{"id":1262,"date":"2022-01-07T18:49:03","date_gmt":"2022-01-07T18:49:03","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/ecommerce-tech-stack\/"},"modified":"2026-04-20T17:07:13","modified_gmt":"2026-04-20T17:07:13","slug":"ecommerce-tech-stack","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/ecommerce-tech-stack\/","title":{"rendered":"Ecommerce Tech Stack: What You Need to Know"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\" blog-toc-controller-time-label-value=\"Minutes\" blog-toc-controller-button-label-value=\"Show more\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-what-is-an-ecommerce-technology-stack\">What is an ecommerce technology stack?<\/a><\/p>\n\n\n\n<p><a href=\"#h-why-is-an-ecommerce-tech-stack-important\">Why is an ecommerce tech stack important?<\/a><\/p>\n\n\n\n<p><a href=\"#h-ecommerce-web-development-tech-stacks\">Ecommerce web development tech stacks<\/a><\/p>\n\n\n\n<p><a href=\"#h-11-areas-to-build-your-tech-stack-around\">11 areas to build your tech stack around<\/a><\/p>\n\n\n\n<p><a href=\"#h-5-tips-on-building-a-winning-tech-stack\">5 tips on building a winning tech stack<\/a><\/p>\n\n\n\n<p><a href=\"#h-how-shipbob-helps-scaling-ecommerce-brands\">How ShipBob helps scaling ecommerce brands<\/a><\/p>\n\n\n\n<p><a href=\"#\">Ecommerce technology stack FAQs<\/a><\/p>\n<\/div>\n\n\n\n<p>Online brands continue to thrive thanks to the ecosystem of services and technology available.<\/p>\n\n\n\n<p>At every stage of the <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-supply-chain\/\">ecommerce supply chain<\/a>, there\u2019s a solution \u2014 from order processing to <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/\">ecommerce fulfilment<\/a>. Ecommerce technology has allowed businesses to take their brands from zero to retail hero.<\/p>\n\n\n\n<p>But developing the right technology stack can be tough. The key to building a reliable ecommerce technology stack is to identify the gaps in your supply chain and find the right solutions.<\/p>\n\n\n\n<p>In this article, we\u2019ll cover what an ecommerce technology stack entails, why it\u2019s important, and walk through the top ecommerce solutions on the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-ecommerce-technology-stack\">What is an ecommerce technology stack?<\/h2>\n\n\n\n<p><span>An ecommerce technology stack refers to a collection of applications, frameworks, platforms, and other solutions that are needed to run and manage your ecommerce business.<\/span><\/p>\n\n\n\n<p><span>Ecommerce technology and <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-automation\/\">automation<\/a> solutions are designed to integrate with leading ecommerce platforms and other solutions to create everything from an <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-efficiency\/\">efficient supply chain<\/a> to a solid <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-infrastructure\/\">ecommerce infrastructure<\/a>.<\/span><\/p>\n\n\n\n<p>For example, the image below is from a <a href=\"https:\/\/www.cnbc.com\/2019\/11\/29\/the-direct-to-consumer-strategy-is-making-a-run-at-amazons-throne.html\">CNBC vide clip<\/a> that lists the top players from DTC tech stack ecosystem.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16545 size-large\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2020-06-01-at-12.36.24-PM-700x193.png?w=1280px\" alt=\"ecommerce tech stack\" width=\"700\" height=\"193\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2020-06-01-at-12.36.24-PM-700x193.png?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2020-06-01-at-12.36.24-PM-700x193.png?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2020-06-01-at-12.36.24-PM-700x193.png?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2020-06-01-at-12.36.24-PM-700x193.png?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2020-06-01-at-12.36.24-PM-700x193.png?w=1600px 1440w\" fetchpriority=\"low\" \/><\/p>\n\n\n\n<p><span>The graphic mentions leaders of each category that serve a different function in running an ecommerce store.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-an-ecommerce-tech-stack-important\">Why is an ecommerce tech stack important?<\/h2>\n\n\n\n<p><span>With the ecommerce industry becoming even more competitive, the right tech stack can help ecommerce businesses improve <a href=\"https:\/\/www.shipbob.com\/blog\/logistics-efficiency\/\">logistics efficiency<\/a>, automate time-consuming processes, and save on costs.&nbsp;<\/span><\/p>\n\n\n\n<p>Ultimately, it enables online brands \u2014 both direct-to-consumer and <a href=\"https:\/\/www.shipbob.com\/blog\/b2b-ecommerce\/\">B2B ecommerce<\/a> \u2014 to establish a <a href=\"https:\/\/www.shipbob.com\/blog\/lean-supply-chain\/\">lean supply chain<\/a>.<\/p>\n\n\n\n<p><span>From the customer\u2019s perspective, brands are able to enhance the customer experience using automation and other solutions to ensure customer expectations are met, such as automated <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-order-tracking\/\">order tracking<\/a>, fast and efficient <a href=\"https:\/\/www.shipbob.com\/blog\/returns-management-process\/\">returns management<\/a>, and visibility into the <a href=\"https:\/\/www.shipbob.com\/blog\/how-last-mile-delivery-works\/\">last-mile delivery<\/a> process.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecommerce-web-development-tech-stacks\">Ecommerce web development tech stacks<\/h2>\n\n\n\n<p>To understand how a technology tech stack operates, let\u2019s take a closer look at how <a href=\"https:\/\/kruschecompany.com\/what-is-web-development\/\" target=\"_blank\" rel=\"noopener\">web development<\/a> works. <span>The ecommerce web development tech stacks can be divided into two major components: front-end and back-end.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-front-end\">Front-end<\/h3>\n\n\n\n<p><span>These are the external-facing applications and languages that are used in developing and designing your ecommerce website (online storefront), often taking up a significant portion of your <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-website-cost\/\"><span>ecommerce website costs<\/span><\/a><span>.<\/span><\/p>\n\n\n\n<p>In other words, front-end development is what makes your online store aesthetically pleasing and user-friendly.<\/p>\n\n\n\n<p><span>The main ones include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.w3.org\/Style\/CSS\/Overview.en.html\">Cascading Style Sheets<\/a> (CSS):<span>&nbsp;Language to add style to HTML documents<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/html.com\/\">Hypertext Markup Language<\/a> (HTML):<span>&nbsp;Standard markup language used for developing web pages<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.javascript.com\/\">JavaScript<\/a> (JS):<span>&nbsp;Programming language used for adding dynamic and interactive elements to websites (used in back-end development as well)&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-back-end\">Back-end<\/h3>\n\n\n\n<p><span>Back-end is responsible for functionality. <\/span><span>These are the server-facing applications and languages used to support your ecommerce website and software solutions that are able to interact with one another. <\/span><\/p>\n\n\n\n<p><span>Much of back-end <a href=\"https:\/\/www.netguru.com\/blog\/stages-of-software-development\" target=\"_blank\" rel=\"noreferrer noopener\">development<\/a> is custom. The main categories of back-end functionality include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Databases:<b>&nbsp;<\/b><span>These help to access and manage information relevant to your ecommerce operations (DynamoDB, Firebase database, MongoDB, MySQL, and PostgreSQL are a few examples of relational and non relational databases). You can consult with your software engineer to determine whether the<a href=\"https:\/\/aloa.co\/blog\/relational-vs-non-relational-database-pros-cons\" target=\"_blank\" rel=\"noreferrer noopener\"> relational or non-relational database<\/a> is best suited for your needs.<\/span><\/li>\n\n\n\n<li>Storage:<b>&nbsp;<\/b><span>A system or strategy for storing and managing data (AWS S3 and Firebase Storage are a few examples)<\/span><\/li>\n\n\n\n<li>Web server:<b>&nbsp;<\/b><span>A computer program that takes requests from users (website visitors), analyses them, and then distributes web pages according to those requests<\/span><\/li>\n<\/ul>\n\n\n\n<p><span>Ecommerce technology solutions use a variety of front-end and back-end functionality to allow brands to build a custom technology stack. For example, <\/span><a href=\"https:\/\/developer.shipbob.com\/introduction\/\"><span>ShipBob\u2019s API<\/span><\/a><span> can be used to custom-build an ecommerce logistics ecosystem that directly connects with ShipBob\u2019s technology.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cShipBob has an open API that allowed our tech-savvy company to operate exactly how we wanted. Other 3PL companies only had simple technology like a very basic Shopify integration.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span>Oded Harth, CEO &amp; Co-Founder of <a href=\"https:\/\/www.shipbob.com\/blog\/mdacne\/\">MDacne<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-areas-to-build-your-tech-stack-around\">11 areas to build your tech stack around<\/h2>\n\n\n\n<p><span>When building an ecommerce technology stack, there are various aspects of your ecommerce operations to take into consideration. <\/span><span>Here is an overview of the primary areas to build your tech stack around.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-ecommerce-platforms\">1. Ecommerce platforms<\/h3>\n\n\n\n<p><span>An ecommerce platform is where you\u2019ll build your primary online store. <\/span><\/p>\n\n\n\n<p><span>Once you have a custom domain (your brand\u2019s name!) and a website host, you can choose from a variety of <a href=\"https:\/\/blog.miva.com\/complete-guide-migrating-ecommerce-platforms\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce platforms<\/a> to easily build out a well-designed, functional online storefront.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Some of the leading options include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/bigcommerce\/\"><span>BigCommerce<\/span><\/a><\/li>\n\n\n\n<li><span><a href=\"https:\/\/www.shipbob.com\/partners\/shopify-plus\/\">Shopify<\/a><\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/woocommerce\/\"><span>WooCommerce<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/wix\/\">Wix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/blog\/squarespace-shipping\/\">Squarespace<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/square\/\">Square<\/a><\/li>\n<\/ul>\n\n\n\n<p><span>In addition, it\u2019s not uncommon for online brands to sell on multiple channels. <\/span><\/p>\n\n\n\n<p><span><a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-retailing\/\">Multichannel retailing<\/a> involves selling on marketplaces like Amazon, Ebay, and Walmart Marketplace, as well as social media channels such as TikTok, Instagram, or Facebook.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-order-amp-inventory-management\">Order &amp; inventory management<\/h3>\n\n\n\n<p><span>For ecommerce businesses, efficient <a href=\"https:\/\/www.shipbob.com\/blog\/order-management\/\">order management<\/a> helps keep track of all orders as they come through from multiple sales channels. <\/span><\/p>\n\n\n\n<p><span>Moreover, you need a robust <\/span><a href=\"https:\/\/www.shipbob.com\/inventory-management\/software\/\"><span>inventory management system<\/span><\/a><span> to keep track of real-time <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-levels\/\">stock levels<\/a>, insights to help forecast demand, and tools to streamline the <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-replenishment\/\">inventory replenishment <\/a>process, such as automatic <a href=\"https:\/\/www.shipbob.com\/blog\/reorder-point-formula\/\">reorder point<\/a> setup.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Some of the best order and inventory management solutions include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span><a href=\"https:\/\/www.shipbob.com\/partners\/extensiv\/\">Skubana<\/a><\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/inventoryplanner\/\">Inventory Planner<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/orderdesk\/\"><span>Order Desk<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/cin7\/\">Cin7<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/zentail\/\">Zentail<\/a><\/li>\n<\/ul>\n\n\n\n<p>Many 3PLs like ShipBob provide advanced fulfilment technology with built-in inventory management tools, which allows brands to track fulfilment, inventory, orders, and shipping using one dashboard.<\/p>\n\n\n\n<p>However, if you\u2019re a brand that requires a more robust solution, the inventory management systems listed above directly integrate with ShipBob\u2019s technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-order-amp-payment-processing\">Order &amp; payment processing<\/h3>\n\n\n\n<p><span>To speed up the <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/order-to-cash\/\"><span>order-to-cash process<\/span><\/a><span> and ensure orders are processed accurately, consider a technology solution that allows you to efficiently process payments and orders.<\/span><\/p>\n\n\n\n<p>A fully automated order processing and\/or payment processing system can integrate with an online store (or even multiple sales channels) and automatically process and verify orders as they are placed online.<\/p>\n\n\n\n<p>From there, the order status is updated in real time, and customers are notified that the order is being processed.<\/p>\n\n\n\n<p><span>Some of the popular order and payment processing integrations include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>PayPal<\/span><\/li>\n\n\n\n<li><span>Square<\/span><\/li>\n\n\n\n<li><span>Stripe<\/span><\/li>\n<\/ul>\n\n\n\n<p>If you outsource fulfilment, be sure the order processing solution integrates with your 3PL\u2019s technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fulfillment-amp-shipping\">Fulfilment &amp; shipping<\/h3>\n\n\n\n<p><span>One of the most crucial parts of the entire ecommerce tech stack is the ability to automate your <a href=\"https:\/\/www.shipbob.com\/blog\/order-fulfillment\/\">order fulfilment<\/a> and <\/span><a href=\"https:\/\/www.shipbob.com\/ecommerce-shipping-software\/\"><span>ecommerce shipping<\/span><\/a><span> processes. <\/span><\/p>\n\n\n\n<p><span>Fulfilment technology and <a href=\"https:\/\/www.shipbob.com\/blog\/cloud-shipping-companies\/\">cloud shipping<\/a> solutions are designed to speed up the picking, packing and <a href=\"https:\/\/www.shipbob.com\/blog\/how-last-mile-delivery-works\/\">last-mile delivery<\/a> process. <\/span><\/p>\n\n\n\n<p>The right solution can automatically search for the best route by aggregating courier data, verifying an order, and sending it to the closest warehouse or <a href=\"https:\/\/www.shipbob.com\/blog\/distribution-center\/\">distribution centre<\/a> (and easily generating shipping labels).<\/p>\n\n\n\n<p><span>The best fulfilment and shipping solutions are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>ShipBob<\/span><\/li>\n\n\n\n<li>Shippo<\/li>\n\n\n\n<li><span>ShipStation<\/span><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cWhen I was looking for a 3PL, we were a startup growing at a rapid pace and felt that ShipBob understood what that meant because they were also in the same stage. We were able to grow beside ShipBob and they scaled with us.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span>Jason Ton, CFO of <a href=\"https:\/\/www.shipbob.com\/blog\/100-thieves\/\">100 Thieves<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span><a href=\"https:\/\/www.shipbob.com\/logistics-automation\/\">Logistics automation<\/a> with direct integrations and API solutions allow online brands to run their <a href=\"https:\/\/www.shipbob.com\/blog\/logistics-operations\/\">logistics operations<\/a> from a centralised system, which provides more<\/span><span>&nbsp;visibility and accurate operational data.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-service-amp-support\">Customer service &amp; support<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-customer-service\/\">Ecommerce customer service<\/a> is essential. A great customer service experience ensures you retain high-value customers and convert new ones.<\/p>\n\n\n\n<p><span>Integrating a customer service and support solution enables you to manage all interactions and relationships with your customers, providing an exceptional and consistent experience throughout all touch points.&nbsp;<\/span><\/p>\n\n\n\n<p><span>You might even need to <a href=\"https:\/\/contactpoint360.com\/blog\/best-outsourced-customer-support\/\" target=\"_blank\" rel=\"noreferrer noopener\">outsource customer support<\/a> to a third-party partner if you want to leave it to the experts. Some of the best solutions for customer service and support are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/gorgias\/\"><span>Gorgias<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/simplr\/\"><span>Simplr<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/talent-pop\/\"><span>TalentPop<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-information-management\">Product information management<\/h3>\n\n\n\n<p><span>Fast-growing ecommerce businesses are constantly introducing or discontinuing products, which can be a heavy burden to manage.<\/span><\/p>\n\n\n\n<p><span>Fortunately, there are solutions available <\/span><span> for <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/sku-management\/\"><span>SKU management<\/span><\/a><span> and <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/catalog-management\/\"><span>catalogue  management<\/span><\/a><span>, making it easier to view, manage, edit SKUs,<\/span><span> and make real-time updates so the right products are being displayed on multiple sales channels with accurate stock level information.&nbsp;<\/span><\/p>\n\n\n\n<p><span>Here are the best solutions for product information management:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Plytix<\/p><\/li>\n\n\n\n<li><p>Sales Layer<\/p><\/li>\n\n\n\n<li><p>Akeneo<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enterprise-resource-planning\">Enterprise resource planning<\/h3>\n\n\n\n<p><span>If you\u2019re a large brand or enterprise, to seamlessly keep track of and manage inventory across multiple sales channels, you might need an <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/erp-inventory\/\"><span>ERP inventory<\/span><\/a><span> management system<\/span><span>.<\/span><\/p>\n\n\n\n<p>ERP is short for Enterprise Resource Planning and these systems are designed to manage and track inventory across multiple channels, including both <a href=\"https:\/\/www.shipbob.com\/blog\/wholesale-shipping\/\">wholesale<\/a> and retail or <a href=\"https:\/\/www.shipbob.com\/blog\/b2b-distribution\/\">B2B distribution<\/a>.<\/p>\n\n\n\n<p><span>Some of the top solutions include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Netsuite<\/li>\n\n\n\n<li>SAP<\/li>\n\n\n\n<li>Oracle<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multichannel-platforms\">Multichannel platforms<\/h3>\n\n\n\n<p><span>For businesses, <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/multi-channel-ecommerce\/\"><span>multichannel ecommerce<\/span><\/a><span> is now a necessity in order to catch up to the competition. You need a tech stack that can seamlessly and accurately let you manage <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-retailing\/\"><span>multichannel retailing<\/span><\/a><span>. <\/span><\/p>\n\n\n\n<p><span>This includes ensuring that your stock levels are updated in real-time through <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/multichannel-inventory-management\/\"><span>multichannel inventory management<\/span><\/a><span>.<\/span><\/p>\n\n\n\n<p><span>The best multichannel platform options include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/brightpearl\/\"><span>Brightpearl<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/cin7\/\"><span>Cin7<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/linnworks\/\"><span>Linnworks<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-returns-management\">Returns management<\/h3>\n\n\n\n<p><span>To provide an exceptional customer experience, the returns process should be as effortless as the purchase and delivery processes. <\/span><\/p>\n\n\n\n<p><span>Your tech stack should include a powerful <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/returns-management-process\/\"><span>returns management<\/span><\/a><span> system to speed up the process and encourage a customer to make an exchange or make another purchase in the near future.&nbsp;<\/span><\/p>\n\n\n\n<p><span> Some of the top returns management solutions for ecommerce in<\/span>clude <a href=\"https:\/\/www.shipbob.com\/partners\/loop-returns\/\"><span>Loop Returns<\/span><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-and-analytics\"><a href=\"https:\/\/www.shipbob.com\/blog\/new-free-analytics-reporting-tool\/\">Data and analytics<\/a><\/h3>\n\n\n\n<p><span>One of the most critical elements to include in your tech stack is integrating a solution that enhances visibility by recording, collecting and displaying real-time insights and data throughout your supply chain (as well as <a href=\"https:\/\/blog.littledata.io\/2021\/07\/30\/shopify-analytics-vs-google-analytics\/\" target=\"_blank\" rel=\"noopener\">marketing attribution<\/a>, demand planning, and more).<\/span><\/p>\n\n\n\n<p><span>Whether it\u2019s a full-suite fulfilment solution or an <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-tracking\/\">inventory tracking<\/a> system, many leading ecommerce platforms come with built-in analytics tools to help you track performance.<\/span><\/p>\n\n\n\n<p>For instance, ShipBob\u2019s entire <a href=\"https:\/\/www.shipbob.com\/logistics-network\/\">logistics network<\/a> is powered by the same proprietary <a href=\"https:\/\/www.shipbob.com\/warehouse-management\/warehouse-management-system-wms\/\">warehouse management system (WMS)<\/a>, which provides insights and real-time data to help with decision-making, <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-forecasting\/\">inventory forecasting<\/a>, distribution, and other <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-planning\/\">supply chain planning<\/a> initiatives.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><span>\u201cShipBob\u2019s analytics tool is also really cool. It helps us a lot with planning inventory reorders, seeing when SKUs are going to run out, and we can even set up email notifications so that we\u2019re alerted when a SKU has less than a certain quantity left. There is a lot of value in their technology.\u201d<\/span><\/em><\/p>\n\n\n\n<p><span>Oded Harth, CEO &amp; Co-Founder of <a href=\"https:\/\/www.shipbob.com\/blog\/mdacne\/\">MDacne<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing\">Marketing<\/h3>\n\n\n\n<p><span>Marketing is an area you can\u2019t afford to overlook, because it\u2019s the very reason why you attract customers to your store. <\/span>There are a variety of <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-marketing-automation\/\"><span>marketing automation<\/span><\/a> solutions for email marketing, social media, cart optimisation, and more.<\/p>\n\n\n\n<p>With the right <a href=\"https:\/\/mcgaw.io\/marketing-technology-tech-stack-builder\/\" target=\"_blank\" rel=\"noopener\">marketing tech stack<\/a>, your marketing team can focus on strategic initiatives rather than be bogged down by time-consuming, tedious tasks.<\/p>\n\n\n\n<p><span>Some of the top solutions include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/klaviyo\/\"><span>Klaviyo<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/omnisend\/\"><span>Omnisend<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shipbob.com\/partners\/octaneai\/\"><span>Octane AI<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-tips-on-building-a-winning-tech-stack\">5 tips on building a winning tech stack<\/h2>\n\n\n\n<p><span>Beyond factoring in the above areas when building your tech stack, there are a few ways you can go the extra mile to get ahead of the competition. <\/span><span>Here\u2019s how you can build a winning tech stack for your ecommerce business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-go-headless\">1. Go headless<\/h3>\n\n\n\n<p><span>To <a href=\"https:\/\/agilitycms.com\/resources\/guide\/headless-cms-personalization-how-it-works\" target=\"_blank\" rel=\"noreferrer noopener\">personalise the customer experience<\/a> more effectively, consider going headless. <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/headless-ecommerce\/\"><span>Headless ecommerce<\/span><\/a><span> involves taking apart your website\u2019s front-end and back-end layers. This enables you to keep the technical solution separate from the presentation layer, so developers can easily make changes and adjustments.<\/span><\/p>\n\n\n\n<p>By having the presentation layer separate from the technical solution, it becomes easier to add customisation and personalisation to the&nbsp;customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-avoid-plugin-overload\">2. Avoid plugin overload<\/h3>\n\n\n\n<p><span>Some website platforms use plugins to optimise pages and functionality, such as WordPress.&nbsp;Too many plugins can significantly slow down your website, which can ruin the customer experience. To avoid overwhelming your site with unnecessary <a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/website-terminology\/\">website terminology<\/a>, it&#8217;s crucial to carefully select and manage your plugins to maintain optimal performance.<\/span><\/p>\n\n\n\n<p><span>Instead of using multiple plugins for different functionalities, find a platform or a tech solution that has many of those functionalities in one.<\/span><\/p>\n\n\n\n<p>Website platforms like Shopify and BigCommerce are designed to optimise online stores with the right applications, APIs, and direct integrations, making it much easier to build out a high-functioning ecommerce site.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span>\u201cOur old store was like Frankenstein\u2019s monster. We would find some vulnerabilities and technical issues caused by the immense amount of applications that were added onto our site. Every time we wanted to implement something, we had to add an app. It was like adding accessories to the outside of a car that aren\u2019t part of the core design of the car.<\/span><\/i><\/p>\n\n\n\n<p><i><span> Now, BigCommerce allows us to build and create anything we want instead of just downloading another app. They also give us the most open amount of access, and we spend less money. <\/span><\/i><\/p>\n\n\n\n<p><i><span>The consolidation of apps has been great instead of installing a new app for every little thing. We have greater control over how we design and build new features into our website. Plus, it integrates with ShipBob, which was a must-have for us.\u201d&nbsp;<\/span><\/i><\/p>\n\n\n\n<p><span>Wes Brown, Head of Operations at <a href=\"https:\/\/www.shipbob.com\/blog\/black-claw\/\">Black Claw LLC<\/a><\/span><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-build-with-modern-amp-flexible-languages-and-frameworks\">3. Build with modern &amp; flexible languages and frameworks<\/h3>\n\n\n\n<p><span>While there are plenty of languages and frameworks to build your website with, opt for ones that are modern and flexible. <\/span><span>This will save you time, even when building the most complex websites or applications. Plus, you can easily run tests and make changes to your website if there\u2019s flexibility.<\/span><\/p>\n\n\n\n<p>For instance, Shopify offers over <a href=\"https:\/\/themes.shopify.com\/\" target=\"_blank\" rel=\"noopener\">70 website templates<\/a> that are easy to customise. This gives you full control over the design (including the HTML and CSS) so you can build out pages, optimise your cart, and integrate marketing, fulfilment, and shipping solutions to build out a functional tech stack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-prioritize-tech-that-solves-your-greatest-challenges\">4. Prioritize tech that solves your greatest challenges<\/h3>\n\n\n\n<p><span>Whether you\u2019re struggling to provide great customer service or looking to optimise your fulfilment process, investing in supply chain technology can help you solve some of the biggest <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-pain-points\/\"><span>ecommerce pain points<\/span><\/a><span>. <\/span><\/p>\n\n\n\n<p><span>Maybe you have high return rates due to low <a href=\"https:\/\/www.shipbob.com\/blog\/order-accuracy\/\">order accuracy<\/a>, or maybe you have high <a href=\"https:\/\/www.shipbob.com\/blog\/cart-abandonment\/\">cart abandonment<\/a> rates due to high shipping costs \u2013 whatever it is, <a href=\"https:\/\/www.shipbob.com\/blog\/digital-logistics\/\">digital logistics<\/a> solutions can help you solve them.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-be-careful-not-to-rely-too-heavily-on-tech\">5. Be careful not to rely too heavily on tech<\/h3>\n\n\n\n<p><span>Technology solves a lot of ecommerce challenges and improves your operational efficiency. However, don\u2019t fall into the trap of relying too heavily on tech for everything. <\/span>Technology is meant to help save costs and keep operations lean, therefore you want to make sure you know how the technology will benefit your business.<\/p>\n\n\n\n<p>Before you invest in digital <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-transformation\/\">supply chain transformation<\/a>, be sure to track important <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-kpis\/\">ecommerce KPIs<\/a>. This way, you can&nbsp;start to collect data, identify inefficiencies, and make decisions on where technology can play a role in <a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-optimization\/\">optimising your supply chain<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-shipbob-helps-scaling-ecommerce-brands\">How ShipBob helps scaling ecommerce brands<\/h2>\n\n\n\n<p><span>One of the best ways to streamline logistics is to outsource it all to a <a href=\"https:\/\/www.shipbob.com\/blog\/technology-enabled-3pl-fulfillment-top-benefits\/\">tech-enabled 3PL<\/a> like ShipBob <\/span><span>that offers a robust <a href=\"https:\/\/www.shipbob.com\/blog\/retail-fulfillment\/\">retail fulfilment<\/a> technology solution along with a <a href=\"https:\/\/www.shipbob.com\/ecommerce-fulfillment\/international-fulfillment\/\">international fulfilment<\/a> network.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p>ShipBob easily fits into your new or existing ecommerce tech stack with direct integrations to all leading ecommerce platforms and partnerships with some of the most renowned ecommerce solutions. (Take a look at our list of tech stack partners <a href=\"https:\/\/www.shipbob.com\/partners\/\">here<\/a>.)<\/p>\n\n\n\n<p><span>With ShipBob, you can build out a powerful yet lean <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/logistics-systems\/\"><span>logistics systems<\/span><\/a><span> with access to premium <\/span><a href=\"https:\/\/www.shipbob.com\/blog\/supply-chain-technology\/\"><span>supply chain technology<\/span><\/a><span>, <a href=\"https:\/\/www.shipbob.com\/fast-fulfillment\/\">fast fulfilment<\/a> solutions<\/span><span>, and access to advanced data and analytics. <\/span><span>&nbsp;<\/span><\/p>\n\n\n\n<p>To learn more about ShipBob fits into your ecommerce tech stack, contact our team today by requesting a quote below.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\"><strong>Request Fulfilment Pricing<\/strong><\/a><\/div>\n\n\n\n<section class=\"wp-block-shipbob-blocks-section-container section section-container  max-width-blog\"><div class=\"container section-info section-info-align-none \"><h6 class=\"section-title\"><\/h6><h2 class=\"section-content h2\">Ecommerce technology stack FAQs<\/h2><p class=\"section-copy \">Here are answers to the most common questions about ecommerce tech stacks.<\/p><\/div><div class=\"container flex-container direction-col justify-none align-none flex-wrap\">\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is an ecommerce tech stack?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>An ecommerce tech stack refers to a set of technology applications, tools, and frameworks that are used for building and managing an online brand&rsquo;s entire digital ecosystem.&nbsp;<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is the best ecommerce tech stack?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p><span>This will depend on the solutions an online brand uses to run their ecommerce business. There are several technology solutions to choose from in the following areas: ecommerce platforms, order and inventory management, payment processing, fulfilment and shipping, customer service and support, product information management, multichannel platforms, returns management, analytics, and sales and marketing.<\/span><\/p>\n\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col  col-8\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What technologies are used in ecommerce?<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Ecommerce businesses have access to cloud-based solutions, Internet of Things (IoT), artificial intelligence, machine learning and even blockchain technologies to utilise the full power of digital tools for everything from sales to supply chain management.<\/p>\n\n<\/div><\/div><\/div>\n\n<\/div><div class=\"container section-cta u-hidden\"><a class=\"btn btn-primary\" href=\"\"><\/a><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to build a winning ecommerce tech stack with information on leading solutions, plus tips on how to get started.<\/p>\n","protected":false},"author":110,"featured_media":1263,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[6,14],"class_list":["post-1262","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-ecommerce-tips","blogcategories-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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