{"id":28402,"date":"2026-10-26T06:18:00","date_gmt":"2026-10-26T06:18:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/?post_type=blog&p=28402"},"modified":"2026-10-26T06:18:14","modified_gmt":"2026-10-26T06:18:14","slug":"annas-wild-yam-cream","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/annas-wild-yam-cream\/","title":{"rendered":"How ANNA\u2019S Wild Yam Cream Boosted Conversion 36% and Cut Shipping Times 71% by Expanding to the US with ShipBob [Case Study]"},"content":{"rendered":"\n

Learn how Australian health and wellness brand ANNA’S Wild Yam Cream partnered with ShipBob to cut costs and time on international shipments and deliver a bette customer experience to US customers.\u00a0\u00a0<\/em><\/p>\n\n\n\n

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Customer Profile<\/strong><\/p>\n\n\n\n

Australian health and wellness brand ANNA’S Wild Yam Cream<\/a> has helped women navigate their hormonal health since 1997. Founded by Max and Carol Hamilton, who initially turned to Wild Yam and Chaste Tree as a natural alternative to hormone replacement therapy. Their vegan, hormone-free formula is naturopath-recommended and has supported over 1 million women through periods, perimenopause, and menopause. Since taking over the business in 2020, Harmony Rutledge has continued to grow ANNA\u2019S internationally, with a renewed focus on women’s wellness, education and empowerment. The brand also gives back through The ANNA\u2019S Project, supporting a variety of charities and community initiatives.\u00a0<\/p>\n\n\n\n

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Key metrics<\/h2>\n\n\n\n
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  • 36% increase in US sales within one month of launching local fulfilment\u00a0<\/li>\n\n\n\n
  • 71% improvement in US shipping times\u00a0\u00a0<\/li>\n\n\n\n
  • 1,200+ stockers across Australia\u00a0<\/li>\n\n\n\n
  • 70% of sales from DTC channels\u00a0<\/li>\n\n\n\n
  • 7-person team managing global growth\u00a0<\/li>\n<\/ul>\n\n\n\n

    About ANNA\u2019S Wild Yam Cream\u00a0<\/h2>\n\n\n\n

    In 1997, Carol Hamilton received news that no woman wants to hear: her endocrine system was shutting down. The doctors offered her hormone replacement therapy; she said no, and went looking for another solution instead.\u00a0<\/p>\n\n\n\n

    That search led her to two well-respected herbs in women\u2019s health – Wild Yam and Chaste Tree, and the development of a formula that would become ANNA\u2019S Wild Yam Cream. <\/p>\n\n\n\n

    What started as one woman refusing to accept a diagnosis became ANNA’S Wild Yam Cream: a TGA-listed, vegan, hormone-free formula built to help women move through every stage of life (including periods, perimenopause, menopause, and beyond) without synthetic hormones. <\/p>\n\n\n\n

    Nearly three decades later, that same original formula has gone viral and reached more than 1 million women worldwide, championed along the way by naturopaths, practitioners, and health voices like Barbara O’Neill.  <\/p>\n\n\n\n

    Today, ANNA\u2019S has grown from a single jar of cream into a broader product range, reaching women across the globe. Guided by Harmony\u2019s vision, the brand continues to grow with a mission centered around women\u2019s wellness, education and empowerment, supporting women through every stage of life. <\/p>\n\n\n\n

    We sat down with ANNA\u2019S COO, Melissa Gourlay, to discuss how the brand leverages ShipBob to expand globally affordably and easily, achieve boots-on-the-ground support, and run a successful brand with a small team. <\/p>\n\n\n\n

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