{"id":1571,"date":"2021-08-16T06:58:18","date_gmt":"2021-08-16T11:58:18","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/"},"modified":"2026-04-20T21:08:39","modified_gmt":"2026-04-20T21:08:39","slug":"peak-shipping-season","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/","title":{"rendered":"How to Prep Your Store for Peak Shipping Season + What to Expect"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\" blog-toc-controller-time-label-value=\"Minutes\" blog-toc-controller-button-label-value=\"Show more\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-peak-shipping-season\">What is peak shipping season?<\/a><\/p>\n\n\n\n<p><a href=\"#h-when-does-peak-shipping-season-start-amp-finish\">When does peak shipping season start &amp; finish?<\/a><\/p>\n\n\n\n<p><a href=\"#h-common-peak-shipping-season-challenges\">Common peak shipping season challenges<\/a><\/p>\n\n\n\n<p><a href=\"#h-10-ways-you-can-get-your-store-ready-for-peak-shipping-season\">10 ways you can get your store ready for peak shipping season<\/a><\/p>\n\n\n\n<p><a href=\"#h-get-ready-for-peak-shipping-season-with-shipbob\">Get ready for peak shipping season with ShipBob<\/a><\/p>\n\n\n\n<p><a href=\"#h-get-started-with-shipbob\">Get started with ShipBob<\/a><\/p>\n\n\n\n<p><a href=\"#\">Peak shipping season FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p><span>There are a couple of months a year where most ecommerce brands can expect a surge of orders and product demand \u2014 the holidays!&nbsp;<\/span><\/p>\n\n\n\n<p><span>The holiday season is the most important time of the year for <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/direct-to-consumer-brands-and-3pl\/\"><span>direct-to-consumer (DTC) brands<\/span><\/a><span>. <\/span><span>In order to keep up with the unprecedented volume in such a short time span, it\u2019s important you have the right <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/\">shipping strategy<\/a> and fulfilment processes in place.<\/span><\/p>\n\n\n\n<p><span>Since it\u2019s the season of gift-giving, expect a surge of <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-returns\/\">ecommerce returns<\/a> as well.&nbsp;<\/span><\/p>\n\n\n\n<p><span>As customers expect more from their online shopping experience \u2013 free returns, free and fast shipping, and even share-worthy unboxing moments \u2013 those who keep up logistically will bring in more customers and keep them coming back.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In this article, you will learn about the common challenges DTC brands face during peak shipping season, and how you can prepare your online store for success.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-peak-shipping-season\">What is peak shipping season?<\/h2>\n\n\n\n<p><span>Peak shipping season refers to the time of year (Q4, or October through December) when order and shipment volume see an influx, leading to more <a href=\"https:\/\/www.shipbob.com\/blog\/order-fulfillment\/\">orders to fulfil<\/a> and returns to process, due to the busy holiday shopping season surrounding popular shopping days including Black Friday, Cyber Monday, and general gift-giving leading up to Christmas.&nbsp;<\/span><\/p>\n\n\n\n<p>During this time, <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\">supply chain efficiencies<\/a> can get disrupted as online brands try to keep up with demand, managing inventory and fulfilling a high volume of orders, while shipping couriers become busier than usual, working hard to deliver packages on time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-does-peak-shipping-season-start-amp-finish\">When does peak shipping season start &amp; finish?<\/h2>\n\n\n\n<p><span>Peak shipping season begins earlier than many people think \u2014 both ecommerce sales and the shipping industry fully ramp up as early as October, and demand continues until the new year. It\u2019s important to note that after the last holiday season, these timelines may be extended and start even earlier.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Here is an overview of key milestones and holidays that occur during peak shipping season.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-halloween-october-31\">Halloween (October 31)<\/h3>\n\n\n\n<p><span>Although it\u2019s an American holiday, Halloween is still popular for many consumers across Europe. Whether you sell \u201cspooky\u201d decorations and costumes or other items, the opportunities for sales increase during this time. Many brands will capitalise on the holiday and run special promotions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thanksgiving-november-27\">Thanksgiving (November 27)<\/h3>\n\n\n\n<p><span>Thanksgiving marks the start of holiday shopping season with Black Friday, Small Business Saturday, and Cyber Monday all occurring over one long weekend (this year&#8217;s dates are listed below). This is the time when holiday shoppers start to search for the best deals and get a head start on purchasing holiday gifts.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-christmas-december-25\">Christmas (December 25)<\/h3>\n\n\n\n<p><span>Holiday shoppers expect to have their gifts delivered before Christmas Day (or Christmas Eve). It\u2019s crucial to take note of the couriers\u2019 holiday cutoff dates (and pad in extra time to be safe) and communicate those with your customers, so they know when they should place an order if they want their orders to arrive on time.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-year-s-day-january-1\">New Year\u2019s Day (January 1)<\/h3>\n\n\n\n<p><span>Although the holiday shopping season starts to slow down by this time, return volume is near an all-time high. This time often requires more from customer service and <a href=\"https:\/\/www.shipbob.com\/blog\/logistics-operations\/\">logistics operations<\/a> teams, so returns and exchanges can be processed efficiently.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-other-important-dates-to-note\">Other important dates to note:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--text-color);, Helvetica, Arial, sans-serif;text-align: var(--bs-body-text-align)\">Black Friday: November 2<\/span>8<\/li>\n\n\n\n<li>Small Business Saturday: November 29<\/li>\n\n\n\n<li>Cyber Monday: December 1<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-peak-shipping-season-challenges\">Common peak shipping season challenges<\/h2>\n\n\n\n<p><span>Expected or unexpected, any time there is a major shift in the supply chain, it can throw off your entire operations, from <a href=\"https:\/\/www.shipbob.com\/inventory-management\/\">inventory management<\/a> to <a href=\"https:\/\/www.shipbob.com\/blog\/shipping-operations\/\">shipping<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to find ways to build <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-resilience\/\">supply chain resilience<\/a>, so you can ensure a successful peak shipping season despite delays and disruptions.<\/p>\n\n\n\n<p>To prepare your supply chain for Q4, here are some common peak shipping season challenges to be aware of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-black-friday-sales\">Black Friday sales<\/h3>\n\n\n\n<p><span>One of the biggest challenges for growing ecommerce businesses is managing an increase in order volume, which is most apparent during the holidays.&nbsp;<\/span><span>Black Friday sales cut right through the peak shipping season and add more chaos to the mix.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span>Partnering with the right 3PL like ShipBob takes the challenges of fulfilment off your plate and into the hands of experts (even when volume <a href=\"https:\/\/www.shipbob.com\/blog\/touchland\/\">increases by 1,200% in a couple weeks<\/a>). That way, you can avoid making common <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/biggest-mistakes-ecommerce-holidays\/\"><span>holiday season mistakes<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>But if you keep fulfilment in-house, be prepared to hire more packers (and even be ready to ask friends and family to step in as needed). You\u2019ll also have to plan your holiday(s) around running promotions and fulfilling orders in a timely manner.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-suppliers-on-holiday-or-factory-shutdowns\">Suppliers on holiday or factory shutdowns<\/h3>\n\n\n\n<p><span>More brands are partnering with multiple suppliers or manufacturing options to ensure they are not left at risk or without <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-replenishment\/\">inventory replenishment<\/a> when a primary supplier is unable to deliver during shortages, shutdowns, or even to help offset trade restrictions.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Whether it\u2019s a planned shutdown like <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/chinese-new-year-shutdown\/\"><span>Chinese New Year <\/span><\/a><span>or unplanned like forces from the pandemic, manufacturers can hit peak capacity or face shutdowns at any time, which means receiving and replenishing inventory can be significantly delayed, which disrupts the entire <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-supply-chain\/\">ecommerce supply chain<\/a>.<\/span><\/p>\n\n\n\n<p><span>As part of your business contingency or continuity plan, partnering with different suppliers can help reduce risk of <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-shortage\/\">inventory shortage<\/a>, despite the circumstances, so you can be sure to meet customer demand despite any delays in receiving more <a href=\"https:\/\/www.shipbob.com\/ecommerce-inventory\/\">ecommerce inventory<\/a>.<\/span><\/p>\n\n\n\n<p>You can also get ahead of ordering more inventory to prevent stockouts and have more <a href=\"https:\/\/www.shipbob.com\/blog\/buffer-inventory\/\">buffer inventory<\/a> on hand during the peak shipping season.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inexperienced-3pls\">Inexperienced 3PLs<\/h3>\n\n\n\n<p><span>If you decide to partner with a 3PL, be sure they have the expertise, technology and experience in dealing with the peak shipping season. The wrong 3PL partner can cause major hiccups in your fulfilment process, leading to mispicks, <a href=\"https:\/\/www.shipbob.com\/blog\/misshipment\/\">misshipments<\/a>, inaccurate inventory levels, and slower deliveries.&nbsp;<\/span><\/p>\n\n\n\n<p><span>The right 3PL should always offer transparency and visibility into your supply chain, including real-time inventory data, shipping and fulfilment performance, and more.&nbsp;<\/span><\/p>\n\n\n\n<p><span>If you already have a 3PL partner but are unsatisfied with their services, you might want to consider <a href=\"https:\/\/www.shipbob.com\/blog\/switching-3pls\/\">switching 3PLs<\/a> sooner than later. <\/span><span>Partnering with a <a href=\"https:\/\/www.shipbob.com\/blog\/technology-enabled-3pl-fulfillment-top-benefits\/\">technology-enabled<\/a> 3PL like ShipBob can help you get onboarded quickly to ensure a smooth peak shipping season.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-ways-you-can-get-your-store-ready-for-peak-shipping-season\">10 ways you can get your store ready for peak shipping season<\/h2>\n\n\n\n<p>Starting with your online store\u2019s user experience to optimising inventory, here are several ways you can get your store ready for the busiest season of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-plan-ahead\">1. Plan ahead<\/h3>\n\n\n\n<p><span>To plan ahead, utilise data as much as possible, think through planned promotions, and decide how you will handle massive influxes in demand. <\/span><\/p>\n\n\n\n<p><span>By <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/demand-forecasting\/\"><span>forecasting demand<\/span><\/a><span>, you can optimise stock levels and make better decisions around how much of each SKU to reorder and when.<\/span><\/p>\n\n\n\n<p><span>Though <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-forecasting\/\">inventory forecasting<\/a> is never 100% accurate,<\/span><span>&nbsp;there are steps you can take to get your estimates closer to actuals:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Look at historical data and seasonality.<\/span><\/li>\n\n\n\n<li><span>Think through planned promotions and anticipated spikes.<\/span><\/li>\n\n\n\n<li><span>Optimise stock levels by tracking fast-selling vs. slow-moving items.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>In the event that there\u2019s a <\/span><span>stockout<\/span><span>, you will want to establish a process that marks orders as \u201cout of stock\u201d on your store right away, so you and your customers have a clear understanding of current <a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/stock-availability\/\">stock availability<\/a>.<\/span><\/p>\n\n\n\n<p><span>In the event that you accumulate <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/dead-stock\/\"><span>dead stock<\/span><\/a><span>, you can run a promotion or a <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/how-to-run-an-e-commerce-flash-sale\/\"><span>flash sale<\/span><\/a><span> to make room for in-demand inventory.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-give-your-customers-a-heads-up\">2. Give your customers a heads up<\/h3>\n\n\n\n<p><span>Since Q4 is the busiest time for peak shipping season shipping, ecommerce brands must pay attention to courier cutoffs for each service (even padding in extra time) as well as courier transit time performance to communicate any potential delays to customers. <\/span><\/p>\n\n\n\n<p><span><a href=\"https:\/\/www.shipbob.com\/blog\/how-last-mile-delivery-works\/\">Last-mile delivery<\/a> plays a key role in customer satisfaction, but unfortunately delays happen. In case of delays, be proactive and communicate with customers about any potential delays as soon as possible.<\/span><\/p>\n\n\n\n<p><span>Also take close note of courier holiday shipping deadlines when they become available, so you can let your customers know when holiday orders must be placed to have orders fulfilled and shipped on time.<\/span><\/p>\n\n\n\n<p><span>You also need to keep a close eye on <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-levels\/\">inventory levels<\/a>. In the event of a stockout, make sure to mark products as \u201cout of stock\u201d on your store right away, and don\u2019t over-highlight or promote these products (even in set-it-and-forget-it mediums like retargeting ads), unless you have a sound <a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/backorder\/\">backorder<\/a> strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span>As always, be sure you offer your customers <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-order-tracking\/\">order tracking<\/a>, so they can track orders in real time.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-partner-with-an-experienced-3pl\">3. Partner with an experienced 3PL<\/h3>\n\n\n\n<p><span>Partnering with an experienced third-party logistics (<a href=\"https:\/\/www.shipbob.com\/3pl\/\">3PL<\/a>) company like ShipBob can help make the chaotic holiday season a lot more manageable, especially if you\u2019re:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Hoping to transition fulfilment from your home to a professional<\/span><\/li>\n\n\n\n<li><span>Preparing to launch a new brand<\/span><\/li>\n\n\n\n<li><span>Looking to move from managing your own warehouse or do a hybrid approach&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>Fulfilling holiday demand on your own is very challenging, and leasing your own warehouse is expensive and time-consuming.&nbsp;<\/span><\/p>\n\n\n\n<p><span>The sooner you get started with a 3PL, the easier it will be. If you\u2019re in a time crunch to get started with a 3PL, ShipBob can help you get onboarded fast, so you\u2019re prepared for the busy holiday season.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span>For guidance on how to choose the right 3PL, click <\/span><a href=\"https:\/\/resources.shipbob.com\/how-to-choose-a-3pl-for-your-ecommerce-business\"><span>here<\/span><\/a><span>.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ramp-up-customer-service-agents\">4. Ramp up customer service agents<\/h3>\n\n\n\n<p><span>You\u2019ll want to ramp up staffing for your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-customer-service\/\"><span>customer service<\/span><\/a><span> team, as you\u2019ll likely experience higher-than-normal inquiries due to the influx of orders and even delays from couriers.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Your online store will be experiencing more shoppers and orders than usual, so the more support you have for your customers at the times and channels they want, the better.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Make sure your team is knowledgeable of courier cutoff dates, current promotions, the different shipping options available, expected delivery timeframes, and how to return or exchange items quickly.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-communicate-with-your-suppliers\">5. Communicate with your suppliers<\/h3>\n\n\n\n<p><span>Work closely with your manufacturer or supplier by sharing predicted Q4 order volume ahead of time \u2014 as soon as possible \u2014 to avoid potential <a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/stockout-costs\/\">stockouts<\/a> during the holiday season. Work in longer than normal lead times, due to not only Q4 demand, but port delays and other supply chain issues.&nbsp;<\/span><\/p>\n\n\n\n<p><span>By understanding <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-cut-costs-and-production-lead-times\/\">production lead times<\/a>, you lower the risk of stockouts, backorders, and running promotions on out-of-stock items.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Some brands even look to diversify their manufacturer mix with multiple partners in different areas to reduce risk if their primary supplier is unable to replenish according to plan.&nbsp;<\/span><\/p>\n\n\n\n<p><span>If you work with a 3PL, be sure to note when their inventory receiving cutoffs are for the holidays, since their backlog will be higher than normal. Factor all of these variables into your lead time calculations to replenish even earlier this year.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-implement-the-latest-supply-chain-technologies\">6. Implement the latest supply chain technologies<\/h3>\n\n\n\n<p><span>Before the peak shipping season begins, think through your <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-technology\/\">supply chain technology<\/a> stack including:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-management-system-wms\/\"><span>Warehouse management system (WMS)<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/inventory-management\/software\/\"><span>Inventory management software (IMS)<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/order-management\/\">Order management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/automated-order-processing\/\">Automated order processing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/returns-management-process\/\">Returns management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">Ecommerce fulfilment<\/a> and <a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping\/\">ecommerce shipping<\/a> technologies<\/li>\n<\/ul>\n\n\n\n<p><span>A streamlined tech stack has the ability to optimise speed and increase <a href=\"https:\/\/www.shipbob.com\/blog\/order-accuracy\/\">order accuracy<\/a>. It also provides accurate data in real time that can be shared with multiple third-parties.<\/span><\/p>\n\n\n\n<p><span>If you\u2019re looking to <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-optimization\/\">optimise your supply chain<\/a> prior to peak shipping season, it\u2019s not too late to implement technology into your supply chain.<\/span><\/p>\n\n\n\n<p><span>If you work with a 3PL like ShipBob, you get access to premium technology and direct integrations with leading ecommerce solutions, from <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-planning\/\">inventory planning<\/a> to returns management.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span><em>&nbsp;\u201cSince partnering with ShipBob, we now have an automated system for shipping and can focus our time on new product launches. We continually are able to reliably and quickly fulfil thousands of orders during a single apparel drop. This partly has to do with ShipBob saving us time by automating the order fulfilment process.\u201d<\/em><\/span><\/p>\n<cite><span>Jason Ton, CFO of <a href=\"https:\/\/www.shipbob.com\/blog\/100-thieves\/\">100 Thieves<\/a><\/span><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-store-inventory-across-multiple-warehouses\">7. Store inventory across multiple warehouses<\/h3>\n\n\n\n<p><span>If you partner with a 3PL especially, you have the opportunity to distribute inventory across <a href=\"https:\/\/www.shipbob.com\/blog\/split-inventory-across-multiple-fulfillment-centers\/\">multiple fulfilment centres<\/a>&nbsp;to optimise shipping costs and reduce transit times.<\/span><\/p>\n\n\n\n<p><span>For instance, ShipBob offers locations across the globe. Since every location is powered by the same best-in-class technology, you get access to data tools to help you understand which regions (and countries) are generating the most sales, so you can optimise your <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-allocation\/\">inventory allocation<\/a> strategy accordingly.&nbsp;<\/span><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12594 aligncenter\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/05\/Shipping-Performance-ShipBob-1536x584-1.png?w=1280px\" alt=\"\" width=\"824\" height=\"313\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/05\/Shipping-Performance-ShipBob-1536x584-1.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/05\/Shipping-Performance-ShipBob-1536x584-1.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/05\/Shipping-Performance-ShipBob-1536x584-1.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/05\/Shipping-Performance-ShipBob-1536x584-1.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/05\/Shipping-Performance-ShipBob-1536x584-1.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<p><span>By utilising a distributed inventory method, you\u2019re able to offer competitive, fast, and affordable shipping options that meet customer expectations (such as <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/guide-offering-affordable-2-day-shipping\/\"><span>2-day<\/span><\/a><span> or <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/how-to-offer-free-shipping-ecommerce-store\/\"><span>free shipping<\/span><\/a><span> with a minimum spend threshold that\u2019s above your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/average-order-value\/\"><span>AOV<\/span><\/a> or average order value<span>).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-stock-up-on-extra-shipping-materials\">8. Stock up on extra shipping materials<\/h3>\n\n\n\n<p>The last thing you want to do is slow down fulfilment due to a shortage of packaging materials, so be sure to stock up on boxes, <a href=\"https:\/\/www.shipbob.com\/blog\/poly-mailers\/\">poly mailers<\/a>, and other <a href=\"https:\/\/www.shipbob.com\/blog\/supply-inventory\/\">supplies<\/a> that you need if you keep <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/in-house-fulfillment\/\">fulfilment in-house<\/a>.<\/p>\n\n\n\n<p><span>Additionally, you will want to think through ways to make your brand stand out this holiday season. For example, you can make the <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/unboxing-experience\/\"><span>unboxing experience<\/span><\/a><span> memorable by using <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/custom-packaging\/\"><span>custom packaging<\/span><\/a><span>, marketing inserts, and gift notes.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In the age of social media, a remarkable unboxing experience can delight your customers and increase the chance that they\u2019ll share the experience with their friends and social media followers.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-utilize-multiple-shipping-carriers\">9. Utilise multiple shipping couriers<\/h3>\n\n\n\n<p><span>By using multiple shipping couriers, you have more shipping flexibility. But partnering with multiple shipping couriers can be a lot of work, and it can also cause you to dip under the minimum shipping threshold to qualify for discounted shipping rates.<\/span><\/p>\n\n\n\n<p><span>Luckily, a 3PL can help. <\/span><span>ShipBob partners with major global couriers (<a href=\"https:\/\/www.shipbob.com\/blog\/usps-vs-ups-vs-fedex\/\">UPS, USPS, FedEx<\/a>, DHL, and more) and <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/regional-parcel-carriers\/\"><span>regional parcel couriers <\/span><\/a><span>(<\/span><span>CDL in the East Coast, United Delivery Service in the Midwest, Lone Star Overnight in Texas, and On Trac in the West Coast). <\/span><\/p>\n\n\n\n<p><span>This will help you optimise your shipping strategy without the need to manage multiple partners on your own. <\/span><span>ShipBob also negotiates bulk shipping rates to pass the savings on to you.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-establish-a-returns-management-process\">10. Establish a returns management process<\/h3>\n\n\n\n<p><span>No matter the time of year, be sure to have a well-defined returns and <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-exchange-policy\/\">exchange policy<\/a> in place that is easy to understand and accessible on your online store or product listings.<\/span><\/p>\n\n\n\n<p><span>Having a proper <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/returns-management-process\/\"><span>returns management<\/span><\/a><span> process in place can improve brand loyalty and maintain sales by making the returns process as simple as possible for the customer.<\/span><\/p>\n\n\n\n<p><span>A great returns experience can also encourage your customers to make an exchange, so you don\u2019t lose out on a sale.<\/span><\/p>\n\n\n\n<p><span>Revisit your returns policy as needed and make sure you\u2019re not losing money. Review which products are getting returned most, determine why, and consider making changes to products and\/or product descriptions to set better expectations.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cFor reverse logistics, we have also been leveraging ShipBob\u2019s Returns API to automate and streamline our routine RMA processes. Having ShipBob handle our returns has been a huge help in reducing our daily workload, and the ability to drive this process via API is wonderful.\u201d <\/span><\/em><\/p>\n<cite><a href=\"https:\/\/www.shipbob.com\/blog\/waveform-lighting\/\"><span>Waveform Lighting Team<\/span><\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-ready-for-peak-shipping-season-with-shipbob\">Get ready for peak shipping season with ShipBob<\/h2>\n\n\n\n<p><span>This year, ecommerce brands must get ahead of holiday demand to ensure a high volume of orders will be fulfilled accurately and quickly. <\/span><span>With online sales during the holidays expected to break records again, your business must be prepared.<\/span><\/p>\n\n\n\n<p><span>The best way to get ready for peak shipping season and meet customer expectations is to make sure that every part of your supply chain is aligned. <\/span><\/p>\n\n\n\n<p><span>Rather than <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/\">managing a warehouse<\/a>, investing in your own fulfilment tech stack, and shipping orders yourself, you can <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/outsourced-fulfillment\/\">outsource fulfilment<\/a> to a 3PL expert like ShipBob while saving time and money in the long run.&nbsp;<\/span><\/p>\n\n\n\n<p>ShipBob\u2019s <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/international-fulfillment\/\">international fulfilment<\/a> network is powered by the same premium <a href=\"https:\/\/www.shipbob.com\/3pl\/software\/\">3PL software<\/a>, which provides <a href=\"https:\/\/www.shipbob.com\/inventory-management\/real-time\/\">real-time inventory<\/a> and order tracking, as well as visibility into fulfilment and shipping performance.<\/p>\n\n\n\n<p>ShipBob even integrates directly with the leading ecommerce customer service and helpdesk platform, <a href=\"https:\/\/www.shipbob.com\/partners\/gorgias\/\">Gorgias<\/a>, allowing brands to have seamless customer support and shipping data in one place to streamline any post-purchase order inquiries and actions. ShipBob also helps with your own shopping list, here is a link for this years <a href=\"https:\/\/www.shipbob.com\/blog\/gift-guide\/\">holiday gift guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-shipbob\">Get started with ShipBob<\/h2>\n\n\n\n<p>To learn more about how ShipBob can support your business during the peak shipping season, click the button below to start a conversation.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none \"><h6 class=\"section-title \"><\/h6><h2 class=\"section-content h2\">Peak shipping season FAQs<\/h2><p class=\"section-copy\">Here are the top questions people have about the peak shipping season.<\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Which months are known as the peak season for trade?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Quarter 4 (especially starting around Halloween and slowing down even after the New Year) is known as the busiest time of the year for shippers and retailers. During this time, online retailers should expect a surge of orders in the logistics and transportation industry, including shipping couriers, who are much busier than normal.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Can you outsource peak shipping season?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Yes! It\u2019s always a good idea to get started with a 3PL sooner than later to prep for the busiest season of the year. Partnering with a 3PL company like ShipBob can help make the chaotic holiday season a lot more manageable, especially if you\u2019re hoping to transition fulfilment from your home to a professional, launching a new brand, or looking to move from managing your own warehouse or do a hybrid approach.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How can you prepare your online store for the peak shipping season?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\" \/><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>To prepare your online store for the peak shipping season, focus on creating a remarkable customer experience that increases sales. For instance, your checkout process should be simple and user-friendly. Remove any roadblocks that can get in the way or a customer making a purchase to reduce cart abandonment. Lastly, be sure to also communicate your shipping options and when customers must place an order to ensure holidays gifts arrive on time.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"cta-container u-hidden\"><a class=\"btn btn-primary \" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Know what to expect during the peak shipping season, plus how to prepare your store and logistics strategy to meet customer expectations.<\/p>\n","protected":false},"author":110,"featured_media":25845,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,7,8,11,13],"class_list":["post-1571","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-fulfillment","blogcategories-inventory","blogcategories-order-management","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Prep Your Store for Peak Shipping Season + What to Expect - ShipBob Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prep Your Store for Peak Shipping Season + What to Expect\" \/>\n<meta property=\"og:description\" content=\"Know what to expect during the peak shipping season, plus how to prepare your store and logistics strategy to meet customer expectations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T21:08:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"717\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/\",\"name\":\"How to Prep Your Store for Peak Shipping Season + What to Expect - ShipBob Australia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/12\\\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg\",\"datePublished\":\"2021-08-16T11:58:18+00:00\",\"dateModified\":\"2026-04-20T21:08:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/12\\\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/12\\\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg\",\"width\":1000,\"height\":717,\"caption\":\"Two santa clauses as a workers in modern storehouse full of goods. One on forklift, another is lifting sacks full of presents._id86617489\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Prep Your Store for Peak Shipping Season + What to Expect\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\",\"name\":\"ShipBob Australia\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Prep Your Store for Peak Shipping Season + What to Expect - ShipBob Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/","og_locale":"en_US","og_type":"article","og_title":"How to Prep Your Store for Peak Shipping Season + What to Expect","og_description":"Know what to expect during the peak shipping season, plus how to prepare your store and logistics strategy to meet customer expectations.","og_url":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/","og_site_name":"ShipBob Australia","article_modified_time":"2026-04-20T21:08:39+00:00","og_image":[{"width":1000,"height":717,"url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/","url":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/","name":"How to Prep Your Store for Peak Shipping Season + What to Expect - ShipBob Australia","isPartOf":{"@id":"https:\/\/www.shipbob.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg","datePublished":"2021-08-16T11:58:18+00:00","dateModified":"2026-04-20T21:08:39+00:00","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/#primaryimage","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg","contentUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg","width":1000,"height":717,"caption":"Two santa clauses as a workers in modern storehouse full of goods. One on forklift, another is lifting sacks full of presents._id86617489"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/au\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Prep Your Store for Peak Shipping Season + What to Expect"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/au\/#website","url":"https:\/\/www.shipbob.com\/au\/","name":"ShipBob Australia","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/au\/blog\/peak-shipping-season\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"How to Prep Your Store for Peak Shipping Season + What to Expect","url":"http:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/au\/blog\/peak-shipping-season\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/12\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Kristina Lopienski"}],"creator":["Kristina Lopienski"],"publisher":{"@type":"Organization","name":"ShipBob Australia","logo":""},"keywords":[],"dateCreated":"2021-08-16T11:58:18Z","datePublished":"2021-08-16T11:58:18Z","dateModified":"2026-04-20T21:08:39Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"How to Prep Your Store for Peak Shipping Season + What to Expect\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/peak-shipping-season\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/12\\\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/12\\\/8a5484f49c8ebd4b9de7ff7f6690dc4f.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Kristina Lopienski\"}],\"creator\":[\"Kristina Lopienski\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob Australia\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2021-08-16T11:58:18Z\",\"datePublished\":\"2021-08-16T11:58:18Z\",\"dateModified\":\"2026-04-20T21:08:39Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/users\/110"}],"version-history":[{"count":10,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1571\/revisions"}],"predecessor-version":[{"id":26796,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1571\/revisions\/26796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media\/25845"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media?parent=1571"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blogcategories?post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}