What is shipping in ecommerce? <\/h3>\n\n\n\n
In ecommerce, shipping is the process of transporting packages from one location to another. This can include: <\/p>\n\n\n\n
- \n
- Freight shipping<\/strong><\/a>:<\/strong> A manufacturer or supplier shipping inventory to an ecommerce brand\u2019s warehouse in bulk. <\/li>\n<\/ul>\n\n\n\n
- \n
- Middle-mile shipping:<\/strong> An ecommerce brand shipping inventory from one of their warehouses or facilities to another of their warehouses or facilities. <\/li>\n<\/ul>\n\n\n\n
- \n
- Retail distribution<\/strong><\/a>:<\/strong> An ecommerce brand shipping inventory to a retailer\u2019s facilities or brick-and-mortar locations. <\/strong> <\/li>\n<\/ul>\n\n\n\n
- \n
- DTC order shipping:<\/strong> An ecommerce brand shipping orders to a customer directly to a customer. <\/li>\n<\/ul>\n\n\n\n
Shippers can leverage many modes of transportation, including air, rail, ocean, and (most commonly) ground shipping<\/a> via truck. <\/p>\n\n\n\n
What is delivery in ecommerce? <\/h3>\n\n\n\n
Delivery in ecommerce refers to the process of transporting a package to its final destination (which is almost always the customer). <\/p>\n\n\n\n
Unlike the shipping process<\/a>, the delivery process is largely outside of an ecommerce brand\u2019s control. Merchants must rely on last-mile shipping couriers such as USPS, FedEx, UPS, and more to deliver packages to the end customer. <\/p>\n\n\n\n
Brands will either hand off packages that are ready to be shipped at the ecommerce brand\u2019s fulfilment centre or ship the packages to a shipping courier\u2019s distribution centre. From there, the courier service will handle getting the packages onto customers\u2019 doorsteps. This usually involves the courier first sending the packages to regional distribution centres, and then delivering the packages via ground transit. <\/p>\n\n\n\n
The ecommerce impact of shipping and delivery <\/h2>\n\n\n\n
Effective shipping and delivery management<\/a> significantly impact customer satisfaction, as well as the efficiency and profitability of your ecommerce operations. <\/p>\n\n\n\n
Meeting and exceeding customer expectations <\/h3>\n\n\n\n
When a piece of inventory or a package is moved from one location to another, it usually increases lead time<\/a> (the amount of time between when a customer places their order and when they receive it). Customers expect to receive their orders in two days or less (with some looking for same-day delivery), so it\u2019s crucial to streamline shipping and delivery<\/a> processes to minimise wait time. <\/p>\n\n\n\n
\n
\u201cBecause we sell a high-quality anti-aging product, we want to provide high-quality service throughout the whole customer experience \u2014 and that includes a quick and smooth delivery that shoppers have come to expect. ShipBob\u2019s 2-Day Express ship option lets us meet these expectations for US customers, and compete with the likes of Amazon for speedy fulfilment.\u201d<\/p>\n\n\n\n
Maria Osorio, Logistics and Operations Director at Oxford Healthspan<\/a> <\/em><\/p>\n<\/blockquote>\n\n\n\n
Beyond honing your shipping and delivery operations for speed, brands can also meet customer expectations by providing visibility. For instance, many businesses now offer an order status and tracking information page that communicates both ship date<\/a> (the date the package is shipped from the warehouse) and delivery date (the date the package is expected to arrive on the customer\u2019s doorstep). This lets customers check on their package, gives them a timeframe to work with, and ultimately creates a better experience. <\/p>\n\n\n\n
Reducing costs and improving efficiency <\/h3>\n\n\n\n
Improving your shipping and delivery process isn\u2019t just good for your customer \u2013 it’s also good for your operations. Optimised shipping and delivery processes can increase your overall operational efficiency while keeping costs low. <\/p>\n\n\n\n
For example, optimised shipping and delivery operations: <\/p>\n\n\n\n
- \n
- Minimise shipping errors and <\/strong>damages<\/strong><\/a>, which saves you the time and cost of reshipments. <\/li>\n<\/ul>\n\n\n\n
- \n
- Leverage bulk courier rate discounts<\/strong> (often through a professional logistics partner like ShipBob) to reduce delivery costs. <\/li>\n<\/ul>\n\n\n\n
- \n
- Keep <\/strong>dimensional weight<\/strong><\/a> for parcels at a minimum<\/strong> by avoiding excess dunnage and using the ideal size box or poly mailer<\/a> for each order. <\/li>\n<\/ul>\n\n\n\n
Best practices for managing shipping and delivery <\/h2>\n\n\n\n
Shipping and delivery play a huge role in your ecommerce business, so it\u2019s important to get them right. Here are some of the most popular and effective strategies for managing shipping and delivery operations. <\/p>\n\n\n\n
Optimise shipping for efficiency <\/h3>\n\n\n\n
Unlike delivery, shipping is one of the areas brands have a lot of control over and can actively streamline. But to ship goods effectively, you\u2019ll need to hone other supply chain functions, such as inventory management and fulfilment. <\/p>\n\n\n\n
Invest in inventory management software<\/a> that provides real-time visibility<\/a> into inventory levels across different channels and locations, and reorder point<\/a> notifications to alert you when you\u2019re running low on a product. This lets you reorder inventory at the correct time, so that you always have stock to ship to customers and can avoid lengthening lead times while waiting for replenishment stock. <\/p>\n\n\n\n
Some systems will also provide key inventory and order data that you can leverage to further optimise shipping. For instance, ShipBob\u2019s dashboard automatically tracks and displays metrics such as your brand\u2019s top 4 shipping methods, average shipping cost, average transit time, and more, so that you can make more data-driven decisions around your shipping strategy. <\/p>\n\n\n\n
\n ![\"\"](\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/09\/da9ecfdda168ba3409f53f565dbcc044-700x585.jpg?w=1280px\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2019\/09\/d5f55b3256f229c9d5ad27ae6d6bd40f-700x587.jpg?w=1280px\")
<\/figure>\n<\/figure>\n\n\n\n\n
\u201cShipBob\u2019s reporting is very robust and meets all of our needs. We get visibility into receiving, order volume, SKU availability \u2013 everything from inbounds and inventory transactions to individual order statuses (whether it\u2019s on hold, in processing, an exception order, and other detailed descriptions). All this data is real-time, meaning that we\u2019re always seeing the most accurate, up-to-date information. Having this real-time data is crucial for my team, so the fact that there’s not hours of lag time waiting for data to update is huge.\u201d<\/p>\n\n\n\n
Ryan Steffenson, Senior Manager, Channel Operations at Tonies<\/a> <\/em><\/p>\n<\/blockquote>\n\n\n\n
Additionally, make sure your fulfilment operations do not create problems for your shipping strategy. Fulfilling orders quickly and efficiently lets you get orders to customers even faster, and it gives you a buffer in case of shipping delays<\/a>. <\/p>\n\n\n\n
Ensure timely delivery: Strategies for success <\/h3>\n\n\n\n
Even if you can\u2019t handle the final stage of delivery yourself, there are several ways to optimise the process to ensure timely delivery. <\/p>\n\n\n\n
- \n
- Choose the right shipping service and delivery options. <\/strong>Couriers can make or break the delivery experience, so vet your options carefully. Select a courier that can offer the right delivery options, and that can deliver packages with minimal disruptions and leverage route optimisation<\/a> to ensure speedy delivery. <\/li>\n<\/ul>\n\n\n\n
- \n
- Distribute your inventory. <\/strong>Shipping from one fulfilment centre forces faraway customers to pay more and wait longer. By splitting inventory across multiple strategically placed locations, your brand can place inventory closer to more customers and reduce shipping costs<\/a> and times. <\/li>\n<\/ul>\n\n\n\n
- \n
- Craft an easy, effective returns strategy. <\/strong>Returns are often an afterthought, so spend some time up front to make the returns process straightforward and inexpensive for customers. That way, you can maximise customer satisfaction while minimising logistics complexities for your team. <\/li>\n<\/ul>\n\n\n\n
Offer free and fast shipping whenever possible <\/h3>\n\n\n\n
Ecommerce giants like Amazon have made fast and free shipping table stakes, even for smaller businesses. To convert more customers, consider how your brand can lower or even eliminate shipping costs for online shoppers without sacrificing delivery speed. <\/p>\n\n\n\n
To achieve this, many brands partner with a professional logistics platform like ShipBob that has the technology, fulfilment network, and expertise to reduce transit times and costs simultaneously. <\/p>\n\n\n\n
For example, dog shoe and accessory brand RIFRUF<\/a> originally worked with a 3PL that could only provide free shipping if the customer was willing to use standard ground shipping<\/a> and wait 5-8 days to get their order. After switching to ShipBob, RIFRUF\u2019s average time to fulfil and the average time to send orders out has decreased \u2013 so much so that they can now offer deliver products in 3-5 days (38.5% faster) with free shipping. <\/p>\n\n\n\n
\n
\u201cSince partnering with ShipBob, we\u2019ve found that the fees are transparent, packages are getting lost less (which means we file less claims), and customer service is much more responsive and attentive. Plus, the shipping is actually faster!\u201d<\/p>\n\n\n\n
Peter Liu, Co-Founder of RIFRUF<\/a> <\/p>\n<\/blockquote>\n\n\n\n
Unlock ShipBob\u2019s technology-driven shipping and delivery optimisation <\/h2>\n\n\n\n
As an expert fulfilment platform and logistics partner, ShipBob empowers your brand by optimising its shipping operations and enhancing the delivery experience for your customers. Here are just some of the ways that ShipBob can help optimise your brand\u2019s shipping strategy for cost and speed. <\/p>\n\n\n\n
Drive revenue with 2-day Express Shipping <\/h3>\n\n\n\n
Leveraging ShipBob\u2019s 2-Day Express<\/a> shipping option, brands can offer 2-day shipping<\/a> across the contiguous U.S. even from just one fulfilment centre to boost conversion and delight customers.\u00a0\u00a0<\/p>\n\n\n\n
Distribute inventory to achieve 2-day ground shipping <\/h3>\n\n\n\n
ShipBob\u2019s network of dozens of global fulfilment centres is at our merchants\u2019 disposal, so you can place inventory closer to more of your customers. Our Ideal Inventory Distribution Tool<\/a> will even use automatically tracked order data to calculate the optimal the ideal distribution of inventory across our fulfilment network. That way, orders can be automatically routed to and fulfilled from the fulfilment centre closest to the end customer, reducing your average shipping zone<\/a> and minimising shipping costs and times on each order. <\/p>\n\n\n
\n![\"\"](\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/08\/image-1-2.png?w=1280px\")
<\/figure>\n<\/div>\n\n\nYou can also automate inventory distribution through ShipBob\u2019s Inventory Placement Program<\/a>. Simply send your inventory to a single Shipbob hub facility, and we\u2019ll handle allocation and distribution for you. <\/p>\n\n\n\n
\n
\u201cRight after we partnered with ShipBob, we joined their Inventory Placement Program, which streamlines inventory distribution across the US, taking multi-location inbound shipments, inventory allocation, and rebalancing off merchants\u2019 plates. Since launching in the program, we\u2019ve been able to allocate our inventory across 4 of ShipBob\u2019s fulfilment centres in the United States, which cut our shipping times by a third \u2013 from 5.2 days down to about 3.6 days.<\/p>\n\n\n\n
The Inventory Placement Program has also made my life a lot easier. It’s super easy for me to get the inventory where it needs to go \u2013 I just send it to one hub location, and it gets distributed across ShipBob\u2019s fulfilment centre network. Not having to worry about shipments and distribution saves me several hours every week.\u201d<\/p>\n\n\n\n
Matt Crane, Co-Founder and Chief Science Officer at Semaine Health<\/a> <\/em><\/p>\n<\/blockquote>\n\n\n\n
Outsource fulfilment from your online store to your customer\u2019s door <\/h3>\n\n\n\n
With ShipBob, you can outsource the entire order fulfilment process, from receiving and storing inventory to placing orders on your customer\u2019s doorstep. This allows you to leave the complicated parts of shipping and delivery to the experts, saving you time while enhancing efficiency and accuracy<\/a>. <\/p>\n\n\n\n
ShipBob\u2019s software integrates with major ecommerce platforms and tools, so that orders are automatically received, processed, and sent to a fulfilment centre. Our fulfilment experts then take care of picking, packing, and shipping out your orders, which you can monitor through your ShipBob dashboard. <\/p>\n\n\n\n
Unlock omnichannel fulfilment with click-to-delivery services<\/a> <\/h3>\n\n\n\n
You can create a uniform, consistent experience for your customers no matter where they shop by partnering with ShipBob for omnichannel fulfilment and shipping. <\/p>\n\n\n\n
From retail dropshipping<\/a> and distribution to Amazon and other marketplaces, fulfilling all your orders through ShipBob lets you simplify your life and manage multichannel fulfilment through a single dashboard \u2013 plus streamline your DTC and BTB shipping for efficiency and cost. <\/p>\n\n\n\n
For more information on how ShipBob can optimise your shipping and delivery, click the button below. <\/p>\n\n\n\n
\nRequest Fulfilment pricing<\/a><\/div>\n<\/div>\n\n\n\nShipping vs. delivery FAQs<\/h2>\n\n\n\n
Below are answers to the most commonly asked questions about shipping and delivery. <\/p>\n\n\n\n
Can I track my package during shipping and delivery? <\/h4>
![](\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\")
<\/div><\/div>\n\nYes, most fulfilment providers offer ecommerce order tracking<\/a> so you can your customers can keep track of packages during shipping and delivery. ShipBob integrates with leading delivery tools so you can keep an eye on your packages at every stage of shipping and delivery. <\/p>\n\n<\/div><\/div><\/div>\n\n\n\n
How does ShipBob handle international shipping and delivery? <\/h4>
<\/div><\/div>\n\nShipBob can ship both domestically<\/a> and worldwide from any of its fulfilment centres. However, to minimise cross-border complexities, ShipBob can store and fulfil orders on a brand\u2019s behalf form any of its international fulfilment centres in the UK, Europe, Canada, and Australia. Merchants can store your inventory closer to their international customers and ship out orders from the most convenient fulfilment centre to reduce shipping times and costs. <\/p>\n\n\n
ShipBob also maintains relationships with leading international delivery services, so you can achieve cost-savings on both international and national deliveries. <\/p>\n\n<\/div><\/div><\/div>\n\n\n\n
What factors influence the cost difference between shipping and delivery services? <\/h4>
<\/div><\/div>\n\nShipping speed, distance, product type, insurance, package weight and dimensions, warehousing costs, and value-added services are the main factors influencing the cost difference between various shipping and delivery services. <\/p>\n\n<\/div><\/div><\/div>\n\n\n\n
What are the challenges of last-mile delivery in urban vs. rural areas? <\/h4>
<\/div><\/div>\n\nTraffic congestion, parking and loading struggles, and security concerns are the biggest last-mile delivery<\/a> challenges when shipping to urban areas<\/a>. Meanwhile, last-mile delivery in rural areas may involve having to travel to remote locations and terrain-related challenges. <\/p>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"
Shipping and delivery aren’t the same thing for ecommerce brands. Here’s how they’re different, and how to optimise both.<\/p>\n","protected":false},"author":194,"featured_media":25912,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[13],"class_list":["post-14405","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-shipping"],"yoast_head":"\n
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- Craft an easy, effective returns strategy. <\/strong>Returns are often an afterthought, so spend some time up front to make the returns process straightforward and inexpensive for customers. That way, you can maximise customer satisfaction while minimising logistics complexities for your team. <\/li>\n<\/ul>\n\n\n\n
- Distribute your inventory. <\/strong>Shipping from one fulfilment centre forces faraway customers to pay more and wait longer. By splitting inventory across multiple strategically placed locations, your brand can place inventory closer to more customers and reduce shipping costs<\/a> and times. <\/li>\n<\/ul>\n\n\n\n
- Choose the right shipping service and delivery options. <\/strong>Couriers can make or break the delivery experience, so vet your options carefully. Select a courier that can offer the right delivery options, and that can deliver packages with minimal disruptions and leverage route optimisation<\/a> to ensure speedy delivery. <\/li>\n<\/ul>\n\n\n\n
- Keep <\/strong>dimensional weight<\/strong><\/a> for parcels at a minimum<\/strong> by avoiding excess dunnage and using the ideal size box or poly mailer<\/a> for each order. <\/li>\n<\/ul>\n\n\n\n
- Leverage bulk courier rate discounts<\/strong> (often through a professional logistics partner like ShipBob) to reduce delivery costs. <\/li>\n<\/ul>\n\n\n\n
- Minimise shipping errors and <\/strong>damages<\/strong><\/a>, which saves you the time and cost of reshipments. <\/li>\n<\/ul>\n\n\n\n
- DTC order shipping:<\/strong> An ecommerce brand shipping orders to a customer directly to a customer. <\/li>\n<\/ul>\n\n\n\n
- Retail distribution<\/strong><\/a>:<\/strong> An ecommerce brand shipping inventory to a retailer\u2019s facilities or brick-and-mortar locations. <\/strong> <\/li>\n<\/ul>\n\n\n\n
- Middle-mile shipping:<\/strong> An ecommerce brand shipping inventory from one of their warehouses or facilities to another of their warehouses or facilities. <\/li>\n<\/ul>\n\n\n\n