\n
  2. They can partner with a retailer, using their products to deepen the retailer\u2019s assortment and getting their products in front of more customers. <\/li>\n<\/ol>\n\n\n\n

    ShipBob\u2019s inventory management can help optimise your product assortment<\/h2>\n\n\n\n

    As a best-in-class fulfilment partner, ShipBob provides ecommerce and retail fulfilment solutions for brands looking to manage and grow their product assortments. <\/p>\n\n\n\n

    ShipBob\u2019s dashboard includes powerful inventory management<\/a> capabilities, so you can efficiently track and manage all your SKUs across all your channels through one platform.<\/p>\n\n\n\n

    These solutions give you the leverage you need to optimise your product assortment for long-term growth.<\/p>\n\n\n\n

    Optimised fulfilment solution<\/h3>\n\n\n\n

    ShipBob partners with some of the fastest-growing ecommerce brands to optimise inventory storage, order fulfilment, and shipping.<\/p>\n\n\n\n

    With a global network of dozens of fulfilment centres, dozens of direct integrations, and a full customisation<\/a> suite, ShipBob has the resources and expertise to fulfil orders across a wide range of industries. <\/p>\n\n\n\n

    This means that even if you decide to add hundreds of new SKUs to your merchandise mix, ShipBob can help you manage them and continue to fulfil orders efficiently, and accurately.<\/p>\n\n\n\n

    Data-led decisions with SKU analytics<\/h3>\n\n\n\n

    ShipBob\u2019s built-in analytics dashboard provides your business with robust SKU analytics<\/a>, so you can understand inventory performance at the SKU level. <\/p>\n\n\n\n

    Using metrics like on-hand inventory, SKU performance, and average units sold per day, you can pinpoint which products are popular or slow-moving, and how to diversify or expand your product assortment.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n

    \u201cShipBob\u2019s analytics tool is also really cool. It helps us a lot with planning inventory reorders, seeing when SKUs are going to run out, and we can even set up email notifications so that we\u2019re alerted when a SKU has less than a certain quantity left. There is a lot of value in their technology.\u201d<\/p>\n\n\n\n

    Oded Harth, CEO & Co-Founder of MDacne<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n

    Advanced forecasting to help with procurement planning<\/h3>\n\n\n\n

    ShipBob tracks sales and order history for your brand over time, so you can leverage that data to forecast demand<\/a> more accurately. With better forecasting, you can better plan your procurement to maintain optimal stock levels across all your SKUs. <\/p>\n\n\n\n

    Along with inventory performance data and turnover ratio, your brand can improve your production forecasting<\/a> and make timely replenishment orders using automatic reorder notifications.<\/p>\n\n\n\n

    \n

    \u201cWe roll out new products and designs on our website 1-3 times a month and send new inventory to ShipBob each week. It\u2019s really easy to create new SKUs and restock existing ones using ShipBob\u2019s technology, which is especially important with high inventory turnover.\u201d<\/p>\n\n\n\n

    Carl Protsch, Co-Founder of FLEO<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n

    If you want to learn more about how ShipBob can help you manage and expand your product assortment, click the button below.<\/p>\n\n\n\n

    \n
    Request Fulfilment Pricing<\/a><\/div>\n<\/div>\n\n\n\n

    Product assortment FAQs<\/h2>\n\n\n\n

    Below are answers to the most common questions about product assortment.<\/p>\n\n\n\n

    How does the product assortment of a business affect its supply chain and logistics operations?<\/h4>
    <\/div><\/div>
    \n\n

    A business\u2019 product assortment plays a vital role in the overall supply chain, particularly when it comes to sourcing and storage. Having a wide or deep product assortment also affects logistics operations, as businesses must figure out an efficient way to fulfil and ship all items in their product mix.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n

    How does the size of a business impact the size and scope of its product assortment?<\/h4>
    <\/div><\/div>
    \n\n

    Larger businesses typically cater to a bigger audience, which calls for a wider and deeper product assortment. Moreover, they may also have better resources and more capacity to manage a bigger assortment.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n

    How can ShipBob help businesses manage their product assortment?<\/h4>
    <\/div><\/div>
    \n\n

    ShipBob provides SKU-level visibility into inventory, allowing businesses to track SKU performance and optimise their assortment accordingly.<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n

    What is the difference between product assortment and product line?<\/h4>
    <\/div><\/div>
    \n\n

    Product assortment refers to the entire variety of items that are sold by your business. Product line, on the other hand, refers to a range of products that share some similarity, and are sold by the same brand.<\/p>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Read through our comprehensive guide to product assortment – what it is, different strategies, and how to navigate common challenges. <\/p>\n","protected":false},"author":194,"featured_media":7761,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[8],"class_list":["post-7759","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-inventory"],"yoast_head":"\nProduct Assortment: Definition, Strategies, & Tips (2025)<\/title>\n<meta name=\"description\" content=\"Read through our comprehensive guide to product assortment - what it is, different strategies, and how to navigate common challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full Guide to Product Assortment Strategies and Challenges in 2026\" \/>\n<meta property=\"og:description\" content=\"Read through our comprehensive guide to product assortment - what it is, different strategies, and how to navigate common challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T22:13:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/\",\"name\":\"Product Assortment: Definition, Strategies, & Tips (2025)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/05\\\/659650d2d0d75d29f519b55dbb26a65c.jpg\",\"datePublished\":\"2023-05-05T10:00:00+00:00\",\"dateModified\":\"2025-07-11T22:13:45+00:00\",\"description\":\"Read through our comprehensive guide to product assortment - what it is, different strategies, and how to navigate common challenges.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/05\\\/659650d2d0d75d29f519b55dbb26a65c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/05\\\/659650d2d0d75d29f519b55dbb26a65c.jpg\",\"width\":1400,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Full Guide to Product Assortment Strategies and Challenges in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\",\"name\":\"ShipBob Australia\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Product Assortment: Definition, Strategies, & Tips (2025)","description":"Read through our comprehensive guide to product assortment - what it is, different strategies, and how to navigate common challenges.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/","og_locale":"en_US","og_type":"article","og_title":"Full Guide to Product Assortment Strategies and Challenges in 2026","og_description":"Read through our comprehensive guide to product assortment - what it is, different strategies, and how to navigate common challenges.","og_url":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/","og_site_name":"ShipBob Australia","article_modified_time":"2025-07-11T22:13:45+00:00","og_image":[{"width":1400,"height":560,"url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/","url":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/","name":"Product Assortment: Definition, Strategies, & Tips (2025)","isPartOf":{"@id":"https:\/\/www.shipbob.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg","datePublished":"2023-05-05T10:00:00+00:00","dateModified":"2025-07-11T22:13:45+00:00","description":"Read through our comprehensive guide to product assortment - what it is, different strategies, and how to navigate common challenges.","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/#primaryimage","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg","contentUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg","width":1400,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/au\/blog\/product-assortment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/au\/blog\/"},{"@type":"ListItem","position":3,"name":"Full Guide to Product Assortment Strategies and Challenges in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/au\/#website","url":"https:\/\/www.shipbob.com\/au\/","name":"ShipBob Australia","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/au\/blog\/product-assortment\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Full Guide to Product Assortment Strategies and Challenges in 2026","url":"http:\/\/www.shipbob.com\/au\/blog\/product-assortment\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/au\/blog\/product-assortment\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/05\/659650d2d0d75d29f519b55dbb26a65c.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Rachel Hand"}],"creator":["Rachel Hand"],"publisher":{"@type":"Organization","name":"ShipBob Australia","logo":""},"keywords":[],"dateCreated":"2023-05-05T10:00:00Z","datePublished":"2023-05-05T10:00:00Z","dateModified":"2025-07-11T22:13:45Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Full Guide to Product Assortment Strategies and Challenges in 2026\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/product-assortment\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/05\\\/659650d2d0d75d29f519b55dbb26a65c.jpg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/05\\\/659650d2d0d75d29f519b55dbb26a65c.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Rachel Hand\"}],\"creator\":[\"Rachel Hand\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob Australia\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2023-05-05T10:00:00Z\",\"datePublished\":\"2023-05-05T10:00:00Z\",\"dateModified\":\"2025-07-11T22:13:45Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/7759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/users\/194"}],"version-history":[{"count":4,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/7759\/revisions"}],"predecessor-version":[{"id":21424,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/7759\/revisions\/21424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media\/7761"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media?parent=7759"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blogcategories?post=7759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}