{"id":4391,"date":"2024-05-13T17:49:35","date_gmt":"2024-05-13T17:49:35","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/geneva10-fulfillment\/"},"modified":"2025-07-02T01:46:16","modified_gmt":"2025-07-02T01:46:16","slug":"geneva10-fulfillment","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/geneva10-fulfillment\/","title":{"rendered":"How Geneva10 Fulfilment Has Shipped Nearly 7.5M Orders Across 3 Fulfilment Centers Through the ShipBob Fulfilment Network [Case Study]"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

Key metrics<\/a><\/p>\n\n\n\n

About Geneva10 Fulfilment<\/a><\/p>\n\n\n\n

Comparing ShipBob with other fulfilment networks<\/a><\/p>\n\n\n\n

Expanding from one ShipBob fulfilment centre to three<\/a><\/p>\n\n\n\n

Working with the right partner pays dividends <\/a><\/p>\n\n\n\n

Geneva10 Fulfilment and ShipBob, a year and a half later <\/a><\/p>\n\n\n\n

Branching into new geographic regions with ShipBob <\/a><\/p>\n\n\n\n

Partnering with a best-in-class team <\/a><\/p>\n\n\n\n

Embracing continual operational improvements <\/a><\/p>\n\n\n\n

Leveraging ShipBob\u2019s merchant base to scale <\/a><\/p>\n\n\n\n

What\u2019s next for Geneva10 <\/a><\/p>\n<\/div>\n\n\n\n

Learn how Geneva10 Fulfilment partnered with ShipBob to scale their operations and fulfil orders for millions of customers.<\/p>\n\n\n\n

Fast forward a year and a half later:<\/a> learn how Geneva10 and ShipBob have deepened our partnership and enjoyed mutually beneficial growth.<\/em><\/strong><\/p>\n\n\n\n

\n

About SFN<\/strong><\/p>\n\n\n\n

ShipBob powers a fulfilment network of franchised warehouses known as the ShipBob Fulfilment Network<\/a> (\u201cSFN\u201d). The expansive network consists of over dozens of 3PL providers with even more facilities across the world, providing both DTC and B2B fulfilment to ShipBob customers. The SFN facilities are state-of-the-art warehouses, thoroughly vetted by ShipBob. Each SFN site is equipped with ShipBob\u2019s proprietary technology, offering customers the entire ShipBob experience.<\/p>\n\n\n

\n
\"\"
Mark Becker,
CEO and Co-Founder of Geneva10 Fulfilment<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n

Key metrics<\/h2>\n\n\n\n
    \n
  • >7M orders shipped since starting with ShipBob SFN in 2020  <\/li>\n\n\n\n
  • >3.M DTC orders shipped YoY 2023-2024 <\/li>\n\n\n\n
  • 16k hours of B2B kitting work YoY 2023-2024 <\/li>\n\n\n\n
  • >1,200 ShipBob customers supported (140% increase since 2022) <\/li>\n\n\n\n
  • 3 SFN partner sites <\/li>\n<\/ul>\n\n\n\n

    About Geneva10 Fulfilment<\/h2>\n\n\n\n

    In the early 2000s when Amazon was just an online bookstore and before \u201cPrime\u201d was part of everyday vocabulary, Mark Becker, the CEO and founder of Geneva10, discovered something that altered his professional trajectory: Amazon expanded their offerings from just books to other consumer goods.  Mark saw the potential of this opportunity and started selling consumer products to retailers. <\/p>\n\n\n\n

    During this time, Mark learned how to warehouse and ship products himself.<\/p>\n\n\n\n

    Then in 2009, Mark started Geneva10, a fulfilment and warehousing company, and by 2018, the company was shipping goods to every major retailer and ecommerce site.<\/p>\n\n\n\n

    In 2020, Mark began researching ShipBob, and found a common ground with ShipBob\u2019s co-founder and CEO, Dhruv Saxena. Mark and Dhruv were able to connect and saw some immediate opportunities. <\/p>\n\n\n\n

    We spoke with Mark to learn more about how his company started and scaled with ShipBob to help hundreds of merchants selling online.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Comparing ShipBob with other fulfilment networks<\/h2>\n\n\n\n

    As told to ShipBob by Mark Becker, CEO and Co-Founder of Geneva10 Fulfilment.<\/strong><\/p>\n\n\n\n

    Running a tech-forward 3PL business with in-house tech expertise and integration capabilities, I was interested in partnering with another technology-first fulfilment solution to help me expand my business. <\/p>\n\n\n\n

    Before I evaluated the landscape, I knew I wanted to work with a single partner. I did a lot of research to understand which would be the best partner, not just immediately but for the long-term. <\/p>\n\n\n\n

    After looking into a few potential partners, it was clear to me that ShipBob was the obvious choice. I liked that ShipBob had its own warehouse management system (WMS) and training, plus the way the commercial elements were structured made sense to me. <\/p>\n\n\n\n

    ShipBob was the complete package.<\/p>\n\n\n\n

    Other seemingly similar companies make you price out a quote for each of the prospective customers they bring to you and tell you later if you got the business or not, forcing head-to-head competition all the time in their own network. That makes no sense and is not customer centric. On the opposite end of this approach, ShipBob is truly a partner that makes it simple for us by consistently bringing us new business without the grunt work involved in developing prices and negotiating for each additional merchant. That way, we can focus on servicing the merchants and running the fulfilment centres, which is what we do best.<\/p>\n\n\n\n

    When I was finishing my evaluation process toward the end of 2020, I was able to talk with ShipBob\u2019s CEO, Dhruv Saxena. We spoke for over an hour. Our visions lined up well and the timing was perfect. Dhruv was expanding the ShipBob Fulfilment Network in the Midwest and I had a new 300,000 sq. ft. warehouse in Wisconsin that I was looking to fill quickly.<\/p>\n\n\n\n

    Within two months of that conversation with Dhruv, we were receiving ShipBob\u2019s customers\u2019 products to fulfil. During that time working with Dhruv, I was also able to work with Todd Bills, ShipBob\u2019s Chief Logistics Officer, and Anthony Watson, their VP of Strategic Partnerships, which included many in-person visits. From working with Todd and Anthony, I knew ShipBob\u2019s team was full of strong talent, so that made me even more sure of partnering with them.<\/p>\n\n\n\n

    Expanding from one ShipBob fulfilment centre to three<\/h2>\n\n\n\n

    We started out by getting ShipBob up and running in the Twin Lakes, Wisconsin facility. The process of integrating their systems with ours went smoothly, and the whole warehouse filled up quickly with new ShipBob customers. Afterwards, the goal was to replicate that model in additional Geneva10 warehouses.<\/p>\n\n\n\n

    Our next location was in Phoenix, Arizona, where I had an existing warehouse with 30,000 sq. ft. of unused space. ShipBob was able to rapidly fill that space with new customers\u2019 inventory. After a couple months, we knew it wasn\u2019t going to be enough space, so we more than doubled the amount of space for ShipBob in that facility.<\/p>\n\n\n\n

    Seeing our success not once, but twice made me want to expand even more with ShipBob. There were two reasons that really drove this: <\/p>\n\n\n\n

      \n
    1. They have an unmatched pipeline of new customers that fit our specific facilities. There is no way I could match their sales and marketing, and I knew I could rely on them to fill any warehouse in a couple months. <\/li>\n\n\n\n
    2. Their technology is intuitive and incredibly easy to use. Compared to other WMS options that we have used for the direct-to-consumer fulfilment side, ShipBob\u2019s technology is as good as it gets. <\/li>\n<\/ol>\n\n\n\n

      When Jessica Will, VP of ShipBob Fulfilment Network, asked if we were interested in opening a new facility in Reno, Nevada, we quickly said yes. <\/p>\n\n\n\n

      \n

      \u201cWe opened a 70,000 sq. ft. warehouse dedicated entirely to fulfilling ShipBob\u2019s orders, which was filled in less than a month.\u201d <\/p>\nMark Becker, CEO and Co-Founder of Geneva10 Fulfilment<\/cite><\/blockquote>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Working with the right partner pays dividends <\/h2>\n\n\n\n

      When we partnered with ShipBob, we adopted their technology and process for fulfilling orders for the ShipBob Fulfilment Network. Their WMS is intuitive and our team was able to get the hang of it very quickly. The process of picking and packing orders for ShipBob has been seamless and actually makes it easier to get new hires up to speed faster. <\/p>\n\n\n\n

      \n

      \u201cShipBob\u2019s warehouse management software and pricing make sense. They\u2019ve been transparent with us about expectations and margins, and we\u2019ve been transparent with them. The communication and partnership goes both ways and has been really good.\u201d <\/p>\nMark Becker, CEO and Co-Founder of Geneva10 Fulfilment<\/cite><\/blockquote>\n\n\n\n

      I have a lot of experience with fulfilment technology and warehouse operations, so my advantage is I know the inner workings of the industry. As we were opening locations, I saw how well ShipBob navigated the partnership, implemented the technology, and assisted us with set up \u2013 and I knew it would work out well.<\/p>\n\n\n\n

      \n

      \u201cUltimately with ShipBob, we can fill up new warehouses as fast as possible and get thousands of orders per day from them. To get this incremental volume ourselves, we would have to spend millions and millions of dollars on advertising, but now I don\u2019t have to.\u201d<\/p>\nMark Becker, CEO and Co-Founder of Geneva10 Fulfilment<\/cite><\/blockquote>\n\n\n\n

      To be a successful SFN partner, you need to embrace technology and be driven to lead a team that will excel in a metrics-driven environment to meet SLAs. That\u2019s what\u2019s best to properly run your warehouse and give the best experience to your customers, the merchants you are fulfilling for. And that\u2019s how we\u2019ve been able to stand up the SFN operation in our facilities and fulfil the thousands of orders they send our way each day. ShipBob\u2019s technology allows us to be both efficient and effective.<\/p>\n\n\n\n

      It\u2019s evident that Geneva10 is going to add more locations and space with ShipBob and continue to perform well and meet SLAs. I\u2019m confident we can always be in ShipBob\u2019s top 20% of SFN partners. I believe in SFN and I know that it\u2019s going to be incredibly impactful on the fulfilment industry. What ShipBob is doing is revolutionary \u2013 this type of fulfilment model hasn\u2019t been done before. Getting involved with SFN is a no-brainer. I\u2019m in this for the long haul.<\/p>\n\n\n\n

      ShipBob is invested in the success of their partners and merchants, and holds themselves and their partners to high standards and SLAs. They have an entire field operations team in place to support their SFN partners and ensure that ShipBob’s high standards are maintained. It\u2019s clear that ShipBob really cares about their SFN partners and wants to see us be successful. <\/p>\n\n\n\n

      \"\"<\/figure>
      \n

      While we could look at ShipBob as a competitor, I think we\u2019re stronger together. We\u2019re excited to continue our partnership with ShipBob for years to come.<\/p>\n<\/div><\/div>\n\n\n\n

      Geneva10 Fulfilment and ShipBob, a year and a half later <\/h2>\n\n\n\n

      As told to ShipBob by Mark Becker, CEO and Co-Founder of Geneva10 Fulfilment 17 months after the original conversation from above. <\/em><\/strong> <\/p>\n\n\n\n

      Geneva10 launched with ShipBob in 2020 and every year we\u2019ve experienced very nice improvement.  <\/p>\n\n\n\n

      We still have the 3 same fulfilment centre locations set up with ShipBob since we last spoke in 2022. At that time, ShipBob claimed around 60% of our total capacity in those facilities. Today, it\u2019s safe to say they\u2019re all optimally full and we\u2019re playing a little bit of Tetris to see where we can fit in some more space. <\/p>\n\n\n\n

      Geneva10 as a whole has doubled in size every year. To meet that scale, we\u2019ve added more racking, more scan guns, more packing stations, more employees, and more space. Each year we continue to add more resources to keep up with demand. Since day one of our partnership with ShipBob, we\u2019ve been growing. <\/p>\n\n\n\n

      It\u2019s been really neat to be a part of the SFN journey with ShipBob.  <\/p>\n\n\n\n

      Branching into new geographic regions with ShipBob <\/h2>\n\n\n\n

      Being a ShipBob SFN partner has allowed Geneva10 to branch into new regions of the US. ShipBob has launched with us in several markets that are mutually beneficial.  <\/p>\n\n\n\n

      Recently, I\u2019ve been talking to ShipBob\u2019s SFN team about the need for a new facility in their West region. It\u2019s neat for me to be able to reach out and say, \u201cI\u2019m exploring this area, and I only need around 15,000 sq.ft. of warehouse space. Do you have a need for space here?\u201d And they\u2019ll come back to me and say \u201cYeah, we could use 50,000 sq.ft.\u201d  <\/p>\n\n\n\n

      From there, I can go into a region and look at 65,000-75,000 sq.ft. warehouses. And where the SFN model works really well is with the backing from ShipBob and their square footage needs, I can get more space for a better deal.  <\/p>\n\n\n\n

      I can make a 75,000 sq.ft. warehouse work much better than 15,000 sq.ft. warehouse in a target region all by myself. That\u2019s true for a couple of reasons:  <\/p>\n\n\n\n

        \n
      1. I have to sign a 5-year lease and because it\u2019s a smaller space, I don\u2019t have room to grow. <\/li>\n<\/ol>\n\n\n\n
          \n
        1. It\u2019s a 15,000 sq.ft. warehouse which means I don\u2019t get great pricing. <\/li>\n<\/ol>\n\n\n\n

          I\u2019ve been able to lean into larger spaces knowing that ShipBob can help me fill them.  <\/p>\n\n\n\n

          Not only is the ability to grow and fill warehouse space incredible, but ShipBob\u2019s technology makes warehouse operations seamless. I always get rave reviews from my warehouse managers about ShipBob\u2019s DTC shipping abilities. The ShipBob WMS does a great job with prioritizing both picking speed and picking efficiency. That\u2019s a huge strong suit of ShipBob\u2019s WMS. <\/p>\n\n\n

          \n
          \"\"<\/figure>\n<\/div>\n\n\n

          Partnering with a best-in-class team <\/h2>\n\n\n\n

          I really enjoy working with the team at ShipBob. Being a part of the SFN model, we\u2019re frequently in touch with members of the ShipBob team. ShipBob does a great job of hiring because everyone we work with is great to work with.  <\/p>\n\n\n\n

          The support we get from Holly Woods, Regional Director of Fulfilment and Ben Lomax, Senior Regional Manager, is first class. We have weekly, if not daily, communication with Regional SFN Managers. That\u2019s a big part of why this partnership works as well as it does. The way ShipBob has structured the partnership, helps with training, and assists with the ebbs and flows of forecasting, is really appreciated.  <\/p>\n\n\n\n

          When issues arise, we come up with a fair resolution almost 100% of the time. And when I have feedback, I feel like I\u2019m always heard.  <\/p>\n\n\n\n

          Embracing continual operational improvements <\/h2>\n\n\n\n

          Over time, the fulfilment processes continue to get smoother.  Each year, peak season planning gets better, and we improve at onboarding new merchants. It\u2019s working better now than ever before. <\/p>\n\n\n\n

          ShipBob continues to make improvements and helps us grow. We recently went to ShipBob and asked how Geneva10 could be a little more profitable. ShipBob put together a team and did a case study to find optimizations we could make.  <\/p>\n\n\n\n

          They came back and provided details about how we could better use ShipBob\u2019s replenishment tool to optimise inventory and improve slotting for high-velocity items. On paper, that puts us on track to save over a hundred thousand dollars every year. We\u2019re really looking forward to rolling that out. <\/p>\n\n\n\n

          We\u2019re both dependent on each other to be successful. I\u2019ve always been impressed that ShipBob\u2019s maintained a close partnership with us and are constantly looking for ways to help us improve and be profitable ourselves.  <\/p>\n\n\n\n

          Leveraging ShipBob\u2019s merchant base to scale <\/h2>\n\n\n\n

          If a fulfilment centre is interested in joining the SFN program, I absolutely recommend partnering with ShipBob. <\/p>\n\n\n\n

          For a company like ours, the big advantage of working with ShipBob for SFN is that ShipBob can fill space faster than we can.  <\/p>\n\n\n\n

          When we do have more space, it doesn’t take much time for ShipBob to fill it. Over the course of our partnership, ShipBob has gotten better and faster about filling space. <\/p>\n\n\n\n

          \n

          \u201cWe don\u2019t have to drum up new sales. ShipBob does an unbelievable job of getting new merchants into your building. To be able to tap into ShipBob\u2019s sales and marketing machine is something we see great value. As long as you can operate a 3PL well, ShipBob\u2019s team and systems will help you be successful.” <\/em> <\/p>\n– Mark Becker, CEO and Co-Founder of Geneva10 Fulfilment<\/em><\/cite><\/blockquote>\n\n\n\n

          I have three years of experience with SFN, proving that ShipBob is a good partner. <\/p>\n\n\n\n

          What\u2019s next for Geneva10 <\/h2>\n\n\n\n

          For the SFN side of Geneva10, I am constantly in communication with ShipBob to see where we can open a new warehouse. Our facility in Reno is getting maxed out so I can see us transitioning into a larger space in Vegas in the coming months.  <\/p>\n\n\n\n

          We\u2019re looking forward to finishing 2024 and seeing how close we get to hitting our targets. <\/p>\n","protected":false},"excerpt":{"rendered":"

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