{"id":1447,"date":"2023-03-15T16:44:00","date_gmt":"2023-03-15T16:44:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/order-confirmation\/"},"modified":"2025-09-27T17:36:51","modified_gmt":"2025-09-27T17:36:51","slug":"order-confirmation","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/order-confirmation\/","title":{"rendered":"How Order Confirmation Emails Can Help You Delight Your Customers"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-an-order-confirmation-email\">What is an order confirmation email?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-do-order-confirmation-emails-work\">How do order confirmation emails work?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-can-an-order-confirmation-email-boost-customer-satisfaction\">How can an order confirmation email boost customer satisfaction?<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-can-you-improve-your-order-confirmation-emails\">How can you improve your order confirmation emails?<\/a><\/p>\n\n\n\n<p><a href=\"#h-the-importance-of-automating-the-entire-transactional-experience\">The importance of automating the entire transactional experience<\/a><\/p>\n\n\n\n<p><a href=\"#\">Free order confirmation email templates<\/a><\/p>\n\n\n\n<p><a href=\"#\">Don\u2019t forget about the order confirmation page<\/a><\/p>\n\n\n\n<p><a href=\"#h-key-takeaways-for-leveling-up-your-order-confirmation-emails\">Key takeaways for leveling up your order confirmation emails<\/a><\/p>\n\n\n\n<p><a href=\"#\">How ShipBob can help you send out better order confirmation emails and streamline shipping<\/a><\/p>\n\n\n\n<p><a href=\"#\">Order confirmation email FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p><span>When you think about order confirmation emails, you probably picture a boring email that shares your order receipt. <\/span><\/p>\n\n\n\n<p><span>Usually, these emails don\u2019t have much more to them; there isn\u2019t a lot of colour, there are very few pictures, and the copy is strictly informative.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Yes, you need to confirm that the customer\u2019s order is complete and explain that their items are on the way. But since these emails have an <\/span><span>open rate of around <\/span><a href=\"https:\/\/www.omnisend.com\/blog\/order-confirmation-email-automation-conversions\"><span>60%<\/span><\/a><span>, there\u2019s an opportunity to do more with your order confirmation emails.&nbsp;<\/span><\/p>\n\n\n\n<p><span>It\u2019s always easier to get repeat business from a customer you already have. Think about upsell and cross-sell opportunities, interesting content you can share, and other ways to delight your customers during the order confirmation experience.<\/span><\/p>\n\n\n\n<p><span>This article will show you how order confirmation emails can help you delight your customers and drive future purchases.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-order-confirmation-email\">What is an order confirmation email?<\/h2>\n\n\n\n<p><span>Merchants send an order confirmation email to individual customers after they checkout and pay for an order. Both returning and new customers should receive these after every order. <\/span><\/p>\n\n\n\n<p><span>This is a direct result of an action taken by the customer on an ecommerce site.&nbsp;<\/span><\/p>\n\n\n\n<p><span>These emails tend to include the buyer\u2019s order confirmation details, including the date of the order, what they bought, the purchase total, their billing information, the customer\u2019s shipping address, the shipping method, and the estimated delivery date.&nbsp;<\/span><\/p>\n\n\n\n<p><span>The order confirmation email is typically part of a larger post-purchase <a href=\"https:\/\/www.omnisend.com\/blog\/transactional-email\/\">transactional email<\/a> flow, which also shares shipping and <a href=\"https:\/\/www.shipbob.com\/blog\/how-last-mile-delivery-works\/\">last-mile delivery<\/a> updates with customers as their order makes its way to their house.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Not to mention, these transactional flows are only a small part of a grander <a href=\"https:\/\/www.theemailmarketers.com\/blog\/what-is-inbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing strategy<\/a>, but are equally as important as any other campaign you send, if not more.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-order-confirmation-emails-work\">How do order confirmation emails work?<\/h2>\n\n\n\n<p><span>Confirmation emails are part of an <a href=\"https:\/\/www.shipbob.com\/blog\/automated-order-processing\/\">automated order processing<\/a> system. <\/span><\/p>\n\n\n\n<p><span>Depending on the platform you\u2019re using, it will make sure all of the correct information and order details are in place before triggering a confirmation email to the customer, including: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Customer\u2019s name<\/span><\/li>\n\n\n\n<li><span>Shipping address<\/span><\/li>\n\n\n\n<li><span>Billing address<\/span><\/li>\n\n\n\n<li><span>Payment method<\/span><\/li>\n\n\n\n<li><span>And items to be shipped<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>This email gets triggered when someone selects the \u201cConfirm Order\u201d or \u201cPlace Order\u201d button after following the necessary steps on an ecommerce store.<\/span><\/p>\n\n\n\n<p><span> If the billing information is approved, the order is confirmed and an email will get sent immediately.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-an-order-confirmation-email-boost-customer-satisfaction\">How can an order confirmation email boost customer satisfaction?<\/h2>\n\n\n\n<p><span><a href=\"https:\/\/www.zerobounce.net\/blog\/email-resources\/email-marketing\/confirmation-emails-content-best-practices?_gl=1dtsvbq_upMQ.._gaMTY0NDc5MTY1NC4xNzE1MjIzMDI5_ga_4C3T299H59MTcxNTIyMzAyOS4xLjAuMTcxNTIyMzAyOS4wLjAuODQzNTEwMjAy\">Order confirmation emails<\/a> don\u2019t need to be super \u201csalesy\u201d because your customer has already completed a transaction.<\/span><\/p>\n\n\n\n<p><span>But there are still ways you can nurture the relationship with the customer and leave them with a positive impression of your brand.<\/span> By implementing some practical <a href=\"https:\/\/clearout.io\/blog\/email-content-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">email content best practices<\/a> you can excite them with your messaging.<\/p>\n\n\n\n<p><span>Here are a few examples of how you can do this.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-provide-assurance-to-customers\">1. Provide assurance to customers<\/h3>\n\n\n\n<p><span>Customers expect an email immediately after they purchase a product. If you don\u2019t send one, the first thought that pops into their head is that they\u2019ve just been scammed. I\u2019m sure we\u2019ve all been there, unfortunately!<\/span><\/p>\n\n\n\n<p><span>Order confirmation emails give customers an electronic trail that their transaction went through properly. This immediately builds trust with them, and they can sit back and relax knowing that they didn\u2019t get scammed.<\/span><\/p>\n\n\n\n<p><span>The email should also outline the next steps and what to expect, such as when the customer should receive the shipping information and <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-order-tracking\/\">order tracking<\/a> number for the delivery, what to do if the customer needs to return any merchandise, and how they can contact your support team if they need assistance.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-help-start-a-long-term-relationship-with-customers\">2. Help start a long-term relationship with customers<\/h3>\n\n\n\n<p><span>Loyal and returning customers are the lifeblood of your ecommerce business. <\/span><\/p>\n\n\n\n<p><span>Believe it or not, order confirmation emails help start a long-term relationship with customers because they learn to trust your process and they will appreciate the instant communication.<\/span><\/p>\n\n\n\n<p><span>In fact, <\/span><a href=\"https:\/\/sendgrid.com\/resource\/what-is-transactional-email\/\"><span>64%<\/span><\/a><span> of customers consider confirmation emails to be the most valuable type of email. Take the mindset of leading with <a href=\"https:\/\/www.shipbob.com\/blog\/value-chain-vs-supply-chain\/\">value<\/a>, and make sure you send customers these emails instantly and with the relevant information they expect.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-minimize-the-need-for-a-customer-to-contact-support\">3. Minimise the need for a customer to contact support.<\/h3>\n\n\n\n<p><span>Order confirmation emails show your customers the next steps and where to go for assistance. <\/span><\/p>\n\n\n\n<p><span>Also, by sending the right information to customers, you\u2019ll minimise the number of support calls or chat tickets because shoppers won\u2019t be left wondering where their order is and when it will arrive.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-you-improve-your-order-confirmation-emails\">How can you improve your order confirmation emails?<\/h2>\n\n\n\n<p><span>As we mentioned at the beginning, order confirmation emails have standard information in them. But the point of this article is to show you how you can level up these emails. <\/span><\/p>\n\n\n\n<p><span>There\u2019s always room for improvement to strike the right tone and spice up these emails, especially when so many customers open them.&nbsp;<\/span><\/p>\n\n\n\n<p>Partnering with experienced <a href=\"https:\/\/www.inboxarmy.com\/blog\/best-free-paid-email-marketing-services-for-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing services<\/a> providers gives companies the tools and strategy to elevate confirmation emails from basic receipts to powerful engagement drivers.<\/p>\n\n\n\n<p><span>Here are seven tips to take your order confirmation emails from boring to engaging, plus some order confirmation email examples for inspiration.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-send-the-order-confirmation-email-at-the-right-time\">1. Send the order confirmation email at the right time<\/h3>\n\n\n\n<p><span>The timeliness of the order confirmation email is crucial. <\/span><\/p>\n\n\n\n<p><span>Your automated <a href=\"https:\/\/www.shipbob.com\/inventory-management\/\">inventory management<\/a> system and email service provider should work together to send an email instantly to someone\u2019s inbox once they complete their purchase.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In fact, somewhere in your ordering system, it should say to customers, \u201cYou will receive an order confirmation email upon completion of this order. Please check your spam folder if you haven\u2019t received an email within 5 minutes.\u201d<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-include-important-information\">2. Include important information<\/h3>\n\n\n\n<p><span>All pertinent information regarding the order should go in the confirmation email for easy reference. Make sure to include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Order number (for future reference)<\/span><\/li>\n\n\n\n<li><span>Customer\u2019s name<\/span><\/li>\n\n\n\n<li><span>Customer\u2019s billing address<\/span><\/li>\n\n\n\n<li><span>Customer\u2019s shipping address<\/span><\/li>\n\n\n\n<li><span>Items ordered<\/span><\/li>\n\n\n\n<li><span>Subtotal of all items<\/span><\/li>\n\n\n\n<li><span>Final total\/amount paid for the items<\/span><\/li>\n\n\n\n<li><span>Last four numbers of the payment method (credit, debit, ACH)<\/span><\/li>\n\n\n\n<li><span>When to expect the items\/when they will ship<\/span><\/li>\n\n\n\n<li><span>When\/if to expect a second email with a tracking number<\/span><\/li>\n\n\n\n<li><span>How to contact the merchant if there is an issue<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>These are the essential parts that every order confirmation email should have. Online pet brand, Chewy, does this well. You can take look at their order confirmation email <a href=\"https:\/\/reallygoodemails.com\/emails\/your-order-with-chewy-com\" target=\"_blank\" rel=\"noopener\">here<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-set-clear-expectations\">3. Set clear expectations<\/h3>\n\n\n\n<p><span>Order confirmation emails should set clear expectations for the next steps the customer can expect, such as when the customer can expect to receive shipping information and tracking numbers, how to contact customer service, what to do if the item arrives damaged, and how to arrange a return.<\/span><\/p>\n\n\n\n<p><span>Leaving out critical information means customers get left with unanswered questions, and they might set their own expectations of your brand, which you definitely don\u2019t want.<\/span><\/p>\n\n\n\n<p><span>Eyeglass brand Classic Specs does this well by explaining to customers when the order will ship and how they will communicate with them. All of this is above the fold in the email too, <a href=\"https:\/\/reallygoodemails.com\/emails\/your-home-try-on-kit-order\" target=\"_blank\" rel=\"noopener\">take a look<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-get-creative-with-order-confirmation-emails\">4. Get creative with order confirmation emails<\/h3>\n\n\n\n<p><span>Feel free to get creative with your messaging and branding. Despite how many brands send boring order confirmation emails, there\u2019s no rule that says they have to be.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Keep your messaging on brand. For example, your customer just ordered a pallet full of cinder blocks from Acme Bricks. Your order confirmation email can start out with, \u201cWow, that\u2019s a ton off our backs!\u201d&nbsp;<\/span><\/p>\n\n\n\n<p><span>Additionally, don\u2019t forget about your order confirmation email subject lines. <\/span><\/p>\n\n\n\n<p><span>While it should be clear in the subject line that the email is an order confirmation, you don\u2019t have to be boring about it, either. Instead of saying \u201cOrder #958392 confirmed,\u201d try writing copy along the lines of \u201cWe got your order!\u201d or \u201cThis looks like a good one, Tina!\u201d<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-drive-customers-to-other-channels\">5. Drive customers to other channels<\/h3>\n\n\n\n<p><span>Not only do order confirmation emails have high open rates, but they also have an <\/span><span>average click rate of <\/span><a href=\"https:\/\/chamaileon.io\/resources\/order-confirmation-email-best-practices\/#:~:text=Confirmation%20emails%20have%20one%20of,most%20valuable%20type%20of%20email.\" target=\"_blank\" rel=\"noopener\"><span>17%<\/span><\/a><span>. If you\u2019re sending 100 order confirmation emails every day, then that\u2019s about 119 clicks you could be getting on a weekly basis from these emails alone.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Use this opportunity to direct customers to other channels, such as to follow you on social media to learn about new product drops, ask them to leave a review about your shopping experience, or get them to sign up for <a href=\"https:\/\/www.shipbob.com\/blog\/sms-marketing-ecommerce\/\">SMS<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>You can also include opt-ins for specials if the customer hasn\u2019t already done so. The point is to try to maintain a point of contact for that customer beyond the initial sale.<\/span><\/p>\n\n\n\n<p><span>Keep in mind the <\/span><span>CAN-SPAM law<\/span><span> that requires <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">80%<\/a> of your transactional email to actually be transactional information. That leaves 20% for your marketing. Basically, just don\u2019t overdo it, okay?<\/span><\/p>\n\n\n\n<p><span>Cosmetics subscription brand Ipsy does a good job of this. In the email, their main call to action is to educate customers on how the self-care starter kit works. At the end they also highlight their social media channels. Take a look at Ipsy\u2019s confirmation email <a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-refreshments-freshie-your-order-is-confirmed\" target=\"_blank\" rel=\"noopener\">here<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-highlight-where-customers-can-get-support\">6. Highlight where customers can get support<\/h3>\n\n\n\n<p><i><span>\u201cWho ya gonna call?\u201d&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span>Unfortunately, not Ghostbusters \u2014 even though that would be cool. But in this case, customers do need to know how they can contact your support team or find <a href=\"https:\/\/www.mindmesh.com\/glossary\/what-is-self-service-support\" target=\"_blank\" rel=\"noreferrer noopener\">self-service<\/a> if they have an issue with their order.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Typical channels include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Dedicated support email<\/span><\/li>\n\n\n\n<li><span>Chatbot<\/span><\/li>\n\n\n\n<li><span>Phone number<\/span><\/li>\n\n\n\n<li><span>Social media<\/span><\/li>\n\n\n\n<li><span>Video chat (in some cases)<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>Whatever type of support it is that you offer, make it clear to customers in your order confirmation email how they can access it.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Check out this great <a href=\"https:\/\/reallygoodemails.com\/emails\/your-feet-say-thank-you\" target=\"_blank\" rel=\"noopener\">example from Allbirds<\/a>.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-make-sure-your-order-confirmation-email-is-mobile-friendly\">7. Make sure your order confirmation email is mobile-friendly<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bluecorona.com\/blog\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span>60%<\/span><\/a><span> of consumers check their emails on mobile devices, and they might have made the purchase online in the first place. Knowing this, it\u2019s essential that your order confirmation <a href=\"https:\/\/www.sendx.io\/resources\/the-ultimate-guide-to-email-design-for-email-marketing-success-in-2022\" target=\"_blank\" rel=\"noreferrer noopener\">email design <\/a>is optimised for customers\u2019 phones and email apps, and not just on desktops.&nbsp;<\/span><\/p>\n\n\n\n<p><span>There\u2019s nothing worse than not being able to click a button, read text, or see an image because the email wasn\u2019t set up for mobile. <\/span><\/p>\n\n\n\n<p><span>And, since you\u2019re trying to build trust with customers at this stage of their journey, you don\u2019t want to send an email that doesn\u2019t look like it was designed and coded properly.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-automating-the-entire-transactional-experience\">The importance of automating the entire transactional experience<\/h2>\n\n\n\n<p><span>Automating the entire transactional experience creates a more streamlined user experience. Plus, <\/span><a href=\"https:\/\/runalloy.com\/automate-repetitive-tasks\/\" target=\"_blank\" rel=\"noopener\"><span>automating repetitive tasks<\/span><\/a><span> like these will save your team a lot of time and labour costs.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Once your automation is set up, it becomes a completely hands-off approach to communicating with your customers. You can consistently pull in data points from a variety of sources and have personalised emails sent out automatically based on the triggers you set up.<\/span><\/p>\n\n\n\n<p><span>While your workflows run without needing you to manually push any buttons, your team can focus on more important tasks, like strategy and improving the <a href=\"https:\/\/hockeystack.com\/blog\/5-strategies-for-conducting-customer-experience-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>For example, someone paying for an order should trigger an event from your fulfilment provider to start the process of getting the order together, picking out the right packaging, and having the order sent to your customer right away. <\/span><\/p>\n\n\n\n<p><span>On the customer\u2019s end, your automation tool will trigger the <a href=\"https:\/\/www.activecampaign.com\/blog\/transactional-email\" target=\"_blank\" rel=\"noreferrer noopener\">transactional email<\/a> flow, so customers get proper updates throughout the entire process. Then you, as the brand, look like you\u2019re prioritizing their experience by communicating with them often.<\/span><\/p>\n\n\n\n<p><span>The key is to use an <\/span><a href=\"https:\/\/runalloy.com\/\" target=\"_blank\" rel=\"noopener\"><span>automation tool<\/span><\/a><span> that plays nicely with other tools in your <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-tech-stack\/\">ecommerce tech stack<\/a>, so your fulfilment data&nbsp; can automatically sync with your <a href=\"https:\/\/sendpulse.com\/blog\/top-digital-marketing-platforms\">ESP, SMS tool<\/a>, and more. <\/span><\/p>\n\n\n\n<p><span>Ultimately, the goal is to make a well-rounded customer experience, where you can easily pull data points from multiple sources to personalise the way you engage with shoppers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Free order confirmation email templates<\/h2>\n\n\n\n<p>While order confirmation emails should be unique to your brand, most have the same building blocks. Here are some ideas and templates that you can use to create and customise your confirmation emails.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-\"><strong>Subject Lines:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[BUSINESS NAME] Order #[ORDER NUMBER] Confirmed!&nbsp;<\/li>\n\n\n\n<li>Your order from [BUSINESS NAME] is confirmed!&nbsp;<\/li>\n\n\n\n<li>Here are you order details from [BUSINESS NAME], [CUSTOMER NAME]<\/li>\n\n\n\n<li>We got your order, [CUSTOMER NAME]!<\/li>\n\n\n\n<li>Thanks for shopping with us, [CUSTOMER NAME] \u2014 here\u2019s your order info!<\/li>\n\n\n\n<li>Your order\u2019s in the works, [CUSTOMER NAME]<\/li>\n\n\n\n<li>Good things are coming your way, [CUSTOMER NAME] (Order Confirmation)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Heading Text:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your order is confirmed &amp; on its way!<\/li>\n\n\n\n<li>Order #[ORDER NUMBER] Confirmed!<\/li>\n\n\n\n<li>Thank you!<\/li>\n\n\n\n<li>Good things are in the works<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Body Text:<\/strong><\/h4>\n\n\n\n<p class=\"is-style-indent\">Hi [CUSTOMER NAME],<\/p>\n\n\n\n<p class=\"is-style-indent\">Thanks so much for shopping with us! We\u2019ve received your order, and will start processing it as soon as we can.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-indent\">Once your order ships, you will receive a second email with a tracking number. Using that number, you can track your order\u2019s progress here (LINK TO TRACKING PORTAL).&nbsp;<\/p>\n\n\n\n<p class=\"is-style-indent\">Your estimated delivery date is [DATE OR DATE RANGE].&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Order Summary:<\/strong>&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"1244\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/Order-Summary-IMAGE-700x1244.png?w=1280px\" alt=\"\" class=\"wp-image-7214\" style=\"width:471px;height:837px\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/Order-Summary-IMAGE-700x1244.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/Order-Summary-IMAGE-700x1244.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/Order-Summary-IMAGE-700x1244.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/Order-Summary-IMAGE-700x1244.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/Order-Summary-IMAGE-700x1244.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<p>Billed To:&nbsp;[BILLING ADDRESS]<\/p>\n\n\n\n<p>Shipping To:&nbsp;[SHIPPING ADDRESS]<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Customer Service Information:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"394\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/1-1-700x394.png?w=1280px\" alt=\"\" class=\"wp-image-7213\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/1-1-700x394.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/1-1-700x394.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/1-1-700x394.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/1-1-700x394.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/1-1-700x394.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"394\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/2-1-700x394.png?w=1280px\" alt=\"\" class=\"wp-image-7212\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/2-1-700x394.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/2-1-700x394.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/2-1-700x394.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/2-1-700x394.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/2-1-700x394.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Additional Engagement:<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"394\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/3-700x394.png?w=1280px\" alt=\"\" class=\"wp-image-7211\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/3-700x394.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/3-700x394.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/3-700x394.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/3-700x394.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/03\/3-700x394.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t forget about the order confirmation page<\/h2>\n\n\n\n<p>The checkout experience doesn\u2019t end when the customer clicks \u201cSubmit\u201d. Ecommerce businesses need to think about the very next place they send customers: the order confirmation page.&nbsp;<\/p>\n\n\n\n<p>Here are some tips for creating an order confirmation page that is both eye-catching and effective.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Confirm the transaction<\/h3>\n\n\n\n<p>First and foremost, an order confirmation page should reassure the customer, and make it clear that your business has recognised and received their order.&nbsp;<\/p>\n\n\n\n<p>Typically, business do this by featuring a thank-you message of some kind, as well as information on next steps and what the customer should expect going forward.&nbsp;<\/p>\n\n\n\n<p>For example, H&amp;M\u2019s order confirmation page includes a prominent thank-you and text that tells the customer their order is in progress, and that they should check their email for further order confirmation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summarize the order (incl order no.)<\/h3>\n\n\n\n<p>Meticulous shippers will want confirmation that they ordered the items they intended to. So if at all possible, your store\u2019s order confirmation page should include a summary of the customer\u2019s order.<\/p>\n\n\n\n<p>Ideally, this summary will include:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every item purchased<\/li>\n\n\n\n<li>A picture of that item<\/li>\n\n\n\n<li>The quantity of that item purchased<\/li>\n\n\n\n<li>The amount paid for each item<\/li>\n<\/ul>\n\n\n\n<p>Even more importantly, the order confirmation page must include the order number. This enables customers to track their order, and gives them proof of purchase in case of fulfilment or shipping mistakes.&nbsp;<\/p>\n\n\n\n<p>In this example from Beekeeper Supplies, both order number and the order summary are displayed prominently:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Highlight the expected delivery date<\/h3>\n\n\n\n<p>As soon as they place their order, customers want to know when they can expect to get it.&nbsp;<\/p>\n\n\n\n<p>By providing an estimated delivery date, a business can reduce the number of questions they must field regarding delivery time. Even a rough estimate can go a long way, especially if customers also receive tracking information and can check on their order as it progresses through fulfilment and shipping.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This order confirmation page from Coffeefy makes the expected delivery date its focal point. It also points out to the customer where their order is in the fulfilment process, and gives the customer the chance to view more tracking details.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gently encourage account creation<\/h3>\n\n\n\n<p>Beyond the necessary information, there are other value-adds that you can include on your order confirmation page to drive future engagement.&nbsp;<\/p>\n\n\n\n<p>Prompting the customer to create an account can open the door to both pre and <a href=\"https:\/\/pointerpro.com\/blog\/post-purchase-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">post-purchase communication<\/a> and marketing opportunities down the road, as long as it is not required, and does not displace any information pertinent to the order.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer a discount on the next order<\/h3>\n\n\n\n<p>As one of the only moments where you have your customer&#8217;s undivided attention, the order confirmation page is a great stage for your best promotions.&nbsp;<\/p>\n\n\n\n<p>Including special deals or discount codes on your confirmation pages may <a href=\"https:\/\/www.growave.io\/blog\/benefits-ecommerce-reviews-and-incentives\" target=\"_blank\" rel=\"noreferrer noopener\">incentivize customers<\/a> to purchase from you again, which increases conversion rates and boosts sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep it simple<\/h3>\n\n\n\n<p>While it\u2019s tempting to pack as much information in as possible, it\u2019s always best to keep order confirmation pages short and sweet.<\/p>\n\n\n\n<p>If an order confirmation page is too long, customers may get frustrated, lose interest, and feel disinclined to buy from you again. To prevent this, make sure to highlight the most important information first, present it clearly, and test it before going live.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways-for-leveling-up-your-order-confirmation-emails\">Key takeaways for leveling up your order confirmation emails<\/h2>\n\n\n\n<p><span>Order confirmation emails are an essential part of the online shopping experience.&nbsp;<\/span><\/p>\n\n\n\n<p><span>If retailers don\u2019t send them, their customers won\u2019t know what\u2019s happening with their order and that creates tension.<\/span><\/p>\n\n\n\n<p><span>Yet, if retailers do send them but the information is incorrect, then customers will feel let down and they will probably look for a different brand next time.<\/span><\/p>\n\n\n\n<p><span>Because of this, brands must do everything they can to make the entire shopping experience enjoyable for customers, from browsing the web store to getting the package in hand.<\/span><\/p>\n\n\n\n<p><span>The best way to achieve this is by keeping inventory management, shipping and fulfilment, and <a href=\"https:\/\/www.shipbob.com\/blog\/order-management\/\">order management<\/a> under one roof to more effectively manage orders than those relying on multiple different providers. <\/span><\/p>\n\n\n\n<p><span>Additionally, reducing the impact of human error by <\/span><a href=\"https:\/\/runalloy.com\/\" target=\"_blank\" rel=\"noopener\"><span>working with an automation tool<\/span><\/a><span> to streamline these processes can help.<\/span><\/p>\n\n\n\n<p><span>In the end, it\u2019s about maintaining customer expectations \u2014 and even better if you can exceed them.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How ShipBob can help you send out better order confirmation emails and streamline shipping<\/h2>\n\n\n\n<p>ShipBob knows how important confirmation emails are, that&#8217;s why our order confirmation solution helps ecommerce companies provide accurate order info to meets customer expectations and improve customer satisfaction. <\/p>\n\n\n\n<p>Once an order is fulfilled by ShipBob, a unique tracking number is uploaded to the shipment details page that links to the courier&#8217;s website. This allows you to track the progress of the shipment from ShipBob FC to the customer. Easy as that! <\/p>\n\n\n\n<p>With ShipBob, you can also <a href=\"https:\/\/support.shipbob.com\/s\/article\/Get-Updates-for-Orders\/\">subscribe to order updates<\/a> to have tracking sent directly to your email.\u00a0<\/p>\n\n\n\n<p>Plus, with the <a href=\"https:\/\/runalloy.com\/shipbob-integration\/?utm_source=shipbob&amp;utm_medium=web&amp;utm_campaign=alloy-shipbob-partnership&amp;utm_content=app-store\" target=\"_blank\" rel=\"noreferrer noopener\">Alloy<\/a> and ShipBob integration, you can build customised workflows between any of your favorite ecommerce tools (i.e. Shopify, BigCommerce, MailChimp, etc.). Cut back on time you spend manually updating workflows by connecting this <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-integrations\/\">integration<\/a>.<\/p>\n\n\n\n<p>Ready to streamline your shipping? Get started with ShipBob by requesting a fulfilment quote below. <\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none \"><h6 class=\"section-title\"><\/h6><h2 class=\"section-content h2\">Order confirmation email FAQs<\/h2><p class=\"section-copy \">Find answers to frequently asked questions about order confirmation emails.<\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is an order confirmation email?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>It&rsquo;s an automatic transactional email a customer receives after placing an order.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Is an order confirmation email a receipt?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Yes, but it&rsquo;s not the only receipt. A customer should be able to log into the ordering system to see the details of the order after they place and pay for it. Also, order confirmation emails are more than just a receipt &mdash; it&rsquo;s about showing customers you received their order and defining the expectations around when they will receive it.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How do I know if my order confirmation email is correct?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>A customer should be able to double-check the details of the order confirmation email with the ordering system itself after logging in. All of the details should match, and the email should come from a familiar retailer shortly after the customer placed the order.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What does an order confirmation email usually include?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>An order confirmation email should include important details related to the customer&rsquo;s order, such as:<\/span><\/p>\n\n\n<ul class=\"wp-block-list\"><li><span>Customer&rsquo;s name<\/span><\/li><li><span>Customer&rsquo;s shipping address<\/span><\/li><li><span>Customer&rsquo;s billing address<\/span><\/li><li><span>Items ordered<\/span><\/li><li><span>Amount paid<\/span><\/li><li><span>Last four numbers of the payment method<\/span><\/li><li><span>Where and how to contact customer support<\/span><\/li><\/ul>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"container section-cta u-hidden\"><a class=\"btn btn-primary\" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how a great order confirmation email can boost customer satisfaction and improve the buying experience, plus tips and best practices.<\/p>\n","protected":false},"author":210,"featured_media":1448,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[11],"class_list":["post-1447","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-order-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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