{"id":1800,"date":"2022-03-11T16:56:45","date_gmt":"2022-03-11T21:56:45","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/"},"modified":"2025-01-13T23:26:53","modified_gmt":"2025-01-13T23:26:53","slug":"selling-on-facebook","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/","title":{"rendered":"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#\">The rise of social selling<\/a><\/p>\n\n\n\n<p><a href=\"#\">How does selling on Facebook work?<\/a><\/p>\n\n\n\n<p><a href=\"#\">Benefits of selling on Facebook<\/a><\/p>\n\n\n\n<p><a href=\"#\">Drawbacks and risks of social commerce<\/a><\/p>\n\n\n\n<p><a href=\"#\">What you need to consider before you sell on Facebook<\/a><\/p>\n\n\n\n<p><a href=\"#\">Brands that have successfully sold on Facebook<\/a><\/p>\n\n\n\n<p><a href=\"#\">Tips and strategies to get started selling on Facebook<\/a><\/p>\n\n\n\n<p><a href=\"#\">Managing orders across multiple platforms<\/a><\/p>\n\n\n\n<p><a href=\"#\">Selling on Facebook FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p><span>Not too long ago, there was only a handful of marketplaces like Amazon and eBay on top of selling directly from an online store.&nbsp;<\/span><\/p>\n\n\n\n<p><span> But today, <a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-retailing\/\">multichannel retailing<\/a> is commonplace, which offers a multitude of options for brands to reach more customers than ever before.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span>The biggest opportunity is <a href=\"https:\/\/sleekflow.io\/blog\/social-selling-tools\" target=\"_blank\" rel=\"noreferrer noopener\">social selling<\/a> \u2014 especially on Facebook.<\/span><\/p>\n\n\n\n<p><span>But to successfully sell through Facebook, you will need the right systems in place to stay competitive and make the most out of this popular sales channel.&nbsp;<\/span><\/p>\n\n\n\n<p>This article explores the rise of social selling, how to get started selling on Facebook, and how to manage orders from multiple channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-rise-of-social-selling\">The rise of social selling<\/h2>\n\n\n\n<p><span>If you have any doubts if social selling works, consider these statistics:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Social media delivers a <a href=\"https:\/\/www.hubspot.com\/customer-social-media-kit\" target=\"_blank\" rel=\"noopener\">100%<\/a> higher lead-to-close rate than outbound marketing tactics.&nbsp;<\/span><\/li>\n\n\n\n<li><span>Companies who employ social selling are <a href=\"https:\/\/blog.hubspot.com\/sales\/social-selling-stats#:~:text=Salespeople%20who%20use%20social%20selling%20are%2051%25%20more%20likely%20to,deeper%20relationships%20with%20their%20contacts.\" target=\"_blank\" rel=\"noopener\">51%<\/a> more likely to achieve their sales goals and quotas.&nbsp;<\/span><\/li>\n\n\n\n<li><span><a href=\"https:\/\/optinmonster.com\/social-selling-statistics\/#:~:text=70%25%20of%20business%2Dto%2D,and%20turn%20them%20into%20customers.\" target=\"_blank\" rel=\"noopener\">70%<\/a> of business-to-consumer (B2C) companies find customers through Facebook.<\/span><span>&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>If you aren\u2019t reaching people on social media, you\u2019re missing a tremendous opportunity.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-selling-on-facebook-work\">How does selling on Facebook work?<\/h2>\n\n\n\n<p><span>Facebook provides multiple options for individuals and small business owners to offer for-sale physical products and also <a href=\"https:\/\/blog.sellfy.com\/digital-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell digital products<\/a>. <\/span><\/p>\n\n\n\n<p><span>Users can list their goods on Facebook Shops, Facebook Marketplace, or in Facebook Buy and Sell Groups. But how do these platforms work, and what are the key differences between them?<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-shops\">Facebook Shops<\/h3>\n\n\n\n<p><span>Facebook Shops, previously called a Facebook Page Shop, enables qualified ecommerce retailers to showcase their brands and products on a customised, mobile-optimised page.<\/span><\/p>\n\n\n\n<p><span> Listed products also appear in users\u2019 feeds, which provides an easy and effective way to drive traffic to your Shop. <\/span><span>One of the benefits to a Shop is it integrates the social shopping experience across Instagram and Facebook. <\/span><\/p>\n\n\n\n<p><span>Sellers can also create collections within their Shop to further enhance the shopping experience. <\/span><span>Each collection can feature a cover photo, a name, description, and two or more products.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-marketplace\">Facebook Marketplace<\/h3>\n\n\n\n<p><span>While Facebook Shops are designed exclusively for business owners, the Marketplace brings ecommerce businesses and individuals selling items on Facebook into one convenient location. <\/span><\/p>\n\n\n\n<p><span>This makes your products more easily searchable by people looking to make a purchase on Facebook.<\/span><\/p>\n\n\n\n<p><span>If your Shop is set up with checkout capabilities, you can advertise items on Facebook Marketplace for free and your customers can check out without ever leaving the app. <\/span><\/p>\n\n\n\n<p><span>It\u2019s important to note that Facebook collects a 5% selling fee per transaction, so keep that in mind when you set your prices to sell on Facebook, whether in your Shop or through Marketplace listings.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-buy-and-sell-groups\">Facebook Buy and Sell groups<\/h3>\n\n\n\n<p><span>Buy and Sell groups give Facebook users yet another option to list their merchandise for sale. The Buy and Sell Facebook Group, which is one of the larger groups devoted to buying and selling, has more than 60,000 members and shares 10+ posts per day. <\/span><\/p>\n\n\n\n<p><span>The broad-reaching \u201cBuy and Sell Online United States of America\u201d group has more than 338,000 members.<\/span><\/p>\n\n\n\n<p><span>Additionally, there are niche Buy and Sell Facebook groups that have tens of thousands of members that also focus on specific regions. <\/span><span>For instance, the \u201cBuy and Sell Your Homemade Crafts\u201d group, which could be considered Facebook\u2019s answer to Etsy, has 58,000 members.<\/span><\/p>\n\n\n\n<p><span>It\u2019s easy to start listing your products in Buy and Sell groups, but you will need to make sure the items you\u2019re selling comply with Facebook\u2019s rules and commerce policies, which includes a lengthy list of items you aren\u2019t allowed to sell, including items prohibited by law.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-selling-on-facebook\">Benefits of selling on Facebook<\/h2>\n\n\n\n<p><span>It\u2019s easy for you to sell products on Facebook, even if you don\u2019t have an ecommerce website. Around <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=With%20roughly%202.91%20billion%20monthly,years%20to%20reach%20this%20milestone.\" target=\"_blank\" rel=\"noopener\">2 billion<\/a> people use Facebook each month \u2014 that\u2019s nearly one-quarter of the world.<\/span><\/p>\n\n\n\n<p><span>Besides the tremendous audience that can range from local customers to people across the globe, Facebook delivers many other benefits for retailers.<\/span><span>&nbsp;<\/span><\/p>\n\n\n\n<p><span>It is fast, easy, and affordable to set up a shop and start selling. It\u2019s also easy to find a highly targeted audience in established Buy and Sell groups, too, or even to create your own group and cultivate an audience that loves your products.<\/span><\/p>\n\n\n\n<p><span>Social selling has grown tremendously in recent years, with <a href=\"https:\/\/blog.hootsuite.com\/what-is-social-selling\/\" target=\"_blank\" rel=\"noopener\">78%<\/a> of businesses that use social selling outperforming their competitors,<\/span><span>according to Hootsuite, and <\/span><span>18% of Facebook users in the US made a purchase through the social media platform in 2020.<\/span><\/p>\n\n\n\n<p>The section below breaks down the top benefits of selling on Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalized-experience\">Personalised experience<\/h3>\n\n\n\n<p><span>Facebook makes it easy to reach your target audience and deliver a personalised experience. <\/span><\/p>\n\n\n\n<p><span>For instance, Facebook offers robust advertising and retargeting capabilities and the niche Buy and Sell groups are tailored for users with specific interests or in certain demographics.<\/span><\/p>\n\n\n\n<p><span>Selling on Facebook also offers an opportunity for niche brands to make one-on-one connections with consumers, which can help build relationships that lead to sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lower-marketing-costs\">Lower marketing costs<\/h3>\n\n\n\n<p><span>It is free to place listings in the Facebook Marketplace, share your merchandise in Buy and Sell groups, or build a Facebook Shop to attract customers. <\/span><\/p>\n\n\n\n<p><span>Compare this with the costs associated with building and maintaining an ecommerce website, including hosting fees, web development, and investing either time and money into creating SEO-friendly listings that will help shoppers find your site. <\/span><\/p>\n\n\n\n<p><span>With all this in mind, you\u2019ll realize Facebook is a great addition to your selling strategy. Facebook delivers a built-in audience and includes all the infrastructure you need to market your products.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-streamlined-checkout-and-shipping-process\">Streamlined checkout and shipping process<\/h3>\n\n\n\n<p><span>On top of reduced selling costs compared with running an ecommerce website, Facebook also offers a simplified shopping cart and shipping process. <\/span><\/p>\n\n\n\n<p><span>Customers can check out through the Facebook app and the seller can choose the shipping option and receive package tracking and <a href=\"https:\/\/www.shipbob.com\/blog\/proof-of-delivery-confirmation\/\">delivery confirmation<\/a>. <\/span><\/p>\n\n\n\n<p><span>This flexibility makes Facebook a valuable selling platform for ecommerce retailers who also have other websites, as well as those who want to do business exclusively through Facebook. <\/span><\/p>\n\n\n\n<p><span>Facebook also integrates with top shipping and fulfilment solutions, so you can easily connect Facebook with your existing <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-technology\/\">supply chain technology<\/a> stack.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-brand-recognition-and-awareness\">More brand recognition and awareness<\/h3>\n\n\n\n<p><span>With so many users worldwide and so many ways to engage users on Facebook, including stories, reels and product listings, Facebook helps brands \u2014 especially new brands \u2014 get the boost needed to build awareness.<\/span><\/p>\n\n\n\n<p><span>HubSpot reports that<\/span><span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-product-research\" target=\"_blank\" rel=\"noopener\">42%<\/a> of people use social media channels to research products before making a buying decision and, of the channels used, 51% of survey respondents said they turned to Facebook. <\/span><\/p>\n\n\n\n<p><span>Additionally,<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/do-consumers-shop-directly-on-social-media-platforms\"><span>50%<\/span><\/a><span>&nbsp;of those surveyed<\/span><span> say they purchased from a social media platform, with 36% of those internet users citing Facebook as their platform of choice. People spend time on Facebook connecting with family and friends. <\/span><\/p>\n\n\n\n<p><span>When a product catches their eye, it is convenient to make the purchase without having to leave the platform.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-drawbacks-and-risks-of-social-commerce\">Drawbacks and risks of social commerce<\/h2>\n\n\n\n<p><span>No ecommerce platform or tactic is perfect and social selling has its risks and drawbacks, too. <\/span><\/p>\n\n\n\n<p><span>Focusing exclusively on selling through Facebook can limit your market, and the platform has associated fees that you will need to factor into overall costs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-excluding-customers\">Excluding customers<\/h3>\n\n\n\n<p>Here is a high-level overview of Facebook\u2019s user demographic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/06\/01\/facts-about-americans-and-facebook\/\">69%<\/a> of American adults say they have used Facebook. <\/span><\/li>\n\n\n\n<li><span>The majority of Facebook users fall between the ages of <a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noopener\">18 and 44<\/a>.<\/span><\/li>\n\n\n\n<li><span>While only <a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\">4.8%<\/a> of Facebook users are ages 65 and up.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>These figures indicate that while you can reach a vast majority of the population through Facebook, you won\u2019t reach everyone. <\/span><\/p>\n\n\n\n<p><span>Selling on multiple channels, whether it\u2019s another social channel like TikTok or selling on a major marketplace, will help your brand reach your target audience more effectively.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fees\">Fees<\/h3>\n\n\n\n<p><span>In terms of selling fees, they are pretty straightforward for Facebook. For instance, merchants are charged 5% per purchase through Facebook Shop \u2014 and selling on Facebook Marketplace is free.<\/span><\/p>\n\n\n\n<p><span>But if you want to increase visibility, you might want to consider putting together a Facebook ad budget to gain more visibility for some or all of your listings.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-threats-of-being-shut-down\">Threats of being shut down<\/h3>\n\n\n\n<p><span>It\u2019s important to understand the rules for doing business on Facebook. Otherwise, you could even have your business and personal accounts banned from Facebook for breaking the rules.<\/span><\/p>\n\n\n\n<p><span>However, since artificial intelligence algorithms are often used to spot problematic posts \u2014 and Facebook users can also report posts as inappropriate for any reason \u2014 you could have your shop mistakenly shut down for a post that didn\u2019t violate the terms of service. If this happens, you\u2019ll lose money each day your shop is not operational.<\/span><\/p>\n\n\n\n<p><span>Also, it\u2019s important to note that if you sell certain products, such as products marketed to adults or health supplements, you may be prohibited from selling them on Facebook, according to the platform\u2019s ecommerce rules.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p>You can find a list of rules and prohibited items <a href=\"https:\/\/www.facebook.com\/policies_center\/commerce\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-need-to-consider-before-you-sell-on-facebook\">What you need to consider before you sell on Facebook<\/h2>\n\n\n\n<p><span>Considering how easy it is to sell on Facebook, and the broad audience you can reach with your products, you still have to consider whether or not the products you sell are a good fit for Facebook.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Determine if your target audience spends a lot of time on Facebook, first of all. And decide if you can make enough money on your products even once you factor in the 5% fees. If your products don\u2019t have a very high markup, it might be better to find other ways to sell them.&nbsp;<\/span><\/p>\n\n\n\n<p><span>If you\u2019ve decided that your products are a good fit for Facebook selling, you\u2019ll want to choose the right channel on the platform to promote them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-picking-the-right-avenue\">Picking the right avenue<\/h3>\n\n\n\n<p><span>If you have highly visual items that lend themselves well to various collections, Facebook Shop might be the best place for your brand. <\/span><\/p>\n\n\n\n<p><span>If you have a niche product, you might be best promoting it in a group where you\u2019ll find fans of your brand and of other products like yours. <\/span><\/p>\n\n\n\n<p><span>Facebook Marketplace is a broad-reaching channel and it can pay to cross-market your merchandise from your Shop or Buy and Sell groups to the Marketplace for maximum visibility. It\u2019s also a great option for local selling.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ensuring-your-ecommerce-platform-syncs-with-facebook\">Ensuring your ecommerce platform syncs with Facebook<\/h3>\n\n\n\n<p><span>Not all ecommerce platforms sync with Facebook Marketplace, which can make it harder to process sales and ship to customers. <\/span><\/p>\n\n\n\n<p><span>Other than making sure your online store syncs with Facebook, you also have to think about how orders will be tracked, shipped and fulfilled. For instance, many brands that sell on multiple channels, including Facebook, partner with ShipBob. <\/span><\/p>\n\n\n\n<p><span>ShipBob makes it easy to integrate multiple shopping platforms, including Facebook Marketplace, to streamline operations and improve customer satisfaction. <\/span><\/p>\n\n\n\n<p><span>Using a reliable, omnichannel 3PL with a Facebook integration can also help your business adhere to Facebook shipping policies, such as guaranteed shipping times within three business days.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-following-facebook-policies\">Following Facebook policies<\/h3>\n\n\n\n<p><span>Understanding Facebook\u2019s policies and best practices, especially around shipping, can ensure you won\u2019t get your Facebook account suspended or have your virtual storefront closed down.<\/span><\/p>\n\n\n\n<p><span>It\u2019s important to also know the Facebook policies for selling on marketplace, which include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Shipping merchandise within three business days of confirming the order.<\/span><\/li>\n\n\n\n<li><span>Responding to customer inquiries within two business days.<\/span><\/li>\n<\/ul>\n\n\n\n<p>You can find more information on Facebook\u2019s selling and shipping requirements <a href=\"https:\/\/www.facebook.com\/business\/help\/211403042968780\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-brands-that-have-successfully-sold-on-facebook\">Brands that have successfully sold on Facebook<\/h2>\n\n\n\n<p>There\u2019s no doubt that there\u2019s plenty of opportunity to sell on Facebook.<\/p>\n\n\n\n<p>Here are some success stories from ShipBob customers that have successfully sold on Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-touchland\">Touchland<\/h3>\n\n\n\n<p><span>Touchland is a company that has been ahead of its time<\/span><span>, marketing hand sanitizer as a beauty product even before the pandemic. W<\/span><span>hen COVID hit, the company was able to rely on ShipBob to fulfil 700 orders per day. <\/span><\/p>\n\n\n\n<p><span>Even with 34,000 customers waitlisted during these critical times, the company maintained a positive reputation and sold 10,000 of its large KUB dispensers to B2B clients like Equinox, Four Seasons, and the Ritz Carlton.<\/span><\/p>\n\n\n\n<p><span>Touchland is also ahead of the curve when it comes to social selling, leveraging videos that position Touchland as a luxury brand on Facebook. The company has also gone viral on TikTok, showing that it knows how to reach all ages and generations through social platforms.<\/span><\/p>\n\n\n\n<p><span>Touchland\u2019s Facebook Shop is clean and streamlined, making it easy for visitors to make a selection and purchase. The Shop shows just four products. Click on a product and you\u2019ll be taken to different colours or scents available and a succinct, useful product description.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cTouchland has been working with ShipBob since 2018 and there are several reasons why ShipBob has been the perfect partner. Overall, we have had a great experience having a ShipBob as a partner that can scale fast with us.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span> Andrea Lisbona, Founder &amp; CEO of <a href=\"https:\/\/www.shipbob.com\/blog\/touchland\/\">Touchland<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prymal-coffee-creamer\">Prymal Coffee Creamer<\/h3>\n\n\n\n<p><span>With more than 15,000 page likes, the Prymal Coffee Creamer Facebook page, which connects to the company\u2019s Shop, is fun, relevant and eye-catching. <\/span><\/p>\n\n\n\n<p><span>Fabulous, colorful photos advertise the company\u2019s latest flavours of sugar-free, non-dairy creamers. ShipBob\u2019s <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-management-system-wms\/\">warehouse management system<\/a> helps Prymal get creamers from their in-house fulfilment centre into the hands of eager Facebook users.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span><em>\u201cWhen I switched to ShipBob, it was game over! I could finally start growing my business. They made the move from my prior 3PL fast and easy, and I saw the benefits of working with them right away.\u201d<\/em><\/span><\/p>\n\n\n\n<p><span>Courtney Lee, <a href=\"https:\/\/www.shipbob.com\/blog\/prymal-merchant-plus\/\">Prymal<\/a>&nbsp;<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-and-strategies-to-get-started-selling-on-facebook\">Tips and strategies to get started selling on Facebook<\/h2>\n\n\n\n<p><span>Selling on Facebook can be incredibly lucrative, providing online business of all sizes an opportunity to connect with the right customers. <\/span><\/p>\n\n\n\n<p><span>Following some best practices can help you garner positive <a href=\"https:\/\/www.shipbob.com\/blog\/get-customer-reviews\/\">customer reviews<\/a>, which can lead to more sales as those reviews serve as social proof.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Encouraging interaction between your brand and consumers can also help your posts show up in more feeds, which can also increase visibility and sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-community-led\">Be community-led<\/h3>\n\n\n\n<p><span>Knowing your audience should be one of the first marketing rules for any brand to follow. <\/span><\/p>\n\n\n\n<p><span>But it\u2019s even more important when you\u2019re using social selling. You must relate to your audience in unique and memorable ways to establish trust and build brand recognition.<\/span><\/p>\n\n\n\n<p><span>Let your community guide you to deliver content of value within your niche, encourage interaction and recognise user-generated content (UGC) that can help boost your brand\u2019s visibility and profile.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-set-reasonable-prices\">Set reasonable prices<\/h3>\n\n\n\n<p><span>Shoppers on Facebook are looking at price on top of quality and brand reputations. Put time into researching your industry or field to ensure that your prices are comparable to competitors in the Marketplace. With the right <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-pricing-strategies\/\">pricing strategy<\/a>, you will be able to stay competitive, sell more, and improve profits margins.<\/span><\/p>\n\n\n\n<p><span>When consumers have so many similar products to choose from all in one place, you need every advantage you can to stand out favorably. <\/span><\/p>\n\n\n\n<p><span>You don\u2019t want to lose sales because you\u2019re the most expensive option, unless you\u2019re delivering incredible value above and beyond what competitors are offering.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-eye-catching-visuals\">Create eye-catching visuals<\/h3>\n\n\n\n<p><span>Social selling means content is important if you want to engage your customers, including the use of images and videos.<\/span><\/p>\n\n\n\n<p><span>Facebook Shops give an opportunity to showcase your products in a visually appealing way, while Reels, videos and even Facebook Live events allow you ways to share your brand\u2019s unique story and your products in an in-depth manner.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plan-for-surges-in-demand\">Plan for surges in demand<\/h3>\n\n\n\n<p><span>Logistics are more important today than ever before. Expect surges in demand, either based on seasonality or simply one of your videos going viral and creating incredible demand for your product. It\u2019s a problem every ecommerce retailer would love to have.<\/span><\/p>\n\n\n\n<p><span>It\u2019s also wise to ensure you have the right 3PL partner lined up to help you meet demand. Failing to ship products within three business days of an order confirmation goes against Facebook business policies. <\/span><\/p>\n\n\n\n<p><span>It is also bad for business and could lead to customer complaints, bad reviews and a loss of future sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-pm-slice=\"1 1 []\">Managing orders across multiple platforms<\/h2>\n\n\n\n<p>Whole selling across multiple sales channels can generate more sales, tracking orders coming in from different channels can get challenging and time-consuming. It can slow down the shipping process, as well as lower your <a href=\"https:\/\/www.shipbob.com\/blog\/order-accuracy\/\">order accuracy<\/a> rate.<\/p>\n\n\n\n<p>With ShipBob\u2019s omnichannel fulfilment solution, you can easily sell, track, and manage orders across channels like Facebook. Once an order comes in, it is automatically routed to the nearest fulfilment centre location where inventory is stored.<\/p>\n\n\n\n<p>With ShipBob, you\u2019re able to expand into multiple sales channels and track inventory in real time. This way, you can easily optimise <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-levels\/\">inventory levels,<\/a> track historical stock data, and ship orders purchased that come in via website, marketplaces, social platforms, physical locations, and more.<\/p>\n\n\n\n<p>Request more information about ShipBob\u2019s omnichannel fulfilment solution today.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none \"><h6 class=\"section-title\"><\/h6><h2 class=\"section-content h2\">Selling on Facebook FAQs<\/h2><p class=\"section-copy \">Here are answers to the most common questions about selling on Facebook.<\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Does selling on Facebook cost money?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>It does not cost money to list your products on Facebook Marketplace or in &lsquo;Buy and Sell&rsquo; groups. Setting up a Facebook Shop is also free. But transactions processed through Facebook carry a fee of 5%.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What are the rules for selling on Facebook?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>You must understand what you can and cannot sell on Facebook. Additionally, you&rsquo;ll want to make sure you ship all items within three days of order confirmation and respond to customer questions and complaints within two days to remain in compliance of Facebook seller rules.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Is Facebook a good place to sell items?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>With more than 1 million sellers on Facebook Shops,<\/span><span>according to <\/span><a href=\"https:\/\/retailbum.com\/2021\/social-commerce\/facebook-shops-exceeds-250m-active-users-1m-sellers\/#:~:text=Facebook%20Shops%20now%20has%20more,through%20both%20Facebook%20and%20Instagram.\"><span>RetailBum.com<\/span><\/a><span>, brands must be having success selling items on Facebook. With options that range from the marketplace to niche groups or individual Shops for brands with Facebook pages, Facebook offers a place for virtually every seller to find the right buyers.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What are some examples of items that sell on Facebook?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Cosmetics, apparel, and home decors are just a few examples of what can be sold on Facebook. As long as an item is not prohibited by Facebook seller guidelines, you can list and sell it on Facebook.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Does ShipBob fulfil orders placed on Facebook?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Yes! ShipBob integrates with Facebook Marketplace and can fulfil and ship orders received through the platform.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"container section-cta u-hidden\"><a class=\"btn btn-primary\" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to sell on Facebook, from setting up a Facebook shop to reaching customers, plus how to set up the right systems for success.  <\/p>\n","protected":false},"author":207,"featured_media":1801,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6],"class_list":["post-1800","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace - ShipBob Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace\" \/>\n<meta property=\"og:description\" content=\"Learn how to sell on Facebook, from setting up a Facebook shop to reaching customers, plus how to set up the right systems for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T23:26:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg?w=1024\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/\",\"name\":\"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace - ShipBob Australia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/selling-on-facebook.jpg\",\"datePublished\":\"2022-03-11T21:56:45+00:00\",\"dateModified\":\"2025-01-13T23:26:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/selling-on-facebook.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/selling-on-facebook.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\",\"name\":\"ShipBob Australia\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace - ShipBob Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/","og_locale":"en_US","og_type":"article","og_title":"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace","og_description":"Learn how to sell on Facebook, from setting up a Facebook shop to reaching customers, plus how to set up the right systems for success.","og_url":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/","og_site_name":"ShipBob Australia","article_modified_time":"2025-01-13T23:26:53+00:00","og_image":[{"url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg?w=1024","width":1024,"height":1024,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/","url":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/","name":"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace - ShipBob Australia","isPartOf":{"@id":"https:\/\/www.shipbob.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg","datePublished":"2022-03-11T21:56:45+00:00","dateModified":"2025-01-13T23:26:53+00:00","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/#primaryimage","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg","contentUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/au\/blog\/"},{"@type":"ListItem","position":3,"name":"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/au\/#website","url":"https:\/\/www.shipbob.com\/au\/","name":"ShipBob Australia","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/au\/blog\/selling-on-facebook\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace","url":"http:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/au\/blog\/selling-on-facebook\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/selling-on-facebook.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Ashley Scorpio"}],"creator":["Ashley Scorpio"],"publisher":{"@type":"Organization","name":"ShipBob Australia","logo":""},"keywords":[],"dateCreated":"2022-03-11T21:56:45Z","datePublished":"2022-03-11T21:56:45Z","dateModified":"2025-01-13T23:26:53Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Selling on Facebook: An Ecommerce Guide to Selling on Facebook Marketplace\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/selling-on-facebook\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/selling-on-facebook.jpg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/selling-on-facebook.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Ashley Scorpio\"}],\"creator\":[\"Ashley Scorpio\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob Australia\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2022-03-11T21:56:45Z\",\"datePublished\":\"2022-03-11T21:56:45Z\",\"dateModified\":\"2025-01-13T23:26:53Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/users\/207"}],"version-history":[{"count":1,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1800\/revisions"}],"predecessor-version":[{"id":18239,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1800\/revisions\/18239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media\/1801"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media?parent=1800"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blogcategories?post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}