{"id":22597,"date":"2025-09-12T10:00:00","date_gmt":"2025-09-12T10:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/"},"modified":"2025-11-07T21:13:40","modified_gmt":"2025-11-07T21:13:40","slug":"gopure","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/","title":{"rendered":"How goPure Saves $3\/Shipment &amp; Ships 57% Faster with ShipBob Plus\u00a0"},"content":{"rendered":"\n<p><em>Learn how skincare brand goPure leverages ShipBob Plus \u2013 ShipBob&#8217;s supply chain and fulfilment  solution for mid-market brands \u2013 to cut costs, speed up operations, and support scaling order volumes.<\/em><\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p><strong>Customer Profile<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/gopure.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">goPure<\/a> is a beauty brand on a mission to make effective skincare affordable to all. Their bestselling creams and moisturizers have gained cult followings for their powerful formulas free from parabens, sulfates, and other harmful additives \u2013 and the real results they deliver. Using clean, clinically-tested ingredients, goPure is helping people everywhere feel confident in their skin without a luxury price tag.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"478\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=1200\" alt=\"\" class=\"wp-image-22624\" style=\"width:260px;height:auto\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=1200 1200w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/f4a6ca24ee7160e156599e448de8004e.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$3\/shipment saved on average\u00a0<\/li>\n\n\n\n<li>20,000 orders\/month\u00a0<\/li>\n\n\n\n<li>3 ShipBob fulfilment centres\u00a0<\/li>\n\n\n\n<li>2-4 days saved on domestic transit times on average\u00a0<\/li>\n\n\n\n<li>4 days faster receiving time\u00a0<\/li>\n\n\n\n<li>1M+ jars sold\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-gopure\">About goPure<\/h2>\n\n\n\n<p>In 2016, Erin and Alex Keyan were strolling down the skincare aisle at their local beauty retailer when (like most of us) they got sticker shock. As they continued researching the market and ingredients, one thing became clear: if you wanted to get real results, you had to pay a lot of money.&nbsp;<\/p>\n\n\n\n<p>\u201cWhy compromise?\u201d the pair asked. Intrigued, they set out to bridge the gap between quality and affordability, and make truly effective skincare accessible to the average consumer. They created goPure: a company that provides the same skincare results as household-name brands at a fraction of the cost.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Nearly a decade later, goPure is still thriving, with its flagship neck cream going viral on TikTok, order volumes climbing, and a Target retail expansion on the horizon.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We sat down with Oscar Gutierrez, Operations Fulfilment Manager at goPure, to discuss how goPure switched from a different 3PL to ShipBob Plus to achieve deeper visibility and reporting, faster shipping, and automated customisation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-changing-3pls-to-unlock-standardization-reporting-and-cost-savings-while-doubling-order-volume-nbsp\">Changing 3PLs to unlock standardization, reporting, and cost-savings while doubling order volume&nbsp;<\/h2>\n\n\n\n<p><strong>As told to ShipBob by Oscar Gutierrez, Operations Fulfilment Manager at goPure.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>When goPure first started, the founders were shipping orders out of their garage. Once the business outgrew that, they outsourced to a 3PL and stayed with that partner for a long time. &nbsp;<\/p>\n\n\n\n<p>Then, in early 2024, business started booming. We were gaining a lot more traction, because our neck cream \u2013 our flagship product \u2013 went viral on TikTok. It was flying off the shelves, and we&#8217;ve sold over a million jars since then.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The problem was that our old 3PL wasn\u2019t equipped to handle the pace we were scaling at. There wasn&#8217;t a lot of standardization across their operations; they were kind of just making it up as they went, depending on the account and its needs. While it was a customised service of sorts, it created a lot of holes and inconsistencies that only grew and caused problems down the line.&nbsp;<\/p>\n\n\n\n<p>We also didn\u2019t have access to reporting or data, which became a huge issue as we started to scale. Even though our order volume was increasing, our margins were getting squeezed because shipping rates were going up. When we saw the rates go up, we didn&#8217;t have the available data to dig into to understand where we could cut costs.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gopurebeauty\/video\/7538552697583078687\" data-video-id=\"7538552697583078687\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@gopurebeauty\" href=\"https:\/\/www.tiktok.com\/@gopurebeauty?refer=embed\">@gopurebeauty<\/a> <p>TODAY\u2019S THE DAY: Confidence at your core is officially HERE! The moment we\u2019ve been waiting for has arrived \u2014 our NEW Tighten &#038; Smooth Belly Cream is here to support smoother- and firmer-looking skin. \u2728 Green Microalgae helps improve the appearance of skin texture \u2728 Longan Seed Extract helps firm &#038; tighten the look of skin \u2728 Copper Tripeptide-1 helps smooth the look of wrinkles Because your core deserves more than just basic care \u2014 it deserves thoughtful ingredients and confidence that starts from within. \ud83d\udc9b This is your moment to embrace the skin you have now. Ready to start? Link in bio to shop! *Based on a consumer perception questionnaire of 38 participants after 8 weeks. <a title=\"launchday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/launchday?refer=embed\">#LaunchDay<\/a> <a title=\"confidenceatyourcore\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/confidenceatyourcore?refer=embed\">#ConfidenceAtYourCore<\/a> <a title=\"bellycream\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bellycream?refer=embed\">#BellyCream<\/a> <a title=\"gopuresuperbrandday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gopuresuperbrandday?refer=embed\">#gopuresuperbrandday<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Summer Party Pop Music - Whalesound\" href=\"https:\/\/www.tiktok.com\/music\/Summer-Party-Pop-Music-7377878700635506707?refer=embed\">\u266c Summer Party Pop Music &#8211; Whalesound<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script> \n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>That\u2019s when we knew we needed a different solution \u2013 one that was built to scale with our business as it continued to grow. A coworker and I ended up going on a tour around the country to evaluate various 3PLs, and I\u2019m happy to say that we landed on ShipBob! It\u2019s been a stellar partnership, and it\u2019s definitely given us the consistency and visibility we wanted.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhen we were with our old 3PL, we were processing 10,000 orders a month. Our order volume has doubled since then, so we\u2019re glad we switched to ShipBob Plus when we did. We\u2019ve scaled so much in the last year, and the whole time, we&#8217;ve leaned on ShipBob Plus to give us the support we need to keep growing.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p><em>Through ShipBob Plus\u2019 dashboard, we can see where sales are coming from, where we\u2019re shipping to, whether we\u2019re optimising our storage locations \u2013 all the reporting data you have to have to make the right scaling decisions.\u201d&nbsp;&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p>Oscar Gutierrez, Operations Fulfilment Manager at goPure\u00a0<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" is=\"responsive-img\" data-id=\"22623\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/614670963d6bb32d8226889f0ab528b7.jpg\" alt=\"\" class=\"wp-image-22623\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/614670963d6bb32d8226889f0ab528b7.jpg?w=640 640w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/614670963d6bb32d8226889f0ab528b7.jpg?w=128 128w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/614670963d6bb32d8226889f0ab528b7.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/614670963d6bb32d8226889f0ab528b7.jpg?w=240 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" is=\"responsive-img\" data-id=\"22621\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/75664c01ccbf9782386db367e88aeef9.jpg\" alt=\"\" class=\"wp-image-22621\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/75664c01ccbf9782386db367e88aeef9.jpg?w=640 640w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/75664c01ccbf9782386db367e88aeef9.jpg?w=128 128w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/75664c01ccbf9782386db367e88aeef9.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/75664c01ccbf9782386db367e88aeef9.jpg?w=240 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" is=\"responsive-img\" data-id=\"22622\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/fb03e575d615c025a5ac4546db1cdd36.jpg\" alt=\"\" class=\"wp-image-22622\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/fb03e575d615c025a5ac4546db1cdd36.jpg?w=640 640w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/fb03e575d615c025a5ac4546db1cdd36.jpg?w=128 128w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/fb03e575d615c025a5ac4546db1cdd36.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/fb03e575d615c025a5ac4546db1cdd36.jpg?w=240 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cutting-average-shipping-times-by-57-to-compete-with-amazon-using-shipbob-s-inventory-placement-program\">Cutting average shipping times by 57% to compete with Amazon using ShipBob\u2019s Inventory Placement Program\u00a0<\/h2>\n\n\n\n<p>Currently, we\u2019re using the Inventory Placement Program (IPP) to distribute our inventory across 3 of ShipBob\u2019s fulfilment centres in the US. It&#8217;s allowed us to service our customers in a better way, because we&#8217;re able to provide much faster shipping times.\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" is=\"responsive-img\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=1280\" alt=\"\" class=\"wp-image-22595 size-full\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=1500 1500w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/7a7f3a70f71ac2372ae60e431b8236bb.png?w=240 240w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>In the past, our shipping times were anywhere between 5-7 business days; now we&#8217;re averaging around 3 days \u2013 and that&#8217;s just using standard shipping. That in itself has driven more purchases and customers for us, because it allows us to compete with Amazon and their delivery times. I&#8217;d rather get my stuff faster than having to wait five to seven days (who wouldn&#8217;t?), so being able to offer quick delivery makes us more attractive to customers and helps us win more business.\u00a0\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<p>Another benefit of IPP is we don&#8217;t have to arrange a bunch of different freight shipments to send inventory to different warehouses. In the past, we used two fulfilment centres, but it was just too time-consuming to coordinate freight shipments to them, so we left it at two for that reason.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But using IPP, we can just send our inventory to a single ShipBob hub location, and ShipBob takes care of regionally distributing it for us. That\u2019s allowed us to add a third fulfilment centre to our network with confidence, while saving time and money.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cBy letting ShipBob handle physically distributing our inventory for us across their hub-and-spoke fulfilment centre network, we\u2019re actually saving money. We&#8217;ve seen that shipping to customers is $3 cheaper on average using IPP compared to similar 3PLs\u2019 services, which is a huge upside.\u201d <\/em>&nbsp;<\/p>\n\n\n\n<p>Oscar Gutierrez, Operations Fulfilment Manager at goPure\u00a0<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"462\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=1280\" alt=\"\" class=\"wp-image-22617\" srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=1638 1638w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=160 160w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=400 400w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=768 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=700 700w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=1536 1536w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=1280 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-e1757616772357.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-lot-numbers-through-the-shipbob-dashboard-for-location-specific-visibility-beauty-brands-need\">Managing lot numbers through the ShipBob dashboard for location-specific visibility beauty brands need<\/h2>\n\n\n\n<p>The biggest difference for us in using ShipBob Plus (vs. what we used in the past) has been having the ability to actually track, manage, and see the status of our lot products.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With our previous 3PL, we didn\u2019t have any lot number tracking capabilities. We literally did not even know which lot numbers were still in stock, and we had zero visibility into where our items were within the warehouse at any given time. It was a guessing game \u2013 so when we had some type of audit or recall that we would have to make, we were completely lost as to where the product was.&nbsp;<\/p>\n\n\n\n<p>Thankfully, ShipBob Plus delivers the lot management capabilities that, as a beauty brand, is absolutely crucial for our business. We can see lot counts and store lot products separately, which has allowed us to better utilise FIFO. Everything is working really well; the reports are there, and the inventory syncs up well with our system.\u00a0\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cUsing ShipBob\u2019s lot management capability, we&#8217;re able to check our lot numbers and essentially keep the warehouse accountable \u2013 but I&#8217;ve not had to step in to make sure that we&#8217;re sending out the right products, because everything is very automated. It&#8217;s been a big time-saver for me and my team, and made managing the whole lot aspect of our business so much easier. We actually expected to throw more man hours into managing lots, but that hasn&#8217;t been the case because everything&#8217;s seamless.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Oscar Gutierrez, Operations Fulfilment Manager at goPure&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22615\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=1280\" alt=\"\" class=\"wp-image-22615\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=1400 1400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ac77757ea445f95de6151924251087f.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22616\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=1280\" alt=\"\" class=\"wp-image-22616\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=1400 1400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4333413f0f5e79996a3c4adeb4b8d7ed.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22614\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=1280\" alt=\"\" class=\"wp-image-22614\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=1400 1400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b18da7d4960b9347a5a581d56f30ca28.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-shipbob-s-global-network-to-ship-locally-and-minimize-tariffs-impact-on-the-customer-experience-nbsp\">Leveraging ShipBob\u2019s global network to ship locally and minimise tariffs\u2019 impact on the customer experience&nbsp;<\/h2>\n\n\n\n<p>We have a lot of customers in Canada, and we just recently expanded into one of ShipBob\u2019s Canadian fulfilment centres. With all the tariff uncertainties that have been going on in the US, we didn&#8217;t want to pass along the extra cost to our customers, so it made more sense for us to go ahead and store our products within Canada to ship domestically there.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Even though we\u2019re taking on the tariff, we\u2019re providing a better delivery experience for Canadian customers since we\u2019re shipping locally. If customers get their products shipped directly from that Canadian warehouse, they\u2019re saving three to four days of transit time and getting their orders faster \u2013 so being able to leverage ShipBob\u2019s international footprint has been really beneficial.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" is=\"responsive-img\" data-id=\"22612\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/9a27a8c8dc90334760513acff53cd4f9.jpg\" alt=\"\" class=\"wp-image-22612\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/9a27a8c8dc90334760513acff53cd4f9.jpg?w=640 640w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/9a27a8c8dc90334760513acff53cd4f9.jpg?w=128 128w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/9a27a8c8dc90334760513acff53cd4f9.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/9a27a8c8dc90334760513acff53cd4f9.jpg?w=240 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" is=\"responsive-img\" data-id=\"22619\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/5c9b4d51fb999e1d12f5d0c883490823.jpg\" alt=\"\" class=\"wp-image-22619\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/5c9b4d51fb999e1d12f5d0c883490823.jpg?w=640 640w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/5c9b4d51fb999e1d12f5d0c883490823.jpg?w=128 128w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/5c9b4d51fb999e1d12f5d0c883490823.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/5c9b4d51fb999e1d12f5d0c883490823.jpg?w=240 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" is=\"responsive-img\" data-id=\"22611\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/388f17ef006342b911482dd558ee186e.jpg\" alt=\"\" class=\"wp-image-22611\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/388f17ef006342b911482dd558ee186e.jpg?w=640 640w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/388f17ef006342b911482dd558ee186e.jpg?w=128 128w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/388f17ef006342b911482dd558ee186e.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/388f17ef006342b911482dd558ee186e.jpg?w=240 240w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automating-customization-seamlessly-through-shipbob-s-rules-logic-nbsp\">Automating customisation seamlessly through ShipBob\u2019s rules logic&nbsp;<\/h2>\n\n\n\n<p>We always wanted to add special touches to orders, like custom inserts and branded boxes and mailers, but our old 3PL didn\u2019t have the capabilities to support it. ShipBob Plus not only supports these kinds of customizations, but lets us automate the process through creating rules and logic workflows.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gopurebeauty\/video\/7545908695117335821\" data-video-id=\"7545908695117335821\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@gopurebeauty\" href=\"https:\/\/www.tiktok.com\/@gopurebeauty?refer=embed\">@gopurebeauty<\/a> <p>Fine Lines, Wrinkles, Dark Spots\u2026where? 3 Serums. 3 Concerns. 1 Powerful Routine. Target the visible signs of skin aging day and night with this powerhouse serum trio that is easy and effective. \ud83c\udf4a Brighten &#038; Even Serum: 2x Vitamin C for a complexion-brightening boost. \u2728 Firm &#038; Lift Serum: Lines and wrinkles look smooth and softened with our perfected retinoid and bakuchiol pairing. \ud83d\udca7 Dramatically Dewy Serum: Restores the look of skin hydration and radiance with Hyaluronic Acid x 3. Why choose one confidence-boosting benefit when you can tackle a whole trio and level up your results? When it comes to your pure and potent skincare routine, GOPURE has you covered. <a title=\"gopure\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gopure?refer=embed\">#gopure<\/a> <a title=\"hylaronicacid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hylaronicacid?refer=embed\">#hylaronicacid<\/a> <a title=\"retinoid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/retinoid?refer=embed\">#retinoid<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Gopure - Gopure\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Gopure-7545908846221478670?refer=embed\">\u266c original sound &#8211; Gopure &#8211; Gopure<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWe have several rules set up in our ShipBob dashboard to make sure the right orders get the right customizations. When an order comes in, it gets tagged based on what kind of order it is. Then ShipBob\u2019s system will automatically add the right customizations for each tag to each order, and the packer will know what inserts to include or packaging to use.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p><em>As long as we&#8217;re using the appropriate tags, it&#8217;s seamless. In the past, there\u2019s no way we could have achieved and automated the level of customisation we wanted, and had it actually work successfully \u2013 but with ShipBob Plus, we can.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>Oscar Gutierrez, Operations Fulfilment Manager at goPure\u00a0<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p>ShipBob was also there to support us as we navigated setting up all our rules. They\u2019ve been great at foreseeing a lot of the potential repercussions that could happen when adding a new tag, helping us troubleshoot any issues that we see, and tinkering with the process until everything works perfectly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For instance, we discovered that one of our custom bubble packages wasn\u2019t able to hold and ship more than two items at a time. That required us to have a special rule for single-item orders, and that threw a wrench in downstream rules we had in place. But ShipBob was fantastic \u2013 they worked alongside our team as we pulled levers to get it done. With ShipBob Plus\u2019 white-glove support, there are always hands on deck quickly to get issues resolved.&nbsp;<\/p>\n\n\n\n<p>ShipBob Plus\u2019s customer service in general is amazing. Everybody who we&#8217;ve talked to, anybody at ShipBob, has the customer\u2019s needs in mind. It\u2019s been very refreshing to work with such a responsive, accountable team.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22609\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/ce0d201130fdf9e36a05bfc383a0a06e-e1757617138760.png?w=1280\" alt=\"\" class=\"wp-image-22609\"  \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22608\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2025\/09\/b08c2363f601420a26fe2b589ffd15dd-1-e1757617251602.webp?w=1280\" alt=\"\" class=\"wp-image-22608\"  \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kitting-and-monitoring-amazon-fba-prep-orders-for-omnichannel-visibility-nbsp-nbsp\">Kitting and monitoring Amazon FBA prep orders for omnichannel visibility&nbsp;&nbsp;<\/h2>\n\n\n\n<p>We use ShipBob\u2019s FBA prep solution to kit orders and send them to Amazon for FBA. It\u2019s really straightforward, but the best part of the service is the visibility we get. In ShipBob\u2019s dashboard, we can see exactly how inventory is moving, and make sure everything is kitted properly. It\u2019s been really helpful and eye-opening in some cases. It\u2019s even helped us tidy up some of our current processes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Having the ability to see the statuses of these orders \u2013 being able to see they&#8217;re in the picking stage, the packing stage, if they\u2019ve been shipped \u2013 has also been game-changing. It lets us either adjust timelines, give the proper information to the order\u2019s recipient, or (when we&#8217;re reaching out to our freight couriers) see which dates we can expect FBA inbound shipments to arrive, sometimes down to the hour.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-gopure-nbsp\">What\u2019s next for goPure&nbsp;<\/h2>\n\n\n\n<p>We\u2019re thrilled to announce that we\u2019ll be launching a retail partnership with Target in the coming months! We&#8217;re all really, really looking forward to that expansion, and we feel very confident having ShipBob as our EDI fulfilment partner and to be going on this journey together.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The reality is that expanding into a huge retailer like Target is a very big undertaking, and brands shouldn\u2019t try to tackle it alone. It&#8217;s really going to grow our business \u2013 possibly double it \u2013 and having an expert partner like ShipBob that\u2019s been in the B2B game for a while and already knows how to manage compliance for retail distribution will save us so many growing pains.&nbsp;<\/p>\n\n\n\n<p>Given how easy it was to integrate our systems with ShipBob\u2019s, we\u2019re confident that we can go live in six months, as opposed to a year. We\u2019re super excited for this new chapter in goPure\u2019s growth, and to continue our partnership with ShipBob Plus.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gopure-s-team-at-shipbob\">goPure&#8217;s team at ShipBob<\/h2>\n\n\n\n<div class=\"wp-block-shipbob-blocks-flex-container flex-container direction-row justify-center align-none flex-wrap section-spacing-sm  max-width-blog\">\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-center\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" is=\"responsive-img\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/39dff152590b6c26038187c3bfe6bfe2.png\" loading=\"lazy\"  \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Cole Shubert<\/p>\n<p class=\"has-text-align-center\">Cole is the Account Executive who helped goPure get started with ShipBob.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" is=\"responsive-img\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/41715b92a996ef7fb1484b902072d159.jpg\" loading=\"lazy\"  \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Neal Rodgers<\/p>\n<p class=\"has-text-align-center\">Neal is the Sr. Implementation Manager who onboarded goPure to ShipBob.\u00a0<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" is=\"responsive-img\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/9a3bd1e2b0125b8f94b2b0b8d211a4dc.jpg\" loading=\"lazy\"  \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Samantha Lynn Kurdyla<\/p>\n<p class=\"has-text-align-center\">Samantha is the Merchant Success Manager at ShipBob who supports goPure.\u00a0<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-shipbob\">Get started with ShipBob<\/h2>\n\n\n\n<p>Want to improve your&nbsp;<a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment strategy<\/a>&nbsp;and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfilment quote below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Get in touch with shipBob<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.<\/p>\n","protected":false},"author":194,"featured_media":22601,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4,51,64,65,52,70,63],"class_list":["post-22597","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies","blogcategories-beauty-personal-care-case-studies","blogcategories-cost-savings-case-studies","blogcategories-lot-tracking-case-studies","blogcategories-mid-market-case-studies","blogcategories-shipbob-plus-case-studies","blogcategories-ipp-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How goPure Saves $3\/Shipment &amp; Ships 57% Faster with ShipBob Plus<\/title>\n<meta name=\"description\" content=\"Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/gopure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How goPure Saves $3\/Shipment &amp; Ships 57% Faster with ShipBob Plus\u00a0\" \/>\n<meta property=\"og:description\" content=\"Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/gopure\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T21:13:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/\",\"name\":\"How goPure Saves $3\\\/Shipment & Ships 57% Faster with ShipBob Plus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/09\\\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png\",\"datePublished\":\"2025-09-12T10:00:00+00:00\",\"dateModified\":\"2025-11-07T21:13:40+00:00\",\"description\":\"Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/09\\\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/09\\\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How goPure Saves $3\\\/Shipment &amp; Ships 57% Faster with ShipBob Plus\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\",\"name\":\"ShipBob Australia\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How goPure Saves $3\/Shipment & Ships 57% Faster with ShipBob Plus","description":"Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/","og_locale":"en_US","og_type":"article","og_title":"How goPure Saves $3\/Shipment &amp; Ships 57% Faster with ShipBob Plus\u00a0","og_description":"Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.","og_url":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/","og_site_name":"ShipBob Australia","article_modified_time":"2025-11-07T21:13:40+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/","url":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/","name":"How goPure Saves $3\/Shipment & Ships 57% Faster with ShipBob Plus","isPartOf":{"@id":"https:\/\/www.shipbob.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png","datePublished":"2025-09-12T10:00:00+00:00","dateModified":"2025-11-07T21:13:40+00:00","description":"Learn how skincare brand goPure leverages ShipBob Plus to cut costs, speed up operations, and support scaling order volumes.","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/au\/blog\/gopure\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/#primaryimage","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png","contentUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/au\/blog\/gopure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/au\/blog\/"},{"@type":"ListItem","position":3,"name":"How goPure Saves $3\/Shipment &amp; Ships 57% Faster with ShipBob Plus\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/au\/#website","url":"https:\/\/www.shipbob.com\/au\/","name":"ShipBob Australia","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/au\/blog\/gopure\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"How goPure Saves $3\/Shipment &amp; Ships 57% Faster with ShipBob Plus\u00a0","url":"http:\/\/www.shipbob.com\/au\/blog\/gopure\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/au\/blog\/gopure\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Rachel Hand"}],"creator":["Rachel Hand"],"publisher":{"@type":"Organization","name":"ShipBob Australia","logo":""},"keywords":[],"dateCreated":"2025-09-12T10:00:00Z","datePublished":"2025-09-12T10:00:00Z","dateModified":"2025-11-07T21:13:40Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"How goPure Saves $3\\\/Shipment &amp; Ships 57% Faster with ShipBob Plus\\u00a0\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/gopure\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/09\\\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/09\\\/b15e8bfe28ac2925ceca7f2ca2f51816-1.png\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Rachel Hand\"}],\"creator\":[\"Rachel Hand\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob Australia\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2025-09-12T10:00:00Z\",\"datePublished\":\"2025-09-12T10:00:00Z\",\"dateModified\":\"2025-11-07T21:13:40Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/22597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/users\/194"}],"version-history":[{"count":4,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/22597\/revisions"}],"predecessor-version":[{"id":25228,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/22597\/revisions\/25228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media\/22601"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media?parent=22597"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blogcategories?post=22597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}