{"id":14196,"date":"2024-06-06T15:31:57","date_gmt":"2024-06-06T15:31:57","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/gpa-logistics\/"},"modified":"2025-07-02T01:54:09","modified_gmt":"2025-07-02T01:54:09","slug":"gpa-logistics","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/gpa-logistics\/","title":{"rendered":"How GPA Logistics Achieves Unparalleled Support as a Part of ShipBob\u2019s Fulfilment Network\u00a0[Case Study]"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-key-metrics\">Key metrics<\/a><\/p>\n\n\n\n<p><a href=\"#h-about-gpa-logistics-nbsp\">About GPA Logistics&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-onboarding-frictionlessly-with-a-trusted-partner-nbsp\">Onboarding frictionlessly with a trusted partner&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-accelerating-customer-growth-thanks-to-shipbob-s-dtc-expertise-nbsp\">Accelerating customer growth thanks to ShipBob\u2019s DTC expertise&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-achieving-win-win-win-pricing-and-transparent-billing-nbsp\">Achieving win-win-win pricing &amp; transparent billing&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-accessing-key-data-reporting-and-operational-analytics-nbsp-nbsp\">Accessing key data reporting &amp; operational analytics&nbsp;&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-finding-stellar-support-through-a-like-minded-partnership-nbsp\">Finding stellar support through a like-minded partnership&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-innovating-together-to-constantly-improve-nbsp\">Innovating together to constantly improve&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-what-s-next-for-gpa-logistics-nbsp\">What\u2019s next for GPA Logistics&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-learn-more-about-sfn\">Learn more about SFN<\/a><\/p>\n<\/div>\n\n\n\n<p>Learn how GPA Logistics seamlessly onboarded to ShipBob\u2019s Fulfilment Network and accelerated customer growth through top-tier analytics, pricing, and like-minded partnership.<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p><strong>About SFN<\/strong><\/p>\n\n\n\n<p>ShipBob powers a fulfilment network of franchised warehouses known as the <a href=\"https:\/\/www.shipbob.com\/sfn-partner\/\">ShipBob Fulfilment Network<\/a> (\u201cSFN\u201d). The expansive network consists of dozens of 3PL providers with even more facilities across the world, providing both DTC and B2B fulfilment to ShipBob customers. The SFN facilities are state-of-the-art warehouses, thoroughly vetted by ShipBob. Each SFN site is equipped with ShipBob\u2019s proprietary technology, offering customers the entire ShipBob experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/c3f6c24c33a1b437f37d6b2e69095693.jpg?w=1280px\" alt=\"\" class=\"wp-image-14203\" style=\"width:221px;height:316px\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/c3f6c24c33a1b437f37d6b2e69095693.jpg?w=700px 650w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/c3f6c24c33a1b437f37d6b2e69095693.jpg?w=860px 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/c3f6c24c33a1b437f37d6b2e69095693.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/c3f6c24c33a1b437f37d6b2e69095693.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/c3f6c24c33a1b437f37d6b2e69095693.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><figcaption class=\"wp-element-caption\">Brian Cantrell, <br>President of <br>GPA Logistics Group<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 fulfilment centres in CA with ShipBob&nbsp;<\/li>\n\n\n\n<li>1 cross-dock operation in GA with ShipBob&nbsp;<\/li>\n\n\n\n<li>25 team members on average fulfilling ShipBob orders in FC\u2019s&nbsp;<\/li>\n\n\n\n<li>12 team members on average in cross-dock operation&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-gpa-logistics-nbsp\">About GPA Logistics&nbsp;<\/h2>\n\n\n\n<p>In November of 2016, Brian Cantrell and Bill Drummer purchased a small &amp; struggling 3PL business. Over the next several years, what began as a single, 70,000 square foot facility grew into a thriving logistics operation with nine locations across 6 states, over 2 million square feet of warehousing space, and one goal: to fulfil customer orders excellently.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gpalogisticsgroup.com\/\">GPA Logistics<\/a> now provides world-class logistics expertise in the public sector and offers a variety of warehousing services, including warehouse storage, B2B &amp; B2C fulfilment, transloading &amp; <a href=\"https:\/\/www.shipbob.com\/blog\/cross-docking\/\">cross-docking<\/a>, and more. With over 2 million square feet of space, GPA takes the hassle out of logistics so that you can concentrate on growing your business.<\/p>\n\n\n\n<p>GPA Logistics also specializes in a Staff &amp; Manage model whereby they operate your private warehouse and assume all responsibility for day-to-day direct labour along with providing skilled leadership, administrative staff, executive oversight and vendor management.&nbsp;<\/p>\n\n\n\n<p>We sat down with GPA Logistics\u2019 President Brian Cantrell to discuss how joining ShipBob\u2019s Fulfilment Network enables them to support DTC fulfilment, achieve real-time data, and continue innovating for efficiency.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-onboarding-frictionlessly-with-a-trusted-partner-nbsp\">Onboarding frictionlessly with a trusted partner&nbsp;<\/h2>\n\n\n\n<p><strong>As told to ShipBob by Brian Cantrell, President of GPA Logistics Group.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>When we were first introduced to the partnership model that the ShipBob fulfilment network uses a few years ago \u2013 where our team fulfils orders for hundreds of ShipBob customers \u2013 I was admittedly a little skeptical. But in practice, with the ShipBob technology, fulfilling for a lot of small-to-medium-sized merchants feels more like fulfilling for a single large customer, so the ShipBob model works well for us.&nbsp;<\/p>\n\n\n\n<p>We\u2019d been operating under that model for a few years with different 4PLs when someone from ShipBob reached out to us. We had heard about ShipBob and saw that they were the up-and-comers in the industry, so we started exploring what a partnership would look like. We were really impressed with ShipBob\u2019s knowledge and the plan that the team laid out \u2013 particularly the support and the data that ShipBob would be able to give us \u2013 so we felt like it was a good road to go down.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The onboarding process to get started with the ShipBob Fulfilment Network was seamless, to be completely honest.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Before joining, a couple of our team members went to tour ShipBob\u2019s fulfilment centre in Moreno Valley, California, just to see how it operated and get a purview of their system. Really quickly, we saw that ShipBob\u2019s approach to logistics has a lot of structure and there are good processes in place, and that tempered any anxiety we had about adopting ShipBob\u2019s system.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>From start to finish, the implementation process was really robust and comprehensive. We had a lot of help on the technical side setting up the systems and equipment, everything from scanners to PCs, and even hardware like conveyors and tables. There was a lot more support and shared ownership with the setup than we were used to with previous scenarios.<\/p>\n<cite><em>Brian Cantrell, President of GPA Logistics Group<\/em><\/cite><\/blockquote>\n\n\n\n<p>Every implementation has its challenges, but by and large, all the ramp-ups we\u2019ve done with ShipBob have been really smooth. I think this is due in part to their team having a great grasp on forecasting and order volume, and also because they don\u2019t rush into anything. It\u2019s very methodical, and they take the time to do things right.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is even true for inter-company transfers. For example, we\u2019re condensing operations by consolidating smaller buildings into a larger facility, and that process has been pretty seamless. ShipBob\u2019s team has been super hands-on and helped us get our new facility set up and organised in the way that\u2019s most conducive to success. They\u2019ve also done a great job of picking and choosing which merchants to transition to the new facility to minimise disruptions \u2013 it&#8217;s made things a lot easier.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"467\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/0862842221e09f65cf48795987a095a0-700x467.jpg?w=1280px\" alt=\"\" class=\"wp-image-14201\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/0862842221e09f65cf48795987a095a0-700x467.jpg?w=700px 650w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/0862842221e09f65cf48795987a095a0-700x467.jpg?w=860px 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/0862842221e09f65cf48795987a095a0-700x467.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/0862842221e09f65cf48795987a095a0-700x467.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/0862842221e09f65cf48795987a095a0-700x467.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accelerating-customer-growth-thanks-to-shipbob-s-dtc-expertise-nbsp\">Accelerating customer growth thanks to ShipBob\u2019s DTC expertise&nbsp;<\/h2>\n\n\n\n<p>We decided to move all our ShipBob operations into one facility, and essentially have that facility 100% dedicated to direct-to-consumer (DTC) orders.&nbsp;&nbsp;<\/p>\n\n\n\n<p>ShipBob is extremely good at DTC, which has been key for us. The fulfilment industry saw a paradigm shift towards DTC during the pandemic, and even though it\u2019s recessed a little bit, DTC isn\u2019t going anywhere.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There are a lot of potential customers that come to us and ask, \u201cCan you handle DTC fulfilment?\u201d and explain \u201cBecause a lot of companies say they can do it, but once we get in, we find out their operations really can\u2019t support it.\u201d And thanks to ShipBob, we\u2019re able to say, \u201cWe can definitely handle it.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019ve taken prospective customers around the facilities dedicated to ShipBob, and we\u2019ve shown them how we can pick thousands of orders a day in a very systematic, methodical fashion using ShipBob\u2019s technology. Our ShipBob operations show so well and it\u2019s been very beneficial to work with a partner that thinks in such a like manner to us.\u201d&nbsp;<\/p>\n<cite><em>Brian Cantrell, President of GPA Logistics Group&nbsp;<\/em>&nbsp;<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-achieving-win-win-win-pricing-amp-transparent-billing-nbsp\">Achieving win-win-win pricing &amp; transparent billing&nbsp;<\/h2>\n\n\n\n<p>Pricing always has to work both ways, and with ShipBob we achieve a good marriage between value for money and transparency because our goals are so aligned. We found that happy medium where we both feel that we\u2019re benefiting from our partnership \u2013 and we\u2019re able to operate efficiently, which is very good from an economic standpoint, plus we are able to provide great service for the brands we support.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The billing is also really seamless and easy. When we get our invoices, everything is pulled from ShipBob\u2019s data, so it\u2019s all timely and very accurate. It&#8217;s nice that we don\u2019t have to put in a ton of administrative work \u2013 it\u2019s a great feature.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"525\" width=\"700\" src=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/bb3d921e2209eed9bdfeeca748b13e20-700x525.jpg?w=1280px\" alt=\"\" class=\"wp-image-14198\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/bb3d921e2209eed9bdfeeca748b13e20-700x525.jpg?w=700px 650w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/bb3d921e2209eed9bdfeeca748b13e20-700x525.jpg?w=860px 768w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/bb3d921e2209eed9bdfeeca748b13e20-700x525.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/bb3d921e2209eed9bdfeeca748b13e20-700x525.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2024\/07\/bb3d921e2209eed9bdfeeca748b13e20-700x525.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accessing-key-data-reporting-amp-operational-analytics-nbsp-nbsp\">Accessing key data reporting &amp; operational analytics&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Our company is pretty data-driven. On a day-to-day basis, the operators of each of our buildings are responsible for knowing how operations are performing, what the team accomplished that day, and what they&#8217;re forecasting for the next day \u2013 and ShipBob\u2019s system lends itself well to that.&nbsp;&nbsp;<\/p>\n\n\n\n<p>ShipBob\u2019s warehouse management software (WMS) makes a lot of daily reporting available to our team, like how many orders or pieces were picked that day and what imbalances there might have been. That data is crucial from an economic standpoint, so we love that we get it seamlessly through ShipBob.&nbsp;<\/p>\n\n\n\n<p>Our team also really likes the fulfilment centre ranking each week. There have been several weeks where our facilities were ranked number one, and it\u2019s always a good litmus test for how we\u2019re performing as part of the ShipBob Fulfilment Network. Plus, our team loves that ShipBob\u2019s WMS can waive and allocate orders for batch and bulk picking for efficient processing.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finding-stellar-support-through-a-like-minded-partnership-nbsp\">Finding stellar support through a like-minded partnership&nbsp;<\/h2>\n\n\n\n<p>The level of support ShipBob gives us has been phenomenal. There have been numerous times over the last couple of years where someone from ShipBob\u2019s team \u2013 even someone from out of state \u2013 is boots-on-the-ground in our operation, working with our team on some initiative or implementation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our managers also have a ShipBob regional liaison with whom they\u2019re in contact with basically every day (in case they need help or there\u2019s a hardware issue), as well as a couple of quality control team members at our facility that are ShipBob employees and part of the ShipBob support team.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In our internal meetings, if there&#8217;s a question and none of our operators have the answer, the on-site ShipBob support employees will immediately leverage their direct pipeline to ShipBob\u2019s support. Our team is very complimentary of the support that they get.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019ve worked with other fulfilment providers, but our relationship with ShipBob is special. It just feels more like a partnership, to be honest. People misuse that word or overuse it, but it feels like ShipBob is pulling the same weight that our company is and in the same direction, rather than the two of us pulling against each other.<\/p>\n<cite><em>Brian Cantrell, President of GPA Logistics Group<\/em>&nbsp;<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovating-together-to-constantly-improve-nbsp\">Innovating together to constantly improve&nbsp;<\/h2>\n\n\n\n<p>ShipBob is really progressive as a company, by which I mean they\u2019re always looking for new ways to improve, which pushes us to improve, too. I know that our team has approached ShipBob before with ideas and suggestions for changes that could benefit both of us, and they\u2019ve always had a warm reception from ShipBob.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, we are working on partnering with a large manufacturer and distributor of shipping supplies (like poly mailers, corrugate, tape, labels, etc.) to pool our operational volume, work directly with a mill, and get a greatly reduced per-unit rate for those supplies while automating the replenishment process as much as possible. I&#8217;ve brought it up to a few folks on ShipBob\u2019s team, and they\u2019re just as interested in cost-savings with increased efficiency as we are.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-gpa-logistics-nbsp\">What\u2019s next for GPA Logistics&nbsp;<\/h2>\n\n\n\n<p>We\u2019ve had several years of intense growth, so we&#8217;re at a point now where we can afford to take a bit of a pause and hone in on our existing operations. That said, when the next opportunity arises, we\u2019ll definitely explore it!&nbsp;&nbsp;<\/p>\n\n\n\n<p>On top of investing in robotics and the packaging program, we\u2019d love to grow our DTC business as much as possible. We&#8217;re totally open to other markets if they make sense \u2013 particularly in Texas, Illinois, or Ohio. Whatever happens next, we\u2019re thrilled to continue partnering \u2013 and growing \u2013 with ShipBob.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more-about-sfn\">Learn more about SFN<\/h2>\n\n\n\n<p>If your 3PL is interested in partnering with ShipBob, click the link below to learn how you can gain a supportive partner to help you scale.  <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/sfn-partner\/\">Become an SFN Partner<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how GPA Logistics seamlessly onboarded to ShipBob\u2019s Fulfilment Network and accelerated DTC customer growth.<\/p>\n","protected":false},"author":194,"featured_media":14200,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4,69],"class_list":["post-14196","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies","blogcategories-sfn-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How GPA Logistics Achieves Unparalleled Support as a Part of ShipBob\u2019s Fulfillment Network<\/title>\n<meta name=\"description\" content=\"Learn how GPA Logistics seamlessly onboarded to ShipBob\u2019s Fulfillment Network and accelerated DTC customer growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/gpa-logistics\/\" 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