{"id":10500,"date":"2023-12-15T20:14:32","date_gmt":"2023-12-15T20:14:32","guid":{"rendered":"https:\/\/www.shipbob.com\/au\/blog\/shipment-visibility\/"},"modified":"2025-08-14T09:24:29","modified_gmt":"2025-08-14T09:24:29","slug":"shipment-visibility","status":"publish","type":"blog","link":"https:\/\/www.shipbob.com\/au\/blog\/shipment-visibility\/","title":{"rendered":"Why Shipment Visibility is a Game-Changer for Ecommerce\u00a0"},"content":{"rendered":"\n

Table of Contents<\/p>

** Minutes<\/p><\/div><\/div>\n

What is shipment visibility? <\/a><\/p>\n\n\n\n

Understanding why shipment visibility matters <\/a><\/p>\n\n\n\n

The benefits of shipment visibility <\/a><\/p>\n\n\n\n

7 best practices to improve shipment visibility <\/a><\/p>\n\n\n\n

Try AfterShip + ShipBob for shipment visibility & better customer satisfaction <\/a><\/p>\n\n\n\n

Shipment visibility FAQs<\/a><\/p>\n<\/div>\n\n\n\n

When Amazon made same-day delivery available, they raised the threshold for customers’ expectations from online retailers. Not only did packages need to get from warehouse to doorstep faster, but customers also suddenly wanted more transparency during shipping.  <\/p>\n\n\n\n

Today, there’s an urgent need for supply chains that are more efficient and resilient than might have been acceptable just a few years ago. And in this environment, shipment visibility is also more essential than ever\u2014especially for ecommerce. <\/p>\n\n\n\n

Here\u2019s a guide to shipment visibility, what it can do for your business, and some common pitfalls to avoid. <\/p>\n\n\n\n

What is shipment visibility? <\/h2>\n\n\n\n

Shipment visibility refers to the tools and processes that tell you and your customers exactly where a shipment is while in transit and any exceptions that may occur.  <\/p>\n\n\n\n

Anyone who\u2019s shopped online has probably used a \u201ctrack my package\u201d tool before. This page communicates when your order has left the initial warehouse, when it\u2019s been received and sent out of a distribution centre, and when a shipping courier<\/a>\u2014like USPS, UPS, or FedEx<\/a>\u2014has picked it up for last-mile delivery.\u00a0\u00a0<\/p>\n\n\n\n

These pages provide some visibility for customers. But businesses can often have much more visibility on their shipments\u2014even in real-time.  <\/p>\n\n\n\n

Understanding why shipment visibility matters <\/h2>\n\n\n\n

There was a time when a brand could meet customer expectations just by putting a shipping label on an order and sending it out into the world, trusting that it would actually reach their customer.  <\/p>\n\n\n\n

For ecommerce stores, however, competition is fiercer than ever. Customers may stop shopping with you over the slightest bit of friction in your shipping process<\/a>\u2014like a delayed package\u2014and go with a competitor.\u00a0\u00a0<\/p>\n\n\n\n

Profit margins can also be slim. Proper shipment visibility is essential to preventing losses from misplaced shipments and inaccurate inventory records, defending your revenue. <\/p>\n\n\n\n

As an ecommerce store operator, you know real-time data is essential for making the right decisions. Customer data, purchase data, and platform data all give you the insights you need to keep your business growing. Treat shipment visibility as another data point you must understand to sell effectively. <\/p>\n\n\n\n

The benefits of shipment visibility <\/h2>\n\n\n\n

Now that you know what shipment visibility is, let\u2019s look at some of the reasons why you should be pushing to improve it for your business\u2014and some common traps to watch out for. <\/p>\n\n\n\n

Shipping visibility pros <\/h3>\n\n\n\n

Having better visibility into your shipment processes can lead to huge improvements in logistics and customer satisfaction. Here\u2019s how: <\/p>\n\n\n\n