{"id":4618,"date":"2023-01-09T09:00:00","date_gmt":"2023-01-09T09:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/amazon-listing\/"},"modified":"2025-09-16T16:23:36","modified_gmt":"2025-09-16T16:23:36","slug":"amazon-listing","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/amazon-listing\/","title":{"rendered":"How to Create a Great Listing on Amazon + Amazon Seller Listing Dos and Don\u2019ts"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

What is an Amazon listing?<\/a><\/p>\n\n\n\n

Why are Amazon listings important?<\/a><\/p>\n\n\n\n

The importance of being \u201cretail ready\u201d<\/a><\/p>\n\n\n\n

The ultimate Amazon listing checklist<\/a><\/p>\n\n\n\n

Amazon listing housekeeping tips<\/a><\/p>\n\n\n\n

Inventory management and order fulfilment often cause headaches<\/a><\/p>\n\n\n\n

Supercharge your Amazon listing sales with ShipBob <\/a><\/p>\n\n\n\n

Amazon listing FAQs<\/a><\/p>\n<\/div>\n\n\n\n

Home to nearly 40% of US online sales,<\/a> Amazon has long been recognised as the undisputed king of ecommerce. <\/p>\n\n\n\n

And, given the sheer magnitude of its inventory and the number of shoppers searching through it, the online retailer also reigns supreme as a search engine, second only to Google. <\/p>\n\n\n\n

With 66% of consumers<\/a> starting their product searches on Amazon, brands stand a pretty good chance of generating revenue on the platform. <\/p>\n\n\n\n

But, here\u2019s the catch: They need to make it to Amazon\u2019s coveted first page of search rankings. And, to put in perspective just how coveted that page is: over two-thirds of shoppers never click past it. <\/p>\n\n\n\n

So, who makes it to the top? That\u2019s up to Amazon\u2019s A9 algorithm, which sorts and ranks 350 million products based on everything from sales velocity and keyword relevance to fulfilment<\/a> strategies and product availability.<\/p>\n\n\n\n

In other words, to stand out and succeed on Amazon, it\u2019s no longer enough to have a premium product with competitive pricing<\/a>. <\/p>\n\n\n\n

Instead, if brands are looking to convert potential customers (and steal conversions from competitors), they need to optimise their product listings for relevance and performance. <\/p>\n\n\n\n

Because Amazon listings play such a critical role in a brand\u2019s success, MuteSix, a part of Amazon\u2019s Advertising Partner Network, now recommends full Amazon Account Management, so as to ensure brands like Healthy Spot <\/a>and Aera<\/a> are \u201cretail ready\u201d before setting up shop and scaling on Amazon, which, for the smart home fragrance brand translated to a 152% increase in total revenue. <\/p>\n\n\n\n

In this article, we\u2019ll cover a step-by-step breakdown of what it takes to build an effective Amazon listing, and how to keep it optimised for long-term success. <\/p>\n\n\n\n

What is an Amazon listing?<\/h2>\n\n\n\n

At its most basic level, an Amazon listing, also known as a Product Detail Page (or PDP)<\/a>, is a landing page for each of the millions of items sold on Amazon. <\/p>\n\n\n\n

It highlights all of the most pertinent information, including a product\u2019s title, ratings from past purchasers, description, images, and pricing.<\/p>\n\n\n\n

At first glance, Amazon\u2019s product listings seem relatively straightforward. However, if you compare a few product listings side by side, you can start detecting best practices, typically on the highest-ranking products on Amazon\u2019s search engine results page (SERP), which means the optimisation works.<\/p>\n\n\n\n

Why are Amazon listings important?<\/h2>\n\n\n\n

An Amazon listing is critical to the success of any brand with an Amazon store \u2013 whether they\u2019re household names or new-to-market, premium-quality products or competitively priced, in-demand or limited-editions. <\/p>\n\n\n\n

That\u2019s because listing optimisation is crucial to break through the noise on Amazon, where a whopping 72% of all shoppers<\/a> come to casually research and purchase new products. <\/p>\n\n\n\n

Amazon listings are important because, at the most basic level, they help brands:<\/p>\n\n\n\n

    \n
  1. Increase the chances of appearing on the SERP<\/li>\n\n\n\n
  2. Encourage shoppers to purchase a product<\/li>\n<\/ol>\n\n\n\n

    With a PDP being a brand\u2019s one chance to win the hard-earned spending dollars of ready-to-shop customers, it\u2019s not enough to just rattle off product features within the prescribed character count. <\/p>\n\n\n\n

    Instead, brands must create as memorable and personalised a shopping experience as possible, so as to not only acquire new customers, but convert and retain them. <\/p>\n\n\n\n

    The importance of being \u201cretail ready\u201d<\/h2>\n\n\n\n

    Given the fierce competition on Amazon marketplace<\/a>, a \u201cset-it-and-forget-it\u201d approach will not deliver optimal results, especially in more competitive shopping verticals and during major holiday promotional periods. <\/p>\n\n\n\n

    Before optimising Amazon listings for clients, MuteSix takes a step back to consider if a brand is \u201cretail ready.\u201d That\u2019s because a high-performing PDP is about more than just strong SEO, a premium product, or celebrity endorsements. It\u2019s about the entire customer experience, from consideration to fulfilment. <\/p>\n\n\n\n

    In other words, a full-funnel Amazon business strategy entails having all the elements in place on the back end so that brands deliver on the front-end promises made on their PDPs. <\/p>\n\n\n\n

    Otherwise, their high sales volumes may clash with inventory shortages<\/a> or shipping delays<\/a>, earning brands nothing more than a negative review and another unhappy shopper. <\/p>\n\n\n\n

    To better maximise conversions and ongoing revenue, MuteSix acts as an extension of each brand\u2019s ecommerce team to ensure brands have everything buttoned up, with the help of a premium omnifulfillment partner like ShipBob \u2013 including branding<\/a> and both inventory<\/a> and fulfilment strategies \u2013 before going live with their new listings and running paid campaigns.<\/p>\n\n\n\n

    The ultimate Amazon listing checklist<\/h2>\n\n\n\n

    While there are many moving pieces when managing an Amazon listing, the MuteSix \u201cretail ready\u201d checklist includes:<\/p>\n\n\n\n