{"id":1433,"date":"2021-05-05T08:33:44","date_gmt":"2021-05-05T13:33:44","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/multichannel-distribution\/"},"modified":"2025-10-28T14:48:12","modified_gmt":"2025-10-28T14:48:12","slug":"multichannel-distribution","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/multichannel-distribution\/","title":{"rendered":"How Multichannel Distribution Systems Expand Your Business"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-a-multichannel-distribution-system\">What is a multichannel distribution system?<\/a><\/p>\n\n\n\n<p><a href=\"#h-why-are-multichannel-distribution-systems-important-for-ecommerce\">Why are multichannel distribution systems important for ecommerce?<\/a><\/p>\n\n\n\n<p><a href=\"#h-challenges-of-multichannel-distribution-systems\">Challenges of multichannel distribution systems<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-shipbob-streamlines-multichannel-distribution-in-7-steps\">How ShipBob streamlines multichannel distribution in 7 steps<\/a><\/p>\n\n\n\n<p><a href=\"#h-multichannel-distribution-system-example\">Multichannel distribution system example<\/a><\/p>\n\n\n\n<p><a href=\"#h-final-words\">Final words<\/a><\/p>\n\n\n\n<p><a href=\"#h-multichannel-distribution-faqs\">Multichannel distribution FAQs<\/a><\/p>\n\n\n\n<p><a href=\"#\"><\/a><\/p>\n<\/div>\n\n\n\n<p><span>Picture this: You\u2019ve launched your online store a little over a year ago, and you\u2019re turning a profit and thriving \u2014 so why stop there?&nbsp;<\/span><\/p>\n\n\n\n<p><span>Part of the beauty of running a business today is having the opportunity to sell across multiple sales channels to reach more customers and ultimately increase sales. You have the option to run an online store, a physical store, and sell on major marketplaces like Amazon, <a href=\"https:\/\/www.shipbob.com\/blog\/walmart-marketplace\/\">Walmart Marketplace<\/a>, and even social platforms like Facebook, Instagram, and TikTok.&nbsp;<\/span><\/p>\n\n\n\n<p><span>A multichannel distribution system, when established and managed properly, expands your customer reach and drives more sales. But without the right technology, tools, and resources, it can be hard to establish a multichannel distribution system that minimises costs and optimises profit.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In this article, you will learn:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>What a multichannel distribution is and how it works<\/span><\/li>\n\n\n\n<li><span>The challenges of running a multichannel distribution system<\/span><\/li>\n\n\n\n<li><span>How to implement a multichannel distribution strategy&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-multichannel-distribution-system\">What is a multichannel distribution system?<\/h2>\n\n\n\n<p><span>A multichannel distribution system refers to a sales and marketing distribution method that implements more than one channel or store to reach customers and increase sales.<\/span><\/p>\n\n\n\n<p><span>Every multichannel distribution system is unique to the business, as it can include different channels such as an online store, one or more physical stores, social media platforms, and major online marketplaces.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-multichannel-distribution-systems-important-for-ecommerce\">Why are multichannel distribution systems important for ecommerce?<\/h2>\n\n\n\n<p><span>A benefit of running an ecommerce store is that you can launch into new markets through different channels with ease, which means you can diversity the type of customers you attract by having brand presence on the platforms they shop on.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-retailing\/\">Multichannel retailing<\/a> is the future. <a href=\"https:\/\/www.prweb.com\/releases\/56_of_consumers_are_likely_to_choose_a_retailer_who_offers_a_shared_cart_across_channels_according_to_new_brp_report\/prweb16162404.htm\" target=\"_blank\" rel=\"noopener\"><span>56%<\/span><\/a><span> of shoppers are more likely to shop from an online retailer who offers a \u201cstart anywhere and finish anywhere\u201d experience. Along with providing a better buying experience for customers, there are many reasons for businesses to consider a multichannel distribution strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Here are some of the benefits of implementing a multichannel distribution system.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-you-ll-reach-a-wider-audience\">1. You\u2019ll reach a wider audience<\/h3>\n\n\n\n<p><span>When you offer your products across several channels, you are more likely to reach a wider audience.<\/span><\/p>\n\n\n\n<p><span>Different channels can help you diversify the type of customers you attract based on demographics and different buying behaviors. For instance, some shoppers prefer the in-person buying experience, whereas other shoppers spend a lot of time on social media, therefore are likely to make a purchase via a social app than in a store.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Selling through multiple sales channels not only helps you reach a wider audience, but it also provides an opportunity to diversify your product line and serve multiple demographics.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-you-ll-be-open-24-7\">2. You\u2019ll be open 24\/7<\/h3>\n\n\n\n<p><span>Selling across multiple channels provides shoppers with 24\/7 access to your brand.&nbsp;<\/span><\/p>\n\n\n\n<p><span>By maximising your store\u2019s hours, you dramatically increase the opportunities for purchasing by creating different touch points throughout the buyer journey. This means selling on multiple channels can also provide more marketing and brand awareness opportunities to keep your brand top of mind.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In other words, if a potential customer is not ready to purchase right away, shoppers can interact with and be exposed to your brand at any time \u2013 simply by expanding your presence across channels.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-you-ll-increase-your-revenue\">3. You\u2019ll increase your revenue<\/h3>\n\n\n\n<p><span>By expanding into new channels, you will ultimately increase revenue and improve your bottom line. Whatever costs you incur from opening up new sales channels can be fully offset by the profit you garner from those new customers.&nbsp;<\/span><\/p>\n\n\n\n<p>But in order to maximise profit, you will need to make sure that you have the tools, resources, and bandwidth to <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-optimization\/\">optimise your supply chain<\/a>. More sales equals more time and money required to manage inventory, pick and pack orders, and ship packages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-of-multichannel-distribution-systems\">Challenges of multichannel distribution systems<\/h2>\n\n\n\n<p><span>Multichannel distribution offers businesses a larger slice of the total addressable market (TAM) pie, but as you grow your business by expanding into new channels, internal operations becomes more complex.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Here are some common challenges of multichannel distribution.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-higher-overall-inventory-costs\">1. Higher overall inventory costs<\/h3>\n\n\n\n<p><span>As you expand selling and marketing across several channels, you can expect higher costs related to <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/warehousing\/\"><span>warehousing<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-management\/\"><span>inventory management<\/span><\/a><span>, and <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/retail-fulfillment\/\"><span>retail fulfilment<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>It is still possible for businesses to make a profit, even with increased <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/inventory-carrying-costs\/\"><span>carrying costs<\/span><\/a><span>, but with more channels, you will need to make sure that <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/\">warehouse management<\/a> is optimised with the the processes and technology that can help streamline and automate time-consuming tasks. <\/span><span>By doing so, you can optimise costs to ensure poor logistics management isn\u2019t cutting into profits.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-conflicting-sales-channels\">2. Conflicting sales channels<\/h3>\n\n\n\n<p><span>With different sales channels generating orders, these channels can often be in conflict with one another. That means, it can be hard to <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/inventory-levels\/\"><span>optimise inventory levels<\/span><\/a><span> and ensure the right amount of inventory is being accounted for in real time.<\/span><\/p>\n\n\n\n<p><span>Unless all channels are synced with the same <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-management\/software\/\"><span>inventory management software<\/span><\/a><span>, you run the risk that one or multiple sales channels will accidentally sell more products than you have in stock, which can result in <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-kpis\/backorder\/\"><span>backorders<\/span><\/a><span> \u2014 and ultimately lower customer satisfaction.<\/span><\/p>\n\n\n\n<p><span>To avoid inventory mishaps, you will need a <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-inventory-management\/\"><span>multichannel inventory management<\/span><\/a><span>process that provides a full view of real-time inventory and order data across all sales channels to ensure that there is enough inventory to fulfil orders on time.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-complicated-operational-processes\">3. Complicated operational processes<\/h3>\n\n\n\n<p><span>As you expand into multiple channels, <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-management\/\">supply chain management<\/a> can be a a full-time job. There is a lot that goes into <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/logistics-operations\/\"><span>logistics operations,<\/span><\/a><span> from <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-management\/\"><span>inventory management<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/automated-order-processing\/\"><span>order processing<\/span><\/a><span>, to ensuring <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/order-accuracy\/\"><span>order accuracy<\/span><\/a><span> during the picking and packing process.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Before establishing a multichannel distribution system, consider whether your business has the bandwidth to handle more than <a href=\"https:\/\/www.shipbob.com\/blog\/pure-play-retailers\/\">one sales channel<\/a>, and if you can, simplify your operations by using an <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/omnichannel-fulfillment\/\"><span>omnichannel fulfilment<\/span><\/a><span> approach, which helps to ensure orders that come from multiple channels is being accounted for during the <a href=\"https:\/\/www.shipbob.com\/3pl\/fulfillment-process\/\">fulfilment process<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multichannel-distribution-strategies-for-your-store\">Multichannel distribution strategies for your store<\/h3>\n\n\n\n<p><span>While multichannel distribution is a business strategy in and of itself, there\u2019s a lot of strategizing that goes into executing it. Once you expand into more channels, you will have to make sure you have the right tools, resources, and technology to optimise your multichannel distribution system.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Here are some multichannel distribution strategies to help you get started.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-choosing-the-right-sales-channels\">1. Choosing the right sales channels<\/h3>\n\n\n\n<p><span>From expansive marketplaces to social media platforms, you can practically sell anywhere these days, but that doesn\u2019t mean every sales channel is right for you. Be sure to choose <\/span><span>the right sales channels that offer the most opportunity for your business and won\u2019t kill your margins because of the associated fees (though some brands raise product prices on certain channels for this very reason).<\/span><\/p>\n\n\n\n<p><span>Before you commit to a new sales channel, consider the type of customer you want to attract and decide where your ideal customers shops online (and how they shop).&nbsp;<\/span><\/p>\n\n\n\n<p><span>Next, think about whether the product and the sales channel match each other appropriately and whether your customers would be interested in buying your product through that sales channel. <\/span><\/p>\n\n\n\n<p><span>For instance, for everyday essentials, shoppers tend to go directly to Amazon so they can easily find what they need at the lowest price and get it quickly. Note: They often search for the product category and not your brand specifically, so they may believe they are buying from Amazon and not your brand.<\/span><\/p>\n\n\n\n<p><span>Let\u2019s say you sell <\/span><a href=\"https:\/\/resources.shipbob.com\/shipping-solutions-for-health-beauty-and-wellness-brands\"><span>health, beauty, and wellness<\/span><\/a><span> products. In this case, you might want to consider <a href=\"https:\/\/socialtradia.com\/blog\/how-many-accounts-are-on-instagram\/\" target=\"_blank\" rel=\"noopener\">social platforms like Instagram<\/a> and Pinterest. These social media sites are very visual and give you a chance to interact with your customers during the selling process, while showing off your products in the best light, using eye-catching visuals, video tutorials, and more.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-centralize-your-omnichannel-data\">2. Centralise your omnichannel data<\/h3>\n\n\n\n<p><span>With so many sales channels connected to your online store and\/or inventory management system, it\u2019s important that you have a single source of data that helps you make better informed decisions, such as where to allocate inventory, how much, and when.<\/span><\/p>\n\n\n\n<p><span>ShipBob is a <a href=\"https:\/\/www.shipbob.com\/3pl\/\">third-party logistics<\/a> (3PL) provider that allows merchants to sync multiple sales channels to ShipBob\u2019s technology, which aggregates inventory and order data from multiple channels all in one place.&nbsp;<\/span><\/p>\n\n\n\n<p><span>It can be a challenge to <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-tracking\/\">track inventory<\/a> and order data across different channels, which is why many multichannel brands partner with 3PLs like ShipBob to leverage the right technology to streamline omnichannel data and have one <a href=\"https:\/\/www.shipbob.com\/blog\/distribution-partner\/\">distribution partner<\/a> pack and ship all those orders.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cWe\u2019re currently fulfilling all of our B2B and DTC orders through ShipBob. It\u2019s been a massive help for us to kind of centralise all of that, especially going into 2022.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span>Nathan Garrison, Co-Founder and CEO of <a href=\"https:\/\/www.shipbob.com\/blog\/sharkbanz\/\">Sharkbanz<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-choose-a-3pl-that-easily-integrates-with-your-online-store-and-other-sales-channels\">3. Choose a 3PL that easily integrates with your online store and other sales channels<\/h3>\n\n\n\n<p><span>Keeping up with orders that come in through your online store is one thing, but keeping track of orders that come through multiple channels can be challenging.&nbsp;<\/span><\/p>\n\n\n\n<p><span>If you\u2019re looking to expand into multiple sales channels, consider partnering with a 3PL company like ShipBob that can help you optimise your supply chain.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ShipBob Fulfillment Center Guided Tour - 3D 360\u00b0 VR Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YdTbM4XlizY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span>With ShipBob, you can easily sync your online store and other sales channels to our <\/span><a href=\"https:\/\/www.shipbob.com\/fulfillment-software\/\"><span>fulfilment software<\/span><\/a><span>. From there, you can ship inventory in one or more fulfilment locations across the US (and globe).<\/span><\/p>\n\n\n\n<p>ShipBob helps fulfil not only website orders but also has a B2B Fulfilment Suite and <a href=\"https:\/\/www.shipbob.com\/blog\/edi-shipping\/\">EDI<\/a> capabilities, enabling merchants to sell throughout the entire B2B ecosystem, powering retail dropshipping (fulfilling orders placed on big box retailers\u2019 websites) and <a href=\"https:\/\/www.shipbob.com\/blog\/wholesale-shipping\/\">wholesale shipping<\/a> (including brick-and-mortar stores), which can connect with all the major retailers.<\/p>\n\n\n\n<p><span>No matter where the point of sale is made, as soon as an order is placed, it is sent to the closest fulfilment centre to be fulfilled and shipped.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-optimize-your-order-fulfillment-process\">4. Optimise your order fulfilment process<\/h3>\n\n\n\n<p><span>With new channels that are now connected to your online store, it\u2019s important that you have a fast <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/order-fulfillment\/\"><span>order fulfilment<\/span><\/a><span> process that you can rely on.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Opening up new channels will inevitably increase your order volume and potentially even double or triple it \u2014 so take the steps needed to bulletproof your fulfilment process to prepare for a higher order volume.<\/span><\/p>\n\n\n\n<p>ShipBob automates much of the fulfilment process and aggregates real-time inventory, order, and shipping data on one dashboard. This keeps our <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment<\/a> processes efficient and consistent, while also offering merchants full visibility into the process. Each step is directed by information that is automatically populated in the dashboard when an order is submitted.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cLogistics is something you never think about until it stops working, and we\u2019ve never come to that point with ShipBob. Everything just works. We are super happy with ShipBob and very impressed by how well they\u2019ve pumped out our large volume of orders.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span> Sergio Tache, CEO of <a href=\"https:\/\/www.shipbob.com\/blog\/dossier\/\">Dossier<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span>With ShipBob, you can also further enhance logistics and expand your supply chain by easily integrating other ecommerce solutions, from inventory planning to <a href=\"https:\/\/www.shipbob.com\/blog\/returns-management-process\/\">returns management<\/a> tools with our technology to create an <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/end-to-end-ecommerce\/\"><span>end-to-end ecommerce solution<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-shipbob-streamlines-multichannel-distribution-in-7-steps\">How ShipBob streamlines multichannel distribution in 7 steps<\/h2>\n\n\n\n<p><span>ShipBob\u2019s robust logistics solutions makes it easy for ecommerce businesses to implement a multichannel distribution system. Our fulfilment technology integrates with all major ecommerce platforms and<\/span><span> offers several integrations with other major sales channels, as well as <a href=\"https:\/\/www.shipbob.com\/blog\/b2b-fulfillment\/\">B2B fulfilment<\/a> capabilities.&nbsp;<\/span><\/p>\n\n\n\n<p><span>In fact, ShipBob is the only 3PL provider that integrates with Facebook, and we also integrate with other popular multichannel programs like <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/google-free-and-fast-shipping-label\/\" target=\"_blank\" rel=\"noopener\"><span>Google Shopping<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>ShipBob makes it easy to connect multiple sales channels. Here is a step-to-step overview with links to learn more with visuals in ShipBob\u2019s Help Centre, including sales channel-specific setup steps.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-connect-your-first-store\">Step 1: <a href=\"https:\/\/support.shipbob.com\/s\/article\/Integrate-your-online-store-s\">Connect your first store<\/a><\/h3>\n\n\n\n<p><span>To connect your first store to ShipBob, simply open your ShipBob dashboard and click on \u2018Quick Setup.\u2019 From there, click \u2018Store Integration\u2019 and select the store you want to integrate. You can also browse the ShipBob App Marketplace under the \u2018Integrations\u2019 tab.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-sync-your-products\">Step 2: <a href=\"https:\/\/support.shipbob.com\/s\/article\/Sync-Products-to-the-ShipBob-Dashboard\">Sync your products<\/a><\/h3>\n\n\n\n<p><span>After connecting your online store, you\u2019ll want to sync all of your products to ShipBob\u2019s dashboard, so that ShipBob can track and fulfil them.&nbsp;<\/span><\/p>\n\n\n\n<p><span>To do this, simply click on \u2018Quick Setup\u2019 on your ShipBob dashboard, select \u2018Sync Your Products,\u2019 and put a checkmark by every store whose products you want ShipBob to sync.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-sync-your-orders-and-inventory\">Step 3: <a href=\"https:\/\/support.shipbob.com\/s\/article\/Sync-Import-and-Create-Orders\">Sync your orders and inventory<\/a><\/h3>\n\n\n\n<p><span>The next step is to sync your online store\u2019s orders to your ShipBob dashboard, so that ShipBob can fulfil them as soon they come in. Here are the steps:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><span>To sync orders manually, go to the &lsquo;Orders&rsquo; tab on your ShipBob dashboard, then click on &lsquo;Sync Orders.&rsquo;&nbsp;<\/span><\/li><li><span>Click on the &lsquo;Fetch Orders&rsquo; button for your store integration.&nbsp;<\/span><\/li><li><span>Checkmark the boxes next to the orders you would like to sync; orders highlighted in green have already been imported.&nbsp;<\/span><\/li><li><span>Once you finish, click &lsquo;SHIP IT.&rsquo; To sync orders automatically, click on &lsquo;Quick Setup,&rsquo; then click on &lsquo;Account Settings.&rsquo;<\/span><\/li><li><span>Check the &lsquo;Fetch Orders Every 2 Hours&rsquo; box for each store integration, and click &lsquo;Save.<\/span><\/li><\/ol>\n\n\n\n<p><span>You can follow steps 1 through 3 to <a href=\"https:\/\/support.shipbob.com\/s\/article\/Integrate-your-online-store-s\">integrate other sales channels<\/a> as needed with the store-specific steps.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-merge-any-identical-skus\">Step 4: <a href=\"https:\/\/support.shipbob.com\/s\/article\/Move-Merge-Convert-Base-Products-and-Variants\">Merge any identical SKUs<\/a><\/h3>\n\n\n\n<p><span>To avoid having the wrong inventory counts and total SKUs due to double (or triple) counting the products available to buy from multiple sales channels, you will need to merge any identical <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-find-sku-number\/\">SKUs<\/a> that were imported into ShipBob.&nbsp;<\/span><\/p>\n\n\n\n<p><span>To merge identical SKUs, click on \u2018Inventory,\u2019 and then click \u2018Products.\u2019 Select products to be merged by marking the checkbox next to the item name.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Then click on the green \u2018Actions\u2019 button and choose \u2018Merge Items\u2019 from the drop-down list. Review and confirm the items to be merged. Click \u2018Yes\u2019 to confirm.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-send-shipbob-your-inventory\">Step 5: <a href=\"https:\/\/support.shipbob.com\/s\/article\/Send-Inventory-to-ShipBob-WRO\">Send ShipBob your inventory<\/a><\/h3>\n\n\n\n<p><span>With your store(s) fully synced to ShipBob, it\u2019s time to send <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-inventory\/\"><span>ecommerce inventory<\/span><\/a><span>to one of ShipBob\u2019s <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/differences-warehouse-fulfillment-center\/\"><span>fulfilment centres<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>To send inventory to ShipBob, start by creating a Warehouse Receiving Order (WRO), a form that provides all the details needed when we receive your inventory.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span>Select the fulfilment centre you want inventory shipped to, the items you want shipped, the shipping type and configuration, and the estimated date of arrival.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Attach the correct WRO to each box of inventory and send to the designated ShipBob fulfilment centre location.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-steps-6-have-orders-automatically-fulfilled\">Steps 6: <a href=\"https:\/\/www.shipbob.com\/automated-fulfillment\/\">Have orders automatically fulfilled<\/a><\/h3>\n\n\n\n<p><span>With steps 1 through 6 completed, any orders that come through one of the channels is automatically sent to ShipBob to be processed, picked, packed, and shipped. You can view and track order status across channels in real time all from the ShipBob dashboard.&nbsp;<\/span><\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"535\" class=\"alignnone size-full wp-image-12297\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/art16.png?w=1280px\" alt=\"\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/art16.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/art16.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/art16.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/art16.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/art16.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-7-optimize-physical-distribution\">Step 7: <a href=\"https:\/\/www.shipbob.com\/blog\/physical-distribution\/\" target=\"_blank\" rel=\"noopener\">Optimise physical distribution<\/a><\/h3>\n\n\n\n<p><span>ShipBob makes it easy to decide how to optimise physical distribution across our fulfilment network using the advanced <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/new-free-analytics-reporting-tool\/\"><span>data and analytics reporting tool<\/span><\/a><span>.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Using historical sales data and order origin mapping, ShipBob gives you the insights you need to optimise inventory distribution to enable faster shipping, lower logistics costs, and improve customer satisfaction<\/span><\/p>\n\n\n\n<p>By tracking physical distribution order data, you get answers to the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How should I distribute my inventory across ShipBob\u2019s fulfilment network?<\/li>\n\n\n\n<li>What would my&nbsp;shipping costs&nbsp;be if I went from one fulfilment centre to two (or two to three, and so on)?<\/li>\n\n\n\n<li>How many days of inventory do I have left before I run out?<\/li>\n\n\n\n<li>What is my SKU performance over time?<\/li>\n\n\n\n<li>What are my best-selling items?<\/li>\n\n\n\n<li>How often is each product sold across channels?<\/li>\n\n\n\n<li>If I run a sale on my site, how will this affect my available inventory levels?<\/li>\n\n\n\n<li>How does product demand compare to previous periods?<\/li>\n\n\n\n<li>How are my sales affected by different seasons and months?<\/li>\n\n\n\n<li>Where are my customers shipping to most often?<\/li>\n\n\n\n<li>And much more.<\/li>\n<\/ul>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"456\" class=\"alignnone size-full wp-image-12301\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/Untitled-design-1-2.png?w=1280px\" alt=\"\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/Untitled-design-1-2.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/Untitled-design-1-2.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/Untitled-design-1-2.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/Untitled-design-1-2.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/Untitled-design-1-2.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<p>ShipBob also offers&nbsp;<a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-forecasting\/\">inventory forecasting<\/a>&nbsp;functionality to determine how much inventory you need to order and when.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1591\" height=\"686\" class=\"alignnone size-full wp-image-7717\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/soldshipped-1.png?w=1280px\" alt=\"\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/soldshipped-1.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/soldshipped-1.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/soldshipped-1.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/soldshipped-1.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2021\/04\/soldshipped-1.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multichannel-distribution-system-example\">Multichannel distribution system example<\/h2>\n\n\n\n<p><span>When drink mix brand Taste Salud came to ShipBob, they needed help scaling fulfilment operations to meet a high demand.<\/span><\/p>\n\n\n\n<p><span>With ShipBob as their fulfilment partner, they\u2019ve been able to smoothly sail through three years of business, have scaled to $20M in sales, and continue to grow across multiple channels with ShipBob supporting their fulfilment at every step.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span>\u201cAs we\u2019ve added more B2B channels \u2013 like Walmart, Target, and Amazon \u2013 shipping has never been an area of concern, because we have ShipBob supporting us.As we\u2019ve added more B2B channels \u2013 like Walmart, Target, and Amazon \u2013 shipping has never been an area of concern, because we have ShipBob supporting us.\u201d<\/span><\/i><\/p>\n\n\n\n<p>Tyler McCann, Co-Founder of <a href=\"https:\/\/www.shipbob.com\/blog\/taste-salud\/\">Taste Salud<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-words\">Final words<\/h2>\n\n\n\n<p><span>As your business grows, don\u2019t let fear of the complexities of multichannel <a href=\"https:\/\/www.shipbob.com\/ecommerce-logistics\/distribution-logistics\/\">distribution logistics<\/a> hold you back from the modern market or prevent you from seizing market share.&nbsp;<\/span><\/p>\n\n\n\n<p><span>If you\u2019re looking to expand into new sales channels but need help establishing a multichannel distribution system, ShipBob can help. <\/span><\/p>\n\n\n\n<p><span>By partnering with ShipBob, you can easily streamline order fulfilment across multiple sales channels, track inventory in real time from a single dashboard, and save time and money by leaving logistics up to the experts.<\/span><\/p>\n\n\n\n<p>To learn more about how ShipBob can help grow your business, click the button below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multichannel-distribution-faqs\">Multichannel distribution FAQs<\/h2>\n\n\n\n<p><span>Establishing a multichannel distribution system is undoubtedly challenging \u2014 especially if this is your first time branching into new sales channels. Here are answers to some of the most common questions about multichannel distribution.&nbsp;<\/span><\/p>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none u-hidden\"><h6 class=\"section-title\"><\/h6><h2 class=\"section-content h2\"><\/h2><p class=\"section-copy u-hidden\"><\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is multichannel distribution?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Multichannel distribution is a system of one or more sales and\/or marketing channels that retailers sell their products on to expand their customer reach.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What are the advantages of multichannel distribution systems?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Multichannel distribution systems come with several advantages. Multiple sales channels allow business owners to reach more customers 24\/7. By expanding into multiple sales channels, you&rsquo;re able to improve brand awareness and get in front of new audiences that otherwise wouldn&rsquo;t find you, increase sales, and improve the customer buying journey.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How can 3PLs help streamline multichannel distribution?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>The more sales channels you expand into, the more complex the fulfilment process will be. 3PLs can simplify multichannel distribution in a variety of ways. For example, leading 3PL ShipBob allows merchants to easily sync their online store and multiple sales channels to streamline the ecommerce fulfilment process, including real-time inventory tracking across your supply chain.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Why is multichannel distribution important?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>Today, your customers expect your products to be available wherever they are &mdash; so whether your business is ready for it or not, multichannel distribution is becoming a critical and necessary step in staying competitive in ecommerce. So in addition to increasing sales and diversifying your customer base, opening up new sales channels helps keep your brand on top of mind.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"container section-cta u-hidden\"><a class=\"btn btn-primary\" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to establish a multichannel distribution system that increases sales, optimises logistics costs, and improves your bottom line. <\/p>\n","protected":false},"author":110,"featured_media":25024,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[5,7,8,11,13],"class_list":["post-1433","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-distribution","blogcategories-fulfillment","blogcategories-inventory","blogcategories-order-management","blogcategories-shipping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Multichannel Distribution Systems Guide | ShipBob<\/title>\n<meta name=\"description\" content=\"Learn how to establish a multichannel distribution system that increases sales, optimizes logistics costs, and improves your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/multichannel-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Multichannel Distribution Systems Expand Your Business\" \/>\n<meta property=\"og:description\" content=\"Learn how to establish a multichannel distribution system that increases sales, optimizes logistics costs, and improves your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/multichannel-distribution\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T14:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2025\/10\/d174f7ee5fc1dc7cfc3103296fbf5c56.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"580\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/\",\"name\":\"Multichannel Distribution Systems Guide | ShipBob\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/10\\\/d174f7ee5fc1dc7cfc3103296fbf5c56.jpg\",\"datePublished\":\"2021-05-05T13:33:44+00:00\",\"dateModified\":\"2025-10-28T14:48:12+00:00\",\"description\":\"Learn how to establish a multichannel distribution system that increases sales, optimizes logistics costs, and improves your bottom line.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/multichannel-distribution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/10\\\/d174f7ee5fc1dc7cfc3103296fbf5c56.jpg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2025\\\/10\\\/d174f7ee5fc1dc7cfc3103296fbf5c56.jpg\",\"width\":580,\"height\":435,\"caption\":\"Stacked cargo containers top down aerial view. 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