{"id":1497,"date":"2021-01-14T15:33:13","date_gmt":"2021-01-14T20:33:13","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/finer-things-1920\/"},"modified":"2024-03-07T20:04:16","modified_gmt":"2024-03-07T20:04:16","slug":"finer-things-1920","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/finer-things-1920\/","title":{"rendered":"How The Finer Things 1920 Beat Their Sales Targets in Q4 by Outsourcing their Fulfilment [Case Study]"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

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Driven by a love for Zeta and a passion for gifting<\/a><\/p>\n \n

Managing complex subscription logistics from home<\/a><\/p>\n \n

Finding the ideal fulfilment partner just in time for Q4<\/a><\/p>\n \n

Gaining visibility and the freedom to scale<\/a><\/p>\n \n

What\u2019s next for The Finer Things 1920?<\/a><\/p>\n <\/div>\n \n\n

Learn how founder of The Finer Things 1920, Andrea Hamilton, was able to scale logistics just in time for the gift-giving season by transitioning fulfilment from in-house to ShipBob. <\/span><\/i><\/p>\n\n\n\n

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Key metrics:<\/strong><\/h3>\n\n\n<\/div><\/div>\n\n\n\n
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3x<\/h1>\n\n\n\n

growth in subscription box customers in under a year<\/strong><\/p>\n\n\n<\/div><\/div>\n\n\n\n

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<2<\/h1>\n\n\n\n

days it took for ShipBob to fulfil orders that would take 3 weeks to fulfil at home<\/strong><\/p>\n\n\n<\/div><\/div>\n\n\n<\/div>

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Customer Profile<\/strong><\/p>\n\n\n\n

Founded by Andrea Hamilton in 2018, <\/span>The Finer Things 1920™<\/span><\/a> is based in West Palm, Florida and is home to the quarterly gift subscription designed exclusively for a “Zeta Woman by Zeta Women.” The inspiration for the brand came from Andrea’s sorority, Zeta Phi Beta Sorority, Inc., founded in 1920 at Howard University. It is where her team gleams inspiration for their quarterly creation<\/span>.<\/span>  <\/span><\/p>\n\n\n\n

Beyond the organisation’s shield, Greek letters and colours, their members are known for their founding principle of Finer Womanhood, which embodies who they are and what they stand for.<\/span><\/p>\n\n\n\n

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The Finer Things 1920™ is a licensed vendor of Zeta Phi Beta Sorority, Inc., a Divine Nine sorority with over 800 chapters across the US, as well as in Africa, Europe, Asia, and the Carribean. Andrea Hamilton has been a member of Zeta Phi Beta for over 20 years and has established long-term relationships with her sorority sisters, known as Finer Women.<\/span><\/p>\n\n\n\n

Andrea is the type of person that doesn’t take gift-giving lightly. She always sought out to find the perfect gifts for her sorority sisters. Because of her dedication to her sorority and her love for gift-giving, she noticed an opportunity to build a quarterly gift subscription business exclusively for the organisation. Soon after the idea came to mind, she moved forward to make it a reality.<\/p>\n\n\n\n

In just a few years, The Finer Things 1920 has grown rapidly. Andrea knew that her initial fulfilment strategy — fulfiling orders from her house — wasn’t going to allow her business to scale. To prepare for the 2020 holiday season, she started searching for a fulfilment provider that would understand the complexity of her business and chose ShipBob.<\/p>\n\n\n\n

Driven by a love for Zeta and a passion for gifting<\/h2>\n\n\n\n

As told to ShipBob by Andrea Hamilton, Founder of The Finer Things 1920.<\/b><\/p>\n\n\n\n

The Finer Things 1920 brand defines what it means to be a Finer Woman and stands us apart from the other Divine Nine Greek-Lettered organisations. Having this brand built on that foundation is really important. It embodies the elements, the beauty, and the essence of Finer Womanhood. <\/span><\/p>\n\n\n\n

Almost four years later, here we are! We are growing rapidly, and it’s exciting to see something grow from an idea to what it is today<\/span>. <\/span>We started with about 50 box subscribers and now have thousands of subscribers, which is why we had to outsource fulfilment to ShipBob. <\/span><\/p>\n\n\n\n

The items available for the box are different each quarter. We focus on items that are both personal and practical, including apparel and accessories. The sisterhood is not just an undergrad experience. Not only do we represent Zeta, we are representing our life-long commitment to our founding principles and how they impact our local communities.<\/span><\/p>\n\n\n\n

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