Marketing Materials and Insert Fulfillment

Are you a business looking for new ways to increase brand awareness and sales?

Marketing materials and inserts can be a cost-effective way to build a better relationship with prospects and clients.

Especially if you work with clients remotely, delivering memorable pieces that reflect your brand and close the deal in the digital world can help you stand out from competitors.

But it’s one thing to create high-quality marketing materials and inserts, it’s another to have them delivered in a way that delights your audience.

That’s where ShipBob comes in.

ShipBob is a best-in-class 3PL that partners with businesses to help them deliver an incredible unboxing experience.

I reached out to ShipBob about additional inclusions for my orders like stickers from noissue. I can maintain my brand experience. It doesn’t end on my store — it lasts through that unboxing experience.

Tracey Wallace,

Founder of Doris Sleep

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What is marketing materials and insert fulfillment?

Marketing materials and insert fulfillment involves the picking, packing, and shipping process of sales and marketing collateral used to enhance the client experience and close deals with prospects.

Marketing materials and insert products that require fulfillment services include:

  • Printed visuals and graphics
  • Point-of-purchase materials
  • Product and services one-pagers and booklets
  • Business swag and personalized products
  • And more.

With more businesses and sales professionals going remote, providing marketing materials and inserts that can be sent to clients and prospects can help keep business relationships strong and on top of mind.

It also makes it easy for sales professionals to delight prospects and clients in a way that differentiates themselves from other businesses.

ShipBob’s order fulfillment process

ShipBob takes care of the entire order fulfillment process for you, so you can save time, money, and headaches. Here’s an overview of ShipBob’s proven fulfillment process.

ShipBob offers both direct-to-consumer fulfillment and B2B fulfillment. This way, you can cater to both audiences while keeping logistics operations under one network.

As you enter into new channels, ShipBob can help you manage both B2C and B2B orders and provide full visibility into the fulfillment process all from one dashboard. You can learn more about our B2B process here.

Custom packaging options for a remarkable unboxing experience

If you’re looking for custom packaging options, ShipBob can cater to creating a unique unboxing experience for your customers.

ShipBob offers the option to use standard packaging at no extra cost. But if you decide to use your own custom branded packaging, ShipBob partners with leading packaging solutions, including eco-friendly options. You can view our packaging partners here.

“ShipBob offers the option to customize packaging and tell a story through our products when shipping to our customers, giving us more control over our business and brand.”

Matt Dryfhout, Founder & CEO of BAKblade

Get a glimpse inside one of our fulfillment centers:

Here is an overview of ShipBob’s process, from warehouse receiving to automated shipping:

Step 1: Receiving

Once you fill out a Warehouse Receiving Order (WRO), which includes an overview of what we’re receiving, you can ship your inventory to one or more of our fulfillment centers to be stored.

By distributing your inventory across out network, you can enable affordable, 2-day shipping for customers by reducing the amount of shipping zones a package must travel through to reach its destination.

Each SKU has a separate dedicated storage location, either on a shelf, in a bin, or on a pallet.

Step 2: Picking and packing

As soon as an order is placed on your online store, ShipBob automatically receives the order and it is assigned to a warehouse picking team or a picker. Our picking team receives a picking list of the items, quantities, and storage locations at the facility to collect the ordered products from their respective locations.

For packing, we offer standard packing materials — brown boxes, poly mailers, packing tape, and dunnage — at no extra cost. For a more custom solution, we also allow the use of custom packaging.

“I wanted a good unboxing experience and would wrap each pack in tissue paper and add a sticker. I spent about 3 minutes per order on fulfillment. I almost didn’t want orders to come in. I had to find a fulfillment partner and began looking for an all-in-one solution. ShipBob was the exact solution I was looking for.”

Leonie Lynch, Founder & CEO of Juspy

Additionally, ShipBob allows you to include branded, personal gift notes for your prospects and clients, which will make the unboxing experience even more memorable. You can learn more about this service here.

Step 3: Shipping

ShipBob offers volume shipping discounts from major carriers such as Australia Post, FedEx, DHL, and UPS.

Last-mile delivery is one of the most expensive parts of the fulfillment process, so shipping discounts can save your business lots of money in the long run.

How ShipBob works

Partnering with ShipBob as your 3PL is easy. We offer fast onboarding, direct integrations with leading ecommerce platforms, and inventory and order management tools to provide transparency into the entire fulfillment and shipping process.

Here’s an overview:

Sync your store with ShipBob

ShipBob makes syncing your online store simple with direct integrations with leading ecommerce platforms, including Shopify, BigCommerce, Wix, Squarespace, WooCommerce, and Square Online.

Visibility into the fulfillment process

Maintain end-to-end control of the fulfillment process from your ShipBob dashboard. Search for orders, monitor order status, and track packages as they ship to customers.

Track inventory in real time

Once your store is connected to ShipBob’s dashboard, you get a number of valuable inventory management tools at your disposal. View inventory levels in real-time, set reorder points, keep a safety stock, and distribute your inventory strategically so you always have product in the right place at the right time.

Read on to learn more about how ShipBob works.

Distributed inventory

With ShipBob’s network of fulfillment centers, you can strategically split your inventory across our locations to get your products from point A to point B more quickly and affordably. Storing inventory near your customers helps reduce the shipping zones and costs associated with shipping orders to faraway destinations.

Distributed inventory also helps you stay competitive by offering fast shipping to your customers. When an order is placed, ShipBob’s algorithm automatically selects the warehouse and carrier that will give you the quickest turnaround at the best price. This strategy has helped our merchants bring 13% savings to their bottom line.

100% Coverage Across the Continental US

If you’re looking to expand into the United States, ShipBob has 2-Day Express Shipping that provides 100% coverage in the continental US from even just one fulfillment center.

You can also distribute your inventory across ShipBob’s fulfillment centers across all regions of the United States. We leave it up to you to decide where you want us to store your inventory.

Order management

At ShipBob, we track your orders from A to Z. Filter orders by status, search for specific orders, see a quick timeline view of where your order is in the fulfillment process (e.g. when an order is picked, packed, or shipped), easily find shipping-related information (e.g., weights, dimensions, or carrier service), and get a quick snapshot of any orders that require action.

With order management software for your direct-to-consumer and wholesale shipments, you can manage subscriptions, make changes to your orders post-purchase, map your store’s shipping options to ShipBob, and automatically share tracking information with your customers.

Reporting and analytics

To provide you with visibility into our operations and performance, and also hold ourselves accountable, ShipBob’s free analytics tool is packed with charts to help you with everything from year-end reporting, to better supply chain decision-making.

Data can be a competitive advantage, and our reports show an analysis of which fulfillment centers you should stock, days of inventory left before you run out, impact of promotions on stock levels, each shipping method’s average cart value, shipping cost, and days in transit, your fulfillment cost per order, storage cost per unit, and much more.

End-to-end customer experience

We care about the customer experience as much as you and strive to be an extension of your team. From custom branded boxes to free plain packaging, ShipBob works with you to provide the unboxing experience you want. We also help you offer the fastest, most cost-effective shipping options to meet your customers’ expectations.

As soon as an order ships, tracking is pushed back to your store. We also offer return management services, allowing customers to generate return shipping labels and track returns, while getting your products processed and back into your available inventory as efficiently as possible.

Save on fulfillment costs

Coffee creamer brand Prymal joined ShipBob in 2019 and was quickly able to save $8,000 per month on fulfillment costs, while at the same time achieving 4x growth.

Learn more about Prymal’s growth

Improve your conversion rate

Not only was BAKblade able to scale internationally by partnering with ShipBob, but they found adding 2-Day Shipping increased their conversions as well.

Learn more about BAKblades’s growth

Store, ship, and grow internationally

Sunglasses brand Ombraz distributed their inventory across 3 fulfillment centers in two different countries. This has allowed them to ship to 55 countries on seven continents.

Learn more about Ombraz’s growth