{"id":10636,"date":"2023-12-20T10:00:00","date_gmt":"2023-12-20T10:00:00","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/"},"modified":"2025-09-24T05:18:22","modified_gmt":"2025-09-24T05:18:22","slug":"sku-variations","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/","title":{"rendered":"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\u2019s Product Catalogue )\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-shipbob-blocks-single-toc single-toc\" data-controller=\"blog-toc-controller\" data-action=\"scroll@window-&gt;blog-toc-controller#scrollChanged:passive\" id=\"toc-component\"><div class=\"single-toc-overview\"><p>Table of Contents<\/p><div class=\"single-toc-read-time\"><p>** Minutes<\/p><\/div><\/div>\n<p><a href=\"#h-breaking-down-the-complexity-of-sku-variation-in-ecommerce-nbsp\">Breaking down the complexity of SKU variation in ecommerce&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-best-practices-for-managing-sku-variations-nbsp\">Best practices for managing SKU variations&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-shipbob-s-approach-to-sku-variation-management-nbsp\">ShipBob\u2019s approach to SKU variation management&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-unlocking-the-power-of-shipbob-s-product-catalog-for-sku-management-nbsp\">Unlocking the power of ShipBob\u2019s Product Catalogue  for SKU management&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-shipbob-s-product-catalog-takes-the-work-out-of-sku-variation-nbsp\">ShipBob\u2019s Product Catalogue  takes the work out of SKU variation&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"#h-sku-variants-and-sku-variations-faqs-nbsp\">SKU variants and SKU variations FAQs&nbsp;<\/a><\/p>\n<\/div>\n\n\n\n<p>You\u2019ve probably already assigned <a href=\"https:\/\/www.shipbob.com\/blog\/how-to-find-sku-number\/\" target=\"_blank\" rel=\"noreferrer noopener\">SKU<\/a> numbers to all of the unique products you sell. You carefully designed your labelling conventions, set aside storage space for each SKU, and made sure to <a href=\"https:\/\/www.shipbob.com\/blog\/sku-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">track every SKU\u2019s movement<\/a>.\u00a0<\/p>\n\n\n\n<p>But as business booms, you may want to expand your <a href=\"https:\/\/www.shipbob.com\/blog\/product-catalog\/\">product catalogue <\/a> to offer more varieties of an existing product. For instance, you may decide to start offering a best-selling item in more colours, flavours, or sizes.\u00a0\u00a0<\/p>\n\n\n\n<p>These additional options are called SKU variations, and they can make it harder to organise and track inventory. To keep growing your brand without overcomplicating inventory management, it\u2019s important to understand SKU variations from the very beginning.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll unpack SKU variants for ecommerce businesses, and share some best practices for managing them effectively.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-breaking-down-the-complexity-of-sku-variation-in-ecommerce-nbsp\">Breaking down the complexity of SKU variation in ecommerce&nbsp;<\/h2>\n\n\n\n<p>SKU variations refer to all the different variations of a single product in your inventory. One product may be sold in multiple iterations, with these iterations varying in terms of certain product attributes (such as colour, size, flavour, scent, and more).&nbsp;<\/p>\n\n\n\n<p>For example, a certain T-shirt may come in three different colours \u2013 yellow, black, and white. That T-shirt will therefore have different SKU variations for each colour. Similarly, if the same T-shirt comes in three different sizes \u2013 small, medium, and large \u2013 there will be different SKU variations for all those sizes.&nbsp;<\/p>\n\n\n\n<p>Every combination of attributes should get its own unique SKU variation. So, if your brand offers T-shirts in different colours and sizes, each combination of colour and size will get its own SKU variant. For example, a black T-shirt in size small will have a different product SKU than the black T-shirt in size medium.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This means that even if you sell just one product, you may end up with hundreds of SKU variations depending on the attributes and combinations you offer. This tends to complicate SKU management, making it more time-consuming and prone to errors \u2013 so it\u2019s very important to find the right tools, <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-infrastructure\/\">ecommerce infrastructure<\/a>,\u00a0<a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-tech-stack\/\" target=\"_blank\" rel=\"noreferrer noopener\">tech stack<\/a>, and best practices to\u00a0<a href=\"https:\/\/www.shipbob.com\/au\/blog\/catalog-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">manage your product catalogue <\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-managing-sku-variations-nbsp\">Best practices for managing SKU variations&nbsp;<\/h2>\n\n\n\n<p>One of the best ways to keep inventory management simple, even with a large <a href=\"https:\/\/www.shipbob.com\/blog\/product-assortment\/\" target=\"_blank\" rel=\"noreferrer noopener\">product assortment<\/a>, is to handle SKU variations according to industry best practices. Here are some key strategies for ecommerce business juggling lots of SKU variations.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adding-variants-to-products-efficiently-nbsp\">Adding variants to products efficiently&nbsp;<\/h3>\n\n\n\n<p>When you\u2019re dealing with a large volume of SKU variations, it\u2019s important to prioritize efficiency without sacrificing accuracy. Usually, the quickest and most organised way to to this is by creating product variants in bulk within your inventory management software.&nbsp;<\/p>\n\n\n\n<p>For example, brands can <a href=\"https:\/\/support.shipbob.com\/s\/article\/Adding-Variants-to-Products-in-the-Product-Catalog\" target=\"_blank\" rel=\"noreferrer noopener\">add product variants in the ShipBob Product Catalogue <\/a> in bulk by uploading an Excel file. This file should have all the necessary info about your SKU variations, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parent or primary product name&nbsp;<\/li>\n\n\n\n<li>Variant name&nbsp;<\/li>\n\n\n\n<li>Unique alphanumeric ID for the variant product&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"410\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-7-700x410.jpeg?w=1280px\" alt=\"\" class=\"wp-image-10643\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-7-700x410.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-7-700x410.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-7-700x410.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-7-700x410.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-7-700x410.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>Most inventory management systems require you to follow an exact template to ensure that the product and SKU info gets uploaded accurately. ShipBob provides a template that brands can download and customise for their SKU variations, in which each product variant must be listed on a new row.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-merging-and-converting-base-products-and-variants-nbsp\">Merging and converting base products and variants&nbsp;<\/h3>\n\n\n\n<p>Brands will often add new products and new SKU variants over time. This may require you to adjust, rearrange, or even redo your SKU naming conventions and product catalogue  structure.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Before you begin, though, make sure that:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Your product data is up-to-date.<\/strong> Fragmented or inaccurate product data can lead to all kinds of complications, so it\u2019s important to work with only the most recent information on your product catalogue .&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>You\u2019re not duplicating existing SKUs.<\/strong> Importing the same inventory data more than once or making changes to your product variations without updating the SKU data will cause complications and inaccuracies. Always double-check to see if the SKU variant already exists, or if it\u2019s nested under the right product.&nbsp;If you haven\u2019t audited your inventory in a while, you may need to go through a <a href=\"https:\/\/www.shipbob.com\/blog\/sku-rationalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">SKU rationalization<\/a> process to clear out old inventory and duplicates. &nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>To ensure that your inventory records have the most updated information on different SKU variations, make sure to actively <a href=\"https:\/\/support.shipbob.com\/s\/article\/Move-Merge-Convert-Base-Products-and-Variants\/\">move, merge, or convert base products and variants<\/a> as needed in your inventory management system (IMS).\u00a0\u00a0<\/p>\n\n\n\n<p>The ShipBob Product Catalogue  gives you the option to do this in just a few clicks. You can use the dashboard to move a SKU variant under a new parent\/primary product, or convert a base product into a variant or a variant into a base product. You can even merge two or more products\/variants if there are multiple listings of the same SKU.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overview-of-effective-product-page-management-nbsp\">Overview of effective product page management&nbsp;<\/h3>\n\n\n\n<p>Your brand\u2019s IMS should provide you with some sort of product page that enables you to see your entire product catalogue , including parent products and all their variations. Using this page, you will be able to manage your SKU variations more effectively and keep up with how they are selling and moving through your supply chain.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, ShipBob\u2019s <a href=\"https:\/\/support.shipbob.com\/s\/article\/Products-Page-Overview\" target=\"_blank\" rel=\"noreferrer noopener\">Product Catalogue  Page<\/a> lets you see the total number of variants available under each SKU and the total number of variants active (i.e. actively fulfilled by ShipBob). Additionally, it shows you details such as category, sales channels, barcode, ShipBob ID, and product name to quickly see if anything needs changing or updating. You can also make these changes through the page, so you don\u2019t have to navigate away or use a different tool.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"420\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-6-700x420.jpeg?w=1280px\" alt=\"\" class=\"wp-image-10642\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-6-700x420.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-6-700x420.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-6-700x420.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-6-700x420.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-6-700x420.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shipbob-s-approach-to-sku-variation-management-nbsp\">ShipBob\u2019s approach to SKU variation management&nbsp;<\/h2>\n\n\n\n<p>As an ecommerce enablement platform, ShipBob\u2019s solutions are designed to make it easier for your brand to scale \u2013 and that includes providing technology to help you manage your SKU variations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ecommerce brands that outsource fulfilment to ShipBob can use the ShipBob dashboard to create SKU variants and keep track of them in one place. This takes the manual work out of SKU variation management, allowing us to quickly verify that we\u2019re shipping out the right product variant for each order and reduce fulfilment errors.&nbsp;<\/p>\n\n\n\n<p>This dashboard is also available for merchants using our proprietary warehouse management system (WMS) in their own warehouses. These brands can achieve the same real-time SKU-level inventory visibility and keep operations in house, all while simplifying their inventory management and fulfilment.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Bunker Branding, a print-on-demand brand, has hundreds of thousands of SKUs to manage. ShipBob&#8217;s WMS allows them to rely on the warehouse management system to ensure seamless fulfilment and SKU management. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019ve always had a pretty low fulfilment error rate. But keeping that number low has become harder the larger we get. When we were small, everyone knew what products were called and where they were in the warehouse.<\/p>\n\n\n\n<p>But now we have over 200,000 SKUs on our website, 190,000 of which are stowed in our warehouse. It became difficult to make sure everyone was doing fulfilment in the right way. ShipBob\u2019s WMS makes it almost impossible to do things wrong. Eliminating the potential for human error during picking and packing has been great. That was our biggest problem before. <\/p>\n\n\n\n<p>Last time I checked, our error rate was less than 1%. We\u2019re shipping out over 10,000 orders per month.\u201c&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>&#8211; Clint Sanders, VP of Operations of <a href=\"https:\/\/www.shipbob.com\/blog\/bunker\/\">Bunker Branding<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlocking-the-power-of-shipbob-s-product-catalog-for-sku-management-nbsp\">Unlocking the power of ShipBob\u2019s Product Catalogue  for SKU management&nbsp;<\/h2>\n\n\n\n<p>From the <a href=\"https:\/\/support.shipbob.com\/s\/article\/Terms-Definitions-for-the-Product-Catalog\/\">Product Catalogue <\/a> page on the ShipBob dashboard, you can view product information and effectively manage your SKUs in one place. Here are just some of the features on the Product Catalogue , and ways to leverage them to improve your <a href=\"https:\/\/www.shipbob.com\/blog\/inventory-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory strategy<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seamless-sku-management-nbsp\">Seamless SKU management&nbsp;<\/h3>\n\n\n\n<p>On the <a href=\"https:\/\/www.shipbob.com\/blog\/product-detail-page-guide\/\">Product Details page<\/a>, you\u2019ll have four different tabs to access all the information you need about your products \u2013 Product Details, Inventory, Sales Channels, and Variants.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The <strong>Product Details<\/strong> tab contains essential information such as product overview, fulfilment information, packaging requirements, customs information, return preferences, and bundle. Here, you can add important product information that will allow ShipBob to fulfil your orders as accurately as possible and in compliance with applicable regulations.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"367\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-8-700x367.jpeg?w=1280px\" alt=\"\" class=\"wp-image-10644\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-8-700x367.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-8-700x367.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-8-700x367.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-8-700x367.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-8-700x367.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>The <strong>Inventory<\/strong> tab is where you update important inventory information, such as dimensions, weight, and lot minimum shelf life. You can also view the on-hand, fulfillable, and committed inventory across different ShipBob fulfilment centres.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"468\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/599a132608303bf33966b1947bab9bc4-700x468.jpg?w=1280px\" alt=\"\" class=\"wp-image-10639\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/599a132608303bf33966b1947bab9bc4-700x468.jpg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/599a132608303bf33966b1947bab9bc4-700x468.jpg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/599a132608303bf33966b1947bab9bc4-700x468.jpg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/599a132608303bf33966b1947bab9bc4-700x468.jpg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/599a132608303bf33966b1947bab9bc4-700x468.jpg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>The <strong>Sales Channels<\/strong> tab provides you with information about which platforms the product is sold such as Amazon, WooCommerce, Shopify, etc.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"347\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-4-700x347.jpeg?w=1280px\" alt=\"\" class=\"wp-image-10640\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-4-700x347.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-4-700x347.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-4-700x347.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-4-700x347.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-4-700x347.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>The <strong>Variant <\/strong>tab helps you track, manage, and optimise your SKU variations. You\u2019ll be able to view all the variants that exist under a primary\/parent product, along with the quantity available on hand. This makes it easy to quickly see when you\u2019re running out of stock for a specific variant to place timely reorders and plan your production accordingly. Additionally, you can set a variant as active or inactive with a simple toggle, effectively helping you update the status as needed.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"244\" width=\"700\" src=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-5-700x244.jpeg?w=1280px\" alt=\"\" class=\"wp-image-10641\" data-responsive-img srcset=\"https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-5-700x244.jpeg?w=700px 650w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-5-700x244.jpeg?w=860px 768w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-5-700x244.jpeg?w=1180px 1080w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-5-700x244.jpeg?w=1400px 1280w, https:\/\/www.shipbob.com\/wp-content\/uploads\/2023\/12\/78805a221a988e79ef3f42d7c5bfd418-5-700x244.jpeg?w=1600px 1440w\" fetchpriority=\"low\" \/><\/figure>\n<\/div>\n\n\n<p>Together, these tabs deliver comprehensive visibility into your inventory at the SKU level. With both high-level and granular data across all your products, your brand is positioned to <a href=\"https:\/\/www.shipbob.com\/blog\/sku-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyse your SKUs<\/a>,&nbsp;make better strategic decisions, and improve <a href=\"https:\/\/www.shipbob.com\/inventory-management\/inventory-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory control<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-handling-variants-and-parent-primary-products-nbsp\">Handling variants and parent\/primary products&nbsp;<\/h3>\n\n\n\n<p>One of the key uses of the Product Catalogue  page is to <a href=\"https:\/\/support.shipbob.com\/s\/article\/Adding-Variants-to-Products-in-the-Product-Catalog\" target=\"_blank\" rel=\"noreferrer noopener\">add and manage variants<\/a> and their parent products. Through the Product Catalogue , you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a new parent product and new variants&nbsp;&nbsp;<\/li>\n\n\n\n<li>Add existing variants to a new or existing parent product&nbsp;<\/li>\n\n\n\n<li>Move variants to be nested under different parent products&nbsp;<\/li>\n\n\n\n<li>Convert existing products into variants&nbsp;<\/li>\n\n\n\n<li>Merge two or more products or variants into a single listing to avoid duplication&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can also create both parent products and variants in bulk using the Excel bulk upload option. That way, you can add hundreds of product variations in just a few clicks instead of having to input them all manually.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-integrating-with-various-sales-channels-nbsp\">Integrating with various sales channels&nbsp;<\/h3>\n\n\n\n<p>ShipBob\u2019s Product Catalogue  serves as an <a href=\"https:\/\/www.shipbob.com\/blog\/omnichannel-order-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">omnichannel<\/a>&nbsp;source of truth to centralise your SKU data. Our software integrates with dozens of major ecommerce platforms and marketplaces, so you can monitor and edit your inventory in one place.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Rather than creating the same SKU multiple times on different sales channels, you can log into your ShipBob dashboard, which will show a single product and\/or parent SKU. You\u00a0can then view that SKU in each sales channel under the <a href=\"https:\/\/support.shipbob.com\/s\/article\/Sales-Channels-in-the-Product-Catalog\/\">Sales Channels<\/a> tab. This helps you\u00a0minimise confusion, avoid <a href=\"https:\/\/www.shipbob.com\/blog\/sku-proliferation\/\" target=\"_blank\" rel=\"noreferrer noopener\">SKU proliferation<\/a>, and even prevent accidental overstocking and understocking for each sales channel. \u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customization-filters-and-user-friendly-interface-nbsp\">Customisation, filters, and user-friendly interface&nbsp;<\/h3>\n\n\n\n<p>The ShipBob Product Catalogue  page has a user-friendly interface, and allows you to edit columns and apply advanced filters to truly customise the view to your liking. You\u2019ll be able to add columns to include the headers you want to see or remove ones that aren\u2019t important to you. Rearranging columns is easy with a simple drag-and-drop action.\u00a0<\/p>\n\n\n\n<p>You can also add or remove filters related to product name, SKU, active status, variants, category, barcode, and sales channels to create a customised view of the products you want to see. This minimises the need to scroll through thousands of products to find the information you need.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shipbob-s-product-catalog-takes-the-work-out-of-sku-variation-nbsp\">ShipBob\u2019s Product Catalogue  takes the work out of SKU variation&nbsp;<\/h2>\n\n\n\n<p>Stellar fulfilment starts with stellar inventory management. Using the Product Catalogue  feature built into ShipBob\u2019s software solution, you can manage all your SKU variations more effectively and boost your fulfilment performance as a result. &nbsp;<\/p>\n\n\n\n<p>By leveraging the Product Catalogue  page\u2019s data on stock levels for different SKUs, you can time inventory procurement and replenishment to make sure pickers can always fulfil orders. Organising your SKU variations and parent product via ShipBob\u2019s Product Catalogue  feature also makes it easier for pickers to select the right items for each order, and do so quickly \u2013 whether they are your own warehouse\u2019s hires or ShipBob\u2019s team of experts. &nbsp;<\/p>\n\n\n\n<p>With this boost in&nbsp;picking efficiency and accuracy, your brand will be on the path to delighting customers, and in a better position to scale in the future. &nbsp;<\/p>\n\n\n\n<p>For more details on how ShipBob\u2019s inventory management capabilities can benefit your business, click the button below. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.shipbob.com\/quote\/\">Request Fulfilment Pricing<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sku-variants-and-sku-variations-faqs-nbsp\">SKU variants and SKU variations FAQs&nbsp;<\/h2>\n\n\n\n<p>Below are answers to common questions about SKU variations.<\/p>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What is the main purpose of the Product Catalogue  in ShipBob?&nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>The Product Catalogue  in ShipBob is designed to help merchants manage all their products (including both parent products and SKU variations)&nbsp;more effectively and in one place. You can view your product information, add SKUs, create variations, and more from this page.&nbsp;<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">How do I integrate my sales channels with ShipBob&rsquo;s Product Catalogue ?&nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>You can integrate your sales channels with ShipBob&rsquo;s Product Catalogue  by clicking on the &ldquo;Add Platform&rdquo; button in the &ldquo;<a href=\"https:\/\/support.shipbob.com\/s\/article\/Sales-Channels-in-the-Product-Catalog\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Channels<\/a>&rdquo; tab. Then select the sales channel you want to add.&nbsp;<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">Can I customise the view of my Product Catalogue ?&nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>ShipBob lets you customise your Product Catalogue  view by adding, removing, and rearranging columns to your liking. You can also use <a href=\"https:\/\/support.shipbob.com\/s\/article\/Products-Page-Advanced-Filters-Column-Filters\" target=\"_blank\" rel=\"noreferrer noopener\">advanced filters and saved views<\/a> to further customise your view and focus on only the information you need.&nbsp;<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">I have products with expiration dates. Can I manage them in the Product Catalogue ?&nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>Yes! You can add the filters to the columns on your Product Catalogue  page to indicate whether a product has a lot number and expiration date. &nbsp;<\/p>\n\n\n<p>In ShipBob fulfilment centres, lot products are stored separately based on their lot numbers and expiration dates. Our logic is designed to always ship products with the nearest expiration date (as provided by you) first. You can read more about lot products <a href=\"https:\/\/support.shipbob.com\/s\/article\/Lot-Items\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. &nbsp;<\/p>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-shipbob-blocks-single-faq single-faq direction-col\" data-controller=\"faq-controller\" data-faq-controller-open-value=\"true\"><div class=\"single-faq-title-contianer\"><h4 class=\"single-faq-title\">What if I encounter issues or have more questions about the Product Catalogue ?&nbsp;<\/h4><div class=\"single-faq-expand\" data-faq-controller-target=\"expand\"><img decoding=\"async\" src=\"\/wp-content\/themes\/shipbob-2022\/resources\/svg\/plus-solid.svg\"><\/div><\/div><div class=\"single-faq-childs\" data-faq-controller-target=\"answer\"><div>\n\n<p>For any issues or questions about the Product Catalogue , our Merchant Care team is here to help. Check out how to get in touch with ShipBob&rsquo;s Merchant Care team here.&nbsp;<\/p>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As your ecommerce brands grows, here&#8217;s how to manage SKU variations and parent products using ShipBob&#8217;s Product Catalogue  feature. <\/p>\n","protected":false},"author":194,"featured_media":10638,"parent":0,"template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"blogcategories":[8],"class_list":["post-10636","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcategories-inventory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Manage SKU Variants in Ecommerce: A 2025 Guide<\/title>\n<meta name=\"description\" content=\"As your ecommerce brands grows, here&#039;s how to manage SKU variations and parent products using ShipBob&#039;s Product Catalog feature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\u2019s Product Catalogue )\u00a0\" \/>\n<meta property=\"og:description\" content=\"As your ecommerce brands grows, here&#039;s how to manage SKU variations and parent products using ShipBob&#039;s Product Catalog feature.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/\" \/>\n<meta property=\"og:site_name\" content=\"ShipBob Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T05:18:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/\",\"name\":\"How to Manage SKU Variants in Ecommerce: A 2025 Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/12\\\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg\",\"datePublished\":\"2023-12-20T10:00:00+00:00\",\"dateModified\":\"2025-09-24T05:18:22+00:00\",\"description\":\"As your ecommerce brands grows, here's how to manage SKU variations and parent products using ShipBob's Product Catalog feature.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/12\\\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/12\\\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg\",\"width\":1920,\"height\":1280,\"caption\":\"Up close view of pigeon holes used in a factory warehouse for storage of the raw materials.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\u2019s Product Catalogue )\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/\",\"name\":\"ShipBob Australia\",\"description\":\"Just another ShipBob Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Manage SKU Variants in Ecommerce: A 2025 Guide","description":"As your ecommerce brands grows, here's how to manage SKU variations and parent products using ShipBob's Product Catalog feature.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/","og_locale":"en_US","og_type":"article","og_title":"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\u2019s Product Catalogue )\u00a0","og_description":"As your ecommerce brands grows, here's how to manage SKU variations and parent products using ShipBob's Product Catalog feature.","og_url":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/","og_site_name":"ShipBob Australia","article_modified_time":"2025-09-24T05:18:22+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/","url":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/","name":"How to Manage SKU Variants in Ecommerce: A 2025 Guide","isPartOf":{"@id":"https:\/\/www.shipbob.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/#primaryimage"},"image":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg","datePublished":"2023-12-20T10:00:00+00:00","dateModified":"2025-09-24T05:18:22+00:00","description":"As your ecommerce brands grows, here's how to manage SKU variations and parent products using ShipBob's Product Catalog feature.","breadcrumb":{"@id":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/#primaryimage","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg","contentUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg","width":1920,"height":1280,"caption":"Up close view of pigeon holes used in a factory warehouse for storage of the raw materials."},{"@type":"BreadcrumbList","@id":"https:\/\/www.shipbob.com\/au\/blog\/sku-variations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.shipbob.com\/au\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.shipbob.com\/au\/blog\/"},{"@type":"ListItem","position":3,"name":"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\u2019s Product Catalogue )\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.shipbob.com\/au\/#website","url":"https:\/\/www.shipbob.com\/au\/","name":"ShipBob Australia","description":"Just another ShipBob Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.shipbob.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/shipbob.com\/au\/blog\/sku-variations\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\u2019s Product Catalogue )\u00a0","url":"http:\/\/www.shipbob.com\/au\/blog\/sku-variations\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.shipbob.com\/au\/blog\/sku-variations\/"},"thumbnailUrl":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg?w=160","image":{"@type":"ImageObject","url":"https:\/\/www.shipbob.com\/au\/wp-content\/uploads\/sites\/33\/2023\/12\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"Rachel Hand"}],"creator":["Rachel Hand"],"publisher":{"@type":"Organization","name":"ShipBob Australia","logo":""},"keywords":[],"dateCreated":"2023-12-20T10:00:00Z","datePublished":"2023-12-20T10:00:00Z","dateModified":"2025-09-24T05:18:22Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Navigate SKU Variations in Ecommerce Inventory Management (With ShipBob\\u2019s Product Catalogue )\\u00a0\",\"url\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.shipbob.com\\\/au\\\/blog\\\/sku-variations\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/12\\\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg?w=160\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.shipbob.com\\\/au\\\/wp-content\\\/uploads\\\/sites\\\/33\\\/2023\\\/12\\\/dc8bfd1d30090f09c45b3a6b5d84f52e.jpeg\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"Rachel Hand\"}],\"creator\":[\"Rachel Hand\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"ShipBob Australia\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2023-12-20T10:00:00Z\",\"datePublished\":\"2023-12-20T10:00:00Z\",\"dateModified\":\"2025-09-24T05:18:22Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/shipbob.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/10636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/users\/194"}],"version-history":[{"count":4,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/10636\/revisions"}],"predecessor-version":[{"id":23409,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blog\/10636\/revisions\/23409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media\/10638"}],"wp:attachment":[{"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/media?parent=10636"}],"wp:term":[{"taxonomy":"blogcategories","embeddable":true,"href":"https:\/\/www.shipbob.com\/au\/wp-json\/wp\/v2\/blogcategories?post=10636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}