{"id":1802,"date":"2020-08-05T16:48:22","date_gmt":"2020-08-05T21:48:22","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/how-to-sell-on-shopify\/"},"modified":"2026-04-20T21:12:55","modified_gmt":"2026-04-20T21:12:55","slug":"how-to-sell-on-shopify","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/how-to-sell-on-shopify\/","title":{"rendered":"Selling on Shopify for Beginners: Sourcing, Designing, and More"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\" blog-toc-controller-time-label-value=\"Minutes\" blog-toc-controller-button-label-value=\"Show more\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-shopify-an-ecommerce-owner-s-arsenal\">Shopify: an ecommerce owner\u2019s arsenal<\/a><\/p>\n\n\n\n<p><a href=\"#h-who-should-use-shopify\">Who should use Shopify?<\/a><\/p>\n\n\n\n<p><a href=\"#h-the-10-steps-to-starting-your-shopify-store\">The 10 steps to starting your Shopify store<\/a><\/p>\n\n\n\n<p><a href=\"#h-your-shopify-go-live-checklist\">Your Shopify \u2018go live\u2019 checklist<\/a><\/p>\n\n\n\n<p><a href=\"#h-becoming-a-successful-shopify-shop-how-to-ramp-up-growth\">Becoming a successful Shopify shop: how to ramp up growth<\/a><\/p>\n\n\n\n<p><a href=\"#h-shipbob-can-help-your-shopify-store-reach-new-heights\">ShipBob can help your Shopify store reach new heights<\/a><\/p>\n\n\n\n<p><a href=\"#h-conclusion\">Conclusion<\/a><\/p>\n<\/div>\n\n\n\n<p><span>Before it was known as Shopify, it was an online store called Snowdevil that sold snowboarding equipment. In 2004, three business founders attempted to build an online snowboarding equipment store, but they ended up being dissatisfied with the platforms available on the market. So they built one on their own. Soon after, Snowdevil became known as Shopify and is now the leading ecommerce platform.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Shopify gained popularity fast due to its ease of use, robust functionality, and affordable pricing. You\u2019ve probably heard a lot about Shopify and how it\u2019s one of the best platforms for ecommerce businesses of all sizes. But why is it so popular? And how easy is it to get started?<\/span><\/p>\n\n\n\n<p><span>In this guide, you\u2019ll learn how Shopify works, how to start selling on Shopify, and how to <a href=\"https:\/\/supermetrics.com\/blog\/how-to-increase-shopify-sales\" target=\"_blank\" rel=\"noopener\">grow your online business<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shopify-an-ecommerce-owner-s-arsenal\">Shopify: an ecommerce owner\u2019s arsenal<\/h2>\n\n\n\n<p><span>Shopify is a leading ecommerce platform that holds <\/span><a href=\"https:\/\/pagely.com\/blog\/best-ecommerce-platforms\/\"><span>20% market share<\/span><\/a><span>. It\u2019s not just popular amongst <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/direct-to-consumer-brands-and-3pl\/\"><span>direct-to-consumer (DTC) brands<\/span><\/a><span> either \u2014 top brands such as Nestle, Red Bull, and Tesla also use the advanced functionality of Shopify Plus to manage the sales and operations of their online stores.&nbsp;<\/span><\/p>\n\n\n\n<p><span>The platform is held at a very high standard in the ecommerce industry. It\u2019s easy to use, offers great design functionality, provides simple payment options, and makes it easier for merchants to <a href=\"https:\/\/www.identixweb.com\/hacks-to-increase-shopify-sales\/?utm_campaign=link-exchange&amp;utm_medium=blog&amp;utm_source=shipbob\" target=\"_blank\" rel=\"noreferrer noopener\">increase online sales<\/a> as they scale.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-use-shopify\">Who should use Shopify?<\/h2>\n\n\n\n<p><span>Shopify is a great platform for small businesses and startups looking for a cost-effective and an easy way to get an online store up and running. Large enterprise brands can also take advantage of Shopify with Shopify Plus, which offers a fully hosted, SaaS ecommerce solution that supports a large volume of orders and website traffic.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-website-owners\">New website owners<\/h3>\n\n\n\n<p><span>If you are a new owner of an <a href=\"https:\/\/www.shipbob.com\/blog\/6-reasons-need-ecommerce-website\/\">ecommerce website<\/a> or just acquired a domain name for an online store you want to launch, Shopify offers one of the best new merchant experiences. The ecommerce platform provides merchants with a selection of <a href=\"https:\/\/litextension.com\/blog\/best-shopify-themes\/\" target=\"_blank\" rel=\"noopener\">different Shopify themes<\/a> to choose from for building your brand. There is no design and web development skills required. You can easily upload your products in minutes and create customisable product pages in no time.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-small-to-medium-sized-brands\">Small to medium-sized brands<\/h3>\n\n\n\n<p><span>Shopify supports businesses that are established but still run a small to medium-sized brand. It offers a wide range of third-party integrations, which makes it easy to add features and functionality that improves your website and the overall online shopping experience. It\u2019s also a great foundation for a strong online <a href=\"https:\/\/serpninja.io\/blog\/types-of-marketing\/\">marketing strategy<\/a> as it provides premium marketing tools, such as SEO features and advanced ecommerce analytics.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-budget-ecommerce-owners\">Budget ecommerce owners<\/h3>\n\n\n\n<p><span>Shopify offers affordable rates with plans starting at just $29 per month. For this low rate, users have access to the following basic features:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Full-time support<\/span><\/li>\n\n\n\n<li><span>An online store that comes with a blog<\/span><\/li>\n\n\n\n<li><span>Order creation features<\/span><\/li>\n\n\n\n<li><span>Staff accounts (x2)<\/span><\/li>\n\n\n\n<li><span>And more<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>The Basic plan ($29) allows users to sell an unlimited number of products, and Shopify offers default payment providers like Paypal that allows payment through credit cards, <a href=\"https:\/\/topmobilebanks.com\/blog\/are-digital-banks-safe\/\" target=\"_blank\" rel=\"noreferrer noopener\">bank accounts<\/a>, buyer credit, or PayPal account balances. Although you\u2019ll have to pay for a pricier plan to get access to advanced features, the Basic Shopify has everything you need to get started without compromising design and functionality.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enterprise-level-brands\">Enterprise-level brands<\/h3>\n\n\n\n<p><span>For brands selling a large volume of orders per month, <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/shopify-plus-sites\/\"><span>Shopify Plus websites<\/span><\/a><span> are a better option. It offers an open API, customisable checkout options, access to advanced Shopify apps, and more dedicated support for your growing brand.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-10-steps-to-starting-your-shopify-store\">The 10 steps to starting your Shopify store<\/h2>\n\n\n\n<p><span>Although Shopify is one of the easiest ecommerce platforms to get started on, creating an online store comes with a lot of steps and things to consider before pushing the \u2018live\u2019 button. Here are the 10 steps to take to get started selling on Shopify.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-build-your-plan\">1. Build your plan<\/h3>\n\n\n\n<p><span>Before you start building an online store, you need to first think through your overall business and marketing plan. Make sure you know the answers to questions like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>How will my marketing strategy support my online store\u2019s growth?<\/span><\/li>\n\n\n\n<li><span>How would I like to display and showcase my products online?<\/span><\/li>\n\n\n\n<li><span>Who is my target audience?<\/span><\/li>\n\n\n\n<li><span>How will I accept payments?<\/span><\/li>\n\n\n\n<li><span>What\u2019s my shipping strategy?<\/span><\/li>\n\n\n\n<li><span>Will I <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/international-ecommerce-selling\/\"><span>sell internationally<\/span><\/a><span>?<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>Your Shopify store will become the foundation that your branding and marketing strategy will be built upon and how you sell products to customers, so it\u2019s important to think through your entire business strategy first before designing and developing your site.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-source-your-products\">2. Source your products<\/h3>\n\n\n\n<p><span>Before you build an online store, you need to <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/product-sourcing\/\"><span>source your products<\/span><\/a><span>. One of the key ways to succeed in online selling is by finding an affordable and reliable manufacturer or supplier. There are several avenues you can take to source products from working with local stores or suppliers to <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/wholesale-distributors\/\"><span>wholesale distributor<\/span><\/a><span> options. Another great option is to source from global marketplaces such as Alibaba and Indiamart, which both offer bulk goods at a low cost.&nbsp;<\/span><\/p>\n\n\n\n<p><span>You can check out potential manufacturers by looking up their businesses online, and seeing what they have to offer. Some suppliers offer free trial periods for their services or free samples of their products. Store owners can use this to their advantage to determine whether a supplier is right for them before making an investment.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-conduct-market-research\">3. Conduct market research<\/h3>\n\n\n\n<p><span>Last year, Shopify reported <\/span><a href=\"https:\/\/www.shopifyandyou.com\/blogs\/news\/statistics-about-shopify\"><span>218 million<\/span><\/a><span> buyers in total made a purchase on a Shopify store. Knowing your target audience and market inside and out will help you offer a product that stands out. You should take time conducting market research, which includes analising your industry, identifying gaps in the market, understanding your audience\u2019s needs and pain points, competition and their <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-pricing-strategies\/\"><span>pricing strategy<\/span><\/a><span>, having users test your products, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span>When it comes to building a <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/shopify-websites\/\"><span>Shopify website<\/span><\/a><span> that is ideal for your target audience, you might want to pick a few potential customers and get their insights into what online stores they like and dislike. Ask them what they personally think makes a great online shopping experience and why, and be sure to <a href=\"https:\/\/marker.io\/blog\/user-acceptance-testing\" target=\"_blank\" rel=\"noreferrer noopener\">implement their feedback<\/a> as you build your online store.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-create-your-brand-name-and-logo-and-buy-a-domain-name\">4. Create your brand name and logo, and buy a domain name<\/h3>\n\n\n\n<p><span>Branding starts with a great name. Before you choose a domain name, you\u2019ll want to take time in coming up with a name that holds the essence of what you sell and what your business values. There are a lot of tools online to help you with the naming process, including Shopify\u2019s <\/span><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\"><span>business name generator<\/span><\/a><span>. Once you have a name, you\u2019ll want to create a logo. You can <a href=\"https:\/\/www.awesomic.io\/hire-graphic-designer\" target=\"_blank\" rel=\"noreferrer noopener\">hire a graphic designer<\/a> or even try designing the first logo iteration on your own.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Shopify does offer a free URL that consists of [yourshopifystore.shopify.com], but having this type of URL will not help your site rank well. So purchasing a domain name and investing in proper website hosting is ideal if you want to build a powerful website that ranks well in search engines.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-start-designing\">5. Start designing<\/h3>\n\n\n\n<p><span>If you\u2019re still hesitant about using Shopify to build out your online store, you can get a feel for Shopify through a 14-day free trial. To help you get the most out of your first Shopify store, Shopify has a handful of design and support guides you can access <\/span><a href=\"https:\/\/www.shopify.com\/guides\"><span>here<\/span><\/a><span> that will help you navigate all your design options. You can try a few different themes, play around with the customisation options, and create a few different product page layouts before choosing a consistent look and feel for your entire website.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-upload-products-to-shopify\">6. Upload products to Shopify<\/h3>\n\n\n\n<p><span>You can access a product\u2019s details from the \u2018Product\u2019 page located in the admin panel. From there, users can easily add products or update the information, such as its price or availability, of existing ones. If you have multiple products to upload, you can easily import all products at once using a CSV file. Be sure to have well-written <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/product-descriptions\/\"><span>product descriptions<\/span><\/a><span>, <a href=\"https:\/\/www.privy.com\/blog\/equipment-you-actually-need-to-take-product-photos\" target=\"_blank\" rel=\"noopener\">product photos<\/a> and\/or videos, and <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/get-customer-reviews\/\"><span>customer reviews<\/span><\/a><span>.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-determine-how-you-will-handle-shipping\">7. Determine how you will handle shipping<\/h3>\n\n\n\n<p><span>Before you launch your site, you\u2019ll want to think through how you will fulfil and ship your orders. You have a few options here: You can fulfil orders yourself, dropship, or partner with a 3PL that takes care of the entire fulfilment and shipping process for you. <\/span><\/p>\n\n\n\n<p><span>Once you decide on your <a href=\"https:\/\/www.shipbob.com\/blog\/shipping-strategy-can-improve-customer-loyalty\/\">shipping strategy<\/a>, you can offer multiple shipping options based on where orders are coming in from and adjust shipping rates accordingly. Note: Be sure to post your <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/shipping-policy\/\"><span>shipping policy<\/span><\/a><span> on your site so it\u2019s easy for customers to find.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-set-up-google-analytics\">8. Set up Google Analytics<\/h3>\n\n\n\n<p><span>Before you launch your website, you\u2019ll want to start tracking website performance from day one. Make sure you have Google Analytics set up so you can track website traffic and other online store metrics. You can set up Google Analytics under \u2018Settings.\u2019&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-run-marketing-ads-and-promotions\">9. Run marketing ads and promotions<\/h3>\n\n\n\n<p><span><a href=\"https:\/\/www.cleverecommerce.com\/ecommerce-blog\/shopify-apps\/\" target=\"_blank\" rel=\"noopener\">Promoting your ecommerce<\/a> business is crucial for growth, and social media and online ads are still the best ways to promote your online store. You can start an ad campaign on Facebook or Instagram, or take advantage of Google Ads.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Unlike selling on a platform like Amazon, having your own store means people will need to be able to find you. It\u2019s worth looking into organic marketing techniques, such as producing SEO-rich content in the form of blog posts and using keyword tools such Ahrefs or Moz. Since Shopify has an SEO tool built in, creating pages that are SEO-friendly is simple. However, if you want to take this seriously, there are a lot of things to consider, for starters, a <a href=\"https:\/\/www.primal.com.my\/seo\/the-ultimate-shopify-seo-guide-to-help-you-rank-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify SEO guide<\/a> can help you with that.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-continuously-improve\">10. Continuously improve<\/h3>\n\n\n\n<p><span>Once online orders start coming in, it\u2019s important to keep improving your site on a regular basis. Providing customers with new features and better ways to shop is essential for maintaining customer loyalty and growing your business. Consider <a href=\"https:\/\/forms.app\/en\/templates\/survey-templates?utm_source=f-partners&amp;utm_medium=shipbob\">adding a survey<\/a> to your website asking for feedback from online shoppers. That way, you can gain insights on how to improve <a href=\"https:\/\/www.shipbob.com\/blog\/cart-abandonment\/\">cart abandonment<\/a> rates with valuable feedback from website visitors.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-shopify-go-live-checklist\">Your Shopify \u2018go live\u2019 checklist<\/h2>\n\n\n\n<p><span>So you have your logo, product pages, and you\u2019re ready to get the word out. That\u2019s great! But before you go live with your new ecommerce store, there are some things you should double check first. Here are some of the most important steps that are commonly overlooked.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-post-your-returns-and-exchange-policy\">1. Post your returns and exchange policy<\/h3>\n\n\n\n<p><span>Before you start selling products through your Shopify store, you\u2019ll want to create a returns and exchange policy and make a page for it so it\u2019s easily found on your site. This helps build trust with potential shoppers and make them feel comfortable making a purchase from you. If you need help with what to include in these policies, check out this guide on <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-returns\/\"><span>ecommerce returns policies<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-double-check-sales-tax-collection\">2. Double-check sales tax collection<\/h3>\n\n\n\n<p><span>Another thing to get sorted before your store goes live is sales tax. To avoid any tax collection issues later on, make sure that each product on your website has its tax price included on it. Your payment provider can provide what\u2019s needed to report information from credit card purchases as well.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-post-your-privacy-and-cookies-policy\">3. Post your privacy and cookies policy<\/h3>\n\n\n\n<p><span>Selling to customers in Europe? Make sure your cookies and tracking are GDPR-ready. Posting your privacy and cookie policies for consumers to see is important to let them know how you store data and what you do with it. Essentially, displaying these policies publicly shows your customers that you respect their privacy. The cookie policy can be incorporated into your store\u2019s privacy policy. Alternatively, you can display the two policies independently.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-run-a-test-purchase\">4. Run a test purchase<\/h3>\n\n\n\n<p><span>Don\u2019t wait until your first order comes through to troubleshoot. Shopify makes it easy to test your order system before issues arise. Using Shopify\u2019s Bogus Gateway, you can simulate a transaction by using a real payment provider and immediately cancel the order. Using this process, you can make sure that your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/shopify-shipping\/\"><span>Shopify shipping<\/span><\/a><span> settings are correct, verify that your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/checkout-page-optimization\/\"><span>checkout page is optimised<\/span><\/a><span>, and even test your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/keep-customers-engaged-purchase-post\/\"><span>post-purchase email<\/span><\/a><span> notifications.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-include-an-faqs-page\">5. Include an FAQs page<\/h3>\n\n\n\n<p><span>New customers that visit your store will have questions about your products, your <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/shipping-policy\/\"><span>shipping policy<\/span><\/a><span>, and more. An excellent way to address these barriers to purchase is by including an FAQs page on your website and adding a link to it in your footer. This helps answer any common questions customers might have before they reach out to your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/outsource-customer-service-ecommerce\/\"><span>customer service<\/span><\/a><span> team.&nbsp;<\/span><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"355\" class=\"size-large wp-image-17964 aligncenter\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-12.34.20-PM-700x355.png?w=1280px\" alt=\"ample foods FAQs\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-12.34.20-PM-700x355.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-12.34.20-PM-700x355.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-12.34.20-PM-700x355.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-12.34.20-PM-700x355.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-12.34.20-PM-700x355.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-install-plugins-from-the-shopify-apps-store\">6. Install plugins from the Shopify Apps Store<\/h3>\n\n\n\n<p><span>Shopify has all the basic features needed to run an ecommerce store, but the Shopify App Store takes your ecommerce business to the next level. There are thousands of apps available that can help enhance your online store by providing solutions for email marketing, <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/returns-management-process\/\"><span>returns management<\/span><\/a><span>, <a href=\"https:\/\/www.helpcenterapp.com\/blog\/top-4-customer-service-apps-for-shopify-in-2021\/\" target=\"_blank\" rel=\"noopener\">customer service apps<\/a>, online reviews, <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/sms-marketing-ecommerce\/\"><span>SMS<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\"><span>ecommerce fulfilment<\/span><\/a><span>, design, and more.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-becoming-a-successful-shopify-shop-how-to-ramp-up-growth\">Becoming a successful Shopify shop: how to ramp up growth<\/h2>\n\n\n\n<p><span>Once your store is live and you\u2019re seeing orders come through, it doesn\u2019t mean you\u2019re done building your business. Having a great online store that attracts the right customers is just the start. If you want to attract even more customers and create an <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/end-to-end-ecommerce\/\"><span>end-to-end ecommerce experience<\/span><\/a><span>, you\u2019ll need to think of your online store as the hub and how other parts of your business plug into it. Here are some best practices to help you be more successful on Shopify.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-get-a-logistics-partner\">1. Get a logistics partner<\/h3>\n\n\n\n<p><span>Without a proper <\/span><a href=\"https:\/\/www.shipbob.com\/fulfillment-logistics\/\"><span>fulfilment and logistics strategy<\/span><\/a><span>, having a great Shopify store isn\u2019t enough. You\u2019ll need to think through how you\u2019re going to fulfil your orders affordably and on time. A <\/span><a href=\"https:\/\/www.shipbob.com\/3pl\/\"><span>third-party logistics<\/span><\/a><span> (3PL) provider, such as ShipBob, offers a full <a href=\"https:\/\/www.shipbob.com\/blog\/shopify-wms-integration\/\">Shopify WMS integration<\/a> to help support business growth.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span>Not all <a href=\"https:\/\/www.shipbob.com\/blog\/shopify-fulfillment\/\">Shopify fulfilment<\/a> solutions are the same, so it\u2019s important to partner with one that focuses on all-things fulfilment and keeps the <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/unboxing-experience\/\"><span>unboxing experience<\/span><\/a><span> in mind. When sourcing the right tech-enabled 3PL service, make sure they bring the following to the table:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/order-management\/\"><b>Order management<\/b><\/a><b>:<\/b><span> A 3PL can provide visibility into the entire order management process. With ShipBob, you can filter orders by status and where they are in the fulfilment process. This helps you get a quick overview of all orders that require action, manage subscription orders, and make changes to your orders post-purchase. When you map your store\u2019s shipping options to ShipBob, you can automatically share tracking information with customers.&nbsp;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/inventory-management\/\"><b>Inventory management<\/b><\/a><b>:<\/b><span> A 3PL stores and manages inventory for you, freeing up more time to focus on other business-related tasks. For instance, ShipBob\u2019s technology includes built-in <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-management\/software\/\"><span>inventory management software<\/span><\/a><span>, plus a free <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/new-free-analytics-reporting-tool\/\"><span>data and analytic reporting tool<\/span><\/a><span> that offers insights into <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/demand-forecasting\/#:~:text=Demand%20forecasting%20is%20the%20process,sales%20and%20meeting%20customer%20expectations.\"><span>demand forecasting<\/span><\/a><span>, <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-allocation\/\">inventory allocation<\/a>, and more.&nbsp;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/3-benefits-using-more-than-one-warehouse-ecommerce-fulfillment\/\"><b>Distributed inventory<\/b><\/a><b>:<\/b><span> Some 3PLs like ShipBob offer a growing <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/international-fulfillment\/\"><span>international fulfilment <\/span><\/a><span>network that allows merchants to split inventory across locations to speed up delivery times and <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/reduce-shipping-costs\/\"><span>reduce shipping costs<\/span><\/a><span>.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-double-down-on-marketing-and-brand-awareness\">2. Double-down on marketing and brand awareness<\/h3>\n\n\n\n<p><span>Although it\u2019s become relatively easy to get your online store up and running, competition remains high. You\u2019ll always want to look for ways to improve your <a href=\"https:\/\/wisepops.com\/blog\/shopify-marketing-strategies\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify marketing strategy<\/a> and stay competitive without overspending on ads.&nbsp;If certain channels are generating more sales than others, focus more time and money on them.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Instead of fully relying on paid ads, work on other unique ways to lower customer acquisition costs, from owned content and social media to retention strategies like email marketing and <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-start-a-subscription-box\/\">subscriptions boxes<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>The key here is to get creative. Founder of BK Beauty, Lisa J, established a successful makeup brand by sharing her vast knowledge on makeup with her <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/brand-community\/\"><span>brand community<\/span><\/a><span> via fun, beauty-related videos on YouTube. Her video content has built so much awareness around her brand and products that she now has over 150,000 YouTube subscribers.<\/span><\/p>\n\n\n\n<p><span>Promoting fast and\/or <a href=\"https:\/\/www.shipbob.com\/blog\/shipping-ecommerce-marketing-strategy\/\">free shipping<\/a> (e.g. adding a free shipping banner to the top of your homepage), is also a surefire way to stay competitive. By promoting free shipping, you can attract more customers, increase <a href=\"https:\/\/www.shipbob.com\/blog\/average-order-value\/\">average order volume<\/a> (AOV), and improve <a href=\"https:\/\/www.shipbob.com\/blog\/brand-lifetime-value-customer-taylor-holiday\/\">customer lifetime value<\/a> (CLV).<\/span><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"343\" class=\"size-large wp-image-17965 aligncenter\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.40.30-PM-700x343.png?w=1280px\" alt=\"\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.40.30-PM-700x343.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.40.30-PM-700x343.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.40.30-PM-700x343.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.40.30-PM-700x343.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.40.30-PM-700x343.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-your-online-store-mobile-friendly\">3. Make your online store mobile-friendly<\/h3>\n\n\n\n<p><span>More than <\/span><a href=\"https:\/\/pixelunion.net\/blogs\/state-of-the-union\/mobile-ecommerce-stats#:~:text=state%20of%20mcommerce-,The%20stats,discovering%20it%20on%20social%20media.\"><span>half of US-based shoppers<\/span><\/a><span> have used a mobile device to make a purchase online. Here are a few ways to ensure your Shopify store is <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/creating-mobile-shopping-experience\/\"><span>mobile-friendly<\/span><\/a><span>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>When choosing a Shopify theme, make sure it\u2019s mobile-friendly.&nbsp;<\/span><\/li>\n\n\n\n<li><span>Minimise text on product pages.<\/span><\/li>\n\n\n\n<li><span>Run a site speed test and find ways to improve load time.<\/span><\/li>\n\n\n\n<li><span>Edit the mobile menu to make sure it\u2019s easy to shop your store, and view your shopping cart from a smartphone.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-showcase-customer-reviews\">4. Showcase customer reviews<\/h3>\n\n\n\n<p><span>Consumers don\u2019t just want to hear what you have to say about your brand. They want to know what other people have to say about it, too! Keep your customer reviews publicly displayed, so when a new potential customer is making a purchasing decision, they can easily view all the positive reviews related to a specific product.<\/span><\/p>\n\n\n\n<p><span><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"335\" class=\"size-large wp-image-17966 aligncenter\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.46.25-PM-700x335.png?w=1280px\" alt=\"\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.46.25-PM-700x335.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.46.25-PM-700x335.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.46.25-PM-700x335.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.46.25-PM-700x335.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2020-08-05-at-4.46.25-PM-700x335.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/span><\/p>\n\n\n\n<p><span>Reviews not only showcase your brand loyalty but also provide shoppers with the opportunity to clear any doubts they may have about a product or service. For instance, if an online shopper is looking for a pair of jeans, he\/she\/they might look at the reviews to see if the jeans run small or big.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shipbob-can-help-your-shopify-store-reach-new-heights\">ShipBob can help your Shopify store reach new heights<\/h2>\n\n\n\n<p><span>ShipBob is a tech-enabled 3PL that easily <a href=\"https:\/\/support.shipbob.com\/s\/article\/Shopify-Initial-Setup\/\">connects to your Shopify store<\/a> so you can get started with <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/outsourced-fulfillment\/\"><span>outsourcing fulfilment<\/span><\/a><span> in no time. Once an order is placed, it gets automatically sent to our fulfilment team, so our fulfilment experts are able to pick, pack, and ship orders quickly.&nbsp;<\/span><\/p>\n\n\n\n<p><span>ShipBob offers an Amazon-like experience with fast shipping, including a <\/span><a href=\"https:\/\/resources.shipbob.com\/shipbob-2-day-express-booklet\"><span>2-Day Express Shipping Program<\/span><\/a><span> that guarantees 2-day shipping coverage for customers in the contiguous US, and a growing international fulfilment network.<\/span><\/p>\n\n\n\n<p><strong>Download: <a href=\"https:\/\/resources.shipbob.com\/shipbob-shopify-plus-booklet\/\">ShipBob &amp; Shopify Plus: The Winning Fulfilment &amp; Ecommerce Tech Stack<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">Conclusion<\/h2>\n\n\n\n<p><span>Shopify is an easy-to-use and affordable ecommerce platform that startups to enterprise-level ecommerce brands have found success on. Shopify was built to make the online shopping experience easy for merchants to set up shop in no time. But there\u2019s a lot more that goes into selling on Shopify \u2014 including the post-purchase experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span>ShipBob partners with Shopify merchants to provide a premium <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/order-fulfillment\/\"><span>order fulfilment<\/span><\/a><span> service unlike any other. Learn how ShipBob works by clicking the button below.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request a Fulfilment Quote<\/strong><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to launch an ecommerce business and sell on Shopify with steps to take and ways to promote and market your online store.<\/p>\n","protected":false},"author":155,"featured_media":1803,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,13],"class_list":["post-1802","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Sell on Shopify: 10 Simple Steps to 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