{"id":22515,"date":"2025-09-08T09:00:00","date_gmt":"2025-09-08T09:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/the-protein-pancake\/"},"modified":"2025-11-07T21:23:51","modified_gmt":"2025-11-07T21:23:51","slug":"the-protein-pancake","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/the-protein-pancake\/","title":{"rendered":"How The Protein Pancake Provides Local Deliveries to Australia &amp; the UK With Personalised, Curated Unboxings [Case Study]"},"content":{"rendered":"\n<p><em>Learn how Australian-based pancake mix brand The Protein Pancake outsourced to ShipBob to scale their fulfilment without sacrificing customisation.  <\/em><\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p><strong>Customer Profile<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/theproteinpancake.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Protein Pancake<\/a> is an Australian brand serving up high-protein pancake mixes packed with flavour, with as much as 10g of protein per pancake. Made with natural ingredients and no added sugar, the ready-made mixes come in indulgent flavours like buttermilk, chocolate, salted caramel, and more (including gluten-free options). With stack bundles including accessories like pans, spatulas, and waffle makers, they make it easy to level up your breakfast game.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=1080\" alt=\"\" class=\"wp-image-22535\" style=\"width:260px;height:auto\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=1080 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3ae47da448767a6ba5fdf0b96d0f9f4c.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2X increase in order volume YoY&nbsp;<\/li>\n\n\n\n<li>3 employees&nbsp;<\/li>\n\n\n\n<li>2 ShipBob fulfilment centres in 2 countries&nbsp;<\/li>\n\n\n\n<li>3 custom gift note templates used&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-protein-pancake\">About The Protein Pancake<\/h2>\n\n\n\n<p>When the COVID-19 pandemic kept us inside in 2020, lots of people picked up hobbies; Luke Rolls picked up a pan.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With restaurants closed, the Australian native was cooking breakfast for himself and set out to try some healthier recipes \u2013 but none of the DIY pancake ones he found were up to par. He decided to create his own pancake mix, and in doing so, found a formula he knew others would love.&nbsp;&nbsp;<\/p>\n\n\n\n<p>After a year of development, the Protein Pancake mixes launched online to rave reviews. The brand has only picked up steam since then, with demand for their delicious mixes and ever-expanding product catalogue  growing higher by the week.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We sat down with Luke Rolls, Founder of The Protein Pancake, to discuss how outsourcing fulfilment to ShipBob helped the brand scale while enhancing the delivery and unboxing experience.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-outsourcing-fulfillment-to-experts-who-support-scaling-order-volumes-with-ease-nbsp\">Outsourcing fulfilment to experts who support scaling order volumes with ease&nbsp;<\/h2>\n\n\n\n<p><strong>As told to ShipBob by Luke Rolls, Founder of The Protein Pancake.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>When I launched The Protein Pancake in 2021, I was doing everything by hand \u2013 hand-blending all my mixes, bagging them, and packing every single order on my own. It was a one-man show, just me, for the next three years.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But the business kept growing, and I pretty quickly reached my max capacity, and got to the point where I couldn&#8217;t handle the order volume alone anymore. It was an awesome problem to have (since it meant something was working), but I still needed a much more sustainable fulfilment strategy if I wanted to keep growing the brand.&nbsp;<\/p>\n\n\n\n<p>I hit the crossroads that all ecommerce brands hit eventually: I could either invest in my own facility where I&#8217;m paying a lease, hiring staff, and using my time to manage fulfilment myself; or I could partner with a 3PL. <\/p>\n\n\n\n<p>I wanted to choose the more sustainable route that would let me focus on customer service and growing the brand, bringing out products, and doing the stuff that I love, so I know it made more sense to outsource fulfilment to a professional. And when I crunched the numbers, it was a no-brainer.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theproteinpancake\/video\/7417807895913368850\" data-video-id=\"7417807895913368850\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theproteinpancake\" href=\"https:\/\/www.tiktok.com\/@theproteinpancake?refer=embed\">@theproteinpancake<\/a> <p>The story of TPP \ud83e\udd5e <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"pancakes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pancakes?refer=embed\">#pancakes<\/a> <a title=\"protein\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/protein?refer=embed\">#protein<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - The Protein Pancake - The Protein Pancake\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-The-Protein-Pancake-7417807916369070849?refer=embed\">\u266c original sound &#8211; The Protein Pancake &#8211; The Protein Pancake<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>I did some research into 3PLs in Australia, and I found ShipBob. Initially, I had only considered smaller, more local fulfilment providers, but ShipBob has a fulfilment centre in Melbourne (where my company is based) as well as had all the capabilities I was looking for. I decided to give ShipBob a shot, and we\u2019ve done nothing but grow ever since!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cOur growth\u2019s been rampant, and we\u2019ve at least doubled last year\u2019s sales already. Because we outsource fulfilment to ShipBob, I&#8217;ve only needed two part-time employees besides myself. We can all focus purely on marketing and still keep up with our order volume, thanks to ShipBob \u2013 I actually wouldn&#8217;t be able to do it otherwise.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p><em>With ShipBob picking, packing, and shipping orders for us, we don&#8217;t have to stress about how we\u2019ll scale our operations to meet demand, because ShipBob can handle huge volume increases, no problem. That capacity has helped us scale massively.\u201d&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p>Luke Rolls, Founder of The Protein Pancake&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22530\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=1080\" alt=\"\" class=\"wp-image-22530\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=1080 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/1eb5a1eb9cd3988d1fb99918ebdefd4d.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"800\" is=\"responsive-img\" data-id=\"22520\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4201d426b8c598509789884792285c0c.jpg?w=701\" alt=\"\" class=\"wp-image-22520\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4201d426b8c598509789884792285c0c.jpg?w=701 701w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4201d426b8c598509789884792285c0c.jpg?w=140 140w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4201d426b8c598509789884792285c0c.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4201d426b8c598509789884792285c0c.jpg?w=240 240w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22529\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=1280\" alt=\"\" class=\"wp-image-22529\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=1800 1800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=1536 1536w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/8b1aa9a60f6ebdff1691d8272bd57238.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-a-partner-with-a-global-fulfillment-network-to-expand-into-new-geographies-cut-delivery-times-and-delight-customers-nbsp\">Choosing a partner with a global fulfilment network to expand into new geographies, cut delivery times, and delight customers&nbsp;<\/h2>\n\n\n\n<p>Australia is by far our biggest market, so we absolutely needed a fulfilment partner that had a local fulfilment centre, and ShipBob fit the bill.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Fulfilling orders out of ShipBob\u2019s Melbourne facility has been exceptional for delivery speed. Most of my customers are already on the East Coast of Australia anyway, so shipping orders from a local fulfilment centre means they can get their orders in just a couple days \u2013 much faster than Australians are accustomed to. It\u2019s also made some of our international shipping quicker, since Melbourne is quite close to New Zealand (which is our second biggest market).&nbsp;&nbsp;<\/p>\n\n\n\n<p>We also get a lot of customers in the UK. From the very beginning, I knew we would need a partner that also had fulfilment centres in or near all the countries we sell to \u2013 and the ones we want to expand into \u2013 so that I could cut shipping times and costs for those shoppers as well.&nbsp;&nbsp;<\/p>\n\n\n\n<p>That\u2019s part of why we went with ShipBob: they have a huge global presence, including fulfilment centres in key markets like the UK, the US, and Canada. They had great coverage for the places we were selling and the places on our growth roadmap, so we could scale without a lot of complications.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We recently started leveraging one of ShipBob\u2019s UK facilities, so that we can reduce cross-border complexities and make shipping faster for UK customers by storing stock there. It\u2019ll also make shipping a lot cheaper, which I&#8217;m excited for. Australian shipping is generally pretty expensive, but the UK shipping rates are better \u2013 so shipping locally within the UK will save us a fair bit of money long term.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI totally get why consumers prefer local deliveries: shorter wait times, less expensive shipping, and avoiding surprise tariffs or fees. That\u2019s why it\u2019s so important to have fulfilment centres in areas that I wanted to grow into, so that customers aren\u2019t deterred and can get a fantastic delivery experience no matter where they live. With ShipBob\u2019s global network, we can achieve that.\u201d&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p>Luke Rolls, Founder of The Protein Pancake&nbsp;<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"394\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=1280\" alt=\"\" class=\"wp-image-22528\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=1800 1800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=1536 1536w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/d302839567e688903ddfab155cb4d5d7.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theproteinpancake\/video\/7267082004087213330\" data-video-id=\"7267082004087213330\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theproteinpancake\" href=\"https:\/\/www.tiktok.com\/@theproteinpancake?refer=embed\">@theproteinpancake<\/a> <p>Yeah you should definitely try this recipe\u2026 it\u2019s a great little dessert idea as well! \ud83e\udd24\ud83e\udd5e <a title=\"theproteinpancake\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/theproteinpancake?refer=embed\">#theproteinpancake<\/a> <a title=\"proteinpancakes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/proteinpancakes?refer=embed\">#proteinpancakes<\/a> <a title=\"pancakes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pancakes?refer=embed\">#pancakes<\/a> <a title=\"recipe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/recipe?refer=embed\">#recipe<\/a> <a title=\"pancakesrecipe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pancakesrecipe?refer=embed\">#pancakesrecipe<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Caramel Latte - Prod. By Rose\" href=\"https:\/\/www.tiktok.com\/music\/Caramel-Latte-7164911253784102913?refer=embed\">\u266c Caramel Latte &#8211; Prod. By Rose<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-managing-mom-amp-pop-retail-fulfillment-and-amazon-fba-with-shipbob-s-omnichannel-solutions\">Managing mom &amp; pop retail fulfilment and Amazon FBA with ShipBob\u2019s omnichannel solutions<\/h2>\n\n\n\n<p>Our product is stocked in lots of supplement stores here in Australia, like Elite Supps, Australian Sports Nutrition (ASN), and Nutrition Warehouse, as well as some smaller independent grocers. It\u2019s been great to test the B2B waters with ShipBob, and I\u2019m excited for the day we expand into larger retailers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We also sell on Amazon in Australia, and we use ShipBob\u2019s FBA Prep solution to prepare and ship inventory to Amazon\u2019s warehouses. I\u2019m careful not to pour too much money into getting stock to Amazon (since they already charge you so much to store it and fulfil it and everything), but it\u2019s great having ShipBob take care of prepping whatever inventory I do send their way.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>I used to pack and send inventory to Amazon myself, and it was a huge annoyance, so I would put off doing it for a lot longer. Now with ShipBob, it&#8217;s just really nice to just go into the dashboard, create an order, and upload the labels. It\u2019s so much easier to have them take care of it and transfer the inventory.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-shipbob-s-customization-suite-to-deliver-personalized-curated-unboxings-and-reward-small-business-shoppers-nbsp\">Leveraging ShipBob\u2019s Customisation Suite to deliver personalised, curated unboxings (and reward small business shoppers)&nbsp;<\/h2>\n\n\n\n<p>Bending over backwards for our customers is part of our brand identity. If a customer is choosing to spend their dollars with my business, I want to go out of my way to make each customer\u2019s experience as personalised as possible. This can be really hard to do with a 3PL \u2013 but ShipBob actually has a whole Customisation Suite that makes it easy.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>For example, when I was packaging orders myself, I would include a handwritten card in every single order. It wasn\u2019t sustainable as our order volume grew, but I still wanted to preserve that element of the unboxing experience.\u00a0\u00a0<\/p>\n\n\n\n<p>Luckily for me, ShipBob supports custom inserts and gift notes! They\u2019re stored separately as a SKU, and I can use ShipBob\u2019s rules logic to automatically tag which orders to include them in. The notes are even printed in a handwriting font, so it retains the sense of a personal touch while being a lot more scalable.&nbsp; <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" is=\"responsive-img\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=1080\" alt=\"\" class=\"wp-image-22534 size-full\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=1080 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3728a29c7bae5b7c8723197ba35691bb.png?w=240 240w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cShipBob\u2019s Rules Logic for customising orders is really easy to use. All you have to do is set up the rules in the back end, tag the orders, and the system automatically determines which new orders should get which inserts, gift notes, packaging, or other personal touches.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p><em>It\u2019s so simple to create new rules; I\u2019ve already set up rules for three custom inserts, and have them going out with a customer\u2019s first, second, and fifth orders to promote retention. Even if it costs a little extra, I still think that personalising customers\u2019 orders and making that impression is so worth it.\u201d&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p>Luke Rolls, Founder of The Protein Pancake&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>We also use custom banded packaging for each order, and ShipBob supports that, too. I even recorded GIFs of me packing each product into a custom box, and that video is attached to all of my orders that then get tagged with that box. When it\u2019s time for a packer to pack an order in ShipBob\u2019s fulfilment centre, they see that GIF and know exactly how to place everything so that the order is packed perfectly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s things like that that prove that ShipBob has built a high level of care and attention into their fulfilment process, and I really appreciate it.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22527\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=800\" alt=\"\" class=\"wp-image-22527\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=800 800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/17bf87ff90d8f62c844cb194b7d813c4.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22526\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=800\" alt=\"\" class=\"wp-image-22526\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=800 800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/318ce2fba9c52cf637583a8627f86c78.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22525\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=800\" alt=\"\" class=\"wp-image-22525\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=800 800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/4fb7582ee04644a09e3925e963cf83cb.jpg?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improving-inventory-forecasting-reordering-and-lot-management-with-shipbob-s-dashboard-nbsp\">Improving inventory forecasting, reordering, and lot management with ShipBob\u2019s dashboard&nbsp;<\/h2>\n\n\n\n<p>One of my favorite parts of ShipBob\u2019s solution is the analytics I get through the ShipBob dashboard. I use the reporting constantly, especially to track my stock. It\u2019s even helping me get better at inventory forecasting.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Before, I was just fumbling through the demand planning process and just ordering inventory based on what sold out. But now I have insight into metrics like SKU velocity and inventory days on hand, and I\u2019m using that to decide what to reorder and how much of it I need. That helps a lot, especially now that the brand is scaling and I\u2019m ordering my products in bigger batches.&nbsp;&nbsp;<\/p>\n\n\n\n<p>My business\u2019s pancake mixes are shelf-stable, so I also manage lot tracking through the ShipBob dashboard. It&#8217;s been good to track different lots (which have different expiration dates) to make sure I&#8217;m never shipping out expired product.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enjoying-localized-support-that-s-available-when-you-need-it-nbsp\">Enjoying localised support that\u2019s available when you need it&nbsp;<\/h2>\n\n\n\n<p>ShipBob\u2019s support is top-notch. When shipments are lost or damaged and we open a support case, they\u2019re always resolved quickly and easily. If there\u2019s ever a problem with shipping, they have a backend claims process to determine if it&#8217;s worth a credit and then they follow up with the couriers on our behalf.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It\u2019s excellent to have support available all the time, too. Our Merchant Success Manager is great, and serves as our direct contact to ShipBob. I can just message her if something requires her attention, and since she\u2019s in Australia too, I don\u2019t have to worry about waiting hours for a reply.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22524\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=1280\" alt=\"\" class=\"wp-image-22524\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=1800 1800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=1536 1536w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/b0110a7cf66f9a783b91d11e6be85388.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22523\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=1280\" alt=\"\" class=\"wp-image-22523\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=1800 1800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=1536 1536w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/249f2421641d42d6a1c63471ba5ebd19.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" is=\"responsive-img\" height=\"700\" width=\"700\" data-id=\"22522\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=1280\" alt=\"\" class=\"wp-image-22522\" srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=1800 1800w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=160 160w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=400 400w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=768 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=700 700w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=1536 1536w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=1280 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/55875b9a0035c6e4ff559646f8766337-1.png?w=240 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-the-protein-pancake-nbsp\">What\u2019s next for The Protein Pancake&nbsp;<\/h2>\n\n\n\n<p>Our goal is global pancake domination, starting with ramping up operations in the UK and hopefully expanding into the US soon!&nbsp;&nbsp;<\/p>\n\n\n\n<p>The tariff exemptions closing in July of 2025 threw a bit of a wrench in things for shipping to the US, but that only makes us more thankful to have a global fulfilment partner like ShipBob that can help us fulfil orders locally in the US and bypass a lot of the complexities. It gives me options that I wouldn\u2019t have if I had kept managing fulfilment myself. Having ShipBob in my corner is invaluable, and I\u2019m so glad they\u2019re a part of the \u201cflipping family!\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-protein-pancake-s-team-at-shipbob\">The Protein Pancake&#8217;s team at ShipBob<\/h2>\n\n\n\n<div class=\"wp-block-shipbob-blocks-flex-container flex-container direction-row justify-center align-none flex-wrap section-spacing-sm  max-width-blog\">\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-center\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" is=\"responsive-img\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3b887eeaf01c1da0eff0ad2a99d13f6c.jpg\" loading=\"lazy\"  \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Johnny Dawes<\/p>\n<p class=\"has-text-align-center\">Johnny is the Account Executive who helped The Protein Pancake get started with ShipBob.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" is=\"responsive-img\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/c4a5613b8367889fa8025e3ef3bf3a94.jpg\" loading=\"lazy\"  \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Raymond Neruwana<\/p>\n<p class=\"has-text-align-center\">Raymond is the Sr. Implementation Manager who onboarded The Protein Pancake to ShipBob.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-team-member single-team-member  direction-col col-3 align-none\"><div class=\"single-team-member-image-container\"><img decoding=\"async\" is=\"responsive-img\" class=\"image single-team-member-image\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/09\/3930348f2fbab13990680f569d200534.jpg\" loading=\"lazy\"  \/><\/div><div class=\"single-team-member-container\"><p class=\"single-team-member-title\">Stephanie May<\/p>\n<p class=\"has-text-align-center\">Stephanie is the Merchant Success Manager at ShipBob who supports The Protein Pancake.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-shipbob\">Get started with ShipBob<\/h2>\n\n\n\n<p>Want to improve your&nbsp;<a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment strategy<\/a>&nbsp;and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfilment quote below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Get in touch with shipBob<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Australian-based pancake mix brand The Protein Pancake outsourced to ShipBob to scale their fulfilment without sacrificing customisation.  <\/p>\n","protected":false},"author":194,"featured_media":22521,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4,65,60],"class_list":["post-22515","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies","blogcategories-lot-tracking-case-studies","blogcategories-food-beverage-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How The Protein Pancake Provides Local Deliveries to Australia &amp; 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