{"id":2048,"date":"2020-07-10T18:13:40","date_gmt":"2020-07-10T23:13:40","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/facebook-shops\/"},"modified":"2025-07-23T10:04:28","modified_gmt":"2025-07-23T10:04:28","slug":"facebook-shops","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/facebook-shops\/","title":{"rendered":"What Are Facebook Shops? Plus Features & How They Work"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

What are Facebook Shops?<\/a><\/p>\n\n\n\n

Facebook Shops vs Facebook Marketplace: What\u2019s the difference<\/a><\/p>\n\n\n\n

How do Facebook Shops work?<\/a><\/p>\n\n\n\n

5 features of Facebook Shops<\/a><\/p>\n\n\n\n

How to integrate Facebook Shops and BigCommerce<\/a><\/p>\n\n\n\n

Sell on Facebook Shops with BigCommerce and Fulfil With ShipBob<\/a><\/p>\n\n\n\n

Conclusion<\/a><\/p>\n<\/div>\n\n\n\n

If you want your ecommerce store to be successful, you have to reach your customers where they are the most active. <\/span><\/p>\n\n\n\n

And, where is that? Facebook. <\/span><\/p>\n\n\n\n

Since Facebook\u2019s inception back in 2004, <\/span>1.73 billion daily users <\/span><\/a>have introduced the platform into their routines. With the additions of Facebook Marketplace, Whatsapp, and Instagram, Facebook has metamorphosed into a multipurpose tool serving businesses and customers alike. <\/span><\/p>\n\n\n\n

Now with the launch of Facebook Shops, businesses can create online store, sell within the app, and reach billions of active users. <\/span><\/p>\n\n\n\n

In this article, you\u2019ll learn everything you need to know about Facebook Shops. We\u2019ll also show you how to create a Facebook Shop, steps for integrating your BigCommerce store with Facebook, and how to deactivate your Facebook accoun<\/a>t if needed.<\/span><\/p>\n\n\n\n

What are Facebook Shops?<\/h2>\n\n\n\n

To help ease the impact of the <\/span>COVID-19 pandemic<\/span><\/a> on small business, Facebook launched the new ecommerce tool, Facebook Shops. Facebook Shops is a feature on Facebook pages that allows businesses to sell and customers buy all within the Facebook and Instagram mobile apps, thus creating a seamless <\/span>customer experience<\/span><\/a>. <\/span><\/p>\n\n\n\n

Selling on Facebook Shops is a free, simple, and integrated process. Once a shop is created, it will be available on the business\u2019s associated Facebook page and Instagram profile. <\/span><\/p>\n\n\n\n

Facebook Shops vs Facebook Marketplace: What\u2019s the difference<\/h2>\n\n\n\n

While it may seem that <\/span>Facebook Marketplace<\/span><\/a> is a place for buying and selling, it is far from being an online storefront. Users cannot actually buy and sell items on Facebook Marketplace, instead they can only find the products, or list them, and get in touch with the owner to arrange payment or negotiate the price. In other words, Facebook Marketplace operates similarly to Craigslist. <\/span><\/p>\n\n\n\n

On the other hand, Facebook Shops allows sellers and businesses to list and sell their products within the platform. Facebook Shops supports payment transactions and allows redirecting to an external website or ecommerce store. <\/span><\/p>\n\n\n\n

How do Facebook Shops work?<\/h2>\n\n\n\n

Creating a Facebook Shop is a relatively quick and easy process. Before you get started, make sure you have critical business information and documents readily available. <\/span><\/p>\n\n\n\n

Create a profile and design your store<\/h3>\n\n\n\n

To begin, you will need to have a <\/span>Facebook Business Page<\/span><\/a>. Once completed you will be able to get started building a Facebook Shop. <\/span><\/p>\n\n\n\n

Depending on which types of business you are running<\/span> (<\/span>you already have an online store or you are creating an online store in Facebook Shops<\/span>), <\/span>you will be asked to provide different information. For example, if you operate out of the United States, you may be asked to prepare your tax identification number. <\/span><\/p>\n\n\n\n

Add your catalogue <\/h3>\n\n\n\n

Once your account has been created you can add products to your store. To add products, you simply click on the \u2018Add Product\u2019 button and you will be able to upload items to sell. <\/span><\/p>\n\n\n\n

\"How<\/p>\n\n\n\n

During this step you will add the product name, price, and description. If your products come in various colours and sizes, click on the \u2018Edit Options button and select the options needed per each item. <\/span><\/p>\n\n\n\n

After adding products you will be able to add a collection page. A collection is a group of items in the same category. For example, you can create a collection called \u2018Shirts,\u2019 and include the different types of shirts you offer. <\/span><\/p>\n\n\n\n

Customers checkout either in-app or at your website<\/h3>\n\n\n\n

During set up, you will be able to choose between \u2018buy now\u2019 within the app or check out on another website. <\/span><\/p>\n\n\n\n

If you allow customers to buy in the app you will be charged the following fees: <\/span><\/p>\n\n\n\n