{"id":1373,"date":"2020-04-27T06:00:00","date_gmt":"2020-04-27T11:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/"},"modified":"2026-05-18T20:13:48","modified_gmt":"2026-05-18T20:13:48","slug":"prymal","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/","title":{"rendered":"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\" blog-toc-controller-time-label-value=\"Minutes\" blog-toc-controller-button-label-value=\"Show more\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p class=\"wp-block-paragraph\"><a href=\"#\">Key metrics:<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#\">Creating a life-saving, flavorful product<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#\">Regaining trust after switching to a new 3PL<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#\">Growing a six-figures-per-month business with the right partner<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#\">Reducing fulfilment costs and headaches with ShipBob<\/a><\/p>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Prymal initially outsourced fulfilment to ShipBob. Over time, they decided to bring fulfilment in-house and tapped ShipBob WMS to power their warehouse. Learn how they made the transition, crushed their first BFCM with ShipBob WMS, and cut costs by 10%. <a href=\"https:\/\/www.shipbob.com\/blog\/prymal-merchant-plus\/\" type=\"link\" id=\"https:\/\/www.shipbob.com\/blog\/prymal-merchant-plus\/\"><strong>Read the case study.<\/strong><\/a><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-shipbob-blocks-blog-callout blog-callout\">\n<p class=\"wp-block-paragraph\"><strong>Customer Profile<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prymal.com\/\" target=\"_blank\" rel=\"noopener\"><span>Prymal<\/span><\/a><span> is on a mission to make your coffee a little sweeter and a whole lot healthier. Based in Austin, Texas, the health food brand offers a one-of-a-kind sugar-free, non-dairy creamer made with ingredients like monk fruit, stevia, and erythritol. Prymal creamers don\u2019t compromise taste with guilt-free flavours like Red Velvet and Birthday Cake.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\" wp-image-27041 aligncenter\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Courtney-2-250x294.jpg?w=1280px\" alt=\"Prymal - Courtney Lee\" width=\"270\" height=\"318\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Courtney-2-250x294.jpg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Courtney-2-250x294.jpg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Courtney-2-250x294.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Courtney-2-250x294.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Courtney-2-250x294.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-metrics\">Key metrics:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>2019:<\/b> started shipping with ShipBob<\/li>\n\n\n\n<li><strong>4x <\/strong>growth since switching to ShipBob<\/li>\n\n\n\n<li><strong>$8,000<\/strong> per month saved on fulfilment costs with ShipBob<\/li>\n\n\n\n<li><b>160,000 <\/b>hit in monthly sales<\/li>\n\n\n\n<li><strong>2<\/strong> ShipBob fulfilment centres used<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Founder Courtney Lee grew up in a family that loves their morning coffee, especially with a good amount of creamer added. But when her father was diagnosed with diabetes, there was a clear elephant in the room \u2014 sugar. And creamers are full of it.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Her father was able to make a lot of changes to his diet, but the one thing he couldn\u2019t give up was adding sugary creamer to his coffee (traditional creamers contain about three to five grams of sugar per serving). He tried every low-sugar alternative on the market, but none of them offered the same taste that her father enjoyed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Courtney saw this as an opportunity. She set out to create a sugar-free creamer that would live up to her father\u2019s standards. It took almost two years of R&amp;D and walking the show floors of numerous food technology trade shows to finally pieced together a formula that her dad approved of. Prymal was born.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Today, Prymal offers several decadent creamer flavours sure to delight even the pickiest coffee drinkers, from Traditional Vanilla to Blueberry Pancakes, all completely natural and containing zero grams of sugar.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>We had the pleasure to speak with Courtney Lee, founder of Prymal, to learn about her company\u2019s growth and why she switched to ShipBob after a poor experience with a previous 3PL.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-life-saving-flavorful-product\">Creating a life-saving, flavorful product<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><b>As told to ShipBob by Courtney Lee, founder of Prymal.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>When my father was diagnosed with diabetes, I took the initiative to create the perfect sugar-free creamer formula that he would approve of. After two years of trial and error, I finally found it!&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>In August 2017, I got my first customer and since then, the business has taken off. I\u2019m about scaling smart and consistently. Since I\u2019m so engaged with my customers, for the first year and a half I didn\u2019t do any paid ads. But once I did, the ROAS has been 4.5 on average, and we\u2019ve been profitable on ads since day one. Last month, we hit $160,000 in sales, which is close to what we did in all of 2018.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>For the first year and a half, I spent most of my time making products and trying out different flavours. For a while, I even had a 400-square-foot hand mixer in my backyard. I eventually found a small warehouse and hired a couple of people to help me mix.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>My mom and I would start packing orders at 7am so we could make it to the post office on time. As my business grew, heading to the post office with bags full of orders was not sustainable, so I decided to work with a local 3PL.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-regaining-trust-after-switching-to-a-new-3pl\">Regaining trust after switching to a new 3PL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"alignright wp-image-1789\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-1-250x250.png?w=1280px\" alt=\"prymal butter pecan flavor\" width=\"269\" height=\"269\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-1-250x250.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-1-250x250.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-1-250x250.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-1-250x250.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-1-250x250.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Before ShipBob, my first experience with a 3PL wasn\u2019t good. They underestimated the amount&nbsp;of time they would spend on shipping our products, they didn\u2019t integrate easily with Shopify, and they always had plenty of excuses \u2014 not to mention, they were expensive to work with.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>I was also told that I\u2019d have a dedicated account manager, but I soon found it was one support person dedicated to all of their customers. There was zero trust that they would deliver on what my business needed. I didn\u2019t have the capacity in any which way to focus on growing my business.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cWith my prior 3PL I felt sidelined \u2014 emotionally and financially \u2014 because all I could think about was troubleshooting errors and reconciling with the high costs.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span>When it was time to switch 3PLs, I got on the phone with several of them, but I had a hard time understanding how they operated and a lot of the conversations seemed too transactional.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>When I spoke to ShipBob, it was the most personable phone call I\u2019ve had with a 3PL. The rep I worked with was so amazing; she\u2019s truly the reason why I committed to ShipBob. She really wanted to help solve my unique problems and shared a lot of the ways that ShipBob could help. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I switched to ShipBob, it was game over! I could finally start growing my business. <span>They made the move from my prior 3PL fast and easy, and I saw the benefits of working with them right away. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cEven if you\u2019re working with a 3PL currently, there could be a better option out there, which is why ShipBob should be considered.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-growing-a-six-figures-per-month-business-with-the-right-partner\">Growing a six-figures-per-month business with the right partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"250\" height=\"250\" class=\"alignright size-medium wp-image-15527\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-2-250x250.png?w=1280px\" alt=\"prymal packaging\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-2-250x250.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-2-250x250.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-2-250x250.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-2-250x250.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/download-2-250x250.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>When it was time to source a new 3PL, I was looking for three things: accuracy, cost savings, and access to data.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span>\u00a0\u201c<\/span><i><span>At my previous 3PL, nothing seemed to come easy. Even getting a <a href=\"https:\/\/www.shipbob.com\/blog\/reshipment\/\">reshipment<\/a> was nearly impossible. I felt like I had to babysit them. Everything was done on spreadsheets and it was very difficult to get the fulfilment data I needed.\u201d<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Now, we\u2019re working with a tech-enabled 3PL that seamlessly provides data to help us make business decisions. ShipBob\u2019s analytics tool is a game-changer and it\u2019s helped me grow my business tremendously. With ShipBob\u2019s free analytics tool, it\u2019s so easy for any of my team members to pull data in real-time.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i><span>\u201cI felt like I couldn\u2019t grow until I moved to ShipBob. Our old 3PL was slowing us down. Now I am encouraged to sell more with them. My CPA even said to me, \u2018thank god you switched to ShipBob.\u2019\u201d<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">ShipBob provides me clarity and insight to help me make business decisions when I need it, along with responsive customer support. Other ecommerce companies who are approaching or are in an inflection point will benefit from ShipBob because they allow entrepreneurs, like myself, do what we do best \u2014 create, sell, and grow!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>I\u2019m proud to be a ShipBob partner. Looking back at our 2019 month-over-month numbers, there\u2019s a big difference between the months I was with ShipBob and the months I was with my previous 3PL.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>A lot of entrepreneurs and companies underestimate the cost-savings and power of choosing your entire supply chain and partner network wisely. These choices will make or break your business.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reducing-fulfillment-costs-and-headaches-with-shipbob\">Reducing fulfilment costs and headaches with ShipBob<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"250\" height=\"264\" class=\"alignright size-medium wp-image-1428\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Santas-Cookies-Bright-4-250x264.jpg?w=1280px\" alt=\"santas cookies - prymal\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Santas-Cookies-Bright-4-250x264.jpg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Santas-Cookies-Bright-4-250x264.jpg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Santas-Cookies-Bright-4-250x264.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Santas-Cookies-Bright-4-250x264.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2020\/04\/Santas-Cookies-Bright-4-250x264.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>ShipBob has helped us save money while also providing more support. I now have a dedicated account manager that I can rely on too.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>They know how to support entrepreneurs as they go through a fluctuation point. The support team is so accessible, and I\u2019m so grateful that they respond to things in a timely manner. Finding the right 3PL was the final component for me to start feeling comfortable scaling my business. I feel really supported.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>We love that ShipBob actually operates its fulfilment centres \u2014 they know their operations and they are very clear about it. ShipBob having multiple locations was also huge for us. Keeping our inventory in Chicago and Los Angeles has brought cost savings since we ship from the locations that are closest to the customer.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i><span>\u201cLast July, Prymal reached $40,000 in revenue. After switching to ShipBob just four months later in November, we are reaching $160,000 a month in revenue \u2014 that\u2019s 300% growth. We\u2019re also saving $8,000 per month in fulfilment costs.\u201d\u00a0<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>Courtney Lee, founder of Prymal<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><span>With ShipBob, I have experienced peace of mind and a high-tech solution that allowed me to be removed from that day-to-day fulfilment process like how I was at the previous 3PL.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-for-prymal-the-best-is-yet-to-come\">For Prymal, the best is yet to come<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span>My team is very confident in what they do. This year, we finally have all the pieces in place. I\u2019m excited to finally work <\/span><i><span>on<\/span><\/i><span> my business rather than <\/span><i><span>in<\/span><\/i><span> my business. I love that I have time to be on Instagram and Facebook, engaging with my customers. I\u2019m also able to do more podcasts, distribution, and media opportunities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span>On the customers\u2019 end, we have some exciting projects in the pipeline. I really love creating and bringing new flavours to life that you would never imagine being in a delicious coffee creamer. As we keep growing, I\u2019m glad to have ShipBob on our side for <a href=\"https:\/\/www.shipbob.com\/coffee-tea-fulfillment\/\">coffee creamer fulfilment<\/a> and more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfilment data.\u00a0<\/p>\n","protected":false},"author":155,"featured_media":1374,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[4,64,60],"class_list":["post-1373","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-case-studies","blogcategories-cost-savings-case-studies","blogcategories-food-beverage-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How DTC Brand Prymal and Grew 4x with 3PL ShipBob<\/title>\n<meta name=\"description\" content=\"Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfillment data.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/prymal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]\" \/>\n<meta property=\"og:description\" content=\"Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfillment data.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/prymal\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T20:13:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png?w=1280\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/\",\"name\":\"How DTC Brand Prymal and Grew 4x with 3PL ShipBob\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/download.png\",\"datePublished\":\"2020-04-27T11:00:00+00:00\",\"dateModified\":\"2026-05-18T20:13:48+00:00\",\"description\":\"Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfillment data.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/download.png\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/download.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\",\"name\":\"ShipBob Australia\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How DTC Brand Prymal and Grew 4x with 3PL ShipBob","description":"Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfillment data.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/","og_locale":"en_US","og_type":"article","og_title":"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]","og_description":"Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfillment data.\u00a0","og_url":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/","og_site_name":"ShipBob Australia","article_modified_time":"2026-05-18T20:13:48+00:00","og_image":[{"url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png?w=1280","width":1280,"height":1280,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/","url":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/","name":"How DTC Brand Prymal and Grew 4x with 3PL ShipBob","isPartOf":{"@id":"https:\/\/www.shipbob.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png","datePublished":"2020-04-27T11:00:00+00:00","dateModified":"2026-05-18T20:13:48+00:00","description":"Learn how DTC brand Prymal moved their business forward by switching to a 3PL that offered savings, support, and real-time fulfillment data.\u00a0","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/au\/blog\/prymal\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/#primaryimage","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png","contentUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/au\/blog\/prymal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/au\/blog\/"},{"@type":"ListItem","position":3,"name":"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/au\/#website","url":"https:\/\/www.shipbob.com\/au\/","name":"ShipBob Australia","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/au\/blog\/prymal\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]","url":"http:\/\/www.shipbob.com\/au\/blog\/prymal\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/au\/blog\/prymal\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2022\/07\/download.png"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Shannon Callarman"}],"creator":["Shannon Callarman"],"publisher":{"@type":"Organization","name":"ShipBob Australia","logo":""},"keywords":[],"dateCreated":"2020-04-27T11:00:00Z","datePublished":"2020-04-27T11:00:00Z","dateModified":"2026-05-18T20:13:48Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"How DTC Brand Prymal Regained Trust in 3PLs and Grew 4x with ShipBob [Case Study]\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/prymal\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/download.png?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2022\\\/07\\\/download.png\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Shannon Callarman\"}],\"creator\":[\"Shannon Callarman\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob Australia\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2020-04-27T11:00:00Z\",\"datePublished\":\"2020-04-27T11:00:00Z\",\"dateModified\":\"2026-05-18T20:13:48Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/users\/155"}],"version-history":[{"count":2,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1373\/revisions"}],"predecessor-version":[{"id":27042,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/1373\/revisions\/27042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media\/1374"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media?parent=1373"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blogcategories?post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}