How Nature’s Ultra CBD Customers Get 2-Day Shipping for 100% of Their Orders [Case Study]

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Learn how CBD company Nature’s Ultra offers 2-day shipping to all of its customers, while gaining new insights and growing exponentially through its partnership with ShipBob.

Customer Profile

Nature’s Ultra produces organic CBD products infused with essential oils that offer a wide range of natural therapeutic benefits. We believe that harnessing the untapped potential of CBD and combining it with the proven power of Young Living essential oils will help people from all walks of life to achieve increased wellness in their everyday lives.

Andrew Hardy, COO of Nature's Ultra | ShipBob

Key metrics:

  • 100% of orders go out via 2-day shipping
  • 3 ShipBob fulfilment centres used
  • 9,900% growth year over year

Founded in 2017 and located in Draper, UT, Nature’s Ultra makes the highest quality CBD-infused products. 

Their proprietary CBD formulas use all natural ingredients infused with Young Living essential oils to deliver unrivaled purity and performance.

Their hemp farms in Colourado are leaders in the industry with over 1,500 acres under cultivation using organic and sustainable farming practices. From being one of the first hemp farms in the United States to hold the USDA organic handler’s certification, to using no pesticides, their entire product line is organically and naturally cultivated from their farm to your door.

With Nature’s Ultra, you’re getting CBD with powerful Young Living essential oils. All of their ingredients are natural, organic, vegan-approved, and gluten-free.

Best of all, their cultivation practices have been rigorously tested, and have been approved by Young Living’s Seed to Seal quality commitment.

We sat down with Andrew Hardy, COO of Nature’s Ultra to hear how this company has grown rapidly and become one of the top CBD brands. 

Preparing for massive growth

As told to ShipBob by Andrew Hardy, COO of Nature’s Ultra.Nature’s Ultra started because we wanted a product for our friends and family that would give us the benefits of CBD without THC. We made a product that achieved this and found success by pursuing the product with the utmost care and quality.

We use a green-friendly proprietary extraction process to produce the purest CBD and we certify all products for near-zero THC.

Last year, we started to experience a surge in orders.

We knew we’d be doubling and then quickly tripling our order volume, so we wanted to get help on the front-end to ensure a long-term relationship with a lot of room for scalability.

We were managing CBD shipping and logistics ourselves via USPS, but we didn’t understand just how massive and difficult fulfilment was. Shipping is frustrating because it involves us getting deep into the logistics and supply chain side, which prevents us from focusing on our core products.

“After a thorough search of companies that could give us something akin to Amazon and its delivery capabilities, we chose ShipBob.”

Andrew Hardy, COO of Nature’s Ultra

Finding the right service and tech with ShipBob

Now that we’re working with ShipBob, we can easily ship to all 50 US states with ease. We use ShipBob’s fulfilment centres in Dallas, Texas, Chicago, Illinois, and Bethlehem, Pennsylvania. They help us to maximise our shipping and ultimately our growth potential.

“We place considerable expectations and pressure on shipping so we can get close to what Amazon does. With ShipBob, 100% of our orders are going out via 2-day shipping. We see that people are far more likely to order and keep ordering from us when 2-Day Express shipping is an option.”

Andrew Hardy, COO of Nature’s Ultra

We consider technology the only way to operate, and ShipBob works really well with our Shopify store. Our favourite aspects of ShipBob’s fulfilment software are the algorithm and analytics.

ShipBob’s analytics dashboard has a lot of valuable reports that show our top-selling states, order revenue and costs, units sold, sales by SKU, days of inventory, SKU velocity, sales vs. inventory distributions showing where our customers are and where we’re shipping from, and more.

We were shipping a dozen orders per day, and now we ship hundreds per day. ShipBob has allowed us to scale up and become successful — we have gone from $70,000 in sales in 2018 to over $7 million in sales in 2019.

When it comes to delivery, accuracy and timing are the most important to us, and ShipBob helps us execute on that for CBD fulfilment.

What’s next for Nature’s Ultra

Nature Ultra’s CBD ShipBobOur company was recently purchased by Young Living, a large international essential oils company. Like us, they’re committed to pure, high-quality products. They’re the world leader in essential oils and pioneered the modern-day essential oils movement for 25 years.

With access to their customer base, we have a tremendous opportunity to get our CBD products into new hands. We feel we make one of the best CBD products on the market, and we continue to innovate in this space in hopes that it will become more mainstream.

We expect consistent, major growth and look forward to continuing to educate the public, grow our offerings, and work with ShipBob.

Learn more

Need to partner with a 3PL for ecommerce fulfilment? Download “ShipBob’s 2-Day Express Shipping: How to Drive Revenue Through Ecommerce Fulfilment” or get in touch with ShipBob and learn how you can scale your business while providing an Amazon-like customer experience.

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Written By:

Kristina is the Sr. Director of Marketing Communications at ShipBob, where she writes various articles, case studies, and other resources to help ecommerce brands grow their business.

Read all posts written by Kristina Lopienski