{"id":1863,"date":"2018-11-30T16:55:58","date_gmt":"2018-11-30T16:55:58","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/cart-abandonment\/"},"modified":"2025-10-08T21:19:00","modified_gmt":"2025-10-08T21:19:00","slug":"cart-abandonment","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/cart-abandonment\/","title":{"rendered":"Shopping Cart Abandonment: How to Reduce Cart Abandonment with 4 Best Practices"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-shopping-cart-abandonment\">What is shopping cart abandonment?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-is-cart-abandonment-rate-calculated\">How is cart abandonment rate calculated?<\/a><\/p>\n\n\n\n<p><a href=\"#h-cart-abandonment-statistics-you-should-know\">Cart abandonment statistics you should know<\/a><\/p>\n\n\n\n<p><a href=\"#h-what-is-the-average-cart-abandonment-rate\">What is the average cart abandonment rate?<\/a><\/p>\n\n\n\n<p><a href=\"#h-why-do-customers-abandon-carts\">Why do customers abandon carts?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-to-stop-cart-abandonment-4-tactics-for-cart-recovery\">How to stop cart abandonment: 4 tactics for cart recovery<\/a><\/p>\n\n\n\n<p><a href=\"#h-9-cart-abandonment-email-tips-to-win-over-lost-customers\">9 cart abandonment email tips to win over lost customers<\/a><\/p>\n\n\n\n<p><a href=\"#h-shopping-cart-abandonment-infographic\">Shopping cart abandonment infographic<\/a><\/p>\n<\/div>\n\n\n\n<p>If you\u2019re an online retailer, chances are you\u2019ve struggled with shopping cart abandonment: the phenomenon of shoppers adding items to their carts, then leaving your site before completing checkout. Cart abandonment is an issue faced by ecommerce businesses of all sizes, and while it may seem like an uphill battle, there are steps you can take to increase conversions.<\/p>\n\n\n\n<p>Understanding shopping cart abandonment and why your customers abandon their carts can improve the shopping experience and turn more browsers into buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-shopping-cart-abandonment\">What is shopping cart abandonment?<\/h2>\n\n\n\n<p>Shopping cart abandonment is an ecommerce term used to describe visitors adding items to an online shopping cart but exiting the website without completing the purchase. Shoppers abandon carts for various reasons, including hidden fees, complicated checkout processes, and high shipping costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-cart-abandonment-rate-calculated\">How is cart abandonment rate calculated?<\/h2>\n\n\n\n<p>The shopping cart abandonment rate for any given online store can be calculated with this formula:<\/p>\n\n\n\n<p>Cart abandonment = 1 \u2013 (Total number of shoppers who complete transactions &nbsp;\/ Total number of shoppers who add items to cart)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cart-abandonment-statistics-you-should-know\">Cart abandonment statistics you should know<\/h2>\n\n\n\n<p>Any ecommerce merchant will experience cart abandonment as a significant pain point \u2014 but it\u2019s still easy to underestimate how much of a real impact it can have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$4.6 trillion in ecommerce sales are lost to cart abandonment each year.<\/li>\n\n\n\n<li>Clothes are the most commonly abandoned product category, followed by tech and housewares.<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.salecycle.com\/featured\/10-fascinating-stats-cart-abandonment\/\">41% of shoppers <\/a>have abandoned a transaction during checkout in the past year, compared to 24% who have walked away from a purchase in a physical store.<\/li>\n<\/ul>\n\n\n\n<p>But it\u2019s not all gloom and doom when it comes to cart abandonment. There\u2019s room \u2014 and actionable advice \u2014 for improvement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">$260 billion<\/a> in ecommerce sales is recoverable through <a href=\"https:\/\/www.shipbob.com\/blog\/checkout-page-optimization\/\">checkout optimisation<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">35.26%<\/a> of ecommerce stores see an increase in conversion rate through better checkout design.<\/li>\n\n\n\n<li>The average site has <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">39 potential areas<\/a> for checkout improvements.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-average-cart-abandonment-rate\">What is the average cart abandonment rate?<\/h2>\n\n\n\n<p>Across industries, the average cart abandonment rate is <a href=\"https:\/\/blog.salecycle.com\/post\/the-remarketing-report-q1-2018\/\">75.6%<\/a>.<\/p>\n\n\n\n<p>Imagine that 100 customers come into your store, fill up their shopping carts, and bring their full carts up to the cash register. Now, imagine 76 of those 100 customers leave your store \u2014 and their full carts \u2014 behind without purchasing.<\/p>\n\n\n\n<p>This may sound far-fetched, but in ecommerce, this happens every day. That\u2019s the ugly truth about shopping cart abandonment. And it\u2019s even uglier when you consider that mobile drives 60% of ecommerce traffic but has an above-average abandonment rate at 81%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-customers-abandon-carts\">Why do customers abandon carts?<\/h2>\n\n\n\n<p>There are several reasons that customers might bounce before buying. Here are five common causes of cart abandonment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-security-concerns\">1. Security concerns<\/h3>\n\n\n\n<p>According to the <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard Institute report<\/a> on checkout usability, 17% of online shoppers in the US have abandoned an order due to security concerns. If your website doesn\u2019t inspire confidence, especially on your checkout page, you could be missing out on revenue from one in every five customers.<\/p>\n\n\n\n<p>If your customers don\u2019t trust you, they won\u2019t give you their contact or credit card information. It\u2019s that simple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-complex-checkout\">2. Complex checkout<\/h3>\n\n\n\n<p>Baymard also reports that 18% of shoppers have abandoned online carts due to too long or complicated checkout processes. Buying from your website should be an easy, enjoyable shopping experience for customers, while unnecessarily complex checkout flow can can frustrate and lead to negative customer experience and checkout abandonment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-required-registration\">3. Required registration<\/h3>\n\n\n\n<p>Your checkout should not only be easy to complete but quick to navigate, too. If you require every new shopper to create an account before completing checkout for the first time, you\u2019re adding an obstacle to purchase and likely to see a significant drop-off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-hidden-costs-and-fees\">4. Hidden costs and fees<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">most common reason<\/a> for cart abandonment? Costs and fees are too high. These can include delivery fees, taxes and upcharges. And <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">49% of abandoned carts<\/a> come from customers being surprised by a total order cost they could not calculate upfront.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-high-shipping-costs\">5. High shipping costs<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.forrester.com\/report\/Understanding+Shopping+Cart+Abandonment\/-\/E-RES56827\">Forrester study<\/a> shows that 44% of online shoppers who abandon their carts do so because of shipping and handling costs. And with Amazon, Walmart, Target, and other big-box ecommerce companies offering <a href=\"https:\/\/www.shipbob.com\/blog\/guide-offering-affordable-2-day-shipping\/\">two-day shipping<\/a> and free shipping options, customers expect both fast and affordable shipping at the click of a button. Not offering this will hurt your conversion rates <span>and lead to lost sales<\/span>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-stop-cart-abandonment-4-tactics-for-cart-recovery\">How to stop cart abandonment: 4 tactics for cart recovery<\/h2>\n\n\n\n<p>The obstacles above could be costing you sales and customers \u2014 here\u2019s how to fix them to reduce dropoff and increase conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-simplify-your-checkout\">1. Simplify your checkout<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/baymard.com\/blog\/checkout-flow-average-form-fields\">average checkout<\/a> contains about 15 form fields, twice as many as necessary to gather the customer info to process and ship an order. The fewer steps in your checkout process, the more likely a potential customer will complete a purchase. Here are some tips for making your checkout form simpler to reduce shopping cart abandonment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer a \u201cCheckout as Guest\u201d option. This guest checkout option allows new customers the option to save time by not having to create an account.<\/li>\n\n\n\n<li>Remove optional fields. Even optional fields add friction by requiring additional decision making on the part of your customers. If you\u2019d mark it as optional, it\u2019s best to leave it out entirely.<\/li>\n\n\n\n<li>Use one \u201cFull Name\u201d field rather than a \u201cFirst Name\u201d and \u201cLast Name\u201d field.<\/li>\n\n\n\n<li>Allow customers to set their billing address equal to their shipping address. When they do so, hide the <a href=\"https:\/\/ojdigitalsolutions.com\/what-is-a-billing-address\/\" target=\"_blank\" rel=\"noreferrer noopener\">billing address<\/a> fields instead of auto-filling them. This will result in a shorter page and less scrolling.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-showcase-security\">2. Showcase security<\/h3>\n\n\n\n<p>Using \u201ctrust signals\u201d to show that your website and checkout are safe can help boost customer confidence and conversions. Presenting recognisable security badges from tools your ecommerce site uses, such as from McAfee or GeoTrust, can help reassure customers that their data is safe.<\/p>\n\n\n\n<p>According to a survey by Actual Insights, 61% of customers have not purchased something because trust logos were missing, while over 75% said they didn\u2019t buy because they didn\u2019t recognise the trust logos used.<\/p>\n\n\n\n<p>You should also make sure that your website has an SSL certificate. This is the certification that prompts your browser to show a padlock logo in the address bar when you visit specific sites \u2014 it shows visitors that your website is secure and encrypted, so that their payment information will be protected.<\/p>\n\n\n\n<p>Finally, boost customer confidence by offering trusted one-click payment options, like PayPal or Apple Pay. Allowing your customers to pay with a secure payment method is especially important on mobile, where <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/Mobiles-Hierarchy-of-Needs\">20.2% of customers<\/a> cite security concerns as a reason for not converting. These also speed up the checkout process by allowing customers to skip entering their credit card info.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-be-upfront-about-costs-and-fees\">3. Be upfront about costs and fees<\/h3>\n\n\n\n<p>Transparency is crucial when it comes to ecommerce. Ensure that your shipping costs and <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-returns\/\">return policies<\/a> are easy to find on your website without the customer clicking through the <a href=\"https:\/\/blog.miva.com\/one-page-vs-multi-step-checkouts-which-is-better\" target=\"_blank\" rel=\"noreferrer noopener\">checkout process<\/a>. Consider listing available shipping options, your returns policy, and any extra costs on each product page so that the customer doesn\u2019t have to look too far.<\/p>\n\n\n\n<p>Shipping costs might not be the same for every customer, as cart value, shipping destination, and other factors can play a role in the ultimate cost. Let shoppers know what options you have available and whether you offer <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-offer-free-shipping-ecommerce-store\/\">free shipping<\/a> above a certain cart size or expedited shipping for an upcharge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-offer-affordable-or-free-2-day-shipping\">4. Offer affordable (or free) 2-day shipping<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.metapack.com\/state-of-ecommerce-delivery\/\">45% of customers<\/a> have abandoned a cart because of unsatisfactory delivery options.<\/p>\n\n\n\n<p>Offering affordable shipping and 2-day delivery options are great incentives to help you meet customer expectations.<\/p>\n\n\n\n<p>One way to make sure that shipping is affordable and fast for your customers is to work with an <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment<\/a> provider that allows you to split your inventory across locations. Instead shipping all orders from one central location, you save both your business and your customer time and money by shipping from the fulfilment centre closest to your customer.<\/p>\n\n\n\n<p>For example, ShipBob\u2019s <a href=\"https:\/\/www.shipbob.com\/product\/2-day-express\/\">2-Day Express<\/a> program makes it incredibly easy for merchants with a Shopify store to increase conversions and manage fulfilment and shipping by splitting inventory across the US. The 2-Day Express program adds a new shipping option to your checkout that is only displayed to customers with a shipping address within the areas of guaranteed 2-day coverage.<\/p>\n\n\n\n<p>[Download: <a href=\"https:\/\/resources.shipbob.com\/shipbob-2-day-express-booklet\">ShipBob\u2019s 2-Day Express Shipping: How to Drive Revenue Through Ecommerce Fulfilment<\/a>]<\/p>\n\n\n\n<p>ShipBob also partners with major couriers to receive discounted rates for each order and passes the savings on to you. This allows you to offer affordable or even free shipping to your customers, which means fewer abandoned carts.<\/p>\n\n\n\n<p>As a bonus, a positive delivery experience leads to happier customers, which in turn means better testimonials and higher conversions.<\/p>\n\n\n\n<p>On the other hand, fail to meet customer expectations around delivery, and conversions will suffer: <a href=\"https:\/\/www.metapack.com\/state-of-ecommerce-delivery\/\">38% of shoppers<\/a> are likely to never shop with a retailer again following a negative delivery experience, and negative reviews are likely to dissuade would-be buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-cart-abandonment-email-tips-to-win-over-lost-customers\">9 cart abandonment email tips to win over lost customers<\/h2>\n\n\n\n<p><span>As part of remarketing efforts, ecommerce merchants can <a href=\"https:\/\/www.activecampaign.com\/blog\/abandoned-cart-emails\" target=\"_blank\" rel=\"noopener noreferrer\">send abandoned cart emails<\/a> to shoppers who leave their carts behind, offering a reminder of the items added to the cart and encouraging them to return to complete a purchase. <\/span><\/p>\n\n\n\n<p><span>Abandoned cart emails usually <\/span><a href=\"https:\/\/blog.salecycle.com\/post\/the-remarketing-report-q1-2018\/\"><span>perform better<\/span><\/a><span> than the average marketing email with a 48% open rate and 6.54% click-through rate.<\/span><\/p>\n\n\n\n<p>Here are nine tips for sending successful <span>cart recovery email<\/span> campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-send-timely-emails\">1. Send timely emails<\/h3>\n\n\n\n<p>Timing is everything. Well, maybe not everything \u2014 but it is important. <a href=\"https:\/\/blog.salecycle.com\/featured\/makes-great-cart-abandonment-email\/\">Studies show<\/a> that it\u2019s <span>best to follow up and email customers within an hour, because<\/span> the potential purchase is still fresh in the customer\u2019s mind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-don-t-offer-a-coupon-code\">2. Don\u2019t offer a coupon code<\/h3>\n\n\n\n<p>This may sound counterintuitive, but incentivizing customers to come back to complete a purchase can harm your bottom line.<\/p>\n\n\n\n<p>When customers come to expect consistent discounts from your store, they may start to view your regular pricing as too expensive \u2014 or even abandon their carts for the sole purpose of receiving a discount via email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-use-the-scarcity-principle\">3. Use the scarcity principle<\/h3>\n\n\n\n<p>Increase urgency by giving real-time updates on availability. For example, mentioning metrics such as \u201cOnly 10 left in stock\u201d or \u201c20 people viewed this product in the last hour\u201d can encourage customers to make a quicker decision about a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-stay-out-of-spam\">4. Stay out of spam<\/h3>\n\n\n\n<p>Making sure your email makes it to your customers\u2019 inbox is important for all marketing emails, but especially when it can make or break a sale. At the very least, make sure you are up-to-date with spam filter technology, ISP practices, anti-spam laws, and <a href=\"https:\/\/www.upguard.com\/blog\/how-to-be-gdpr-compliant\" target=\"_blank\" rel=\"noopener\">GDPR<\/a>. This will help you stay whitelisted <a href=\"https:\/\/blog.rebrandly.com\/email-deliverability\/\" target=\"_blank\" rel=\"noopener noreferrer\">while increasing email deliverability<\/a>, which will come in handy for the most important emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-make-it-personal\">5. Make it personal<\/h3>\n\n\n\n<p>Customising your <a href=\"https:\/\/www.rightinbox.com\/blog\/cold-email-subject-lines\" target=\"_blank\" rel=\"noopener noreferrer\">email subject line<\/a> based on the customer\u2019s contact information and aspects related to what they had in their cart can increase conversion rates from abandoned cart emails. <a href=\"https:\/\/blog.salecycle.com\/post\/the-remarketing-report-q1-2018\/\">One study<\/a> found that using the customer\u2019s name in the <a href=\"https:\/\/hunter.io\/blog\/cold-email-subject-line\/\" target=\"_blank\" rel=\"noopener\">subject line<\/a> resulted in a 46.21% open rate while including the product name contributed to an open rate of 44.01%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-nbsp-leverage-social-proof\">6. &nbsp;Leverage social proof<\/h3>\n\n\n\n<p>Approximately two-thirds of US shoppers reference customer reviews before making a purchase. Including (positive) reviews for the products that shoppers abandoned can give them an extra nudge toward completing their purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-link-directly-to-their-cart\">7. Link directly to their cart<\/h3>\n\n\n\n<p>Make it as easy as possible for shoppers to get back to buying by <a href=\"https:\/\/www.metrilo.com\/blog\/dynamic-abandoned-products-in-emails\" target=\"_blank\" rel=\"noopener noreferrer\">linking them directly<\/a> to their already-filled cart. This puts them just a click away from purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-optimize-for-mobile\">8. Optimise for mobile<\/h3>\n\n\n\n<p>Mobile now accounts for <a href=\"https:\/\/litmus.com\/lp\/2016-state-of-email-report\">55% of email opens<\/a>. Make sure that your <a href=\"https:\/\/www.shipbob.com\/blog\/mobile-email-design\/\">emails are designed for mobile<\/a> and easy to read on mobile devices by keeping them to one wide column and using large, standard fonts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-test-test-test\">9. Test, test, test<\/h3>\n\n\n\n<p>If you still aren\u2019t sold on a particular email technique, keep A\/B testing different options to find the best one that works for your customer base and product line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shopping-cart-abandonment-infographic\">Shopping cart abandonment infographic<\/h2>\n\n\n\n<p>Check out the infographic below to learn more about tackling this common ecommerce pain point.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Shopping_Cart_Abandonment_ShipBob.pdf\">Download or view the entire PDF here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Infographic-ShipBob-Shopping-Cart-Abandonment.jpg?w=1280px\" alt=\"\" class=\"wp-image-980\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Infographic-ShipBob-Shopping-Cart-Abandonment.jpg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Infographic-ShipBob-Shopping-Cart-Abandonment.jpg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Infographic-ShipBob-Shopping-Cart-Abandonment.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Infographic-ShipBob-Shopping-Cart-Abandonment.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/01\/Infographic-ShipBob-Shopping-Cart-Abandonment.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<p><span>If you want to reduce shopping cart abandonment, understanding what customers want is key. When it comes to meeting expectations around shipping, ShipBob is here to help.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span>Learn how some of today&#8217;s hottest DTC brands have grown since outsourcing fulfilment to ShipBob. Read brand stories from Touchland, Dossier, 100 Thieves, and more.  Download \u201c12 Brands That Grew While Outsourcing Fulfilment to ShipBob\u201d below.<\/span><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/resources.shipbob.com\/12-brands-that-grew-with-shipbob\"><strong>Get Your Free E-Guide<\/strong><\/a><\/div>\n\n\n\n<p>Infographic sources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.salecycle.com\/post\/the-remarketing-report-q1-2018\/\">SaleCycle<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pymnts.com\/news\/retail\/2016\/shopping-cart-abandonment-rates\">PYMNTS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.statista.com\/statistics\/232285\/most-common-products-services-abandoned-digital-carts-internet-users\/\">Statista<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">Baymard<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bridgeline.com\/File%20Library\/Whitepapers\/Bridgeline-Whitepaper%E2%80%94Grow-Revenue-by-Decreasing-Cart-Abandonment-and-Increasing-Sale-Frequency.pdf\">Bridgeline<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.metapack.com\/state-of-ecommerce-delivery\/\">Metapack<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By understanding shopping cart abandonment, you can improve your customer experience and turn more browsers into buyers. Learn more in this infographic.<\/p>\n","protected":false},"author":152,"featured_media":23777,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,13],"class_list":["post-1863","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cart Abandonment 101: Benchmarks + Tips to Improve &amp; Inforgraphic<\/title>\n<meta name=\"description\" content=\"By understanding shopping cart abandonment, you can improve your customer experience and turn more browsers into buyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/cart-abandonment\/\" 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